In this episode, we talk with Tania Leichliter, Senior Vice President of Miles Partnership, about powerful product partnerships.  Have you wondered how to initiate a brand partnership?  Or, how to determine the best brand to partner with?  Listen now.To reach Tania directly, email: Tania.Leichliter@milespartnership.comSupport the show

Tourism TALK Podcast

EnhancingYour Destination Brand through Powerful Product Partnerships

In this episode, Kaitlin Eskelson explores small ways you can beat Google algorithms without breaking the bank.  Follow along as Kaitlin provides the necessary things you can do today to make your destination website more searchable and appealing.Support the show

Destination Websites: Monumental Improvements. Minimal Dollars.

Join us as we interview Fynn Glover, Founder of Matcha.  We discuss the ins and outs of blog content and how to capitalize on their content.  Learn why blogs are so important and how the content can be used to populate various channels for optimization.Support the show

The Art of Blogs & Capitalizing on Content

Listen along as award-winning author and former correspondent for the New York Times takes us on a journey through the history of tourism.  We talk Arthur Frommer, tourism as the largest global employer, and why sustainability is so important.Purchase Elizabeth's book here or visit her online at: https://www.elizabethbecker.com/.Support the show

Tourism: Adolescence to Today with "Overbooked" author, Elizabeth Becker

This episode delves into the nuts and bolts on making your Downtown a true destination.  From revitalization to business incubation, we talk with Roger Brooks, Internationally-Renowned Destination Developer, about it all!Support the show

Overcoming the Downtown Dilemma with Destination Development Expert, Roger Brooks

Ever think marketing research is just for the 'big guys'?  Well, we are here to tell you IT.IS. NOT.  In this episode, Adam Stoker and Jordan Barker, with Relic, teach marketers how to use free/low cost technology solutions to be much more effective in their marketing. Technology discussed includes how to see what competitors are doing, what keywords are most effective, what improvements need to be made, and how to gather data from visitors without a huge, expensive research initiative. Support the show

Research, Segmentation & Marketing Solutions for Scrappy Marketers with Relic

In this episode, we deep-dive into all things Google.  Matthew Focht, founder of Truly360, is one of two companies globally who has been granted access to the Google/DMO Partnership.  He talks with us about:How to increase exposure through branded Street View imageryHow to get full coverage of a region in missing/outdated areasHow to incorporate branded aerial tours to Street ViewHow to monitor progress of every listingHow to approach the Maintenance Mode: How to continue claiming and updating information on desired listingsSupport the show

You can change more than you know! Making Google Work for Your Tourism-Related Business

In this episode, we explore the 'whys' surrounding booking engines- specifically for non-lodging activities.  Peek PRO expert, Mat Newton, talks candidly about increasing your exposure and sales while spending less time on the day-to-day.Support the show

How to Leverage a Booking Engine in Your Tourism-Related Business

In this episode, we chat with Krista Parry, @kristaparry, about the how to pivot from a traditional conference to an experience.  We discuss Keynote selection, actionable take-aways and how exhibitors can engage with delegates through brand activations.Support the show

Turning a Traditional Conference Into a Not-to-Miss Experience!

Join us as we discuss budget breakthroughs in the destination marketing sphere.  Not all of our suggestions are $5, but they are darn close!We dive into the three C's: Creative, Communication and Creative and offer real solutions you can implement today.Support the show

Destination Marketing on a $5 Budget.

The one-stop-shop for candid conversation around destination marketing & development. We are exploring hot topics, timely trends and offering tangible-takeaways.

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Tourism TALK Podcast

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