After a brief hiatus from posting Podcast episodes I am back. In this episode I talk about the advice to post "High Value Content" on your social media in order to attract your audience. I am personally guilty of spending many years, going organic methods alone, and posting what I believed was high value content on my Facebook profile, Instagram. In fact, if there is a place to put lengthy content - I have put it there. I published posts on LinkedIn and Medium. I also did a lot of webinars and live video content over my 8 years online. However, the advice to just create content and you will automatically be discovered is rampant and ultimately misleading. And the reason why it doesn't actually work: writing lengthy informative posts is pretty simple: people have short attention spans. Not to mention the fact that ever since Gary Vaynerchuk started telling people to produce massive amounts of content, his influence has led to everyone and their pet cat producing massive amounts of content - and now audiences are being flooded every day with what is supposed to be "high value" but in the end it is just noise. In this video I talk about my switch in 2019 to posting more casually and using memes and shorter posts to get attention. I also talk about where ads come in and how you should be using shorter content pieces to build your audience and longer content pieces to establish your expertise. It isn't that I don't think that high value content doesn't have it's place, it is just that people need a reason to pay attention first. Ever since I switched my own content strategy I have experience a lot more growth on my profiles and I have freed up a lot more time for myself. I have also started selling more of my courses which is awesome because now I am actually being paid for the "value" rather than just putting it up on Facebook and Instagram for Free. Grab 325 engaging posts for your page or group: https://brandiepeters.ca/325post-ideas/ Follow on IG https://www.instagram.com/brandiepeters_ Visit my website: https://bpcreativemarketing.com/

Visibility & Connection: Social Media Audience Building With Brandie Peters

E26: Why posting "high value" content doesn't work...

A lot has happened since my last episode where I talked about my Riot Girl Rebirth page going viral. After that FB post reached over 1 million people we experienced an incredible surge of traffic on the Riot Girl Rebirth website. At the time the website was a hot mess. There was a "free pin just pay shipping" giveaway that I had been running that was still in place and some of the pins had actually sold. I decided that I needed to take this opportunity and get the Shopify store where we had merchandise up and running. I realized we only had a limited amount of time to take advantage of this free organic traffic so I rebuilt the site overnight. Then, I started setting up some ads to re-target the new people who were engaging with the Facebook page. In all honesty, the first few days were a bust, but over time we started to see progress. Within a week we were actually turning a profit on the store although ad costs were still high. Obviously, there is still a lot of work to be done but after a month we had things fairly stable and broke even, if not made a profit every single day. Since the time of making this video, we have actually had a second surge of interest, and another post reaches over 1 million people. Basically my husband is an Oberlo and Shopify pro helping me out. It is exciting to see my Riot Girl Rebirth project really taking off! It has been quite the ride AND THIS was an unexpected twist to the story. Really all I can say is stay tuned, listen up. Let's see what happens next? Grab 325 engaging posts for your page or group: https://brandiepeters.ca/325post-ideas/ Follow on IG https://www.instagram.com/brandiepeters_ Join my Facebook Group! https://www.facebook.com/groups/visibilityconnection/

E25: Going All In On My Shopify E-Commerce Store

Have you ever wondered what happens when something that you post goes viral on Facebook? Over the weekend I had a post from my Riot Girl Rebirth page ( https://www.facebook.com/riotgirlrebirth/ ) reach over 600,000 people! In this episode of Visibility & Connection, I talk about how this viral surge occurred on a meme post and what happened to my page when it did. I discuss some of the misconceptions that people have about "going viral" as well as my plan to leverage this traffic on my Riot Girl Rebirth project. JOIN MY ACCELERATOR!! Spots now open! https://bpcreativemarketing.convertri.com/visibility-accelerator Grab 325 engaging posts for your page or group: https://brandiepeters.ca/325post-ideas/ Follow on IG https://www.instagram.com/brandiepeters_ Join my Facebook Group! https://www.facebook.com/groups/visibilityconnection/

E24: What happens when a post goes viral on Facebook...

