From Raleigh, North Carolina - A tech tip about getting a discount on Clear identity verification for frequent travelers who want to save a few minutes at the airport and some concise advice on thinking about small problems you can solve for clients at scale as a way to create new revenue streams for your practice (with a service we use - Termageddon - as an example)

Your Law Firm - Lee Rosen of Rosen Institute

Are you sitting on a home-run?

From Paris, France - Some tech tips and concise advice woven into one for you today about traveling and technology, including Google Fi, (finally) going paperless, experimenting with traveling and working, as well as some guidance on finance, taxes, banking, mail, medical issues and more when working and traveling.

Travel hacking for lawyers

From Paris, France - A tech tip about password management and the handful of passwords you might want to memorize rather than save somewhere, as well as why you might want to authorize someone else to receive account confirmation text messages, and some concise advice about not letting a fear of rejection impact your fees.

Is fear of rejection impacting your bottom line?

From Paris, France - A tech tip today about using the technology you're already paying for. I see a lot of lawyers who buy literally dozens of products and services to do things that are already included in the software they already have, and some concise advice about gift giving as we inch closer to the holiday season.

Is no gift better than a bad gift?

From Mayrhofen, Austria - A tech tip about using the Obsidian app for creating, organizing, and utilizing your notes in a way that mimics how your brain works (or Roam Research if that one works better for the way you think). Some concise advice about why you're probably charging less than you should and how to price yourself so you're earning what you're worth.

Are you charging enough?

From Mayrhofen, Austria - A tech tip about our doing calls in foreign languages with a real-time, AI-powered translation tool called Yous, and some concise advice about how to make sure you're recapturing as much utility and mileage as you possibly can out of the marketing content you're paying to create.

How To Maximize ROI On Marketing Content

From Vienna, a tech tip about our page dedicated to our favorite tools, and for Mac users, the great SetApp service. Some concise advice about the kinds of experiments you should be trying in your practice.

What kind of experiments should I try in my practice?

From Vienna... A tech tip about an audio and video editing tool that excites me more than just about any software I've used in 20 years, and some concise advice about creating a vision for your practice.

Getting your team on board with your vision

From Florence... It's the last call for our VisionQuest 2022 program. A tech tip about moving our employees to a bring-your-own-device policy. Some concise advice about planning your day to be more productive.

Is planning your day impossible?

From Venice - a tech tip that helps with travel restrictions, a moment of concise advice about content marketing, and information about our upcoming VisionQuest program that starts soon.

How much marketing content is “enough”?

Up until now, this podcast has covered the same content as my Friday File emails, but I'm making a big change and taking it in a different direction. Don't worry - it's still going to be about actionable advice you can put to use in your practice, and the Friday File emails aren't going anywhere, I'm just going to be covering different topics in each. If you aren't already subscribed to the Friday File email, you can do that at https://roseninstitute.com so that you don't miss out on anything. This episode of the podcast has some tech tips, practice advice, and updates on my travels. It's going to be a work in progress as we experiment with finding a direction that works best. I'd love to hear what you think and any feedback you have. You can always reach me at lee@roseninstitute.com

When has marketing “paid for itself”?

Big firms attract big clients which results in big money - that's the theory and it makes sense at first glance. But "correlation is not causation" as the statisticians like to tell us. There's a lesson in that for smaller firm lawyers.

Do More Lawyers Mean More Money?

The lawyer does the work, the lawyer bills for the work, the client fails to pay the bill, the lawyer quite often does more work, the client still doesn't pay. The lawyer does it again and then again and then again. And the lawyer is upset when the bookkeeper mentions the huge unpaid balance.

Meet The Person Causing Your Receivables Problem

At some point, something you do is probably going to work. You're going to get your 15 minutes of fame. Of course, in the current age, it might be only five minutes but it could be big - really, really big. When something big happens and the flood of attention rains down on you it's important that you're ready if you're going to turn the attention into bank deposits.

Are You Ready To Win?

The literal among us want to believe the thing - whatever the thing might be - is what matters. I get it and sure, the thing happened and it seems like the thing matters, but it's the story that lives on forever.

How Do Stories Fit Into Your Marketing?

Lawyer Lee Rosen speaks to aspiring entrepreneurial and tenured law professionals on law practice management, marketing, technology and finance, increasing your revenues and helping you implement time saving changes

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Your Law Firm - Lee Rosen of Rosen Institute

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