Embark on a journey through the bustling hub of the Content Entrepreneur Expo with me, as I peel back the curtain on the latest in digital marketing wizardry.  This episode is jam-packed with transformative strategies and the latest trends that are shaping the digital marketing landscape.We’ll explore everything from the importance of understanding your audience’s psychographics to effectively leveraging TikTok for business growth. You’ll hear from experts like Abigail Pumphrey and Michael Stelzner on creating impactful digital products and the challenges of keeping up with changing algorithms. Plus, we&apos;ll discuss the critical role of AI in content creation and how it can enhance efficiency and quality.My adventure yielded an abundance of insights—from AI&apos;s role in honing business efficiency to the subtle art of engaging your audience with digital products. You&apos;ll discover how leveraging tools like Guidde&apos;s AI for SOPs and Creator.io&apos;s smart chatbots can redefine your online engagement, and how embracing the &apos;no rules, just vibes&apos; approach might be the game-changer you&apos;ve been seeking.Let&apos;s navigate the dynamic tides of TikTok together, where I unpack the secret behind Kenya Kelly&apos;s meteoric rise and lay bare the content strategies that resonate across ages and cultures. I&apos;ll walk you through TikTok Shop&apos;s success saga and share how starting small with digital products can lead to grand victories. With anecdotes from Teachable&apos;s and Thinkific&apos;s mavens to Justin Welsh&apos;s incremental approach for LinkedIn mastery, you&apos;ll learn the mantra of engaging your audience with content that promises quick wins.As we draw the curtains on this episode, I&apos;m left with more than just a hoarse voice—I&apos;m buzzing with the drive to share techniques that keep you ahead of the digital marketing curve. Whether you&apos;re seeking to fine tune your strategies or dive headfirst into the digital realm, remember my virtual door is always open for your queries and epiphanies. So, until next time, keep pushing the boundaries and remember that every voice, every story, and every follower counts in the grand theater of digital marketing.Learn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com 

Your Digital Marketing Coach with Neal Schaffer

11 Essential Takeaways from the Content Entrepreneur Expo

Unlock the full potential of your digital marketing strategy as I team up with Impact CEO David Yovanno to delve into the captivating world of creator partnerships. This episode promises to equip you with the wisdom to harness influencer magic and partnership alchemy, transforming how you connect with consumers and amplify your brand&apos;s authenticity. As we navigate the Partnership Economy, you&apos;ll be fascinated by the story of Ticketmaster&apos;s Michael Chua and his innovative API integrations that connect music fans with live events through platforms they love, like Spotify and YouTube.Prepare to shift your perspective on traditional digital advertising as we pull back the curtain on its inherent shortcomings and illuminate the emergence of customer acquisition channels that truly resonate with user interests. You&apos;ll hear first-hand my critical thoughts on the evolving role of AI in content creation, underpinned by the need for expertise, authority, trustworthiness, and experience. Learn how Impact.com and other forward-thinking businesses are creating a single platform for various partnership types, turning the voices of creators and influencers into powerful tools for genuine consumer engagement.Finally, discover why brands like Avocado are turning to niche content creators for authentic connections and the compelling reasons why transparency in these partnerships is non-negotiable. We highlight the growing trend towards hybrid compensation models, offering stability and performance incentives for a win-win scenario. By the end of our insightful conversation, you&apos;ll be inspired to forge a community of engaged customers and passionate partners, building new marketing muscles by embracing the transformative power of the partnership economy.Learn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com 

Unlocking the Power of Creator Partnerships: Interview with Impact CEO David Yovanno

In today&apos;s episode, we&apos;re diving deep into the realm of pivots in digital marketing. From shifts in SEO practices to leveraging the latest in AI technology across social platforms, I share insightful updates and strategic advice to help you stay ahead of the curve. As the digital landscape evolves, so should our marketing strategies—whether it&apos;s the right approach to TikTok amidst potential bans or understanding the diminished role of backlinks in SEO. I also discuss the importance of enriching your content beyond SEO-focused writing, emphasizing quality and relevance to meet human needs rather than just algorithms. Tune in as we explore these dynamic changes and how small yet strategic pivots can significantly enhance your digital marketing effectiveness.Learn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com 

