You can future proof your business by building a community around it. 2020 has been a very busy year for so many people in terms of figuring out how to be relevant, holding on and just weathering the pandemic storm. As You Are The Media prepares to take a short summer break, here’s what I’ve […] The post Lessons From Three Years Of Learning Rolled Into Six Months appeared first on You Are The Media.

You Are The Media

Lessons From Three Years Of Learning Rolled Into Six Months

Being the hero of your own story helps others identify what your content can do for them, associate with you, and for everyone to win. This goes against a lot of what you read where you’re urged to ‘make your customer the hero.’ You’ve doubtlessly seen articles where the emphasis is on walking in the […] The post It’s Time For You To Be The Hero appeared first on You Are The Media.

It’s Time For You To Be The Hero

To stand in a place of authority and people to gather around you is to show up and consistently share your point of view. You Are The Media community member, Tom Dodd, marketing manager, from EntrustIT, recently asked:  “I was wondering how you made the connections necessary to build up your brand. Whilst I understand […] The post How Your Credibility Helps You Build Your Audience appeared first on You Are The Media.

How Your Credibility Helps You Build Your Audience

Sometimes stopping – pressing pause on your content activity – and taking stock of where you are, is the best thing you can do. If you’ve been creating content for a while and are seeing little, or not enough, return on your efforts then this article is for you. In a recent article, I highlighted […] The post How To Know When It’s Time To Press Stop appeared first on You Are The Media.

How To Know When It’s Time To Press Stop

The return on your content creation efforts is based not only on what you can see, but also on what is out of sight yet still having an impact on you and your audience. Sales made as a result of your content can often be measured but the place that you’re creating from, the reputation, […] The post Going Beyond Clicks – The Return You Get From Content Leadership appeared first on You Are The Media.

Going Beyond Clicks – The Return You Get From Content Leadership

Things that can’t be measured can still have a huge impact on you and your audience. Creating yardsticks and expecting to be able to quantify the success, or otherwise, of every activity and initiative can distract you from fulfilling your real purpose. What is concealed or impossible to quantify often reveals its value over time […] The post What You Can’t Measure Can Still Make A Huge Impact appeared first on You Are The Media.

What You Can’t Measure Can Still Make A Huge Impact

Content that resonates with your audience and moves them to act is as much about “how” you’re saying something as it is about “what” you’re saying. The “how” is called tone of voice. This article looks at how getting your tone of voice right can be a budget (and reputation) multiplier. Hat tip to Doug […] The post How The Right Voice Can Spark Conversation appeared first on You Are The Media.

How The Right Voice Can Spark Conversation

Not having the answers is ok. Saying “I don’t know” is fine.  It opens up dialogue and helps you have better conversations. And sometimes, particularly in times of change and uncertainty, it can work better if you stay with that. Begin with “I don’t know” and from that, try to figure things out as you […] The post What’s Wrong With Saying, “I Don’t Know”? appeared first on You Are The Media.

What’s Wrong With Saying, “I Don’t Know”?

Being found by others comes from you putting in the work.  The work you do to support others, will ultimately support you too. Building visibility starts from you being prepared to put in the effort. Sporadic posts and a dormant website don’t cut it.  This article demonstrates how, for people to notice you and become […] The post Building Visibility Comes From Doing The Work appeared first on You Are The Media.

Building Visibility Comes From Doing The Work

If people are signing up to your Zoom events, it’s your responsibility to make sure that those events have the potential to be a highlight in their week. Nobody signs up to watching a lifeless presentation or thinly-veiled sales pitch. The content you produce should play two roles – it should inform and entertain. You […] The post Create Productions, Not Presentations appeared first on You Are The Media.

Create Productions, Not Presentations

Live video presents a great opportunity to increase your digital presence. But should you be thinking about introducing a charge for the Zoom events you put on? Or should they remain as something that’s free to attend? This article focuses on creating a programme of video events with a cost-to-attend attached. For the purposes of […] The post When Can You Charge For Zoom Events? appeared first on You Are The Media.

When Can You Charge For Zoom Events?

Before you press “go” on a content-based side project and develop the narrative that will support it, you need to go through a stage where you make sure that the path you choose is the right one for you.  After all, providing lasting value is what wins the day.  This article is for you if […] The post Questions To Ask Yourself Before You Create Regular Content appeared first on You Are The Media.

Questions To Ask Yourself Before You Create Regular Content

Developing a library of ongoing content topics helps your activity flow easier. People know what they’re going to get from you – you are always offering something new but it comes from a place that feels familiar and trusted. This article is about helping you discover topics and themes that can be planned for months […] The post Topic Ideas That Will Feed You For The Next Year appeared first on You Are The Media.

Topic Ideas That Will Feed You For The Next Year

Having an audience you can address on your own terms puts you in a powerful position. In this article I’ll be sharing how I built my You Are The Media audience – email subscribers who are willing to give you their details in exchange for you keeping in touch, adding value to their week and […] The post How To Get Your First 10 Loyal Email Subscribers appeared first on You Are The Media.

How To Get Your First 10 Loyal Email Subscribers

If you’re already creating work that others are engaging with and enjoying, dig deep and keep going.  The podcast that gives you joy, the blog that gets you leads, the email that people respond to, the videos that get you noticed. One thing you shouldn’t do when things get tough is to press “pause.”  It’s […] The post Keep Going appeared first on You Are The Media.

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