Retailers are experimenting with branded video series and shoppable live streams. But many are still figuring out how to do it well. Andrea Wasserman is the former Head of Global Commerce at Yahoo. She talks about her lessons learned while producing a vast array of shoppable content, and offers advice to retailers and brands looking to create their own. James Cook is the director of retail research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@am.jll.com  Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

Where We Buy: Retail Real Estate with James Cook

Producing Online Video that Gets People Shopping - Where We Buy #189

What is American food? And how did hamburgers, fried chicken an hot wings become the QSR mainstays they are today? David Page is the author of Food Americana: The Remarkable People and Incredible Stories behind America’s Favorite Dishes. He's also the creator of Food Network’s Diners, Drive-Ins and Dives and a two-time Emmy winner. James Cook is the director of retail research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@am.jll.com  Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

How Global Foods Made an American Cuisine - Where We Buy #188

Most retailers aren't doing a great job at creating a unified compelling brand experience across all their stores, apps and websites. Phygital experience is the combination of physical and digital and Dr. Wided Batat is an expert. She has written many books, including most recently Experiential Marketing, Food and Experiential Marketing and Digital Luxury. James Cook is the director of retail research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@am.jll.com  Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

Digital + Physical = Phygital - Where We Buy #187

Kevin Grayson runs domestic theatrical distribution at STXfilms. His job is to get movies like Bad Moms with Kristen Bell and Hustlers with Jennifer Lopez into your local theater. He sits down for a realistic discussion about the future of movie theaters, how they can survive in a world of streaming services, and how medium budget films can compete in an era of superhero blockbusters. James Cook is the director of retail research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@am.jll.com  Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

How Theaters Compete in a World of Streaming - Where We Buy #186

A Netflix store is coming to Tokyo. Gucci rolls out a digital-only collection on the Roblox video game platform. Foxtrot Market will expand to new cities with fifty new locations. CAMP will open its first West Coast location at Westfield Century City. James Cook, Ebere Anokute and Charlotte Elstob discuss all this and more. Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@am.jll.com  Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is We Ride! by Reed Mathis.

A Netflix Retail Experience - Where We Buy #185

Victoria’s Secret says the future of its brand may be off-mall. Naveen Jaggi, head of retail brokerage at JLL talks about where retailers are leasing space across the U.S. Bloomingdales launches a new small-format concept store called Bloomies. James Cook and Ebere Anokute research retail and real estate for JLL.  Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@am.jll.com  Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is We Ride! by Reed Mathis.

Victoria's Secret Goes Off-Mall - Where We Buy #184

The IRL Social is a new co-working and esports streamer studio that could become an anchor tenant at a mall near you. Trevor Barran is COO of Out of the Box Ventures and a founding partner at Cloudtree Ventures. James Cook is the director of retail research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@am.jll.com  Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

Esports Streaming From the Mall - Where We Buy #183

Should retailers source goods in the U.S. or abroad? JLL supply chain and logistics consultant Rich Thompson and JLL retail lead Naveen Jaggi join Harry Moser, President of the Reshoring Initiative, to discuss the resurgence of American manufacturing and what reshoring means for retail and e-commerce. James Cook is the director of retail research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@am.jll.com  Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

Made In America - Where We Buy #182

How can retailers most efficiently get goods to consumers and retailers in dense cities? Leslie Lanne is a Managing Director at Jones Lang LaSalle, specializing in institutional Landlord and Tenant representation in the Northeast. She talks about the changing delivery models in the urban core and building last-mile facilities. James Cook is the director of retail research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@am.jll.com  Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

Last Mile in the City - Where We Buy #181

Mys Tyler is a social media fashion app where the influencers you follow are selected to match your body measurements. The app includes shoppable posts. Buyers can make purchases already knowing how an item fits on a woman with similar measurements. Mys Tyler has created partnerships with global brands like Saks, ASOS and Banana Republic. CEO and founder Sarah Neill talks about the process of launching the app. She also explains how the app can be integrated with bricks-and-mortar shopping centers. James Cook is the director of retail research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@am.jll.com  Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

A Social Media App with Influencers that Look Like You - Where We Buy #180

Stephen McDonald runs global development for Pizza Hut International. The brand's engine for global growth is its Fast Casual DelCo (FCD) store, which has already seen 1,000 openings since 2017. McDonald talks about the chain's global growth plans and the impact of the pandemic on its business. James Cook is the director of retail research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@am.jll.com  Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

Pizza Hut's New Store Design & Global Growth Plans - Where We Buy #179

David Gottlieb, Managing Director, Americas at Trax, explains how robots, shelf cameras, machine learning and the gig economy are impacting the supermarket. James Cook is the director of retail research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@am.jll.com  Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

Computer Vision in the Supermarket - Where We Buy #178

Retailers are demanding more industrial real estate to store and ship online orders. Can we turn empty retail buildings into industrial ones to meet that demand? James joined a panel of experts to dig into the weeds. Kris Bjorson has spent 27 years working with industrial occupiers; Seth Geldzahler spent most of his career overseeing real estate for a major retailer and lawyer David Rabinowitz is a partner with Goulston & Storrs and works in retail and industrial development. James Cook is the director of retail research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@am.jll.com  Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

Can you convert retail to industrial? - Where We Buy #177

Bar Louie CEO, Tom Fricke joined the company to lead a turnaround strategy with no idea that the national chain of gastrobars would be exiting bankruptcy in the middle of a pandemic. But Fricke explains that there was a silver lining and in some ways the transformation plan was actually accelerated by the pandemic. SVP Food & Beverage, Steve Madonna explains the thinking that went into creating the menus of two new virtual delivery brands (Sweet Lou's and Macs & Stacks) that were prepared in Bar Louie's kitchens. James Cook is the director of retail research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@am.jll.com  Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

Bar Louie's  Virtual Brands Are Incubators for New Menu Items - Where We Buy #176

Geno Coradini has worked in retail real estate for companies like Advance Auto Parts, FedEx Office and Family Dollar.  He talks about how retailers are now using existing store fleets for last mile delivery, the challenges those retailers face, and which American retail companies are doing it best. This is a crossover episode of the Where We Buy podcast and Everything We Know About Retail weekly live video show. James Cook is the director of retail research in the Americas for JLL.  Taylor Coyne is a senior research manager for JLL. Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@am.jll.com  Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail

Can I use my store for last mile fulfillment? - Where We Buy #175

James Cook and his fellow retail researchers visit shopping destinations around the world, interview retail and real estate executives and discuss market research in a fast-paced and fun setting. James researches retail and real estate for JLL.

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Where We Buy: Retail Real Estate with James Cook

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