In this episode, we'll explore competitive advantage and ways to think about how your business delivers relative value to the market. Butler confesses that he hails from a long line of German stud farmers.

Better Business on Purpose

Episode 5: How to Use Strategy - Competitive Advantage

In this episode, we'll dive eye-first into various dimensions of defining and implementing shared vision within your executive team, and how shared vision can be used as a foundational tool for developing high-performance teams. For some reason, Butler admits he was in a hearing on Capitol Hill and wants us to believe it's all just fine now.  #cantbelieveitsnotbutler

Episode 4: How to Use Strategy - Shared Vision

In this episode, we'll explore both the pain and opportunity of focus and prioritization as a means to properly executing your business's strategy. This episode somehow does this within the context of a family trip to a water park. #merica

Episode 3: How to Use Strategy - Focus & Prioritization

In this episode, we demystify what it means to set targets for your strategic initiatives and how you can correctly tune those targets to increase the chances that you accomplish your business goals. Yates and Butler tie into target setting the elusive human side of business with thoughts on rest, inspiration, and gut feel.

Episode 2: How to Use Strategy - Utilizing Targets

In this episode, we'll explore the possible partnership between planning and reacting within your business and how using both can help your company better execute its strategy. Yates and Butler end up tying in feral cats; how could this not go well!

Episode 1: How to Use Strategy - Planning vs. Reacting

The Better Business on Purpose podcast exists to spur you on in pursuing the deeper questions related to leading a business- questions that require the interaction of strategy and identity.

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Better Business on Purpose

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