Rory Sutherland is, perhaps, the closest thing to industry royalty that we have in marketing. He’s Vice Chairman of Ogilvy UK, a best-selling author, owner of one of the best TED Talks you’ll ever see and the man behind MAD Fest a marketing. Rory crashed straight into the top of the charts on the Strategy Sessions when he was on the first episode, so he came back for part 2. In this episode we discuss: • The father of behavioural economics • What Columbo can tell us about strategy • Why we should embrace accidents and post rationalisation • Why the death of the creative process and insights is a problem for advertising • The doorman fallacy • Is performance marketing focusing on the wrong thing • Start with the bottom of the funnel • The importance of ‘commercial innovation’ • Premium economy and why it works • Price v quality • Rory’s view on cinema • Why Britain gets trains wrong • What parking at Heathrow tells us about customer behaviour • Start with the consumer and work backwards • Why the average is the enemy Rory Sutherland Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the often small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act. It is a hugely valuable activity - but, alas, not particularly lucrative. This is because clients generally do not have budgets for solving problems they did not know they had. Before founding Ogilvy’s Behavioural Practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of three books: The Wiki Man, available on Amazon (at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day), and the best-selling Alchemy, The surprising Power of Ideas which don&#39;t make Sense, published in the UK and US in May 2019, and, co-written with his former colleague Pete Dyson, the newly released Transport For Humans on the behavioural science of transport. Rory is married to a vicar and has twin daughters. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and a Patron of Rochester Cathedral. Find Rory on LinkedIn or Twitter Rory’s Other Stuff MAD Fest Alchemy: The Surprising Power of Ideas That Don&#39;t Make Sense Transport for Humans: Are We Nearly There Yet? Chris Rock and Evolutionary Psychology Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you want the podcast emailed to you sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

Strategy Sessions

Mad Masters With Rory Sutherland - Rory is Back for Part 2 | Strategy Sessions Podcast

A review of David Mannheim&#39;s Strategy Session episode. Solo episode with Andi Jarvis. Shot live on location in Santo Domingo (watch it on Spotify or YouTube if you can - the fact it looks like a pit lane interview from F1 is entirely accidental). I cover the Friedman Doctrine and why brands matter to people. If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you want the podcast emailed to you sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

The Friedman Doctrine for Marketers | Review of David Mannheim's Episode | Strategy Sessions Solo Episode

David built and sold an agency and now runs Made With Intent, the tool that could transform ecommerce. He’s also a MASSIVE Disney fan. In this episode we discuss: Learning the lesson of being too business obsessed What Disney can teach us about customer focus How Manchester United have messed up personalisation How Made With Intent is trying to change the personalisation space Selling a CRO agency Movie reviews with Dave & AJ (yes, I still love Con Air) David Mannheim David is a big kid, a big Disney fan and a big geek. He founded User Conversion which was acquired by Brainlabs and now the author of The Person in Personalisation. His mission is to help retailers care more for their customers by listening, being appropriate, being familiar and creating a relationship. He is doing that through his new start up, Made With Intent, a platform that helps retailers do just this by diligently understanding customer intent. Find David on LinkedIn. Book Recommendations The Person in Personalisation by, erm , David Mannheim Moneyball: The art of winning an unfair game by Michael Lewis Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you want the podcast emailed to you sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

Up Close and Personal with David Mannheim | Strategy Sessions

This is the first solo episode of the Strategy Sessions. In this episode we discuss: What a dog poo podcast is Lessons from the BHM Mini Series Why Kevin’s episode had a major impact on me What equality through education means If you dive back into the archives, you’ll see I used to do a solo section in each episode but that died about the same time as Covid restrictions lifted.   After some feedback from friends, colleagues and people at conferences, I’ve decided to introduce a few shorter episodes that discuss issues the guests raise in more depth. This won’t replace the normal length episodes, it’s an additional treat for you. Aren’t you lucky. Let me know if you like the new format. Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you want the podcast emailed to you sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

Black History Month 2023 Mini Series Review | Solo Episode With Andi Jarvis | Strategy Sessions

