No matter how many thought leaders complain that it’s a vanity metric, we all care about increasing our Twitter followers.And for good reason.A respectable follower ratio is fundamental to your brand’s credibility and authority—not to mention organic reach on Twitter’s timeline. Plus, if you build an engaged audience, you can validate product ideas quicker, get your first 100 customers, and gather valuable feedback.In episode 152, you’ll learn from Blake Emal, CMO of Copy.ai and Founder of Float.so: The benefits of growing your audience on Twitter How Blake grew his Twitter followers from 700 to 45k in 9 months How he validated Float.so and created a waitlist of 5k+ people on Twitter Sponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.★ Support this podcast ★

Growth Marketing Today

How to Grow Your Twitter Followers from 700 to 45k in 9 Months with Blake Emal (GMT152)

User onboarding is one of the most important processes in any new experience. When getting hired by a new company, buying a new product, or trying a new product, we expect to have a clear understanding of how it works before fully committing.In episode 151, you’ll learn from Emily Lonetto, Head of Growth at Voiceflow:1. What video games can teach you about user onboarding2. Common mistakes in user onboarding experiences3. A step-by-step process to improve your product’s onboardingSponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.★ Support this podcast ★

GMT151 – Emily Lonetto

Quality relationships are hard to build and take a lot of time. And because they are hard to build, it’s difficult to build many of them at once. Yet, it’s one of the most important things for marketers to do. Master this skill, and it can lead to lifelong customers and lucrative marketing partnerships.That’s where Adam Marx, founder of The Zero To One Networker, comes in. He teaches people how to build influential networks from scratch.In episode 150, you’ll learn: How you can sharpen your relationship-building and branding skills The value and power of mutual value creation The importance of online community and strategies across different platforms Sponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.★ Support this podcast ★

GMT150 - Adam Marx

You can’t be a good marketer if you’re not a good writer. Content marketing, social media, and SEO are just some aspects of marketing that rely heavily on quality writing. Writing well also enables you to communicate an idea, message, or benefit of the product.In episode 149, you’ll learn from Roxine Kee, a content writer specialist: Why templates and best practices aren’t worth following The importance of framing marketing as a way to help people Three tips to improve your writing Sponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.★ Support this podcast ★

Writing Tips for Marketers with Roxine Kee (GMT149)

Being bootstrapped doesn’t mean you have to stay small. Sujan Patel, Co-Founder of Mailshake, can tell you all about it. He’s built an 8-figure SaaS company without taking on any funding!In episode 148, you’ll learn how Sujan:1. Successfully rebranded ContentMarketer.io to Mailshake2. Drove 100k+ organic visitors with content marketing3. Generated 40% of new signups for Mailshake from referralsSponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.★ Support this podcast ★

How to Build an 8-Figure Bootstrapped SaaS From Scratch with Sujan Patel (GMT148)

Marketing at a startup is a challenge because of the limited resources, whether it’s time, money, or talent. You have to be sure every effort, no matter how small, is well-planned and flawlessly executed. And to make it even more difficult, the traditional marketing strategies don’t always work.In episode 147, you’ll learn:1. How to prioritize marketing at a startup2. The best way to create a content engine for a very lean team and still get results3. What customer research done right look likeSponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.★ Support this podcast ★

3 Steps To Create a Winning Startup Marketing Plan with Anna Furmanov (GMT147)

Once your startup has product-market fit, the next stage is to throw more fuel to the fire and accelerate growth. Trevor Longino, Founder of CrowdTamers, has taken a dozen startups from $0 to $2MM+ in ARR, mentored more than 200 startups, and taught thousands. In this episode, he shares his battle-tested process to test and validate channels to scale customer acquisition.In episode 146, you’ll learn how to: Validate the messaging and audience Build and normalize revenue channels Scale performance Sponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.★ Support this podcast ★

How to Build and Test a $1 Million Paid Acquisition Channel in 9 Weeks with Trevor Longino (GMT146)

