A nice update to Google may help your competitive SEO research... Instagram doubles its data... YouTube starts testing what may be its future... TikTok&#39;s making it easier for you to sponsor influencers... and how much does each click on Google cost now? The answer from a Google Ads pro.• Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 1pm Pacific. Join here: b.link/listenerzoom GET YOUR WORD OUT:• Ads as low as $20! See b.link/pod-ads• Be a guest expert: b.link/pod-expert JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy

Today in Digital Marketing

Learn Why You Are Receiving This Podcast

As you may know, I&#39;m on a mini- family holiday this week, so in lieu of a regular episode, we&#39;re playing this. A couple of months ago, I interviewed a real Facebook ad support rep. One of the people you are on the other end of a chat window with when things go south.This was not a Facebook-sanctioned interview, so we agreed to keep this person&#39;s identity confidential — we did, however, independently confirm that he is who he says he is, and does what he says he does.I thought it was an eye-opening look behind the magic curtain there, and I hope you enjoy it too.The next episode of this podcast will be Friday, when we do an extended episode that will cover all the digital marketing news of this week.• Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: b.link/listenerzoom  ADVERTISING:As low as $20. Info at b.link/pod-ads JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy

SPECIAL: Secrets from a Facebook Ad Support Rep

Twitter&#39;s change today isn&#39;t going over well... how does being on a shared server affect your brand&#39;s SEO?... The digital campaign Toyota&#39;s doing, now that they&#39;re backing away from the Olympics... and introducing the metric I think we can all get behind: The Rage Click.• Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: b.link/listenerzoom ADVERTISING:As low as $20. Info at b.link/pod-ads JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy

Your Favourite New Metric: The Rage Click

Amazon strong-arms Apple to take down an app helping in the fight against fake reviews.... TikTok says its format drives more emotional response — and that translates to sales... Vimeo drops its video marketing toolset into an unlikely place... and YouTube&#39;s changes seem a tiny bit defensive.• Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: b.link/listenerzoom ADVERTISING:As low as $20. Info at b.link/pod-ads JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy

Amazon's Solution to Fake Reviews: Shoot the Messenger.

Social Snowball is a platform that converts all of your customers into motivated affiliates. But it&#39;s not just "another" affiliate platform. When a new customer purchases from your Shopify store, they are automatically created an affiliate account and given materials to promote their custom discount code right from the thank you page.Your newly turned affiliate will receive an email to log into their account and collect their funds immediately after they get their first referral purchase.The customers referred from your affiliates also become affiliates and share their codes, creating a rapidly expanding network of micro influencers all over the world working hard to bring you new customers!This episode is a paid partnership with SocialSnowball.io.--- Want to reach thousands of digital marketing decision-makers with your own Weekend Edition? See the options at http://todayindigital.com/ads--- • Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: b.link/listenerzoom  ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy

Weekend Edition: Social Snowball

A critical security hole is affecting millions of Wordpress sites... TikTok beefs up its influencer marketing tools.... Reddit&#39;s new algorithm is suspiciously Facebook-like... and what&#39;s that?! YouTube&#39;s adding what to your videos?• Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: b.link/listenerzoom ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy

The Facebookization of Reddit Has Begun

A big change to Facebook ad campaigns — this time, one you&#39;ll like! Also: Twitter&#39;s surprise announcement. How Instagram Reels ads perform. TikTok hits a huge milestone. And Google&#39;s got marketing data for you — for free.• Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: b.link/listenerzoom ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy

Facebook: "We're Totally Not Doing Brain Implants. No, Really."

Less money, mo&#39; problems... Facebook&#39;s "Hey Us Too!" billion-dollar pledge... The new and very compelling video ads coming... and a simple Twitter update may have brand safety managers breathing easier today...• Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: b.link/listenerzoom ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy

Our Slice of Pie is Shrinking

It&#39;s official — YouTube has come out swinging for TikTok... The in-mall activation with a social platform that might bring people back to shopping centres... Oh my god you guys: a welcome Google upgrade for non-Google users... and This is Harvard not a stripper bar.• Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: b.link/listenerzoom ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy

Long Live The Bend And Snap

One more place you can be certified — and this one might be worth the effort... Reddit looks for ad dollars down under... How much can you make by switching your career to work in SEO... and TikTok is destined for the big screen. Well, bigger screens.• Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter• Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: https://b.link/tidm-zoom ADVERTISING:- Ads: b.link/pod-ads- Classifieds: b.link/pod-classifieds- Brand Takeovers: b.link/pod-takeover JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy

