Every now and then, I hear someone say “sales funnels are sleazy.” Even though I think this statement is dating out a bit since people are having more and more experiences with sales funnels that aren’t sleazy, I understand where it’s coming from. The stigma around why funnels are sleazy is usually attributed to funnels being a strategy for sales. So in today’s episode, I’ll be talking you through the 3 things you need to do (or not do) in order to build a non-sleazy sales funnel. As we move deeper into a more authentic and honest way of marketing, building a funnel that isn’t sleazy is the key to building trust and converting customers. Tune in to this episode as I share tactical tips to avoid sleazy sales tactics so you can build an authentic funnel.Here’s a closer look at what I discuss in this episode:Why funnels get a bad repWhy you should not trick your prospectsHow to build trust in the online space by avoiding clickbait titlesAligning the level of value you’re providing with your sales copyWhy you need to create very specific freebiesThe benefits of over-delivering Resources:The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Your Wellness Marketer Podcast

How to Build a Funnel That Isn’t Sleazy

Every now and then, I hear someone say “sales funnels are sleazy.” Even though I think thisstatement is dating out a bit since people are having more and more experiences with salesfunnels that aren’t sleazy, I understand where it’s coming from. The stigma around why funnelsare sleazy is usually attributed to funnels being a strategy for sales.So in today’s episode, I’ll be talking you through the 3 things you need to do (or not do) in orderto build a non-sleazy sales funnel. As we move deeper into a more authentic and honest way ofmarketing, building a funnel that isn’t sleazy is the key to building trust and convertingcustomers. Tune in to this episode as I share tactical tips to avoid sleazy sales tactics so youcan build an authentic funnel.Here’s a closer look at what I discuss in this episode:Why funnels get a bad repWhy you should not trick your prospectsHow to build trust in the online space by avoiding clickbait titltesAligning the level of value you’re providing with your sales copyWhy you need to create very specific freebiesThe benefits of over-deliveringResources:The Funnels Academy: https://christinabernhard.com/tfaAds Masterclass: https://christinabernhard.com/adsmasterclassFree Ads Course: https://christinabernhard.com/freeadscourseFreebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group:https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

There’s an art and strategy to creating a good freebie. Having a good freebie is crucial to attracting and retaining your ideal audience. However, it’s not as simple as you might think. In today’s episode, I’m sharing 3 reasons why you need to deliver more value than you think in your freebie.I talk about why your freebie is your chance to show your audience what you’re capable of. I also share why you need to provide a small but impactful result through your freebie. With a good freebie, you’ll be able to impress your audience and keep them continuing down the path of your funnel. Tune in and take notes. This short, sweet, but incredibly valuable episode is a must if you’re in the process of developing a high converting freebie of your own.Here’s a closer look at what I discuss in this episode:Why your freebie shows what you’re capable ofGiving your audience a result through your freebieYour freebie is your audience’s first impression of your workHow your freebie will get your audience to continue through your funnelHow your freebie bridges a gap for your audienceWhy your freebie should get people ready to take the next stepResources:The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

The Art of Creating a Good Freebie

There are more people online in 2021 than there ever were. With that being said, online entrepreneurship has escalated and it’s indicative of the booming growth still to come. That is why in today’s episode, I’m sharing the 3 main reasons why you and your business need a funnel right now.Having a funnel is the best way to capture people and turn them into raving clients and customers. And if you have a presence on Facebook, Instagram, or LinkedIn, this is your time to be intentional and build a funnel that will help you get in front of them, serve them, and convert them. From growing your email list to setting up a funnel that works hard behind the scenes for you, this episode is short, sweet, and packed with a lot of valuable information. If you’re ready to hop off the funnel fence, this episode is for you. Tune in, take notes, and start implementing a funnel strategy into your business.Here’s a closer look at what I discuss in this episode:Why a funnel can maximize your social presenceGrowing your email list vs. growing your following on social mediaWhy launching to your social media following might not be a sustainable optionHow a funnel will help you leverage the audience you’ve builtWhy having a funnel will help you reach your passive income goalsResources:The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

3 Reasons Why You Need a Funnel in 2021

If you have an online course, product, or service that you want to sell, there’s one thing that you need to understand before mapping out your funnel - the buyer’s journey. You might have come across this term online or throughout your research. Many people break the buyer’s journey down into several stages, but today, I’m simplifying things so you can understand the important but basic foundations.In this episode, I’ll be sharing the 3 simple stages of the buyer’s journey that you need to know and familiarize yourself with. Starting with the awareness phase and why it is key to attracting your ideal clients, then I continue to walk you through all the necessary phases to ensure that your ideal clients can make the decision to purchase your product or services. If the buyer’s journey has confused or overwhelmed you, my simple approach will reframe the way you understand it so that you can map out your funnel with confidence. Here’s a closer look at what I discuss in this episode:Why understanding the buyer’s journey is important The awareness phase and why this is key to attracting your ideal clientsHow to show your clients that your solution is different from your competitorsClosing the deal in the final “decision” phaseBonus phase of advocacy and why you should always overdeliverResources:The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Understanding the Basic Foundations of the Buyer’s Journey