Plenty of people WANT to be popular on the internet. However, those who succeed with their ambition to have internet fame have one thing in common. No, they don't have perfect aesthetic or a flawless catalog of content. No, they don't have money or the Illuminati on their side.  The reason why some people can build an online fan base and some people cannot, I believe is the community. Community is the essence of all social media mass followings. In this video, I use the examples of Pewdiepie on Youtube and Violet Benson on Instagram ( @daddyissues ) BUT these are just two examples of social media celebrities with massive followings who do not fixate on aesthetic but rather on community. And these social media famous people have immense followings and incredibly loyal audience within niches'. They do not worry about appealing to everyone. They know WHO they are connecting with and they DO NOT obsess over trying to have mass appeal. Now, you may wonder how could YOU also build a social media audience of that size. Well becoming that level of success on social media is like becoming a rockstar in this day and age. It isn't impossible but I also wouldn't bet on it. However, the chances of YOU being able to carve a little piece out for yourself and construct an audience that roots for you and believes in your content, very possible IF you put community first. Community IS the essential component to building your following. It is HOW you can create successful businesses using social media. Without community people just assume that you are there for yourself ( and they won't support you! ) - In this episode today I share my thoughts on community building and why I think it is the most vital element of social media marketing. It is also the most difficult to create if you do not make it your main primary focus. You cannot fake community. JOIN MY ACCELERATOR!! Spots now open! https://bpcreativemarketing.convertri.com/visibility-accelerator Grab 325 engaging posts for your page or group: https://brandiepeters.ca/325post-ideas/ Follow on IG https://www.instagram.com/brandiepeters_ Join my Facebook Group! https://www.facebook.com/groups/visibilityconnection/

E23: Social Media Audience Building: The Importance of Creating Community

Create content they said. It will be great they said. But now you post content every day for all of your social media and as far you have seen it isn't paying off! In this video today, we talk about creating a social media marketing and strategy and why, if you produce content ( do content marketing ) you are going to want to begin to try to think more strategically about how your content all works together.  One of the most common mistakes that business owners who produce content for marketing purposes make IS NOT having a next step or a plan in place to convert the curiosity that the content generates into a "next step". They struggle, to get any R.O.I from their content marketing because they haven't made it possible ( or easy ) for people to take action after they have got their attention. They may not have a re-marketing plan in place or any longer form, warming content: example: a freebie, to leverage in order to take that relationship further. The consequence of being a constant state of producing content for content sake and being stuck on a treadmill. Lots of hard work, little return, lots of discouragement. My advice. Anticipate what your customer is going to want to do next. Understand the importance of building a relationship when you are the product that you sell. Take the time to include a call to action - and develop a warming sequence of events, to assure long term you set yourself up for success. JOIN MY ACCELERATOR: Spots now open! https://bpcreativemarketing.convertri.com/visibility-accelerator Grab 325 engaging posts for your page or group: https://brandiepeters.ca/325post-ideas/ Follow on IG https://www.instagram.com/brandiepeters_ Join my Facebook Group! https://www.facebook.com/groups/visibilityconnection/

E22: Creating A Simple Social Media Marketing Strategy For Your Business

This week on Facebook Friday, we talk about the positive things that Facebook CAN DO for entrepreneurs who are just starting out. I address the opportunities that Facebook provides and has provided me while also being honest about the common misconceptions that people have regarding Facebook and the "get rich quick" ideas that are floating around. Once again I share my story of how I went from resentfully working as an assistant manager at the mall to starting my first online business selling explainer video scripts, las well as writing landing pages and sales pages to online.  If you are someone who is still in the phase of just messing around on Facebook and aren't sure what you need to do next, my advice is to get very clear on what you are selling and who you are selling it to. Having a good understanding of who your customers on Facebook are going to be and how / what you are going to sell to them is the secret to being able to use Facebook to find these customers effectively. Remember that you can make progress and build your network organically by haning out in Facebook groups. However, the real magic is in the lead generation and audience growth using the paid targeting features within the Facebook Ads Manager! If you are curious about the affiliate program that I mention at the end you can click here to find out how you can get paid to spread the word about my stuff. https://bpcreativemarketing.com/pages/share-our-trainings-as-an-affiliate I have just dropped my Facebook Page Like Ad Strategy in my shop. You can learn how to grow your page using a Page Like an ad and targeting people by their relevant interests here: https://bpcreativemarketing.com/products/grow-your-page-audience-ad-strategy Grab 325 engaging posts for your page or group: https://brandiepeters.ca/325post-ideas/ Follow on IG https://www.instagram.com/brandiepeters_ Join my Facebook Group! https://www.facebook.com/groups/visibilityconnection/

E21: What Facebook CAN DO for your business! The exciting thing about Facebook.

