boomtime’s VP of Operations, Alfonso Barreiro, an expert in design, joins JP Clement to discuss the differences between graphic design and web design. They discuss how these two types of design affect the user experience and are used to drive the customer journey on your website. Learn more about the strategy and analytics behind great design and how that ties into your overall marketing strategy to create a simple yet powerful experience for your prospects.   Please take a listen to the episode. Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement/ Connect with Alfonso: https://www.linkedin.com/in/alfonso-barreiro/

B2B Word of Mouth Marketing

Graphic design versus web design – what’s the difference?

boomtime’s Director of Content, Kathy Watts, and Marketing Strategist Nick Martinez join JP Clement to discuss how content strategy informs content creation. We discuss the importance of having a content strategy and how content drives your messaging and helps maintain consistency across all touchpoints.  Please take a listen to the episode. Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement

How content strategy informs content creation

This week, boomtime Marketing Strategist Nick Martinez joins JP to learn more about building connections and generating quality leads on LinkedIn.

Advertek success story: LinkedIn Sales Connector

Welcome to Week 8, the final episode of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts. This week, we discuss how to refine your funnel. We talk about why it’s essential to refine your funnel and the key strategies that make the most sense for B2B. We review some of the high-level KPIs to benchmark your overall performance and discuss the best tools for reporting and analyzing those metrics. We dive into how and when to refine your marketing techniques, along with other aspects related to this eighth and final stage of your digital marketing funnel. Please take a listen as we wrap up our Marketing Funnel Deep Dive podcast series.   Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement

8-Week Deep Dive Into Your Marketing Funnel | Week 8: Refining your funnel

Welcome to Week 7 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts.   This week, we analyze how things like customer satisfaction surveys, great UI/UX, and following the data are critical in the Advocacy process. Questions like, “what are the best ways to ask customers for reviews?” and, “what are the differences between affiliates, resellers, and referrals?” are covered, as well as many other aspects related to the seventh stage of your digital marketing funnel.   Please take a listen, and prepare for Week 8, where we will dive deeper into the Refining your funnel. We will be covering topics centered around metrics and data, depth and frequency, and favorite tools for analyzing and reporting metrics.   Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement

8-Week Deep Dive Into Your Marketing Funnel | Week 7: Advocacy

Welcome to Week 6 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we will discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts. This week, we analyze how things like customer satisfaction surveys, great UI/SX, and analyzing data are critical in the Retention process. Questions like, “how do I know if my customers are satisfied?” and, “what are effective ways to build customer loyalty?” are covered, as well as many other aspects related to the fifth stage of your digital marketing funnel. Please take a listen, and prepare for Week 7, where we will dive deeper into the Advocacy portion of your funnel. We will be covering topics centered around reviews, referral programs, and affiliate programs.   Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement Connect with Donnie: https://www.linkedin.com/in/donnievaldez

8-Week Deep Dive Into Your Marketing Funnel | Week 6: Retention

Welcome to Week 5 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we will discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts. This week, we analyze how things like customer satisfaction surveys, great UI/UX, and analyzing data are critical in the Customer Experience process. Questions like, “what is the best way to measure customer satisfaction?” and, “what role does data play in customer experience?” are covered, as well as many other aspects related to the fifth stage of your digital marketing funnel. Please take a listen, and prepare for Week 6, where we will dive deeper into the Retention portion of your funnel. We will be covering topics centered around contact points, email marketing, and landing pages.   Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement Connect with Donnie: https://www.linkedin.com/in/donnievaldez  

8-Week Deep Dive Into Your Marketing Funnel | Week 5: Customer Experience

Welcome to Week 4 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we will discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts. This week, we analyze how things like customer service, sending great emails, and having dedicated landing pages are critical in the Conversion process. Questions like, “how important is customer service now?” and, “how important is email marketing in 2021?” are covered, as well as many other aspects related to the fourth stage of your digital marketing funnel. Please take a listen, and prepare for Week 5, where we will dive deeper into the Retention portion of your funnel. We will be covering topics centered around customer communication, loyalty, and encouraging repeat business.   Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement Connect with Donnie: https://www.linkedin.com/in/donnievaldez  

