Today we have another episode of Better Done Than Perfect. Listen in as we talk with Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesekaterinahoward.com — Ekaterina’s consulting websiteFinding the Right Message — a book by Jennifer HaviceThe Mom Test — a book by Rob FitzpatrickHannah Shamji’s YouTube channel — customer survey teardownsCoda — a great example of homepage copyHow ClickGUARD got a 16% lift in conversions and identified its best-fit offer12 Tips on Voice of the Customer for SaaS from Ferdinand GoetzenFollow Ekaterina on YouTube, Twitter, and LinkedInSponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

UI Breakfast: UI/UX Design and Product Strategy

BDTP. Web Copy for SaaS with Ekaterina Howard

What frameworks can we use to guide better conversations? Our guest today is Daniel Stillman, conversation designer and executive coach. You'll learn about several conversational modes, why it is important to have conversations with ourselves, how mentorship is different from coaching, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesGood Talk — Daniel’s bookEpisode 224: Service Design with Eleni StathoulisHigh Output Management — a book by Andrew GroveCrucial Conversations — a popular book about conversationsYour next meeting should be silentZencastr — a podcasting recording toolMural — a popular collaboration toolThe Conversation Factory — Daniel’s podcastInsiders Group — Daniel’s extended resourcesFree course to explore the facilitator hatsFacilitation masterclass — for those who have prior facilitation experienceGood Talk, the free chapters Follow Daniel on TwitterToday’s SponsorThis episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 232: Designing Conversations with Daniel Stillman

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Nicole Kow, a B2B marketing consultant and content strategist. You'll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesnicolekow.com — Nicole’s consultancyCodeSubmit, TrekkSoft — some of Nicole’s clientsReddit, Quora — great locations for researchOn Writing Well — a book by William ZinsserDon't Make Me Think — a book by Steve KrugElizabeth Gilbert, Ann Patchett — some of Nicole’s favorite writersAnimalz — content marketing agencyAsana, Intercom — companies with examples of strong written contentGrow Your Content Marketing as a Team of OneThe Evolution of Developer Salaries: Looking Back 20 YearsDeveloper Burnout: Why It Happens and What We Can Do About ItSponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. SaaS Content Strategy with Nicole Kow

How much work goes into organizing a successful meetup? Our guest today is Jon Setzen, creative director at Kandji and former host of CreativeMornings LA. You'll learn how to handle meetup logistics, why great volunteers are essential, how to set speakers up for success, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesCreativeMornings LA — the CreativeMornings chapter Jon ledTina Roth Eisenberg — founder of CreativeMorningsKandji — Jon’s current place of employmentSwissmiss — a design blog run by Tina Roth EisenbergDrew Kelly’s Instagram — teaching in North KoreaEpisode 165: Designing Event Experiences with Paul CampbellApply to start a chapterTim Hunter, Wet Design — a CreativeMornings LA talk on water featuresSmallhours.co — Jon’s personal websiteToday’s SponsorThis episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 231: Organizing Meetups with Jon Setzen

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Kieran Tie, founder of Chatty, the editorial service. You'll learn the different types of editing, negative writing habits to avoid, how to make niche technical content more appealing, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesChatty.so — Kieran’s editorial serviceGrammarly, Writer.com — proofreading toolsGoogle Docs, Quip — collaborative word processing toolsFollow Kieran on TwitterSponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. How to Edit Content with Kieran Tie

How can design systems help us build products more efficiently? Our guest today is Pek Pongpaet, founder of Impekable, an award-winning agency. You'll learn the importance of design systems, why documentation for these systems is important, how to organize design components, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesImpekable — Pek’s agencyApple HIC, Google Material Design, Tailwind — popular design systemsEpisode 103: UX Personalization with Samuel HulickWorkday Canvas Design System — example of another design systemEpisode 228: Design Advisory with Brian LovinFree UI Kits for Adobe XD — including kits made by ImpekableWhat is UX? — Pek’s podcastS2E3 Designing for Millions of Arduino DevelopersFollow Pek on LinkedInFollow Pek on TwitterToday’s SponsorThis episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 230: Design Systems for SaaS with Pek Pongpaet

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesPowered by Search — Marc’s place of workObviously Awesome — a book by April DunfordHow We Used April Dunford’s 10-Step Method to Overhaul Positioning at UserlistThe Saas Positioning CanvasBlink — book by Malcolm GladwellPowered by Search blogFollow Marc on TwitterSponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. SaaS Positioning with Marc Thomas

How can object-oriented UX help designers solve complex product problems? Our guest today is Sophia Prater, UX designer and coach specializing in OOUX. You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesOOUX.com — Sophia’s websiteThe Object-Oriented User — Sophia’s articleUserlist, ActiveCampaign — popular email marketing toolsThe ORCA process — the 15-step design processThe UI Audit — Jane’s bookOO User Interfaces — a book by Dave CollinsAtomic Design — a book by Brad FrostThe Object Map — the quick start guideMural, Miro — popular visualization toolsCTA MatrixSketch, Figma, Adobe XD — popular design toolsHubSpot, Athena Healthcare, Webflow — examples of great OOUX designOOUX.com/hi/uibreakfast — resources and coupon code for listenersFollow Sophia on TwitterToday’s SponsorThis episode is brought to you by Springboard. Launch your design career with a bootcamp built on mentorship, backed by a job guarantee. Springboard’s UX Design and UI/UX Design bootcamps are 100% online, but that doesn’t mean you’re doing it alone. Every student gets a personal mentor and career coach, plus you’ll work with a real client on a project for your portfolio. Visit https://bit.ly/springboard-ui-breakfast and get a $1,250 discount using promo code NYUIBREAKFAST1250.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 229: Object-Oriented UX with Sophia Prater

