In this episode I go over all the things you need to think about when choosing a lab.  Topics include working with Labs, how to find the best labs, the best deals, and the best products.

Through the Business Lens: a podcast for savvy photographers

033: Choosing a Lab

This episode is all about tips on how to maximize your in person sales sessions

032: Tips for In Person Sales

There are some key business tips every small business owner should know.  Tune in to this week’s episode to hear those tips and how to implement them in your own business.

031: Key Business Tips for Photographers

Success can mean a lot of different things depending on who you ask. In this episode, I talk about how important it is for you to define what success means to you so you don't get hung up in other people's successes and failures.

030: Defining Success

Should you have a home based or retail based photography studio?  It can be a tricky question, especially if you are just starting out.  This week I'll go over the pros and cons of both studio spaces, so you can see which works best for you.  I definitely know a thing or two about this because I've had both since I opened my photography studio.

030: Home versus Retail Studios

If you're part time looking to go full time or just starting out, you may want to listen to this episode.  I go over some key things you need to know when starting your photography business with an emphasis on profits.  There are all these business terms we here, but you may not know what they mean.  Plus, why is it important to have reserves in your business?

028: Understanding the Basics for your Business... Including Profits

We can get so caught up in how we deliver our message through our marketing that our message actually doesn't come across as it should.  I recently came across a great resource on how to simplify your message for your clients, and I can't wait to share it with you in this episode!

027: Simplicity Speaks Volumes

Do you run into doubting yourself in your business?  Especially when it comes to bidding jobs and getting new clients?  We all feel it.  Check out this week's episode where I talk about how to deal with it and overcome it!

026: Conquering Self Doubt

Should you use mini sessions to market yourself to try to get new clients?  This week I'll dive into this topic to see if this is a good strategy and how you should utilize mini sessions in your photography business.

025: Mini Sessions for Marketing?

I recently met with a friend who works in digital marketing, and she shared some amazing social media tips with me.  I'm passing on what I learned to you so that social media doesn't overwhelm and burn you out (like it used to for me!).

024: Social Media Tips & Tricks

In this day and age the question has shifter from how much is your 8x10 to does your session fee include digital images.  It has create an divided industry, and it posed the question of should you offer digital images to your clients?  In this episode, I talk about the ways you can offer digital files (or not) that makes sense for your studio and your bottom line.

#023: The Digital File Question

Why should someone choose you as their photographer versus the one down the street?  You have to give them a reason, and one of the best ways to do this is with your Unique Selling Proposition.  Tune in to get the simple steps to create your own.

022: Creating your Unique Selling Proposition

Do you know the difference between branding and marketing for your business?  Too often I see photographers confusing the two.  That's why I dedicated this episode to clarifying the differences between the two, which you should focus on first, and the importance of both.

#021: Branding vs. Marketing

Who doesn't want to keep more of what they make??  I know I do!  Guess What??  It's not nearly as difficult as you might think.  Check out this week's episode to see how easy it can be to both keep more money, stop leaving money on the table, and reduce your cost of sales.

#020: Keep More of What You Make

Being a photographer isn't an easy business.  It's hard to stay in business for the long haul for most, which is why I wanted to speak with someone who's been doing this for 20 years.  Tune in to today's episode to hear how Margaret Bryant has run a successful business for the past 20 years.

019: Celebrating 20 Year in Business - An Interview with Margaret Bryant

Welcome to Through The Business Lens – a podcast for busy photographers looking for quick tips and strategic snippets to help build their brand, grow their business and price themselves for profits. Your host is Kim Hartz - long time professional photographer who's been there and can help guide you and your studio down the profitable path!

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Through the Business Lens: a podcast for savvy photographers

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