Nan Bray is a sheep farmer in Tasmania where she runs her company White Gum Wool. In this Wool Academy Podcast interview, Nan explains her three commitments of excellence in sheep nutrition, conservation land ethic and thoughtful animal welfare.

Wool Academy with Elisabeth van Delden

#126 Nan Bray about sheep nutrition and land conservation

Tom and Sophie Holt raise Dohne Merinos on their farm Coonong Station in Australia. Coonong Station is RWS and Authentico accredited as well as being the only Australian wool producer to be Certified Humane. Coonong station is a declared native wildlife sanctuary and also operates a kangaroo rescue, rehab release facility and is all WIRES certified for native wildlife rescues and rehabilitation. Sophie is studying to become a Master of Science in International Animal Ethics, Welfare and Law through the University of Edinburgh. In this podcast episode, she explains how animal welfare is practiced for all animals living at Coonong station.

#125 Sophie Holt about animal welfare on farm

Nora and Viktor Jelinek run a business by the name Visual Narrative. They are specialised in helping companies tell their stories successfully through photography. They are particularly focused on helping sustainable and socially conscious businesses succeed through their beautiful images. In this episode, Nora and Viktor Jelinek share insights into how also businesses in the wool industry can benefit from storytelling and how to go about it.

#124 Nora and Viktor Jelinek about the value of story telling

Dr. Paul Swan is the Program Manager of the sustainability standard Sustainawool at the Australian Wool Exchange (AWEX). In this Wool Academy Podcast interview, Paul Swan provides details about Sustainawool and discusses challenges and opportunities for sustainability standards within the wool industry.

#123 Dr. Paul Swan about the future of wool sustainability standards

Cody Nicholson-Stratton shares the story of how he and his husband Thomas were looking to diversify their family's farm and promote sustainability for future generations. Together with two more generations living and working on the farm, the two expanded the farm to include rabbits, chickens, sheep, goats, and grass-fed beef. They pride themselves in bringing food and fiber that has been ethically raised in a climate beneficial system to the local consumers; providing nutrient-dense protein, luxurious fiber, and preserving open landscapes for future generations.

#122 Cody Nicholson-Stratton about diversified livestock and local food systems

Susan Finnigan together with her husband, son, and daughter-in-law grow fine merino wool on their sheep property Kia Ora in Australia. The farm is certified for several animal welfare and sustainability standards and their outstanding work has been recognised by several industry awards. In this interview, Susan shares details about how she and her family grow ethical, sustainable, and profitable wool.

#121 Ethical, sustainable and profitable wool production

Verena Keller is the Managing Director Sales, Marketing and Product at Know Your Stuff - an online platform that makes the textile supply chain fully transparent and traceable from fibre to finished product. In this episode, Verena Keller explains why there is an ever-growing desire to know where products came from as well as how and by whom they were made.

#120 Why Consumers Want To Know More

Ian Whiteford is responsible for Sustainability and Compliance at the Schottish weaving company Alex Begg. In this interview, Ian Whiteford shares insights about how the company started implementing its sustainability strategy and the lessons learned on the way.

#119 Sustainability and Business Strategy go Hand in Hand - Interview with Ian Whiteford

Pam and Andre Christie-Smith farm in 6th generation on their sheep farm Kleiheuwel Trust in South Africa. In this episode, they share insights into their everyday farm life of running a sustainable and animal welfare friendly farm. They explain how they know if their sheep are happy through good shepherding and by looking at the numbers.

#118 How To Know If A Sheep Is Happy - Interview with Pam and Andre Christie-Smith

Mark Ferguson is an Agricultural Geneticist specialised in sheep and other natural fibre animal breeds. Mark is also the host of the Head Shepherd podcast. On this show, Mark and Elisabeth talk sheep genetics and the importance of telling the wool story.

#117 The Value of Improving Sheep Genetics - Interview with Mark Ferguson

Richard Daugherty is a South African wool grower based in Australia. He and his wife Sarah and their two children farm on Balala Station west of Uralla since 2011. Richard is highly committed to regenerative farming and ensuring hight animal welfare standards. In this episode, Richard shares his story of starting to farm merino sheep and provides insights into different aspects of his farming practices. This episode is recorded in partnership with The Schneider Group and their Authentico Integrity Scheme.

#116 Custodian of Land and Animals - Interview with Richard Daughertyrty

Lesley Prior successfully breeds merino sheep on her farm near Devon in the UK. Something many sheep farmers never thought possible. In this Wool Academy Podcast interview, Lesley shares her vision of creating a large merino sheep flock in Europe and gives insights into her Tellenby Merino Sheep breeding business.

#115 How Merino Sheep Can Thrive in Europe

In this Wool Academy Podcast episode, Dr. John Parkinson shares insights about the wool textile recycling industry and his new old recycling business iinouiio.

#114 It's never over until it's over - Interview with Dr. John Parkinson

In this Wool Academy Podcast episode, Sustainability Wool Industry Expert and Journalist Tone Skardal Tobiasson shares insights into the different wool research projects she helped develop and coordinate successfully in Norway. The common thread of these Norwegian wool projects is the goal to identify and develop product applications for coarse wool while also working towards a more sustainable textile industry.

#113 How to develop coarse wool product applications

At the Wool Academy Podcast, the show's host Elisabeth van Delden, talks to one wool industry expert every week. Guests of the show are wool growers, marketing experts, retail brands, researchers and many more. The focus of the Wool Academy Podcast is to find out what is working now to be successful in wool while discussing different business, product, brand and social media strategies. You will be surprised how many wonderful stories wool has to tell.

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Wool Academy with Elisabeth van Delden

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