Thierry is Bradford’s second best marketer (after your not-so-humble host!), a data expert and a product inventor. In this episode we discuss: The joy of a non linear path Learning from our community Why Bradford is bouncing How fusing ideas, cultures and thoughts creates greatness Launching his first product What’s the worst that could happen You are not your customer Launching a peanut butter Monetising bull semen (yes, you read that right) Using data to tell stories Why people are the most important part of data (not just a dashboard) How AI can impact data collection and usage Thierry Ngutegure Thierry is the Head of Data Insight at SALT.agency. Overseeing SALT&#39;s data and insight product offering, which combines our renowned SEO and content proposition with a data-driven strategy - helping clients become more visible and execute their growth strategy. The data team&#39;s wealth of experience, comprehensive understanding of data analytics, data-led PR and SEO best practices is invaluable in driving clients data-centric growth, including campaigns for the likes of Showpiece, Whiskey Investment Partners, GAME, Missguided, PrettyLittleThing, M&S, Monzo and GoCompare. Find Thierry on LinkedIn and Instagram Thierry’s Products Beers can be found here, here and here. Mothernutter peanut butter Black Knights Tequila Book Recommendations Scary Smart by Mo Gawdat Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you want the podcast emailed to you sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

Data Stories with Thierry Ngutegure | Strategy Sessions

Collette Philip runs multi award-winning brand and strategy consultancy, Brand By Me. Brand by Me help organisations build brands that drive social justice. In this episode we discuss: • Knowing when a space isn&#39;t for you • How divide and conquer works in the workplace • Importance of language • Clarity in brand strategy • Hallmarks of bad brand strategy • The history of Brand By Me • Focus and specialisation Collette Philip Collette Philip runs multi award-winning brand and strategy consultancy, Brand By Me. Brand by Me help organisations build brands that drive social justice. Collette started life in advertising, before moving brand-side. She has worked with, on and for a breadth of amazing brands for over 20 years, - from household names to amazing charities, including Starburst, Clearasil, McDonald&#39;s, T-Mobile, EE and Barnardo’s children’s charity. It was her love of brands and fire for justice that led her to launch Brand by Me, in 2016. Today Brand by Me are in high demand with clients such as Wellcome Trust, Amnesty International and Santander. Collette is a celebrated writer and speaker featured in Third Sector, Campaign, Forbes and on BBC Radio 4. Brand by Me was named a “Small Business of 2021” by Lloyds Bank and The Times and this year, Collette was recognised as one of Campaign magazine&#39;s "40 over 40". Collette is also Chair of Trustees at Abram Wilson, a music charity that inspires, connects and opens doors for minoritised young talent in the music industry. You can find out more about Collette at collettephilip.com. Book Recommendations What White People can do Next by Emma Dabiri The Good Ally by Nova Reid The List by Yomi Adegoke htt Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you don’t get the podcast emailed to you, sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

Brand By Me with Collette Philip | Strategy Sessions

Kevin Morosky is a Virgo, film director, and creative. He’s a community leader, a change maker, an author and a fascinating podcast guest. In this episode we discuss: A love letter to Black women Being black and queer and how that inspired Kevin’s first book How life influences the creative process Pocc & the community around it The influence of Biggie Smalls How to spot bad briefs from brands Kevin Morosky Kevin’s career began in film photography, with his work seeing him published in the likes of Dazed, ID, and Vogue to name just a few - if you bought mags in the early 10s, you probably saw his work inside. Aware of the fact he was often brought onto advertising projects as a diversity hire, with little say in the actual content he was shooting, Kevin worked to get on the other side of the ad industry. He quickly became a creative known for pursuing authentic - and often humorous - storytelling that felt inclusive and insightful, challenging the norms of the industry. His dedication to the culture paid off; as well as co-founding Pocc, a Black British Business Awards-nominated creative network that champions Black and Brown voices in advertising, Kevin’s also Jury President of the D&AD New Blood Awards 2021. As a film director, Kevin’s portfolio spans both commercial and personal work. He frequently self-directs his ad campaigns, which has seen him work for the likes of Samsung, O2, Vodafone, and Lush. Recent personal works include a quintet of short films (Lungs, Laundry, Moon, Homes and Quantum) examining what it means to be Black in 2020 Britain, and Orphans: a Queen’s thoughts at Christmas starring Susie Wokoma. Kevin is currently self-financing More Time, a workplace mockumentary, and is developing his first feature with the BBC. Kevin’s Books Black Women Always Book Recommendation Edge of Here by Kelechi Okafor Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you don’t get the podcast emailed to you, can sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing. 

