Targeting memes with personal data (i.e., Facebook reactions) has been suggested as Cambridge Analytica's low cost "support strategy" for Donald Trump's presidential campaign. Brands can use the same or similar tools; in this episode I talk with researcher and personal data entrepreneur Paul Dehaye about data privacy, using memes to "collect" and "share" segments of consumers and the monetization of personal data. Data About You Dr. Paul Dehaye wants to liberate (for your benefit) data accululated when brands track your online activities - @hhawk Anonymous Pamphleteers Digital marketing tools used to sell branded products are also used in Elections. Policies that protect political speech, including "anonymous pamphleteers," (link) can also be used to subvert elections. They say they don't keep that data - Paul Dehaye Anonymous Tracking Policies enacted to protect consumer privacy may also be making it hard for consumers to learn how they are being tracked, monitored, and segmented. Whither Data Privacy? It might seem like the primary goal of data privacy is to keep your information safely in your own hands. Companies "enhance" your personal data and then horde it - @hhawk The reality is that businesses buy and sell your personal data. Then they segment, cluster, and augment your data with historical and real time information. They hide what they know about you - @hhawk The same laws that protect personal data from hackers (and illegal use) also make it hard to discover what large social networks know about you, how they know it, and where the information was found. #Facebook forced to disclose more information about its ad targeting by @podehaye https://t.co/XnQNl4eeiT #adtech pic.twitter.com/v5HgIbjpSz — Marcus Sarmento (@msarmento42) February 19, 2017 Innertrends: Analytics in RL A few weeks ago I spoke with Claudiu Maraiu (co-founder & CEO) of the SAAS analytics company Innertrends.  Claudiu and I spoke about the ubiquity of tracking and monitoring of consumers. Claudiu took a clear stand that the industry (and our society) has an ethical dilemma it needs to resolve in RL, Real Life. I played Claudiu's observations for Dr. Dehaye hoping that he would be in agreement; (spoiler alert) he was. Paul and I did a "deep dive" on privacy and tracking - @hhawk Marketing - A Force for Good I truly believe that marketing can be a force for good and as beneficial to society as any other profession. What Facebook Advertisers knows about me and the brands I interact with (Harry Hawk) Minimalist Shopping There are many (on the right and left) who view consumerism and corporate commercialism as scourge. Yes... we could live in a world with 1 brand of toothpaste, soap, candy, coffee, computers, phones, cars, a single restaurant chain and (for Americans and Swiss) 1 brand of guns. It may be more efficient and even cheaper since presumably there would be billions saved in marketing and advertising. It might also mess up the economy killing off innovation and freedom - @hhawk Consumer Choice I understand the backlash against consumer choice and 100 brands of coffee, and 15 types of Oreos - @hhawk Freedom to Shop Marketing doesn't always encourage us to listen to our "better angels" - @hhawk I want to be able to pick my own music, food, movies, and mate - @hhawk Modern Marketing: 1:1 Tracking Modern marketing requires tracking, monitoring and more. The real question is how do we ethically address these issues. [Spoiler Alert] Paul has a plan - PersonalData.IO Marketers and market data companies do want to know what you like or love - but they also want to know what or whom you hate. Global Issue The larger issue here is bigger than stores tracking your visit their web pages; they can also track folks who visit their web pages and drive past their physical locations Modern marketing tools are being used in elections @hhawk Push Memes

