Join Liz and Nigel they review the impact of the COVID lockdowns and explore whether or not the issues that have been revealed were as a result of the lockdowns or perhaps they were factors that were simply waiting to come to the surface and were inevitable.Generating new business has never been more sensitive or even confusing for many people.  Fortunately Nigel & Liz have got some of the answers.    

B2B Marketing Talk for CEOs

Back to Work Review June 2021

Test Episode

More opportunities than you can imagine: Going live isn&apos;t just for B2C organisations, it&apos;s a complete approach to communicating who and what you are as a business. When it comes to B2B, live streaming has so many possibilities and opportunities, it&apos;s mind-boggling. Join Nigel, Liz and Dean as the talk about what else live streaming can do for your business.

What Else Can Live Streaming Do - 07 Live Stream

Institutional Descriptions Damage BusinessWe have all accepted the demands of financial institutions to conform to the compliance guidelines for our businesses. Well, we would wouldn&apos;t we, especially as no one wants to get in to trouble with the Tax Man. However, some of the descriptions unwittingly force businesses to adopt unworkable practices that do far more harm than good. This is the most important B2B Live Stream you will ever hear...

The Pillars to New Business Success - 06 Live Stream

Telesales is unsustainable and not financially viable!First you need to grasp the cost side of things! A telesales person or Business Development Representative will cost you about £4k per month and &apos;dial&apos; approximately 1400 times per month (60-70 calls per day). Live Streaming will cost you about £1000 per month and you will email 40,000 people per month and a percentage will be looking to buy your product. But there&apos;s even more to Live Streaming than just the cost and exposure benefit.

Getting Sales Digitally Ready for Streaming - 05 Live Stream

Is your digital content accessible and up for the job?After spending time preparing and setting up your live stream, once it&apos;s over, where can your prospects go and what would they expect?Join me today as I cover this important element of the new business generation process.

Where do Prospects Go After a Live Stream - 04 Live Stream

Getting Ready to Live StreamThe tech or kit you need to start live streaming is so basic that all you need is an iPhone. But we both know there&apos;s more to presenting your company than tapping on your phone and going live on Facebook or YouTube. This livestream recording talks about the reasons behind going live, the equipment we use and why we use it.

The Kit Needed for Live Streaming - 02 Live Stream

Business Expectations Have Changed, but B2B Has Not...Taking the plunge and going live is one of the most exciting things you can do in business. I did it, I know. It&apos;s a bit daunting at first, but the long term benefits are incalculable. Join me as I take apart the marketing industry...and show you how to turn your business into a NEW BUSINESS GENERATION MACHINE.

Live Streaming vs Cold Calling - 01 Live Stream

Join us as we discuss some of the war-stories about cold calling and how you can change your exposure to new prospects, almost over night through live streaming and exploiting that database sitting on your servers that no amount of telesales people could never ring up and talk to.We also have Alex Hilditch from Marketscan who are the experts at delivering the most accurate data you need, by applying a blend of ABM know-how and market intelligence, they will bring your data up to a capacity that returns the best &apos;odd&apos; you&apos;ve ever obtained in B2B selling.

Customer Acquisition on Steroids and for Peanuts - 03 Live Stream

Nigel, Liz and Dean talk about the latest lockdown in the UK and the historic problem that marketers have caused business owners.  It&apos;s not a pleasant subject, but the facts speak for themselves; 500,000 businesses start every year, of those, 20% fail...

B2B Marketing Guide to Surviving Lockdown 2.0

Our research identifies marketers and technology being responsible for the failure of businesses (B2B).

Is Marketing Technology the Kiss of Death for Business - White Paper

Nigel and Liz Maine, the Founders of salesXchange give you an insight to some of the problems associated with current day marketing and give some cast-iron reasons to not go back to the way marketing has been done in the past.There really is a powerful...

Don't Let Marketing Go Back to the Old Normal

In this episode we are joined by Dean Grimshaw, our Head of Syndicate Management to discuss the &apos;State of Play in May 2020&apos;.We are five weeks into the Global Lockdown and we all think most businesses are in for a rough ride for the foreseeable future,...

State of Play - Lockdown May 2020

This is no time to be finger-pointing.  Governments around the world have done something unheard of and unprecedented.  The world is closed for business!Seeing as we&apos;re all in the same boat, except for &apos;essential services&apos;, now is the time to evaluate...

The Lockdown COVID-19 Special - For Business Owners

In today&apos;s podcast we were joined by Graham Bunting and Dave Pitts, the joint founders of Trust Partners who advise and help execute sales and marketing strategies for businesses who want to enter the UK technology market, but don&apos;t have a UK...

Entry to the UK for Tech Businesses via the Reseller Channel

Running a business is difficult enough as it is, let alone expecting the CEO to know and do everyone's job too. No one expects a CEO to do the accountants job, carry out the HR role or to drive every aspect of technical or support services. Agreed, the CEO must have an overall understanding and be able to drive the business, but leading the marketing is not an expectation and nor should it be. We employ staff to do that, don't we? Listen in to the salesXchange podcast - B2B Marketing Talk for CEOs. www.salesxchange.co.uk

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B2B Marketing Talk for CEOs

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