Speaking on podcast shows and at conferences is one of the best ways to build your brand, demonstrate expertise, and gain credibility.In addition to building brand awareness, it helps build trust with your target audience that can drive valuable business opportunities. Perhaps most important, speaking engagements can drive qualified leads directly into your sales funnel.But, how do you get started with speaking on podcast shows and conferences?In episode 145, you’ll learn from Stefanie Grieser, Co-Creator of Shine Bootcamp: How can speaking on a podcast or at a conference become a marketing channel How to create and deliver a remarkable presentation that will wow your target audience Common mistakes to avoid when giving a conference presentation Sponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.★ Support this podcast ★

How to Use Speaking Opportunities to Grow Your Business with Stefanie Grieser (GMT145)

You’ve created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don’t mean it’ll rank.To outrank the rest of the sites with those qualities, you have to establish authority. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content.In episode 144, you’ll learn from Alan Silvestri, founder and CEO of Growth Gorilla: 5 link building strategies that work for SaaS How to create linkable assets How to build links to your homepage Sponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.★ Support this podcast ★

5 Link Building Strategies That Work for SaaS with Alan Silvestri (GMT144)

For large enterprise organizations, the idea of executive leaders being more active on social media can be a bit intimidating. Would it do more harm than good?But, the data has continued to show the risks of not having leadership on social media. 77% of consumers would rather purchase from a company where executives are active on social media. In episode 143, you’ll learn from Lina Duque, a social media strategist, university lecturer, and international speaker: The value of having business leaders on social media The three steps to building influence online Common social media mistakes Sponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.★ Support this podcast ★

Why Social Media Is an Essential Tool for Business Executives With Lina Duque (GMT143)

Podcasts are a great way to get any message out there. Whether you want to promote a product, improve your brand, or raise awareness around an important topic, they can help you reach new audiences.But getting onto a podcast as a guest can seem like a pretty impossible thing to achieve if you don’t know where to start. So here’s all you need to know to get yourself booked for appearances behind the mic.Bonjoro’s team has mastered this art of pitching to podcast shows. They’ve been in over 200 shows in 2020. Today, Casey Hill, Head of Growth at Bonjoro, discusses why and how they were able to achieve that.In episode 142, you’ll learn: How Bonjoro’s team strategy to successfully pitch themselves as a guest on podcast shows Casey’s “piggybacking” strategy to identify the right podcast shows to appear on How they measured success for all the podcast shows they appeared on Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the showGet the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/142★ Support this podcast ★

How to Successfully Pitch Yourself to 200+ Podcast Shows with Casey Hill (GMT142)

Why G2 Published 90+ Guest Posts with Rebecca Reynoso (GMT139)

Building a community for a brand can become a strategic moat. Not only is it a space for a brand’s most loyal fans to give new ideas about the product or service, but it’s also where they can be mobilized to advocate for the company. In this episode, Joe Huber, Customer Community Strategist at Sprout Social shares his three best practices to building a thriving community of customer advocates. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/140. This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show

3 Best Practices of a Great Community Builder with Joe Huber (GMT140)

There’s never been a more relevant time to learn how to build an online community. Personally, I’m part of several dozen Slack and Facebook groups. The problem is that those platforms were not designed for community building. That’s where Circle.so, the modern platform for creators, comes in. I’m also personally part of Corey Haine’s Swipe Files community that’s built on Circle. I can tell you that the difference between Circle and Slack is night and day. In this episode, I talk to Andy Guttormsen, Co-Founder of Circle, about the future of online communities. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/138 This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show

The Future of Online Communities with Andrew Guttormsen (GMT138)

At HubSpot, “surround sound” is a content marketing approach that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. “best help desk software” or “best live chat software”). The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google’s top results for those keywords. Check out the first two articles in the series for a deeper dive into what is the “surround sound” effect and how we scaled the program at HubSpot. In this episode, Irina Nica, Senior Marketing Manager at HubSpot, explains how she implemented the Surround Sound content strategy and what the results were. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/137 Sponsor For This Episode This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show

HubSpot's Surround Sound Content Strategy with Irina Nica (GMT137)

Growth Marketing Today is a weekly podcast for marketers and founders to learn from today's top marketing experts in growth, SEO, paid acquisition, conversion optimization, copywriting and more. Past guests include April Dunford, Val Geisler, Andrew Warner, Georgiana Laudi and Kevin Indig. New episode every Tuesday at 6:00 am ET. Subscribe now so you don't miss an episode! Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn on twitter or ramli@growthtoday.fm via email.

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Growth Marketing Today

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