Staying Ahead in Digital Marketing: When and How to Pivot Your Approach

Welcome to another enlightening episode of Your Digital Marketing Coach. I&apos;m your host, Neal Schaffer, and today we&apos;re diving into the exciting world of marketing automation to help level up your digital business. Today we have a sponsored episode with our special guest, Amanda Northcutt of Level Up Creators, brings her extensive expertise in digital recurring revenue models to demystify marketing automation and share strategies for exponential growth.In this episode, "Marketing Automation Simplified: How to Level Up Your Digital Business," Amanda unveils the secrets behind successful email sequences, the significance of serving with a sales mindset, and the transformative power of automating customer interactions. Whether you&apos;re a small business or on the cusp of hitting seven figures, you&apos;ll learn why marketing automation is your untapped asset, operating tirelessly to connect, serve, and elevate your customer&apos;s journey.Prepare to challenge misconceptions as we discuss the accessible future of AI in marketing automation, the strategic shift from one-to-one to one-to-many sales approaches, and the importance of building trust through each stage of that automated journey. Further, we&apos;ll delve into the critical step of mapping customer experiences and using data-driven insights to fine-tune your marketing automation efforts for maximum impact and sustainable growth.Tune in to learn how to leverage marketing automation to not only solve your customer&apos;s most pressing problems but also to guide them lovingly through their buying journey, increasing conversions, customer lifetime value, and referrals. Let&apos;s simplify the complex and make marketing automation your powerhouse for success. Now, let&apos;s get started!Guest InformationLevel Up CreatorsAmanda Northcutt on LinkedInLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com 

Marketing Automation Simplified: How to Level Up Your Digital Business

Ready to take your digital marketing to the next level? In this episode, I dive deep into the connection between content creators, entrepreneurs, and small businesses. You&apos;ll learn not only the commonalities between these groups but also the valuable insights on how they can learn from each other. From the importance of thinking and acting like a business to understanding the power of personal branding, this episode is packed with actionable advice that can transform your digital marketing strategy. If you&apos;re juggling with limited resources, my insights on amplifying your marketing strategies are precisely what you need. AI TOOLFraseLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com 

The Digital Marketing Connection Between Content Creators, Entrepreneurs, and Small Businesses

In today&apos;s episode,  we have an incredible guest who embodies the entrepreneurial spirit and digital savvy - Anthony Rosemond. Anthony, originally from France, took the bold step with his wife to open an online macaron shop in the US, crafting a delectable niche in the competitive world of French pastries.Anthony will delve into their journey from farmers markets to building a robust online presence, revealing how focusing on non-branded keywords and constructing a valuable content library can elevate your SEO game. We&apos;ll uncover the tactics they used to rank for "macarons near me," the strategic use of the SEO tool SEMrush, and how they crafted authentic blog posts that responded directly to their customers&apos; curiosities.We&apos;ll also touch on the synergistic role of social media, especially Instagram, and how their organic growth to 100,000 followers fueled both brand legitimacy and business growth - including virtual classes that became a sensation during COVID.Anthony also plans to share insights on transitioning their marketing efforts to target corporate events and gifting. We&apos;ll even get a sneak peek into their success with email marketing, the importance of non-discount promotions, and a fascinating shift from B2C to B2B.So get ready to be inspired and learn how to sweeten your digital marketing strategy with the insights from Anthony Rosemond&apos;s journey from in-person sales to dominating the online French pastry market. Don&apos;t go anywhere, because this episode will be as insightful as it is flavorful!GUEST LINKSPastreez WebsitePastreez on InstagramOTHER LINKS MENTIONEDAdobe ExpressSEMrushLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com 

Sweet Success: A French Macaron Maker's Rise to SEO Mastery

I&apos;m your host, Neal Schaffer, and today&apos;s episode is a special one that I&apos;m particularly excited about. In the rapidly evolving landscape of digital marketing, AI tools have become indispensable for driving efficiency, effectiveness, and accuracy in our strategies. And I&apos;m here to pull back the curtain on the AI tools that I personally rely on.In this episode, we&apos;ll delve into the revolutionary changes that AI has brought to content creation, from intuitive platforms like Jasper, which I use to craft blog outlines and FAQs, to the emerging AI search engine, Perplexity AI that&apos;s changing how we ask questions online. We&apos;ll talk about the generative AI SEO landscape, the importance of tools like Frase for blog post optimization, and dip our toes into the latest in social media content generation with Google Gemini.For all the podcasters out there, tools like Buzzsprout&apos;s cohost AI and the advanced capabilities of CastMagic will be on our list, showing you how to streamline your content production. Social media mavens, get ready to maximize your influence with automated tools like SocialBee, Pin Generator, and the promising newcomer, Taplio for LinkedIn.But that&apos;s not all. My upcoming book and its companion workbook are just around the corner. I&apos;m excited to share the progress, insights, and how you could be part of the launch team.As we explore these eleven AI tools, their unique features, and how they integrate into our digital strategies, remember, this episode is more than just a list—it&apos;s a look into the future of marketing, and how these tools can propel your business forward. So whether you&apos;re a seasoned digital marketer or just starting out, gear up for an episode packed with actionable insights and tips for harnessing the power of AI in your daily work.Don&apos;t forget to check the show notes for links to all the tools we&apos;ll be discussing. Your feedback is invaluable, so feel free to reach out after the episode.Ready to become more tech-savvy, efficient, and successful in digital marketing? Let&apos;s dive in!AI TOOL OF THE WEEKGet Started Using Adobe Express for FreeTHE 11 AI TOOLS MENTIONED IN THIS PODCASTPerplexityGoogle GeminiBuzzsproutCastMagicSocialBeePinGeneratorTweet HunterTaplioJasperFraseOpusClipLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com 

