In session 40 of A Marketing Podcast, I focus on some of the hurdles that small businesses have when adopting social media. I also talk about the difference between the major social channels in regards to the type of messaging The post Session 40: Adopting Social Media for Your Small Business appeared first on A Marketing Podcast.

A Marketing Podcast with Matt Coco

Session 40: Adopting Social Media for Your Small Business

In session 39 of A Marketing Podcast I walk through setting up Google analytics and claiming your Google business as part of your marketing platform setup. Ensuring that you can monitor and review your website’s traffic and interactions with various The post Session 39: Digital Marketing Setup – Setting up Google Analytics appeared first on A Marketing Podcast.

Session 39: Digital Marketing Setup – Setting up Google Analytics

In session 38 of A Marketing Podcast, I provide an overview of how the year is going to unfold for the show. I also get started on the first theme of the year, digital marketing setup. In particular the setup The post Session 38: 2017 and Small Business Digital Marketing Setup – Part 1 appeared first on A Marketing Podcast.

Session 38: 2017 and Small Business Digital Marketing Setup – Part 1

In session 37 of A Marketing Podcast, I give you a quick review of the year of 2016. I also talk about the plan for 2017 and what I have in store for you all. 2016 Review Thank you to everyone The post Session 37: 2016 Year in Review, and the 2017 plan appeared first on A Marketing Podcast.

Session 37: 2016 Year in Review, and the 2017 plan

In session 36 of A Marketing Podcast, I’m talking about 2017 Marketing Strategy Development. It’s that time of year to get your strategy developed and ready for the new year. In this session, I walk through the strategy template I’ve The post Session 36: 2017 Marketing Strategy Development appeared first on A Marketing Podcast.

Session 36: 2017 Marketing Strategy Development

In session 35 of A Marketing Podcast I’m talking about executing a scientific approach to advertising. The approach provides you with a way to constantly compare and contrast the many different options and approaches there are to performing advertising, both online The post Session 35: A Scientific approach to advertising appeared first on A Marketing Podcast.

Session 35: A Scientific approach to advertising

In session 34 of A Marketing Podcast I talk Customer Marketing Overview. I go over when customer marketing kicks in and things to consider to deliver the right message to your current customers in order to achieve up-sells and additional The post Session 34: A Customer Marketing Discussion appeared first on A Marketing Podcast.

Session 34: A Customer Marketing Discussion

In session 33 of A Marketing Podcast I talk about awareness marketing and how it’s more than just paying for impressions. I touch on the differences between brand awareness and issue awareness, as well as some thoughts on getting the The post Session 33: Awareness marketing – Not just impressions appeared first on A Marketing Podcast.

Session 33: Awareness marketing – Not just impressions

In session 32 of A Marketing Podcast I talk about the power of a CRM tool in your marketing. I cover what a CRM is and how to sue it help develop marketing insight and even how to use it The post Session 32: The Power of a CRM in Marketing appeared first on A Marketing Podcast.

Session 32: The Power of a CRM in Marketing

It’s Thanksgiving here in Canada! So naturally I was laid out on the couch full of turkey and didn’t get to putting together a full session for you to listen too. Sometimes you simply need to lay back and hang The post Session 31: Happy Thanksgiving (Canadian Edition) appeared first on A Marketing Podcast.

Session 31: Happy Thanksgiving (Canadian Edition)

In session 30 of A Marketing Podcast, I’m talking about micro-moments marketing and how to execute marketing that focuses on converting consumers in the micro-moments they have every day. By the end of this session you’ll understand what a micro-moment is The post Session 30: Micro-moments marketing for small business appeared first on A Marketing Podcast.

Session 30: Micro-moments marketing for small business

In session 29 of A Marketing Podcast, I focus on making sure that you’re delivering value in content marketing campaigns. It’s not about putting out lots of content, it’s about developing valuable content and distributing that content to your audience. Session The post Session 29: Delivering value in content marketing appeared first on A Marketing Podcast.

Session 29: Delivering value in content marketing

In session 28 of A Marketing Podcast, I’m focusing the marketing funnel. I provide an overview of what a funnel is, the different types of marketing funnels, as well as creating your own marketing funnel. Session 28: Do you have a Marketing The post Session 28: Do you have a Marketing Funnel? appeared first on A Marketing Podcast.

Session 28: Do you have a Marketing Funnel?

In session 27 of A Marketing Podcast, we’re talking Marketing Automation. In particular getting started in marketing automation. My goal for this show was to help you understand if marketing automation is something for you and your business and how to The post Session 27: Getting Started in Marketing Automation appeared first on A Marketing Podcast.

Session 27: Getting Started in Marketing Automation

In session 26 of A Marketing Podcast, it’s time to talk about what is ReMarketing. I get into the strategic approach to ReMarketing and the different ways to apply remarketing strategically. I also discuss what it takes to setup remarketing and The post Session 26: What is Remarketing? appeared first on A Marketing Podcast.

Session 26: What is Remarketing?

A Marketing Podcast focuses on the development of marketing strategy and tactics to help you deliver results and achieve your marketing goals.

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A Marketing Podcast with Matt Coco

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