Building and optimizing your funnel is a big and overwhelming process. It involves a lot of details, planning, and moving parts. On top of that, if you’re not tech-savvy or don’t deal with marketing for a living, there are going to be a lot of things that you do not know about building funnels.In today’s episode, I’m sharing my top 4 tips for overcoming funnel overwhelm. From the seemingly simple stages of getting started to my fourth tip about outsourcing, each of these tips that I share will help you approach the complicated task of building a funnel with ease. If you find funnels overwhelming, you are not alone. Tune in and take notes on how you can make this process a lot more manageable and a lot less stressful.Here’s a closer look at what I discuss in this episode:Building funnels is a complicated process for everyoneWhy getting started is crucial even if you don’t know what you’re doingHaving a basic understanding of a funnel strategyStarting with a simple funnel strategyResearching and investing in the right toolsOpting for an all-in-one service for simplicitySetting goals for your funnelsDifferent ways you can outsource if you need toResources:Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

4 Tips for Overcoming Funnel Overwhelm

I was recently talking to a client of mine when she said, “I hate webinars.” Believe it or not, there are a lot of entrepreneurs and business owners who are completely resistant to the idea of hosting a webinar. If you’re one of those people, this episode is for you.Prick your ears as I make the case for webinars, why they’re important, and the benefits of having a webinar. But don’t tune out just yet if you’re still not convinced. If hosting a webinar is a big no-no for you, I share some alternatives towards the end of the episode that you can try in place of a webinar. If you’re sitting on the fence about whether a webinar is the right route for you, this short and sweet episode will help you make an informed decision. Let me share the pros of hosting a webinar along with alternatives you can try instead.Here’s a closer look at what I discuss in this episode:The main reasons why people don’t want to host a webinarGetting over the fears of presenting liveSetting up your webinar slides for successWhy webinars are absolutely worth itHow webinars help you build more trust and can lead to more high-ticket salesStill not convinced? Alternatives to building trust without hosting a webinarResources:Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Making the Case for Webinars (and What to Do Instead if You Hate Them)

We’re starting to roll out Pinterest ads as a new offer. We’ve received a few requests and questions about Pinterest ads, and I’m excited to dive deeper into the ins and outs of what they are and what the difference is between Pinterest and Facebook ads. Despite what you might think, we aren’t exploring this avenue due to the latest Apple update, but rather because Pinterest ads have the potential to reach people who are closer to the bottom of the funnel. In today’s episode, I’ll be discussing what Pinterest ads are, if you should explore them with a smaller budget, what types of ads are allowed on Pinterest, and the major differences between Facebook and Pinterest ads. This short and sweet episode will walk you through everything you need to know before adding Pinterest ads to your marketing strategy.Here’s a closer look at what I discuss in this episode:What are Pinterest ads?Can Pinterest ads generate higher-quality leads?Should you take out Pinterest ads if you have a smaller budget?Specific types of businesses that aren’t allowed to use Pinterest adsPinterest vs Facebook ads: are Pinterest ads the new Facebook ads?Resources:Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

What You Need to Know About Pinterest Ads

Sales pages are a big part of your ads strategy. If you’re paying for Facebook Ads that point towards your sales page, you want to make sure that your sales page is set up for success and ready to convert your paid traffic. In today’s episode, I’m walking you through the 5 things you need to have to set up a great sales page. From an intriguing headline to having clear and easy-to-understand copy, these 5 things are a must for every sales page if you want to leave your audiences eager to purchase from you.Here’s a closer look at what I discuss in this episode:Why crafting an intriguing headline is so importantDo you have many call-to-action opportunities?Closing the sale with social proofIntroduce yourself through your bio and your experienceCreating clear and easy-to-understand copy throughout your sales pageResources:Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

How to Set Up Your Sales Page to Convert Paid Traffic

You’ve heard the success stories of people running Facebook Ads. Although there’s no denying the power the platform has to skyrocket your business, there are also a lot of misconceptions and misunderstandings. So much so that people who go blindly into running their first ad campaign get severely discouraged and burned. In today’s episode, I’m breaking down what to expect and how you can mentally prepare yourself to run Facebook ads. Tune in as I dive into the details of Facebook ads so you are fully prepared to invest your money, scale your business, and generate a more consistent flow of leads.Here’s a closer look at what I discuss in this episode:Setting proper expectationsOrganically testing out your funnelThe importance of having a strategy and planDeciding on realistic goalsStaying and remaining intentional Resources:Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Are You Mentally Prepared for Facebook Ads?