Unveiling My AI Toolkit: 11 Must-Have Marketing Tools

Unlock the secrets to multiplying your digital content&apos;s impact as Andrew Jenkins, who teaches at University of Toronto and has written Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization, and I navigate the ins and outs of content repurposing in digital marketing. From revitalizing your existing digital creations to strategizing for new ones, we share insights on breathing new life into your content. If you&apos;ve been pouring your heart into your work but it seems to vanish in the digital ether, you&apos;ll discover how to make your content work overtime across social media landscapes, using AI tools to revolutionize your approach.In today’s episode, we peel back the layers of social media content strategy, especially in those tricky, tightly regulated industries. We talk about the pitfalls of a &apos;one and done&apos; mentality and the magic of repurposing to extend the life and reach of your content. Get ready for an eye-opening look at how employee advocacy can amplify your message and how smart cross-promotion can make every piece of content count. I also share a slice of my journey in content development, from my upcoming book to my LinkedIn-focused venture, revealing how audience engagement can play a critical role in shaping your work.As we round off our discussion, Andrew and I dissect the role of AI in content creation, bringing you our firsthand experiences with transformative tools that cut through the noise and polish your content for the social sharing limelight. We align the dots between AI’s efficiency and keeping the human touch at the heart of your digital strategy. Whether you’re a budding entrepreneur or a marketing maven, this episode packs a punch full of actionable strategies to revamp your content approach and make every word count. Join us as we unveil the power of AI to not only craft personalized experiences but also to dive deep into data analysis, freeing up your time to build those invaluable community connections.GUEST LINKSSocial Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your OrganizationConnect with Andrew on LinkedInAndrew&apos;s Digital Marketing Agency VolterraLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com 

Maximize Your Content Output: Social Media Scaling Tips from Expert Andrew Jenkins

Ready to transform your digital marketing playbook for 2024? In this episode, which I could also name "If I Were Your Fractional CMO 2024 Edition," I take you through the essential strategic digital marketing investments to make for 2024. From search to email and social media, I offer my advice on where to focus your resources for the biggest impact.On this episode I play the role of navigator to guide you through the ever-shifting digital landscape, as we chart the course towards maximized investment returns. In this episode, I&apos;ll guide you through the maze of search engine dynamics, showing you how to refine your content to resonate with the latest trends. It&apos;s not just about keywords; it&apos;s about crafting a textual content library that speaks directly to user behaviors.Switching gears, we&apos;ll tackle the powerhouse that is email marketing, offering insights into lead magnets that are not just shiny but truly magnetic in attracting subscribers. As we delve into the sophisticated world of automation flows with the help of platforms like Klaviyo, you&apos;ll discover how to navigate the recent turbulence caused by email titans such as Google and Yahoo. But wait—there&apos;s more. We&apos;ll tie the knot between email and social media marketing, revealing how to channel the &apos;e-commerceization&apos; effect through smart tactics like the &apos;link in bio&apos;. This is more than just a conversation; it&apos;s a strategic session focused on the nuanced art of platform-authentic content and the indispensable value of first-party data collection in a world waving goodbye to cookies. Prepare to engage, convert, and retain your audience like never before.I hope this episode  provide you valuable insights and actionable advice to help you make informed decisions for your marketing strategies in 2024.Whether you&apos;re a marketing professional, entrepreneur, or business owner, this episode is packed with valuable information that you won&apos;t want to miss. Tune in to gain practical tips and strategies from your digital marketing coach, Neal Schaffer, as I help  you navigate the ever-evolving landscape of digital marketing.AI TOOL OF THE WEEKJasperLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com 

If I Were Your Fractional CMO: Where to Invest in Digital Marketing for 2024 Success