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Karl Hughes, founder of Draft.dev. You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDraft.dev — Karl’s agencyBuzzSumo — tool for evaluating content reachAhrefs — popular suite of SEO toolsBuilding a Scalable E-Commerce Data ModelUnderstanding Docker NetworkingThe Bulk of Software Engineering is Just PlumbingThe Best Golang Blogs50+ Best SaaS Podcasts: What Startup Founders Should Be Listening to in 2021Sarah Doody’s NewsletterThe Big Blog Promotion ChecklistDraft.dev BlogFollow Karl on TwitterSponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Producing Technical Content with Karl Hughes

Can designers make an impact as startup advisors instead of providing capital? Our guest is Brian Lovin, founder of Staff Design and product designer at GitHub. You’ll learn how Brian invests in companies with design expertise instead of capital, why design advisory is helpful to startups, lessons that Brian has learned in the process, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesGitHub — Brian’s current companySpectrum, Facebook, Buffer — Brian’s previous places of workStaff Design — Brian’s most recent side projectDesign Details — Brian’s design news podcastUserlist — Jane’s SaaS productWhat I've learned so far about design advising and angel investingForm Capital — early-stage fund with a focus on designBootstrap, Tailwind CSS, Chakra.ui — popular design frameworksClerky, DocuSign, SignWell — document signing systemsHuddle.works — finding designers that work for equityLess Annoying CRM — not a flashy design, but it works wellLinear.app, Height.app — examples of modern, stylish designsBrian’s websiteFollow Brian on TwitterToday’s SponsorThis episode is brought to you by Springboard. Launch your design career with a bootcamp built on mentorship, backed by a job guarantee. Springboard’s UX Design and UI/UX Design bootcamps are 100% online, but that doesn’t mean you’re doing it alone. Every student gets a personal mentor and career coach, plus you’ll work with a real client on a project for your portfolio. Visit https://bit.ly/springboard-ui-breakfast and get a $1,250 discount using promo code NYUIBREAKFAST1250.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 228: Design Advisory with Brian Lovin

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Cassidy "Cassidoo" Williams, developer and content creator. You'll learn what equipment and tools Cassidy uses for streaming, tips on how to get started, different approaches to handling the live chat, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesCassidy’s Twitch channelLearn with Jason — a live learning site for developersTwitch, YouTube — popular streaming platformsOBS, Streamlabs, Twitch Studio — streaming desktop appsSocket Studio — open source software for enhancing Twitch streamsShure MV7, Blue Yeti — popular microphonesSony A6100 — Cassidy’s streaming cameraElgato Key Lights — a compact lighting optionFollow Cassidy on GitHubFollow Cassidy on TwitterCassidy’s website and newsletterSponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Live Streaming with Cassidy Williams

How can we leverage product design exercises in our hiring process? Our guest is Artiom Dashinsky, author of Solving Product Design Exercises and founder of Swag Fair. You’ll learn how to prepare for interviews as a designer, how to evaluate designers as a manager, tips for building your design portfolio, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesSolving Product Design Exercises — Artiom’s bookSwag Fair — Artiom’s current companyWeWork — Artiom’s previous place of workCracking the Coding Interview — book by Gayle Laakmann McDowellCracking the PM Interview — book by Gayle Laakmann McDowell and Jackie BavaroArtiom’s websiteFollow Artiom on TwitterToday’s SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 227: Product Design Exercises with Artiom Dashinsky

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Chris L. Davis, marketing automation consultant and founder of Automation Bridge. You'll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of mapping before automating, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesAutomation Bridge — Chris’s companyLeadpages, ActiveCampaign — Chris’s previous places of workSix Sigma — a popular business process frameworkChris’s Facebook GroupAll Systems Go! Podcast — Chris’s podcastFollow Chris on TwitterExplore automation resources on their websiteThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Education in Marketing Automation with Chris L. Davis

How do you build an agency that lasts the test of time? Our guest is Massimo Zefferino, founder of zfactor — a 23-year-old brand strategy and design agency. You’ll learn some practical design tips, why “niching down” is important for growth, how having fun and staying true to your brand is crucial, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show Noteszfactor — Massimo’s design agencyEpisode 178: Your Personal Design Style with Meg LewisOld is a state of mind — how to battle ageism in designShawn Carlisle — Massimo’s co-hostEveryone Hates Marketers — a podcast by Louis GrenierFollow Massimo on InstagramFollow Massimo on LinkedInThe Angry Designer — Massimo’s podcastToday’s SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 226: Building an Agency Brand with Massimo Zefferino

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesOh, blimey. — Lucy’s consulting companyCareercake — Lucy’s previous place of workProgression — Jonny Burch’s HR software companyBuilding HR Software with Jonny BurchCustomer Camp — a customer research framework by Katelyn BourgoinThe Mom Test — a book by Rob FitzpatrickTraction — a book by Gabriel WeinbergDrive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups — an article on growth lanesProduct-Led Growth: How to Build a Product That Sells Itself — a book by Wes BushProduct-Led Growth Slack community — a resource for product-led growth marketersCustomer-led growth — go-to-market strategy that involves salesForget the Funnel — a resource for customer-led-growth marketingGet Out of the ARPU-CAC Danger Zone with Channel Model Fit — an article by Brian BalfourIntercom’s pricing matrix — found in Lucy’s Early-Stage Startup Marketing PlaybookLucy’s blogFollow Lucy on TwitterFollow Lucy on  LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Your Go-to-Market Strategy with Lucy Heskins

Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.

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UI Breakfast: UI/UX Design and Product Strategy

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