We've spent the last 10 years embedding the "recruitment funnel" into how we see all our recruiting challenges, and it's time to admit that it is holding us back. This season of The Talent Cast is sponsored by RecruitmentMarketing.com. The open source text of Talent Chooses you can be found at employerbrandbook.com.

The Talent Cast

Funnel Thinking

“Why” is the question of our age. It determines how we see ourselves, what we do and how we do it. We live in a world with abundant resources, choices, and options, a world filled with technology that your parents all but think is magic, and any fact, song, show or movie, article, book or idea at our beck and call within seconds. If you can do anything, what you choose to do isn’t based on basic constraints, but on why you want to do something. 

Employer branding will reinvent your hiring

In this episode, we breakdown one of. the most important and least-discussed elements of employer branding and how it differs from every other kind of marketing: the focus on better, not more.

Quality, not quantity

Welcome to Season Two of The Talent Cast! The big news is that this season, I'm turning Talent Chooses You into an audiobook, revising and annotating from the text originally written three years ago. The entire project is brought to you by RecruitmentMarketing.com, and will take 6 months to complete. In the first episode, we intro the book the jump into talking about how your people aren't employees you can boss around anymore. They are a lot more like paid volunteers.

They aren’t your employees. They are volunteers.

Surprise episode! The Talent Cast is about to launch Season Two as the audiobook for Talent Chooses You. As an hors d'oeuvre (or maybe an aperitif?) for subscribers who have been waiting more than a year for new episodes, here is a "big idea" for you consider. The audiobook, sponsored by RecruitmentMarketing.com, will start airing January 19th, 2022. As always, you can subscribe to the world's largest employer brand newsletter by going to employerbrand.news and subscribing for free!

What Does Employer Brand Want?

There's analytics. There's metrics. And then there's the magic and insight than Andrew creates every day. Prepare to have your mind blown (in a good way). You can connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewgadomski/ Show Notes! Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source! http://employerbrandbook.com

Thinking With Real Data: The Lost Interviews #4 - Andrew Gadomski

I love talking about employer branding with people who aren't IN employer brand exclusively. That's why chatting with Jill was such a hoot. She has perspective and experience to burn, and it shows in this amazing chat. You can connect with Jill on LinkedIn: https://www.linkedin.com/in/jilldudones/ Show Notes! Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source! http://employerbrandbook.com

The Power of Impact: The Lost Interviews #3 - Jill Dudones

Fun fact: We recorded the first version of this interview more than a year ago, but it didn't record properly (there were tears). So Lindsay, being magnanimous and generous as always, let me take a second shot at it. Which is great, because she's seen some stuff and always brings such a great perspective to branding and recruitment marketing. You can find Lindsay on LinkedIn here: https://www.linkedin.com/in/lindsay-parks/ Show Notes! Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source! http://employerbrandbook.com

Talking At The Audience: The Lost Interviews #2 - Lindsay Parks

Katrina Kibben is the reigning champion of all things job postings. There's no need to call a vote. There will be no recount. If you had any doubt, you have only to listen to this interview where they pinpoint any number of instances of "recruiting insanity" that most of us take as gospel. Katrina can be found on LinkedIn at https://www.linkedin.com/in/katrinakibben/, or through their company Three Ears Media https://www.threeearsmedia.com/. Show notes! Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.getrevue.co/profile/employerbrandnews Talent Chooses You and The Employer Brand Handbook Vol 1 are now free and open source! http://employerbrandbook.com

A More Efficient Trainwreck: The Lost Interviews #1 - Katrina Kibben

Looking for a job? Yeah, I hear you. It is the WORST! But you can take a bunch of lessons from employer branding to create a resume that isn't just "good," but helps you stand out and get the job you want. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read!

A Better Resume

The future of employer branding (or maybe the maturation of it) lays in how well it is integrated into the corporate brand. The more your brand looks like a single idea seen through multiple lenses, the more each aspect can support the others. And there are few better examples of that than at Delta, where Holland McCue has pushed to create a seamless sense of brand, even when things are deeply chaotic and the future is uncertain. Here's my interview with Holland. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read!

The View From Here with Holland McCue

This week we have a lovely long conversation with Charu Malhotra. Charu's worked on a number of employer brands that you've probably hear of, like Unilever, BP, and Ferrero (just to name a few). Enjoy! Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! At ATAP, I'm talking with Todd Raphael about budget-constrained recruiting and branding, August 18th I'm going to talk about data-driven talent branding over at The Goodhire Summit, August 20th

Lighthouses and Books with Charu Malhotra

We all make decisions based on mental shortcuts and pattern recognition. It's just what humans do. But if you're building a brand, these same shortcuts can keep you from seeing the brand that's right in front of you. And the more you learn about these biases, perhaps there are ways you can use them in increase talent attraction and engagement. Thanks to Jason Kent Crowell for the question! Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! At ATAP, I'm talking with Todd Raphael about budget-constrained recruiting and branding, August 18th I'm going to talk about data-driven talent branding over at The Goodhire Summit, August 20th

Cognitive Bias

We are seeing the end of "monolithic employer brands," concepts that focused more on consistency that connecting to a person. But if you start thinking about your brand and how it can leverage its pillars better to various micro-cultures, suddenly your brand has more meaning. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! At ATAP, I'm talking with Todd Raphael about budget-constrained recruiting and branding, August 18th I'm going to talk about data-driven talent branding over at The Goodhire Summit, August 20th

All Employer Branding Is Local

In the last four months, everything has changed, including our candidates. They want different things, they behave differently, and the act differently. Have we changed our own processes the same way? Or are we still tweaking and optimizing? If the world is 100% different, why aren't we? Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! HRTX Virtual, July 30. Be there! It's free!

Beyond Increments

From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent. For more details: http://thetalentcast.com

hubhopper

The Talent Cast

hubhopper