Hello, digital marketers, and welcome to another information-packed episode of Your Digital Marketing Coach! Today, we&apos;re thrilled to have Kathryn McCauley with us, a wizard of user-generated content—those powerful, authentic gems that brands dream of. Kathryn&apos;s insights are game-changing; imagine using photo-worthy opportunities at every turn, prompting customers to snap, tag, and rave about your business. She discusses how something as simple as a chocolatier placing flags in ice cream can ignite social media buzz.We&apos;ll delve into success stories where UGC has propelled businesses forward and discover how hosting events with an eye for user-generated content can create social proof that lasts the whole year round. Ever thought about adopting a 90% UGC approach? Kathryn and Neal weigh the possibilities.Together, we&apos;ll explore step-by-step strategies to encourage and leverage UGC, from encouraging pre-event hype to creating an Instagrammable ethos. Kathryn&apos;s got the tips you need to ensure your content aligns perfectly with your brand voice, whether it&apos;s through manual curation or tasteful influencer partnerships.Stay tuned as we discuss the power of branded hashtags, engaging with your community, and the real-world benefits seen by businesses that have adopted Kathryn&apos;s approach. Be ready to revolutionize the way you think about content creation, build stronger relationships with your customers, and fuel growth through this often underutilized resource.So get set to be inspired, take notes, and transform your digital marketing playbook—right here on Your Digital Marketing Coach!AI TOOL LINKCastMagicGUEST LINKSFollow Kathryn McCauley on InstagramCheck Out Kathryn&apos;s WebsiteLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com 

From Selfies to Sales: Growing Your Brand with UGC featuring Kathryn McCauley

I had an amazing 48 hours at Podfest, the definitive conference for podcasters, and wanted to share with you what I learned as the takeaways about AI are universal and can be applied to any marketing you do.You’re in for a treasure chest of insights on how AI is not just a tech trend but a pivotal player in content marketing, audience engagement, and the profound connection we forge through the intimacy of voice. Imagine converting your every word into captivating show notes, automating your social media posts to resonate with your followers, and even cloning voices that sound strikingly human - all this and more, while you focus on what really matters: your listeners.Dive into the technological marvels that are redefining content creation. AI is now a trusted co-pilot in the podcast universe, creating content that rivals the most creative of minds. In this episode, discover the plethora of AI tools that can elevate your podcasting from voice-to-text transcription to seamless editing, and how they can help you repurpose content across platforms. With resources like Perplexity for nuanced searches and Opus Clip for crafting engaging video snippets, your podcast’s potential reaches new horizons. We’ll explore how these innovations can transform your interviews into eBooks and more, proving that your content can truly be limitless.But that’s not all. Join us as we delve into the nuts and bolts of automating podcast interviews and content creation. Learn how Google Forms and Zapier can streamline your workflow, and how ChatGPT can craft captivating content that speaks directly to your audience’s needs. Industry professionals like Mark Savant show how a simple form response can turn into a rich, SEO-friendly draft in no time. By the end of this episode, you&apos;ll be armed with practical tips and a newfound appreciation for how AI can not only refine your podcasting journey but propel your digital business into new realms of success.AI TOOLS MENTIONED IN THIS EPISODEAudioPen Descript [get started for free]PodcastleCastmagic [try for free]Cohost AI (Buzzsprout) [$20 off]AudiotypeCapshoElevenLabs [get started for free]Stampede SocialGrouptrack CRMPerplexityOpusClip [get started for free]Streamyard [get started for free]ZapierPabblyLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com 

11 Takeaways about AI and Podcasting from Podfest

Uncover the secrets to capturing those anonymous website visitors that seem to vanish without a trace! Joined by the insightful Roy Harmon, CMO of Leadpost, we dive into the world of digital marketing, offering you the tools and strategies necessary to transform the invisible into leads. We&apos;ll go deep into Roy&apos;s expertise on leveraging innovative software to identify and engage with the majority of website visitors who remain enigmatic. Together, we&apos;ll guide you through the process of nurturing these potential leads with a personalized touch, equipping you with the strategies to elevate your sales opportunities.Finally, for agencies looking to sharpen their edge, we unveil Leadpost&apos;s special offer that promises to transform the way you manage and market leads. Learn how to harness the power of technology to communicate with potential customers who visit your website and explore the potential rewards of investing in tools that could significantly boost your ROI. Whether you&apos;re a digital marketing veteran or a newcomer eager to make your mark, this episode is packed with insights set to ignite your business strategy.GUEST LINKSLeadPostRoy Harmon on LinkedInOTHER LINKS21 X / Twitter User Statistics for 2024 to Guide Your Marketing StrategySocialBeeLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com 