TikTok Takes Television

Your next ad campaign might be "phygital"... a shift in how podcasts are consumed... Instagram's new tools might keep your brand safe from brigading attacks... and Twitter Spaces just got a big new client. *Get each episode as a daily email newsletter (with images, videos, and links) —* *b.link/pod-newsletter* ( https://b.link/pod-newsletter ) ** *ADVERTISING:* - Ads: b.link/pod-ads ( https://b.link/pod-ads ) - Classifieds: b.link/pod-classifieds ( https://b.link/pod-classifieds ) - Brand Takeovers: b.link/pod-takeover ( https://b.link/pod-takeover ) *JOIN THE COMMUNITY:* - Slack: b.link/pod-slack ( https://b.link/pod-slack ) - Discord: b.link/pod-discord ( https://b.link/pod-discord ) - Podcast Perks: b.link/pod-perks ( https://b.link/pod-perks ) *ENJOYING THE SHOW?* - Rate and review: b.link/pod-rate ( https://b.link/pod-rate ) - Leave a voicemail: b.link/pod-voicemail ( https://b.link/pod-voicemail ) *FOLLOW TOD:* - Twitter: b.link/pod-twitter ( https://b.link/pod-twitter ) - LinkedIn: b.link/pod-linkedin ( https://b.link/pod-linkedin ) - TikTok: b.link/pod-tiktok ( https://b.link/pod-tiktok ) Today in Digital Marketing is hosted by Tod Maffin ( http://todmaffin.com/ ) (b.link/pod-todsite) and produced by engageQ digital ( https://engageq.com ) (b.link/pod-engageq). Subscribe at https://TodayInDigital.com ( http://todayindigital.com/ ) or wherever you get your podcasts. (Theme music by Mark Blevis ( http://markblevis.com/ ). All other music licensed by Source Audio.) Privacy & Opt-Out: https://redcircle.com/privacy

The Strange New World of "Phygital" Ad Campaigns

The surprising number of people who have opted in to iOS app tracking... A clever integration between e-commerce and credit cards... Why TikTok's entry into HR is actually brilliant... Facebook loses a senior executive — oh, and part of their policy documents... and Twitter's new brand awareness feature is pissing off a lot of consumers. *Get each episode as a daily email newsletter (with images, videos, and links) —* *b.link/pod-newsletter* ( https://b.link/pod-newsletter ) ** *ADVERTISING:* - Ads: b.link/pod-ads ( https://b.link/pod-ads ) - Classifieds: b.link/pod-classifieds ( https://b.link/pod-classifieds ) - Brand Takeovers: b.link/pod-takeover ( https://b.link/pod-takeover ) *JOIN THE COMMUNITY:* - Slack: b.link/pod-slack ( https://b.link/pod-slack ) - Discord: b.link/pod-discord ( https://b.link/pod-discord ) - Podcast Perks: b.link/pod-perks ( https://b.link/pod-perks ) *ENJOYING THE SHOW?* - Rate and review: b.link/pod-rate ( https://b.link/pod-rate ) - Leave a voicemail: b.link/pod-voicemail ( https://b.link/pod-voicemail ) *FOLLOW TOD:* - Twitter: b.link/pod-twitter ( https://b.link/pod-twitter ) - LinkedIn: b.link/pod-linkedin ( https://b.link/pod-linkedin ) - TikTok: b.link/pod-tiktok ( https://b.link/pod-tiktok ) Today in Digital Marketing is hosted by Tod Maffin ( http://todmaffin.com/ ) (b.link/pod-todsite) and produced by engageQ digital ( https://engageq.com ) (b.link/pod-engageq). Subscribe at https://TodayInDigital.com ( http://todayindigital.com/ ) or wherever you get your podcasts. (Theme music by Mark Blevis ( http://markblevis.com/ ). All other music licensed by Source Audio.) Privacy & Opt-Out: https://redcircle.com/privacy

The Audio Ads That Listen To You

Does including Augmented Reality increase your conversion rate? Microsoft's newest ad format has a terrible name but gorgeous look... Why are leading fashion brands deleting their social media accounts.... Can brands play in the Cameo space? And Trump sues every major social media platform for something something free speech. *Get each episode as a daily email newsletter (with images, videos, and links) —* *b.link/pod-newsletter* ( https://b.link/pod-newsletter ) ** *ADVERTISING:* - Ads: b.link/pod-ads ( https://b.link/pod-ads ) - Classifieds: b.link/pod-classifieds ( https://b.link/pod-classifieds ) - Brand Takeovers: b.link/pod-takeover ( https://b.link/pod-takeover ) *JOIN THE COMMUNITY:* - Slack: b.link/pod-slack ( https://b.link/pod-slack ) - Discord: b.link/pod-discord ( https://b.link/pod-discord ) - Podcast Perks: b.link/pod-perks ( https://b.link/pod-perks ) *ENJOYING THE SHOW?* - Rate and review: b.link/pod-rate ( https://b.link/pod-rate ) - Leave a voicemail: b.link/pod-voicemail ( https://b.link/pod-voicemail ) *FOLLOW TOD:* - Twitter: b.link/pod-twitter ( https://b.link/pod-twitter ) - LinkedIn: b.link/pod-linkedin ( https://b.link/pod-linkedin ) - TikTok: b.link/pod-tiktok ( https://b.link/pod-tiktok ) Today in Digital Marketing is hosted by Tod Maffin ( http://todmaffin.com/ ) (b.link/pod-todsite) and produced by engageQ digital ( https://engageq.com ) (b.link/pod-engageq). Subscribe at https://TodayInDigital.com ( http://todayindigital.com/ ) or wherever you get your podcasts. (Theme music by Mark Blevis ( http://markblevis.com/ ). All other music licensed by Source Audio.) Privacy & Opt-Out: https://redcircle.com/privacy

How Do Augmented Reality Campaigns Affect Your CRO?