I love introducing you to my team. Today, I’m joined by my junior ads manager, Cheyenne Skye. In this episode, we’re discussing all things Facebook Ads, including our thoughts on the Apple update having worked with it for the last few months. We also discuss the benefits of outsourcing your Facebook Ads and the most important things you can do right now to get started with ads. Here’s a closer look at what I discuss in this episode:How Cheyenne became a junior ads managerThe benefits of outsourcing your adsHaving one person run your ads vs. having a team to do itOur thoughts on the iOS updatesThe most important things you can do right now to get started with adsGet to know CheyenneResources:Cheyenne’s Instagram: https://www.instagram.com/cheye_and_co/ Cheyenne’s Facebook: https://www.facebook.com/cheyeandco Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Sharing Our Thoughts on the Apple Update as it Pertains to Facebook Ads with Cheyenne Skye

Running Facebook ads is so much more than just putting a graphic and some copy in the feed. There are so many different capabilities that you might be forgetting about. In today’s episode, I’m walking you through the 3 main ads placements along with the different strategies that come with them. Specifically, I’m discussing in-feed Instagram ads, Instagram story ads, and Instagram reels ads. Tune in and take notes as I dive into the nitty-gritty details on how you can utilize these 3 main Instagram ads placements in your next campaign.Here’s a closer look at what I discuss in this episode:Taking a different creative approach with Instagram adsThe difference in copy placement with in-feed Instagram ads and Facebook adsYour 2 main options for Instagram story adsTips for talking on Instagram story adsInstagram reels ads placementResources:Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

3 Main Ads Placements You Shouldn’t Forget About

You’ve tested your offer and launched your program organically. Now you’re ready for the next step: fueling your organic launch strategy with Facebook ads.If you’re wondering how to structure and plan for the next phase of your launch, this episode is for you. Today, I’m sharing 2 client case studies. These experiences will give you an idea of how to structure the moving pieces of your paid launch, how much you can expect to spend and where, the types of budgets these 2 clients had, and what kind of return they saw. Tune in as these case studies give you an idea of what to expect when you fuel your organic launch with paid Facebook ads.Here’s a closer look at what I discuss in this episode:Taking organic audience, past launches, and launch strategies into considerationUnderstanding the basic ads funnel: hype events and launch campaignsCase study #1: a 2-week launch with low spendHow we allocated her budgetGiving your ads manager enough lead timeOur specific cost per lead with Apple’s updateThe numbers and overall results of her group program launchCase study #2: focusing on launch campaigns in a warm accountThe campaigns we worked on for this particular launchTotal spend for her webinar campaign, cost per acquisition, and the return on investmentTotal spend on her direct to sales page campaign and cost per resultTargeting people who signed up for her webinar and  the total spend of that campaignRetargeting hot leads, the total spend, and the types of content we used at that point of the funnelResources:Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Client Case Study: Breaking Down the Launch Process

If you’re running your own ads or you’re pretty new to running Facebook ads in general, you might be making some common beginner mistakes. Although I’ve done an ads mistakes episode in the past, the 5 common Facebook ads mistakes that I share in today’s episode are geared towards beginners and first time ads users. These are the most common mistakes that I see amongst first timers, from boosting posts to thinking that Facebook ads are magic. Tune in and find out if you’re making one or more of these mistakes and what to do instead.Here’s a closer look at what I discuss in this episode:General Facebook ads mistakes versus beginner specific Facebook ads mistakesThe thing about boosting postsAre you spending enough on Facebook ads?The problem with touching campaigns too earlyWhy you shouldn’t increase your budget too quicklyWhy ads and traffic aren’t enough and the importance of a strong follow up sequenceResources:Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

5 Common Facebook Ad Mistakes that Beginners Make

If you’ve tuned in to this show for guidance on running successful Facebook ad campaigns, you know how much emphasis I’ve placed on your ad creative. This is why I’m so excited to introduce you to Derryn Jacobs from Sunset Creative Media. Derryn is responsible for all the beautiful ad creatives for our clients. In this episode, we talk about creatives for your business as a whole, what you should look for in your graphic design and branding, and the types of tools you can use if you’re DIY-ing the process.Here’s a closer look at what I discuss in this episode:Why a strong creative is really important for a successful ad campaignThe dos and don’ts of creating ad graphicsThe importance of design for online businessesTop tips for creating visual designsWhat creative assets should you prioritize if you’re just starting out?DIY graphic design toolsDerryn’s advice for developing a creative eyeResources:Derryn’s Instagram: https://www.instagram.com/sunsetcreativemedia/ Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Graphic Design, Branding, and Ad Creatives with Derryn Jacobs

In a world overflowing with marketing advice, you need simple, straight-forward wellness marketing advice for YOUR industry. Tune in for short episodes that bring you everything you need to know to take your wellness business online. Visit yourwellnessmarketer.com for more wellness marketing resources or to work with me one-on-one to grow your online wellness marketing business.

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Your Wellness Marketer Podcast

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