Academic Innovation & Disruption

Memes Monetization and Data Privacy

Traditional Education is Passive Sitting still at your desk "absorbing" knowledge is passive. Often the only "active" part of a classroom is distracting siren call of smart phones, and watches. Cahoot - usually used in plural they're in cahoots.  He was robbed by a man who was in cahoots with the bartender. - Merriam-Webster Let's Play A Game In Class It might seem "wrong" (and even a bit odd) that gameplay is a solution that can make classrooms more active & reduce distractions. Kahoot! has reached 1 billion cumulative participating players on the platform - Jamie Brooker With 40 million monthly active users, Kahoot! (a learning company) is happy to be "in cahoots" with students and their teachers to change the way people learn. Gameplay is Active Learning - Harry Hawk 19th Century Learning CUNY's Distinguished Professor Cathy N Davidson (link) has often noted that our current educational system was created in the mid 1800's to train the children of farmers to become efficient factory workers. This is why our educational system "insists" on work done alone, while sitting quietly at a desk without help from anyone else - Harry Hawk 21st Century Learners Today's work place is full of collaboration, and self directed learning in teams with various areas of domain expertise solving problems and creating processes that that span teams, departments, and even multiple businesses. Today workers are expected to band together and solve problems with sustainable multi-stakeholder solutions - Harry Hawk  Kahoot! Knows Games Engage Students Jamie spoke about a number of game elements that were built into Kahoot! to purposely and positively impact classroom dynamics. Kahoot! encourages players to “look up”, creating an engaged, collaborative and loud learning space - Jamie Brooker One Game Leads To Another - Which Leads to Learning Learning is almost always more than a single lesson. Similarly, a properly deployed Kahoot! involves multiple games in the same day or over a number of days or weeks, etc.  Gaming Improves Your Classroom Kahoot! encourages students to "look up" -- and while offering some light competition students are also encourages to speak with each other, and to even help each other. Embedding your next video into a game can make it more engaging - Harry Hawk Kahoot!'s pedagogy encourages learners to make their own games in groups to challenge their peers with, encouraging collaboration and creativity - Jamie Brooker Making your own game can be a game in itself - Jamie Brooker Working Together: Gaming + Video If you already have video lectures, short educational films, or just traditional blackboard lectures they can co-exist with Kahoot! Storytelling is Synthesis Teachers know how hard it is to encourage and coach students so they can pull together a set of facts and personal insight while create an original narrative or research paper. Storytelling as found in game design naturally requires synthesis as "natural by-product" of game development. At their core gaming and video are both environments for storytelling. - Harry Hawk We tested our gaming environment "Kahoot!" in schools, to prove the engagement model before launching - Jamie Brooker Please Listen: In this conversation with Jamie Brooker the Chief Creative Officer and Founder of Kahoot! as he explains how Kahoot! has grown to offer over 15 Million publicly accessible games and supports 40 Million active monthly users.  Life Long Learning Learning isn't only for young students - Harry Hawk Businesses that use Kahoot! will enable us to keep the product free to our educational users - Jamie Brooker If you are a business or communications professional try using Kahoot!.  Play a game of Kahoot! with any internal team meeting; if your mission is externally focused  create Kahoot! games around critical topics. A fun learning based game could be part of your onboarding process - Harry Hawk

Kahoot: Engagement and Gameplay in Classrooms

A special BONUS show. Harry Hawk talks with Dr. Freberg about students and social media. How she teaches social media, and how students react to "having" to use social media as part of a classroom activity or as homework, and how that differs from using it with their friends. Karen also talks about how she teaches communications and PR and includes some of the social media lesson plans and exercises in her courses. Dr. Freberg uses Twitter, SnapChat and Facebook in her classroom. Harry and Karen also mention University of Cincinnati President Dr. Ono and his stellar use of Twitter. Dr. Karen Freberg teaches communications, PR and Social Media at the University of Louisville. She is @kfreberg on Twitter. #HighEd

Karen-Freberg-talking-about-students-and-social-media.mp3

Teachers Need Peer Review Dr. McKee provides some peer assessment and evaluation of Harry's in-classroom learning. Harry recounts the strengths and weaknesses of a variety of assignments and in-class strategies. Harry is seeking broader acceptance of honest self-evaluation and embracing the failures in pedagogy that leads to learning and improved student learning outcomes. Reach Doug: Teach Better web site (http://teachbetter.co) and Twitter (@TeachBetterCo) Harry's Notes: "Since the Fall of 2013 I have evolved my approach to teaching with an assortment of pedagogically diverse approaches. I have been seeking a knowledgeable peer with whom I could present a self-assessment; I believe only a frank and honest accounting of my efforts will allow me to continue to grow and learn as a teacher." Thanks Doug! On April 7th, 2015, Dr. Doug McKee took the time to listen to my self-assessment while offering suggestions, insights and lessons from his own classroom. Dr. McKee is the co-host of the Teach Better podcast (http://teachbetter.co/)"