How will the latest European law affect your influencer campaigns? Twitter's new idea might cause you to close some of your brand's Twitter accounts... some welcome changes to Microsoft's ads platform... Are reciprocal links the enemy of SEO?... And the new social platform that took 20 minutes to hack. *Get each episode as a daily email newsletter (with images, videos, and links) —* *b.link/pod-newsletter* ( https://b.link/pod-newsletter ) ** *ADVERTISING:* - Ads: b.link/pod-ads ( https://b.link/pod-ads ) - Classifieds: b.link/pod-classifieds ( https://b.link/pod-classifieds ) - Brand Takeovers: b.link/pod-takeover ( https://b.link/pod-takeover ) *JOIN THE COMMUNITY:* - Slack: b.link/pod-slack ( https://b.link/pod-slack ) - Discord: b.link/pod-discord ( https://b.link/pod-discord ) - Podcast Perks: b.link/pod-perks ( https://b.link/pod-perks ) *ENJOYING THE SHOW?* - Rate and review: b.link/pod-rate ( https://b.link/pod-rate ) - Leave a voicemail: b.link/pod-voicemail ( https://b.link/pod-voicemail ) *FOLLOW TOD:* - Twitter: b.link/pod-twitter ( https://b.link/pod-twitter ) - LinkedIn: b.link/pod-linkedin ( https://b.link/pod-linkedin ) - TikTok: b.link/pod-tiktok ( https://b.link/pod-tiktok ) Today in Digital Marketing is hosted by Tod Maffin ( http://todmaffin.com/ ) (b.link/pod-todsite) and produced by engageQ digital ( https://engageq.com ) (b.link/pod-engageq). Subscribe at https://TodayInDigital.com ( http://todayindigital.com/ ) or wherever you get your podcasts. (Theme music by Mark Blevis ( http://markblevis.com/ ). All other music licensed by Source Audio.) Privacy & Opt-Out: https://redcircle.com/privacy

Really, Though... Are Reciprocal Links Bad for Your SEO?

You can now rent TikTok's insanely good algorithm... Pinterest bans an entire category of ad campaigns... Snapchat's music library just got a big boost.... The fanciest Brand Lift Studies yet... and when a digital app moves into the real-world. *Get each episode as a daily email newsletter (with images, videos, and links) —* *b.link/pod-newsletter* ( https://b.link/pod-newsletter ) ** *ADVERTISING:* - Ads: b.link/pod-ads ( https://b.link/pod-ads ) - Classifieds: b.link/pod-classifieds ( https://b.link/pod-classifieds ) - Brand Takeovers: b.link/pod-takeover ( https://b.link/pod-takeover ) *JOIN THE COMMUNITY:* - Slack: b.link/pod-slack ( https://b.link/pod-slack ) - Discord: b.link/pod-discord ( https://b.link/pod-discord ) - Podcast Perks: b.link/pod-perks ( https://b.link/pod-perks ) *ENJOYING THE SHOW?* - Rate and review: b.link/pod-rate ( https://b.link/pod-rate ) - Leave a voicemail: b.link/pod-voicemail ( https://b.link/pod-voicemail ) *FOLLOW TOD:* - Twitter: b.link/pod-twitter ( https://b.link/pod-twitter ) - LinkedIn: b.link/pod-linkedin ( https://b.link/pod-linkedin ) - TikTok: b.link/pod-tiktok ( https://b.link/pod-tiktok ) Today in Digital Marketing is hosted by Tod Maffin ( http://todmaffin.com/ ) (b.link/pod-todsite) and produced by engageQ digital ( https://engageq.com ) (b.link/pod-engageq). Subscribe at https://TodayInDigital.com ( http://todayindigital.com/ ) or wherever you get your podcasts. (Theme music by Mark Blevis ( http://markblevis.com/ ). All other music licensed by Source Audio.) Privacy & Opt-Out: https://redcircle.com/privacy

You Can Now Rent TikTok's Insanely Good Algorithm

Every weekday, Tod Maffin brings you a fast-paced 5-minute rundown of what you missed in the world of digital marketing and social media. Whether you work for a digital agency or work for a brand, this is what you need to know. Brought to you by engageQ digital (http://www.engageQ.com)

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Today in Digital Marketing

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