Get off the content treadmill! Do you feel like you need to come up with something new to post every single day? Are you living for the small engagements such as likes and comments but feel like you aren't getting any big wins. The obsession with producing great micro-content can often distract us from producing quality macro content OR putting in the must-have backend systems that will assure that our content can go to work for us in the future.  In this episode of Visibility & Connection I explain the importance of having a functional website or single landing page where you can send people who are curious about what you do and collect their information so that you can speak to them again in the future. I explain how short attention spans on social media create a lot of drive by traffic with potential audiences seeing your stuff, but not interacting with it in a meaningful way because their is no CTA attached to the content. We discuss how you can set yourself up and improve the results you are getting from social media marketing by creating a landing point where new audience members who are curious can be collected. I share the simple way that you can do this and why it is so important not to neglect this step if you want to have longterm success marketing your business online. At the end of the episode, we go over a quick 3 thing checklist that you must have before you start posting more micro content. 1. a functional landing page ( single website page ) that describes who you are, what you do 2. a functioning email opt-in so that if people are curious and want to hear from you they can input their email and you can speak to them again directly via email marketing 3. a website domain / URL that is your "virtual real estate" where you can start to build your S.E.O. Instead of spending all of your time online looking for instant gratification from social media posts make sure that you have that "next step" in place for people who wish to go deeper. Understand that if you want to be able to reach your audience again in the future you will have to have some system outside of social media where you can reach them because the algorithm does not show everything that you post on social to everyone who follows you. Be smart at the beginning so you don't end up regretting not taking these steps in the future. SIGN UP TO BECOME AN AFFILIATE AND SHARE OUR CONTENT ( MAKE $$ ) New a landing page? TRY CONVERTRI: https://app.convertri.com/a/f8e4b482-683f-11e9-99fe-0697e5ca793e Would you like to become an affiliate and share Visibility & Connection with your own audience? APPLY HERE: https://bpcreativemarketing.com/pages/share-our-trainings-as-an-affiliate I have just dropped my Facebook Page Like Ad Strategy in my shop. You can learn how to grow your page using a Page Like an ad and targeting people by their relevant interests here: https://bpcreativemarketing.com/products/grow-your-page-audience-ad-strategy Grab 325 engaging posts for your page or group: https://brandiepeters.ca/325post-ideas/ Follow on IG https://www.instagram.com/brandiepeters_ Join my Facebook Group! https://www.facebook.com/groups/visibilityconnection/

E20: Please DO NOT post one more thing on your business social media until you do this!

Do you produce content every day for social media platforms like Facebook and Instagram? In this video today we talk about why constant micro-content production can be time-consuming and a risky strategy if you are trying to market your business online. Micro-content is the content that you create for your social media platforms to get instant gratification - for instance, you post a link to your new freebie or landing page and get twenty subscribers. Or you create a Facebook live video talking about an upcoming offer and you get a few messages afterward as a response. Many people get caught in the content treadmill and end up focus on posting primarily micro-content without thinking longterm about how to repurpose this content and put it to work later ( evergreen ) the consequence of this is that you have A LOT of content but have to keep producing more and more - because you haven't built the foundation, and are not ranking on keywords, or showing up for people who are looking for your business. The solution: if you find yourself stuck where you are constantly creating micro-content without any end in sight you NEED to start changing your mindset to think about "legacy" and longterm visibility. Unfortunately, Facebook ( and other social media platforms ) don't do much for you as far as visibility and evergreen value from your content. Having a blog, Youtube channel or Podcast are better for establishing a longterm "evergreen" presence for your business because they are more permanent and allow you to establish stronger S.E.O ( search engine optimization ) - if you are strategic about taking your micro-content off of Facebook ( and Instagram ) and the purposing it so that it can be used for your S.E.O in the future you will be much better off. This video is just a broad introduction to what SEO is and how you can use SEO to work in your favor. I hope this opens your mind to what is possible in the world of content marketing and it encourages you to change some of your content production habits to create "legacy" content, not just instant gratifying daily social media posts. Learn how to repurpose your Facebook Lives for Youtube and a Podcast  https://bpcreativemarketing.com/products/how-to-repurpose-your-facebook-lives-for-youtube-and-a-podcast I have just dropped my Facebook Page Like Ad Strategy in my shop. You can learn how to grow your page using a Page Like an ad and targeting people by their relevant interests here: https://bpcreativemarketing.com/products/grow-your-page-audience-ad-strategy Grab 325 engaging posts for your page or group: https://brandiepeters.ca/325post-ideas/ Follow on IG https://www.instagram.com/brandiepeters_ Join my Facebook Group! https://www.facebook.com/groups/visibilityconnection/