8-Week Deep Dive Into Your Marketing Funnel | Week 4: Conversion

Welcome to Week 3 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we will discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts. This week, we analyze how things like generating reviews, defining differentiators, and constructing case studies are critical in the Consideration process. Questions like, “how can I get more Google reviews?” and, “how do I define my USP?” are covered, as well as many other aspects related to the third stage of your digital marketing funnel. Please take a listen, and prepare for Week 4, where we will dive deeper into the Conversion portion of your funnel. We will be covering topics centered around contact points, email marketing, and landing pages.   Website: www.boomtime.comLinkedIn: https://www.linkedin.com/company/boomtimeTwitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclementConnect with Donnie: https://www.linkedin.com/in/donnievaldez

8-Week Deep Dive Into Your Marketing Funnel | Week 3: Consideration

Welcome to Week 2 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts we will cover the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts. This week, we discuss how things like messaging, brand voice, and web copy are critical in the Discovery process. Questions like, “what is the importance of a powerful brand message?” and, “how do you approach landing page copy versus home page copy?” are covered, as well as many other aspects related to the second stage of your digital marketing funnel. Please take a listen, and prepare for Week 3, where we will dive deeper into the Consideration portion of your funnel. We will be covering topics centered around generating reviews, defining differentiators, and constructing case studies.   Website: www.boomtime.comLinkedIn: https://www.linkedin.com/company/boomtimeTwitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclementConnect with Donnie: https://www.linkedin.com/in/donnievaldez

8-Week Deep Dive Into Your Marketing Funnel | Week 2: Discovery

In this podcast series, we will cover the fundamentals of digital marketing and deep dive into 8 key sections of your company’s marketing funnel, covering one per week with a series of questions answered by boomtime marketing experts.   Website: www.boomtime.comLinkedIn: https://www.linkedin.com/company/boomtimeTwitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclementConnect with Donnie: https://www.linkedin.com/in/donnievaldez

8-Week Deep Dive Into Your Marketing Funnel | Week 1: Awareness

Week 1: Awareness In this podcast series, we will cover the fundamentals of digital marketing and deep dive into 8 key sections of your company’s marketing funnel, covering one per week with a series of questions answered by boomtime marketing experts. In week 1 we cover awareness, from awareness campaigns to the importance of branding in the b2b space. Website: www.boomtime.comLinkedIn: https://www.linkedin.com/company/boomtimeTwitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclementConnect with Donnie: https://www.linkedin.com/in/donnievaldez

8-Week Deep Dive Into Your Marketing Funnel

Bill Bice passes the leadership baton to JP Clement, who became the CEO of boomtime last month. In this episode, they discuss their favorite topics, word of mouth and digital marketing.   Website: www.boomtime.comLinkedIn: https://www.linkedin.com/company/boomtimeTwitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclementConnect with Bill: https://www.linkedin.com/in/billbice

Episode 51 - Bill Bice and JP Clement spill their digital marketing secrets

A question we often get is should you focus on Linkedin or email marketing? The answer, like most things in life, is not a binary this or that. In fact, we believe you should focus on both, but the deeper question is, when do you focus on which one? That's what we explore in this episode of the podcast. Website: www.boomtime.comLinkedIn: https://www.linkedin.com/company/boomtimeTwitter: @boomtime_online Connect with Bill: https://www.linkedin.com/in/billbiceConnect with Luc: https://www.linkedin.com/in/lucflynn

Episode 50 - Linkedin Vs. Email Marketing

As business owners and Marketers, what kind of impact do we have on society? How do our messages resonate and influence entire generations, as well as an individual's perception of themselves and their place in the world? Why is Diversity Marketing so important - and how will you be judged if you don't understand these concepts? Join us as we discuss the impact of our messaging and what you should be doing to better understand your audience and the unique times we are living in.   Website: www.boomtime.comLinkedIn: https://www.linkedin.com/company/boomtimeTwitter: @boomtime_online Connect with Bill: https://www.linkedin.com/in/billbiceConnect with Justin: https://www.linkedin.com/in/justin-e-butler

Episode 49 - Diversity Marketing

We believe inside every small business is a big business

hubhopper

B2B Word of Mouth Marketing

hubhopper