Educator Self and Peer Assessment with Dr. Doug McKee

Steve Price is a Chain Reaction Artist You may know him from America's Got Talent... Steve Price is a full time college student (Junior), and when not in school spends his time thinking about and building complicated constructions of dominoes, chemical reactions and other physical elements that once started "detonate" in one long chain reaction. Here is a great example on YouTube: Steve Price (Sprice) on America's Got Talent. Steve's web site | Steve on Twitter | Steve's YouTube Channel | Sprice Machines on Facebook Help Support STEM ED There is a lot of Science, Techonology, Enginering and Math (STEM) invovled in Steve's creations... It is a way to make STEM very real and tangible for students and of course when a chain reaction detonates it is also a lot of fun. Kickstart Steve & his 15 Friends Besides trying to support STEM Education, Steve his 15 friend will be trying to create two records. The American Domino record, plus the world record for Rube Goldberg Devices. LINK TO The Incredible Science Machine KICKSTARTER (Ends April 20, 2015). Some Of Steve's Work:

Talking with Steve Price about STEM Education and Chain Reaction Art

Spring 2015 Business leaders in the Spring of 2015 (at the most senior levels) are still not using social media tools themselves (even senior PR Pros). Yet there is plenty of data suggesting that when the C-Suite uses social tools, it helps them and their teams strengthen consumer trust in their company. The sad fact is that often C-Suite executives are unwilling to learn the needed skills or are simply just risk adverse. Game of RISK: In academic circles these same two issues are often seen as a barrier. There are some who only see social media (especially Twitter) as a tool for youthful and trivial interactions instead of for its untapped potential: a gate-free medium that can facilitate cross generational and cross cultural communications. Santa J. Ono, PhD. Dr. Ono's usage of Twitter has been recognized  as a leading example that academic leadership can harness social media to accomplish personal, professional and institutional objectives. This leadership has been recognized within the UC Community, locally in Ohio, and by researcher Dan Ziaontz.  It takes a bit of fearlessness to present yourself to your stakeholders without a safety net; it is a common perception of social media that a tiny misstep can lead to embarrassment. Dr. Ono's acclaim stems in part from his ability to market himself adeptly in the social media realm. Ono on Social: President Ono recommends that individuals, departments, and companies need to find their "authentic voice." My impression of Dr. Ono is that he considers authenticity of voice to be a critical requirement for using social tools like Twitter. While Dr. Ono makes use of a variety of social networks, his reputation for using Twitter is significant. Students at UC have analyzed his tweets, and he has taken their advice to heart, proving that his use and command of Twitter are both dynamic and evolving. He informed me during the interview that a student in Canada is analyzing his Tweets as part of his PhD. research Biography: "Santa J. Ono is the 28th President of the University of Cincinnati, one of the nation’s top 30 public research universities. An avid user of social media, he is also an accomplished researcher in eye disease.  A new book called #FollowtheLeader (Lessons in Social Media Success from #HigherEd CEOs) says that with his use of Twitter, Dr.Ono “epitomizes the institutional champion” – 'highlighting his university’s achievements, both academic and non-academic, interacting with key stakeholders, including students, faculty, staff, alumni, and partners; and also serving as ‘cheerleader-in-chief’ whenever possible.' "

Talking About Social Media with Dr. Santa J. Ono (@PrezOno)

College for America CFA) has designed a new approach to higher education based on skills learned vs. time spent in the class (contact hours). Students do not get letter grades; there is no teacher to beg for a better grade. Students are assessed with either Not Yet or Mastery. They need to fully master 120 skills to graduate. This program is affordable, and students progress through the course at their own pace, while coached by the team at CFA.

Talking About Competency Based Education at College For America with Chief Learning Architect Yvonne Simon

Dan Ziaontz spoke to educational leaders who are using social media as part of their effort to communicate with members of their communities, governing boards and the general public. Published by M. Stoner.

#FollowTheLeader with Dan Zaiontz

Harry Hawk talks with educators, students, educational technologists and architects discussing learning & academics, classroom management systems, for-profit and non-profit educational models, and the change face of public education.

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Academic Innovation & Disruption

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