In this episode, Dan Sanchez talks with Gaetano DiNardi who is the former Head of Growth and Demand Gen at Nextiva about the status and future of paid, owned, and earned media for B2B marketing teams. The last ten years have great for paid media, but is it still in its heyday? Are we transitioning to something else or moving away from paid media all together. Find out as Gaetano and Dan wrestle with some hard questions.

B2B Growth: Your Daily B2B Marketing Podcast

Transitioning From Paid to Earned/Owned Media w/Gaetano DiNardi

In this episode, Dan Sanchez talks with Ethan Beute who is the Chief Evangelist at BombBomb about the launch of his new book, Human Centered Communication. Learn why digital pollution is hurting others and your bottom line and how to evaluate your campaigns. Buy a copy of his book here.

Is Your Marketing Toxic? Find Out if It's Hurting People & Your Bottom Line w/Ethan Beute

In this episode, Dan Sanchez gives advice on how to recruit and retain talent in marketing through these three simple ideas. 

How to Recruit Better Marketing Talent (for NonRecruiters) w/Dan Sanchez

In this episode, <a href="https://danchez.com">Dan Sanchez</a> gives advice on how to recruit and retain talent in marketing through these three simple ideas.

In this episode, Olivia Hurley talks to Josh Lowman, Founder & Chief Creative Officer at Goldfront Agency.

How to Design a New Category

In this episode, Olivia Hurley talks to Josh Lowman, Founder &amp; Chief Creative Officer at Goldfront Agency.

In this episode, Olivia Hurley talks to Josh Lowman, Founder &amp; Chief Creative Officer at Goldfront Agency.

In this episode, Dan Sanchez talks with Chris Walker at Refine Labs about the state of paid, owned, and earned media across B2B companies as well as how to properly leverage each to grow. What you'll learn: Why you shouldn't pursue earned media and focus on owned instead. How to properly leverage paid with content and creative. Where to start with owned media. How you can know when you're ready to add the next owned media channel. 

The Future of Paid/Owned/Earned Media for B2B w/Chris Walker

In this episode, <a href="https://danchez.com/">Dan Sanchez</a> talks with <a href="https://www.linkedin.com/in/chris-walker-41597028/">Chris Walker</a> at Refine Labs about the state of paid, owned, and earned media across B2B companies as well as how to properly leverage each to grow. What you'll learn: <ol><li>Why you shouldn't pursue earned media and focus on owned instead.</li> <li>How to properly leverage paid with content and creative.</li> <li>Where to start with owned media.</li> <li>How you can know when you're ready to add the next owned media channel.</li> </ol>

In this episode, Dan Sanchez talks with Claire Peña who is the VP of Marketing at Stream about hiring a team of influencers to become your evangelists. We cover: What they look for in an influencer Who foots the bill for the team How Stream helps them build their brands while they build Stream's. The outcomes of the program 

Don't Just Pay Influencers, Hire Them to Build a Team of Super Stars

In this episode, <a href="https://danchez.com/">Dan Sanchez</a> talks with <a href="https://www.linkedin.com/in/claire-cotter-pena/">Clair Peña</a> who is the VP of Marketing at <a href="https://getstream.io/">Stream</a> about hiring a team of influencers to become your evangelists. We cover: <ol><li>What they look for in an influencer</li> <li>Who foots the bill for the team</li> <li>How Stream helps them build their brands while they build Streams.</li> <li>The outcomes of the program</li> </ol>

In this episode, Dan Sanchez talks with Clair Peña who is the VP of Marketing at Stream about hiring a team of influencers to become your evangelists. We cover: What they look for in an influencer Who foots the bill for the team How Stream helps them build their brands while they build Streams. The outcomes of the program 

In this episode, Dan Sanchez talks with Sarah Goodall who is the CEO of Tribal Impact about her experience launching and maintaining successful employee advocacy programs. You will learn: How to incentivize employees Common hurdles employers run into What the most successful companies are doing right How to find your first few employees to get started. 

Tips and Tricks to Rolling Out An Employee Advocacy Program on Social Media w/Sarah Goodall

In this episode, <a href="https://danchez.com/">Dan Sanchez</a> talks with <a href="https://www.linkedin.com/in/sarahgoodall/">Sarah Goodall</a> who is the CEO of <a href="https://www.tribalimpact.com/">Tribal Impact</a> about her experience launching and maintaining successful employee advocacy programs. You will learn: <ol><li>How to incentivize employees</li> <li>Common hurdles employers run into</li> <li>What the most successful companies are doing right</li> <li>How to find your first few employees to get started.</li> </ol>

In this episode, Dan Sanchez talks with Trey Sheneman who is an Executive Director of Marketing at Ramsey Solutions about how they are organizing their marketing teams to move fast. In this episode, you'll discover: Ramsey's approach to a matrix style organization The squad marketing model that allows for the kind of cross-functional buy in that allows team to go fast. How they layer Kanban on top to make for an agile environment. How to get it started in your own department. Trey's book recommendations: Inspired: How to Create Tech Products Customers Love Empowered: Ordinary People, Extraordinary Products 

How Ramsey Solutions Organizes Their Marketing Team for Fast Results w/Trey Sheneman

In this episode, <a href="https://danchez.com/">Dan Sanchez</a> talks with <a href="https://www.linkedin.com/in/treyshen/">Trey Sheneman</a> who is an Executive Director of Marketing at <a href="https://www.ramseysolutions.com/">Ramsey Solutions</a> about how they are organizing their marketing teams to move fast. In this episode, you'll discover: <ol><li>Ramsey's approach to a matrix style organization</li> <li>The squad marketing model that allows for the kind of cross-functional buy in that allows team to go fast.</li> <li>How they layer Kanban on top to make for an agile environment.</li> <li>How to get it started in your own department.</li> </ol> Trey's book recommendations: <ol><li><a href="https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507/ref=sr_1_3?crid=2JGQUHG49EQ34&amp;dchild=1&amp;keywords=inspired+book+marty+cagan&amp;qid=1633644319&amp;sprefix=inspired+book+marty%2Caps%2C182&amp;sr=8-3">Inspired: How to Create Tech Products Customers Love</a></li> <li><a href="https://www.amazon.com/EMPOWERED-Ordinary-Extraordinary-Products-Silicon/dp/111969129X/ref=sr_1_2_sspa?crid=2JGQUHG49EQ34&amp;dchild=1&amp;keywords=inspired+book+marty+cagan&amp;qid=1633644319&amp;sprefix=inspired+book+marty%2Caps%2C182&amp;sr=8-2-spons&amp;psc=1&amp;spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUExRzVHM0tJWDVaMjJOJmVuY3J5cHRlZElkPUEwOTUxNzI4MUFKRktOM1pLQjJKVSZlbmNyeXB0ZWRBZElkPUEwOTE2ODQ0MVJYUDUyODFNT0lPWiZ3aWRnZXROYW1lPXNwX2F0ZiZhY3Rpb249Y2xpY2tSZWRpcmVjdCZkb05vdExvZ0NsaWNrPXRydWU=">Empowered: Ordinary People, Extraordinary Products</a></li> </ol>

In this episode James Carbary talks with Dan Sanchez, Director of Audience Growth at Sweet Fish Media, about 5 reasons ABM might not be a good fit for your company. 

5 Reasons ABM is Not For You

A daily podcast for B2B marketers. 4 million downloads and over 2,000 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

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B2B Growth: Your Daily B2B Marketing Podcast

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