Adapting your marketing as the world continues to change around us can enable your company to thrive and grow within your current markets. Illy Gruber, VP of marketing at Percepto, joins the conversation in this episode to share Percepto's unique response to the covid-19 crisis. She shares how Percepto shifted the focus of their messaging to meet the demands of their growing audience in a relevant and meaningful way. You can find the show notes and more information by clicking the link: https://bit.ly/4SLxC3d

B2B Startup Growth

Ep #14: The Importance of Agility in Marketing During Ever-Changing Times

Getting better and more innovative kinds of data is crucial to the decisions many businesses and investors make. Ethan Chernofsky, VP of marketing at Placer.ai, joins this episode to share a new valuable solution for making better business decisions, as well as how his company leverages location analytics to use foot traffic data and how people move around to provide accurate insight on locations all across the United States. You can find show notes and more information by clicking here: https://bit.ly/2AxJAeo 

Ep #13: Using Innovative Data To Improve Decision Making with Ethan Chernofsky

As we continue to navigate our way through these uncertain times, is it possible to adjust our marketing in a way that will allow growth for our businesses? To help me answer this question is someone well-versed in the marketing world: Amit Bivas. Amit is a member of the management team for Optimove, a company founded in 2009 that drives measurable business growth by optimizing personalized customer marketing. You can find show notes and more information by clicking here: https://bit.ly/3eJC9jG 

Ep #12: B2B Marketing Through a Crisis with Amit Bivas

Today I’m interviewing Eytan Buchman, the CMO of the largest freight marketplace in the world, Freightos. During the current pandemic, Freightos' mission to make global shipping faster, more cost-effective, and smoother is especially relevant, and Eytan joins me on the podcast to share how his company leveraged account-based marketing to succeed in these times of uncertainty. You can find show notes and more information by clicking here: https://bit.ly/3aaUO4x

Ep #11: Using an Effective ABM Strategy to Win During Times of Extreme Uncertainty with Eytan Buchman

Leadership is challenging even during the easiest of days, but how can you be an inspirational leader during a global pandemic? Today I am joined by Moty Cristal, one of my closest friends and someone I frequently turn to for advice, to discuss how to lead during a crisis. Moty is the founder and CEO of NEST - Negotiation Strategies, a global consulting company that provides complex negotiations and crisis management training, consulting, and operational support to executives in the corporate world. You can find show notes and more information by clicking here: https://bit.ly/2y2aDwN 

Ep #10: Leadership During Crises: Practical Advice from a Professional Negotiator with Moty Cristal

Building a customer acquisition funnel that grew into $65 million in annual recurring revenue—in just three years!–is no small feat. In this episode, I will be chatting about this incredible accomplishment with Alon Maimoni of Netapp to uncover what they did differently to make this happen. He shares valuable insight into the storage and cloud industry and the important decisions the company made to engage customers through digital marketing. You can find show notes and more information by clicking here: https://bit.ly/2S7FVKv  

Ep #9: Building Epic Customer Acquisition Funnels with Alon Maimoni

Perry Nalevka, CEO of Penguin Strategies, joins us today to share his unique perspective on how to succeed as a CMO—including what to do and what not to do. Perry has a lot of experience and knowledge in this area, and he will shed light on how to overcome communication gaps between CMOs and other parts of the company, as well as what causes these kinds of misalignments in the first place. You can find show notes and more information by clicking here: https://bit.ly/2RzGqg0

Ep #8: CMO Success in 2020 with Perry Nalevka

You are in for a treat this episode because I have Jake Levant joining me to share some of his “secret sauce” marketing techniques that have brought him and his clients massive success. Jake is the VP of marketing at Lightico, a company that has achieved remarkable results through event marketing. He joins the show today to discusses various aspects of event marketing and why it has been so effective for so many businesses. You can find show notes and more information by clicking here: http://bit.ly/2RncLXq 

Ep #7: Event Marketing with Jake Levant

Today I am excited to have one of the smartest marketers I’ve ever had the privilege of working with on the show. Rebecca Herson joins me for this episode to talk about hiring marketers, including the complexities (and solutions) that go hand in hand with the process. With her wide amount of experience as a strategist and B2B marketer, you'll get some great tips on how to hire marketers in a way that avoids complications and truly benefits your business. You can find show notes and more information by clicking here: http://bit.ly/2ThsDvX 

Ep #6: How to Hire Marketers with Rebecca Herson

Many businesses struggle with aligning sales and marketing, so today I will be discussing this important topic with Penguin Strategies' COO and VP of Technology and Marketing Automation, Mark Fisher. Mark will share from his vast experience working with B2B tech companies and explain how he helps them with this common alignment issue through what he calls "The SMarketing Playbook." You can find show notes and more information by clicking here: http://bit.ly/37ZcBej 

Ep #5: The SMarketing Playbook with Mark Fisher

Today I'm so excited to be joined by my guru for content strategy, Justin Champion. Justin has been a digital marketer for the past decade, and he's here to share some great insight and tools that will help you get started on improving and expanding your inbound content strategy. You can find show notes and more information by clicking here:  http://bit.ly/2QpjLRJ 

Ep #4: Building a Powerful Content Strategy with Justin Champion

I was recently asked to give a presentation on how to succeed in marketing in 2020, and today I want to share with you the key factors for success that I will be discussing during that talk. Drawing from my own experiences, I'll break down what marketing leaders should be focused on and talk about what I have learned from my failures and successes over the past year. You can find show notes and more information by clicking here: http://bit.ly/37jHGZB 

Ep #3: Good CMO, Bad CMO

Authority building and thought leadership may be buzzwords these days, but there is a very good reason for that. In this episode, Avi Nowitz joins me to share his expertise and lessons learned as the head of marketing at Presenso, a startup that has recently had massive success in these areas. You can find show notes and more information by clicking here: http://bit.ly/34z2P0p 

Ep #2: Using Thought Leadership and Authority Building as a Marketing Strategy with Avi Nowitz

Many people think they know what branding is, but there’s a lot more to it than you may realize. In this episode, you will learn all about branding from Rob Cohen, a marketer and storyteller who has been in the industry for 25 years. He's here to break down the basics of what a brand is and how it should be carried out to put your business in front of people in the best way. You can find show notes and more information by clicking here: http://bit.ly/35DFXhj 

Ep #1: Creating a Memorable Brand with Rob Cohen

Welcome to the B2B Startup Growth podcast, the show dedicated to bringing you wisdom from some of the smartest B2B startup leaders and professionals out there. My name is Shoham Eckhaus, and I'm the Chief Strategist and CMO of the leading B2B tech marketing agency in Israel, Penguin Strategies. Each week, I'll discuss what works well (and what doesn't) when it comes to the various aspects of marketing, sales, growth hacking, life hacking, and everything in between. You can find show notes and more information by clicking here: http://bit.ly/35FLRP7 

Ep #0: The DNA of Israeli B2B Startup Success with Ronen Nir

B2B Startup Marketing is a podcast aimed to spread modern Sales and Marketing wisdom and share it with the world. Shoham Eckhaus is the chief strategist at Penguin, a B2B Tech digital SMarketing agency. (SMarketing stands for sales & marketing). On the show she aims to answer the questions that are on the 'top of mind' for startup founders and sales and marketing leaders of tech companies, some of them are rising startups and some are mature tech companies. The episodes and interviews reveal stories about successes and failures, and focus on the useful lessons along the journey.

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B2B Startup Growth

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