A fantastic two-day training programme for UP members. Top UK-based trainer Sue Gibbons taught techniques for conquering nerves and keeping the audience interested. The two day session was held in the Mamma Mia suite at ABBA The Museum, on Royal Djurgården, Stockholm. The attendees were the usual UP international mix of English, Swedish, Chinese, French and Bulgarian.

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11: Presentation perfection

Ritula Shah is the presenter of The World Tonight on BBC Radio 4 in the UK. This edition of The Place Branding Podcast was recorded live at Liverpool’s magnificent Titanic Hotel as part of the wonderful international event, Place Branding: it’s not about the logo, which attracted delegates from all over the world. For more information, click [here](https://page.upthereeverywhere.com/place-branding-event-liverpool-2018). Julian Stubbs is a thought leader in the field of place branding and destination marketing. He is the founder of [UP THERE, EVERYWHERE](https://www.upthereeverywhere.com/) – the world’s first global cloud-based agency.

10: Ritula Shah – Do you know who I am?

Frans van der Avert is CEO of Amsterdam Marketing in The Netherlands. This edition of The Place Branding Podcast was recorded live at Liverpool’s magnificent Titanic Hotel as part of the wonderful international event, Place Branding: it’s not about the logo, which attracted delegates from all over the world. For more information, click [here](https://page.upthereeverywhere.com/place-branding-event-liverpool-2018). Julian Stubbs is a thought leader in the field of place branding and destination marketing. He is the founder of [UP There, Everywhere](https://www.upthereeverywhere.com/) – the world’s first global cloud-based agency.

9: Frans van der Avert – Love & Hate: the development of the ‘I Amsterdam’ logo

Olle Zetterberg is CEO of Stockholm Business Region. This edition of The Place Branding Podcast was recorded live at Liverpool’s magnificent Titanic Hotel as part of the wonderful international event, Place Branding: it’s not about the logo, which attracted delegates from all over the world. For more information, click [here](https://page.upthereeverywhere.com/place-branding-event-liverpool-2018). Julian Stubbs is a thought leader in the field of place branding and destination marketing. He is the founder of [UP There, Everywhere](https://www.upthereeverywhere.com/) – the world’s first global cloud-based agency.

8: Olle Zetterberg – Value Driven Marketing for the Capital of Scandinavia

Tracy Halliwell is Director of Business Tourism & Major Events, London & Partners This edition of The Place Branding Podcast was recorded live at Liverpool’s magnificent Titanic Hotel as part of the wonderful international event, Place Branding: it’s not about the logo, which attracted delegates from all over the world. For more information, click [here](https://page.upthereeverywhere.com/place-branding-event-liverpool-2018). Julian Stubbs is a thought leader in the field of place branding and destination marketing. He is the founder of [UP There, Everywhere](https://www.upthereeverywhere.com/) – the world’s first global cloud-based agency.

7: Tracy Halliwell – Rising to the Challenge: London’s post-Brexit referendum campaign

Mateu Hernández Maluquer is Managing Director of Barcelona Global This edition of The Place Branding Podcast was recorded live at Liverpool’s magnificent Titanic Hotel as part of the wonderful international event, Place Branding: it’s not about the logo, which attracted delegates from all over the world. For more information, click [here](https://page.upthereeverywhere.com/place-branding-event-liverpool-2018). Julian Stubbs is a thought leader in the field of place branding and destination marketing. He is the founder of [UP There, Everywhere](https://www.upthereeverywhere.com/) – the world’s first global cloud-based agency.

6: Mateu Hernández Maluquer – Adding a Business Card to a Postcard

Gary Warnaby is Professor of Place Branding at Manchester Metropolitan University This edition of The Place Branding Podcast was recorded live at Liverpool’s magnificent Titanic Hotel as part of the wonderful international event, Place Branding: it’s not about the logo, which attracted delegates from all over the world. For more information, click [here](https://page.upthereeverywhere.com/place-branding-event-liverpool-2018). Julian Stubbs is a thought leader in the field of place branding and destination marketing. He is the founder of [UP There, Everywhere](https://www.upthereeverywhere.com/) – the world’s first global cloud-based agency.