E19: Laying Down Your Virtual Real Estate With SEO Keyword Optimized Content

Most of us count on Google searches to get a steady flow of traffic to our websites in order to capture leads and make sales. However, very few people actually understand the important role that search engine optimization and keyword-relevant content play in helping you get this organic ( unpaid traffic ) - In this episode, I share with you a tool that is going to become very important if you are planning on producing content such as, Youtube videos, blogs, or podcasts. I talk about how you can use the Google trends application to find relevant keywords and search terms that people are using to find things online. I explain the basics of how SEO works and why you want to be laying the foundation of SEO now in order to help you rank on keywords later. We also touch on why people talk less about SEO and Google Keyword search optimization than they do other digital marketing techniques. The main reason being the fact that with paid traffic, for example, Facebook ads - you do receive instant gratification. Whereas SEO content creation is more about doing the work now to reep the rewards in the future.   Are you ready to start repurposing your Facebook Lives for a blog, Youtube Channel and Podcast ALL AT ONCE? Grab my training! https://bpcreativemarketing.com/products/how-to-repurpose-your-facebook-lives-for-youtube-and-a-podcast I have just dropped my Facebook Page Like Ad Strategy in my shop. You can learn how to grow your page using a Page Like an ad and targeting people by their relevant interests here: https://bpcreativemarketing.com/products/grow-your-page-audience-ad-strategy Grab 325 engaging posts for your page or group: https://brandiepeters.ca/325post-ideas/ Follow on IG https://www.instagram.com/brandiepeters_ Join my Facebook Group! https://www.facebook.com/groups/visibilityconnection/

E18: Introduction to using Google Trends to find keywords for your marketing content ( search engine optimization )

Are you someone who produces content and posts it on Facebook? If you are then you have likely experienced the frustrations that arise when you feel like Facebook is not being fair, or not showing your content to the people who you want to reach. Unfortunately, you aren't alone, many people feel this way - that the content they work hard on, live videos, insightful posts, images etc. don't get reach when they post them on Facebook. However, there is a technical reason that is important to understand and acknowledge. This is the algorithm. The Facebook algorithm determines who sees what on Facebook. It is designed to show Facebook users the content that Facebook feels will be most relevant to them. The way that they do this is by paying attention to the engagements that a post gets when it is initially posted. Each user on Facebook is also part of a "demographic profile" that keeps tracks of their behaviors and the type of content that they are most interested in. The algorithm's priority is to keep people on Facebook longer, so they show the users more of the content that they frequently enjoy. As a content creator, this is important to understand because if Facebook isn't showing your posts to your audience, the reason for this is because they are not engaging with it and your audience is mismatched. In this video today I talk about how the algorithm works ( basic-level ) and what you need to be conscious of when you are building your audience on this platform. We go over some of the visible "engagements" and what they say to the algorithm that impacts the reach of your posts. LEARN HOW TO GROW YOUR FACEBOOK GROUP USING THE A FACEBOOK PAGE ( AD STRATEGY )  https://bpcreativemarketing.com/products/how-to-grow-your-facebook-group-using-a-facebook-page I have just dropped my Facebook Page Like Ad Strategy in my shop. You can learn how to grow your page using a Page Like an ad and targeting people by their relevant interests here: https://bpcreativemarketing.com/products/grow-your-page-audience-ad-strategy Grab 325 engaging posts for your page or group: https://brandiepeters.ca/325post-ideas/ Follow on IG https://www.instagram.com/brandiepeters_ Join my Facebook Group! https://www.facebook.com/groups/visibilityconnection/