Turning Invisible Browsers into Leads: Digital Marketing Secrets with Roy Harmon

Embark on a journey through the digital marketing landscape as I dissect the metrics that mattered most in my business last year, setting the stage for what lies ahead. Discover the unexpected twists of social media traffic, with LinkedIn overtaking Facebook and Twitter falling behind, and why search remains king.Transformation is at the heart of success, and this episode is a testament to that. I&apos;ll share how my YouTube channel&apos;s subscriber count skyrocketed, thanks to a potent mix of content creation and smart promotion. But there&apos;s more: the rise in email traffic, the consistent income from my roles as a fractional CMO and speaker, and the 400% surge in affiliate marketing revenue all paint a picture of a multifaceted growth strategy. Lastly, I&apos;ll break down the conversion magic—how despite the ebb and flow of social media traffic, YouTube emerged as a powerhouse for conversions. Delving into the health of my newsletter and the stability of my digital mastermind community, you&apos;ll get a front-row seat to the thought process behind my diverse income streams. And with expanded teaching gigs at UCLA Extension, the blueprint for educational influence in digital marketing becomes clearer. So tune in, as this episode is not just a reflection but a blueprint for your own digital marketing success in 2024 and beyond.AI TOOL OF THE WEEK: Brand24STAT OF THE WEEK: 79% of Internet users have a YouTube accountLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com 

How My Business Did in 2023 and What You Can Learn from It

Embrace the power of knowledge as we unravel the complexities of influencer marketing with the astute guidance of "The Influencer Attorney" Bobby Robinson. This episode is a must-listen for anyone vested in the digital space, from influencers crafting their brand to businesses forging impactful partnerships. Learn the intricacies of FTC guidelines and why they&apos;re not just fine print but a foundation for your online endeavors.Navigating the digital landscape, we&apos;ve shifted our gaze towards the crucial mergers of content creation and legal savvy. Delving into the world of influencer agreements with Bobby, we illuminate the dos and don&apos;ts of content ownership, the dynamics of exclusivity clauses, and the pivotal art of negotiation. Moreover, we underscore the immense value of education - not merely as a safeguard but as a tool empowering your journey through the maze of FTC compliance, ensuring transparency reigns supreme in your collaborations.Capping off, we present a compelling narrative on why influencers should view their craft as a legitimate business, emphasizing the significance of intellectual property rights and the strategic move towards establishing an LLC. Highlighting LinkedIn&apos;s freshest &apos;Thought Leader&apos; ad format, we probe into the evolving nature of endorsements and their legal implications. Join us for a comprehensive exploration that will equip you with the wisdom to harness your influence, protect your assets, and shine in the digital marketplace.GUEST LINKSThe Influencer AttorneyConnect with Bobby on LinkedInAI TOOL OF THE WEEK: Tweet HunterSTAT OF THE WEEK: 50% of Internet users view videos before making a purchaseLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com 

Influencer Legal Guide: Protect Your Brand & Master FTC Rules with The Influencer Attorney Bobby Robinson

Happy New Year, digital marketers and go-getters! The time is ripe for a mindset revolution, and I&apos;m here to guide you through it. Imagine embracing AI in your marketing strategy while keeping that irreplaceable human essence alive and at the forefront. That&apos;s exactly the journey we&apos;re embarking on in this latest episode of the Digital Marketing Coach podcast. From resetting our digital tactics to welcoming a fresh perspective on content creation, you&apos;re invited to explore the transformative power of AI without losing your brand&apos;s authentic voice—think &apos;AI on the inside, human on the outside.&apos; Plus, I&apos;ve got a special invite for those keen to join the launch team of my upcoming book.As we leap into the new year, let&apos;s unlock the full potential of tools like Descript, our AI Tool of the Week, and adapt to the changing demands of digital culture with insights like our Stat of the Week. But it&apos;s not just about the tools; it&apos;s about the wisdom to use them without overshadowing our expertise. Remember, if you&apos;re ever in need of a digital marketing compass, the digital first group coaching membership community, alongside a vast archive of podcast content and blog posts at neilshaffer.com, stands ready to empower your journey. Let&apos;s make sure your marketing strategies resonate with precision and a touch of humanity. Join me, Neal Schaffer, and let&apos;s amplify your digital marketing game together.AI TOOL OF THE WEEK: DescriptSTAT OF THE WEEK: Instagram is the 10th Most Googled TermLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com 

Revolutionizing Your Marketing Strategy: Embracing AI with a Human Touch for the New Year

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

hubhopper

Your Digital Marketing Coach with Neal Schaffer

hubhopper