5: Gary Warnaby – The Brand is Not the Territory

Stefan Nöthen is Head of Strategy & Brand Management, Hamburg Marketing. This edition of The Place Branding Podcast was recorded live at Liverpool’s magnificent Titanic Hotel as part of the wonderful international event, Place Branding: it’s not about the logo, which attracted delegates from all over the world. For more information, click [here](https://page.upthereeverywhere.com/place-branding-event-liverpool-2018). Julian Stubbs is a thought leader in the field of place branding and destination marketing. He is the founder of [UP There, Everywhere](https://www.upthereeverywhere.com/) – the world’s first global cloud-based agency.

4: Stefan Nöthen – Hamburg – Why credibility is crucial

In this edition of The Place Branding Podcast, Julian is joined by Rich Doucette, the plain-speaking former ad exec who took the job of marketing the American state of Massachusetts. We also hear from Chris Brown, who, with a little help from The Beatles and two Premiership football teams, promotes the city of Liverpool to potential visitors worldwide. Julian Stubbs is a thought leader in the field of place branding and destination marketing. He is the founder of [UP There, Everywhere](https://www.upthereeverywhere.com/up-for-real-destination-marketing-place-branding) – the world’s first global cloud-based agency. Fascinated by the branding of places and destinations? Keen to learn more? Then don’t miss: Place Branding? It’s not about the logo – International Place Branding Event Liverpool 2018 Taking place at Liverpool’s iconic Titanic Hotel on May 31st and June 1st, the event will feature speakers from top city destinations such as Amsterdam, London, Stockholm, Barcelona, Hamburg, Liverpool and more. For more details and to book tickets, click [here](http://page.upthereeverywhere.com/place-branding-event-liverpool-2018#anchor--3).

3: What are the essential steps of the place branding process?

Julian chats to Julia Lennon, half sister of The Beatles’ John Lennon, about why the city of Liverpool has an identity so distinct from its near neighbour, Manchester. Also in this week’s episode of The Place Branding Podcast, Olle Zeterberg, CEO of Stockholm Business Region, talks about his lifelong love affair with the Swedish capital. Julian Stubbs is a thought leader in the field of place branding and destination marketing. He is the founder of [UP There, Everywhere](https://www.upthereeverywhere.com/up-for-real-destination-marketing-place-branding) – the world’s first global cloud-based agency. Fascinated by the branding of places and destinations? Keen to learn more? Then don’t miss: Place Branding? It’s not about the logo – International Place Branding Event Liverpool 2018 Taking place at Liverpool’s iconic Titanic Hotel on May 31st and June 1st, the event will feature speakers from top city destinations such as Amsterdam, London, Stockholm, Barcelona, Hamburg, Liverpool and more. For more details and to book tickets, click [here](http://page.upthereeverywhere.com/place-branding-event-liverpool-2018#anchor--3).

2: Who owns a destination?

Julian talks to Milton Glaser, legendary graphic designer and creator of the iconic ‘I heart New York’ logotype. Also in this week’s episode of The Place Branding Podcast, Professor Gary Warnaby of Manchester Metropolitan University discusses the complexities of destination marketing and tackles the difficult question: Are cities becoming more important than countries? Julian Stubbs is a thought leader in the field of place branding and destination marketing. He is CEO of [UP There, Everywhere](https://www.upthereeverywhere.com/up-for-real-destination-marketing-place-branding) [](https://www.upthereeverywhere.com/up-for-real-destination-marketing-place-branding)– the world’s first global cloud-based agency.

1: Why brand cities?

Julian is CEO of UP There, Everywhere (https://www.upthereeverywhere.com/) – the world’s first global cloud-based agency. He is a thought leader in the field of place branding and destination marketing.

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