E17: Facebook Algorithm Basics How to Improve The Reach Of Your Content

Have you been contending with a dead Facebook page? In this episode today I share with you how you can use your Facebook page and why Facebook pages are not actually dead. Many people who have Facebook pages complain about the low reach/priority that Facebook gives to their page content. The reason for this, however, is because of the way the person built their page. FB's algorithm shows posts to people who are most likely to engage within that page's audience. If the page does not have a properly targetted audience on it the page owner will likely have a hard time getting reach because when the posts are shown they don't get any engagement. Another issue with FB pages is the fact that they have "if it is an ad make it an ad" rule. In many cases, if what you post qualifies as "being advertising" FB will sanction you in reach and prompt you to make an ad ( because they don't want to market for you for free. ) - Therefore if you are using a page and are updating your page, you want to make sure what you are posting is CONTENT not advertising. OR if it is advertising, that you use the paid features to target your page audience. Facebook pages are a source of frustration for many business owners on Facebook who have no idea how they should be using them. Low reach frustrates many to the point that they have just given up. However, if you build a "targeted by interest" follower list on your page and post on the topic to what the page like ad has promised YOU CAN get reach and engagement. Thanks for watching/listening. I have just dropped my Facebook Page Like Ad Strategy in my shop. You can learn how to grow your page using a Page Like an ad and targeting people by their relevant interests here: https://bpcreativemarketing.com/products/grow-your-page-audience-ad-strategy Watch also: How FB Groups and Facebook Pages are different - https://www.youtube.com/watch?v=FovswSKUGP8&t=2s Grab 325 engaging posts for your page or group: https://brandiepeters.ca/325post-ideas/ Follow on IG https://www.instagram.com/brandiepeters_ Join my Facebook Group! https://www.facebook.com/groups/visibilityconnection/

E16: How to use a Facebook Page for marketing in 2019

Lately, I have been seeing this trend of Facebook Ads, targeting "spiritual entrepreneurs" ( life coaches, spiritual healers, psychics, etc. ) from "business coaches" making claims about how easy it is to scale spiritual businesses using Facebook Ads. As someone who has been writing advertising funnels and developing campaigns for real-deal spiritual entrepreneurs for several years now, I find a lot of what is being promised a bit outlandish. The reason why i think a lot of spiritual entrepreneurs are becoming business coaches for other spiritual entrepreneurs is the old "those who can not do, teach" - it isn't that there are not awesome business coaches out there who can help spiritual entrepreneurs, it is the claims that they are making in the ads about how quick and easy it can be to grow your spiritual business that I am a bit skeptical of. In this video ( sorry bit long again ) I share my take on this and what i think aspiring spiritual entrepreneurs should be aware of when they take their business online. I talk about some of the false promises being made and give you a realistic sense of what it costs and what it can take to use Facebook Ads to scale a spiritual business. I also explain why MOST spiritual entrepreneurs DO NOT need to use any type of elaborate marketing to grow their business if they are just starting out. I also talk about why this "niche" is particularly vulnerable and how they are being so successfully targeted by these coaches. At the end of the day no matter what type of business niche you are in, you need to be wary of any "coach" that tells you things that sound too good to be true. Often "business coaches" who have Facebook ad funnels are not 100% transparent about how they grew their business or the methods that they have used. Although, great coaches do exist you probably won't find 'em through an ad trap.  My Shop:  Grow Your FB Group Using An Ad https://bpcreativemarketing.com/products/how-to-grow-your-facebook-group-using-a-facebook-page Repurpose Your Facebook Lives For Youtube and a Podcast https://bpcreativemarketing.com/products/how-to-repurpose-your-facebook-lives-for-youtube-and-a-podcast Grab 325 engaging posts for your page or group: https://brandiepeters.ca/325post-ideas/ Follow on IG https://www.instagram.com/brandiepeters_ Join my Facebook Group! https://www.facebook.com/groups/visibilityconnection/

E15: Are spiritual entrepreneur business coaches being misleading?

Have you been spending a lot of time on Facebook and wondering why your business has taken off yet? You are not alone. Every day I see entrepreneurs especially female entrepreneurs spend their days trying to get their business off the ground by "working" on Facebook. They will go into Facebook groups, cold message people, and create content for their profile and page THINKING that these actions will really help them stand out and attract clients. Unfortunately, these busy actions don't often pay off and MANY people struggle to understand what they are doing wrong and why Facebook isn't working for them. In this video today I share a bit of hard truth about what Facebook isn't going to for business owners ( especially new ones ) ... I share some of my own experiences with Facebook and things that I have noticed from clients that I have worked with over the years doing Facebook ads.  In this really candid chat, I get into the gritty about how Facebook can be great for business owners BUT can also become a soul-sucking black hole. I share a bit of wisdom about how you should look at Facebook as a business owner to avoid getting caught in the trap. My Shop: Grow Your FB Group Using An Ad https://bpcreativemarketing.com/products/how-to-grow-your-facebook-group-using-a-facebook-page Repurpose Your Facebook Lives For Youtube and a Podcast https://bpcreativemarketing.com/products/how-to-repurpose-your-facebook-lives-for-youtube-and-a-podcast Grab 325 engaging posts for your page or group: https://brandiepeters.ca/325post-ideas/ Follow on IG https://www.instagram.com/brandiepeters_ Join my Facebook Group! https://www.facebook.com/groups/visibilityconnection/

E14: REALCHAT!!! What Facebook IS NOT going to do for your business...

In this podcast episode I share my own story of how I started making a full-time income online ( I started dabbling in content writing in 2011 ) and the different things I have done to make money online. I talk about what 8 years of experience "working online" has taught me and what I feel is the fastest and most lucrative way to make money online.    After spending the last 8+ years being self-employed online and having various levels of success with different ventures, I have come to realize that there are so many options and opportunities that exist. I am excited to share what I have learned with people so that they can bypass some of the mistakes that I made when I was a beginner and find success sooner.  The work from home/work online lifestyle is a very rewarding one with plenty of perks. I am very happy with the life I have created for myself and I feel passionate about helping others realize their own version of this lifestyle. On Sale Now Grow Your Facebook Group Using An Ad Strategy: https://bpcreativemarketing.com/products/how-to-grow-your-facebook-group-using-a-facebook-page Follow on IG https://www.instagram.com/brandiepeters_ Join my Facebook Group! https://www.facebook.com/groups/visibilityconnection/ FREE Grab 325 engaging posts for your page or group: https://brandiepeters.ca/325post-ideas/

E13: How to Start Making A Full Time Income Online ( Monetize It Monday )

Did you watch the Netflix movie "The Great Hack"? This documentary did a great job of breaking down the crimes of Cambridge Analytica and making people aware of the information "propaganda" tactics used by Trump's campaign. However, I do feel like this Netflix documentary definitely also had a "fear-mongering" agenda trying to make people afraid of the "data monster" and make people afraid of the algorithm and the potential for information, and manipulation the social media platforms like Facebook have.  Personally, I disagree. For the most part, your data on Facebook is used to show you the content that you are likely to be interested in. I don't buy into the idea that people can be so easily swayed by FB content more so - FB shows you more of the stuff you already agree with and confirms your biases. Typically, when data is being used on FB it is for marketing and matching potential customers up to products that they are likely to be interested in. This incident where FB is being used to put propaganda content in front of people that will alter their opinions is because of Cambridge Analytica and not Facebook.  At the end of the day, FB is a tech company. Clearly, there are some issues that need to be fixed and what happened is terrible - ( not understating that ) but I have to ask, do we REALLY need to blame the technology creator or should we look at the intentions of the people who are taking the technology and using it in a way that is ultimately manipulative if not harmful? On Sale Now Grow Your Facebook Group Using An Ad Strategy: https://bpcreativemarketing.com/products/how-to-grow-your-facebook-group-using-a-facebook-page Follow on IG https://www.instagram.com/brandiepeters_ Join my Facebook Group! https://www.facebook.com/groups/visibilityconnection/ FREE Grab 325 engaging posts for your page or group: https://brandiepeters.ca/325post-ideas/

E12: Some Thoughts on The Netflix Doc "The Great Hack" and The Facebook Data Monster

This is a podcast by social media marketing strategist ( audience building expert ) Brandie Peters. Since 2012, Brandie has been making money online marketing products and services to her social media followers. In 2019, Brandie lost access to her entire personal Facebook account where she had built the majority of her business. In this cast, she talks about rebuilding her audience from scratch, social media audience growth strategies, the big mean evil algorithm, and the step by step process of rebuilding her business ( and social media audience ) after being kicked out of her Facebook.

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Visibility & Connection: Social Media Audience Building With...

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