Black Creative Experience with Kevin Morosky | Strategy Sessions

Anu has worked in Paid Search since 2008, with experiences in agencies, brands and tech companies. She’s also the founder of London’s PPC Live meet up. In this episode we discuss: Why paid media isn’t all spreadsheets and data How the PPC Live event started and why ‘done is better than perfect’ PPCChat and how that became a podcast The role of traditional ads in PPC success The future of Google ads Anu is passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure business goals, not just channel growth. She is heavily involved with the wider Paid Search community, which has led her to host the podcast #PPCChat Roundup as well as set up an in-person PPC meet-up in London called PPC Live UK. She loves seeing search managers learn, grow and find new things to test. Find Anu on Twitter (or X or whatever) or LinkedIn Tickets for the next PPC Live UK Event (26 October 2023)   Apply to join the Slack Group Join WhatsApp Group (>450 members)   Book recommendation Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin  Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Host & Eximo Marketing

Putting People into PPC with Anu Adegbola | Strategy Sessions

Sherice Anibaba learned her marketing fundamentals at McDonald’s restaurant . Her career spans senior roles held at Britvic Soft Drinks, Speedo as Global Head of Brand, and is currently at Greene King as Head of Brand. In this episode we discuss: Lessons from McDonald’s Staying customer centric How innovation really works Innovation within a heritage brand The benefits of The Marketing Academy Why it’s important to pay it forward Sherice Anibaba Sherice learned her marketing fundamentals at McDonald’s restaurant . Her career spans senior roles held at Britvic Soft Drinks, Speedo as Global Head of Brand, and is currently at Greene King as Head of Brand. She was a 2020 Marketing Academy scholar and believes in paying it forward mentoring marketing students and junior marketers , she believes in belonging for all and uplifting the next generation of leaders. Find Sherice on LinkedIn. Black History Month This is the first in a mini series of podcasts for Black History Month. Throughout October, we&#39;re celebration some of the best black marketing talent from the UK, with episodes of the Strategy Sessions. Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

Marketing Innovation with Sherice Anibaba | Strategy Sessions Podcast

Eyup and welcome to the Strategy Sessions! We&#39;re back with the 4th season on Tuesday October. All the usual interviews you&#39;d expect - this time with improved production.  We&#39;re starting Season 4 with a mini-series-within-a-series for Black History Month (BHM) throughout October.  I&#39;ll be releasing an episode a week throughout the month, featuring some of the best black marketing talent that we have in the UK. American fans might be wondering why BHM is a different month in the UK than in the US and I DON&#39;T KNOW but please drop it in the comments if you do know!  Make sure you follow the show on your podcast platform to get notified of new episodes. Andi Jarvis Host & Strategy Director https://eximomarketingstrategy.com/ 

*Season 4 Trailer* Strategy Sessions is back next week

Rory Sutherland is, perhaps, the closest thing to industry royalty that we have in marketing. He’s Vice Chairman of Ogilvy UK, a best-selling author, owner of one of the best ⁠TED Talks⁠ you’ll ever see and the man behind ⁠MAD Fest⁠ a marketing, advertising and disruption event taking place in London 4 – 6 July. In this episode we discuss: Lionfish, toothfish and pilchards – how rebranding fish drives sales Humans have strange value systems The map is not the territory – Alfred Korzybski The relationship between innovation and marketing All decisions look different with hindsight Rory being a heretic Mercedes v Toyota and how they manufacture quality without trade offs Why people buy expensive wines How to get young people to invest in pensions When you shouldn’t use nudges Why economists are the worst people on the planet Why the Uber map is genius Why random brands exist on Amazon The benefits of being on Chris Evans’ breakfast show How the Walls Viennetta came about How managers can convince the board to invest in radical thinking Rory Sutherland Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the often small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act. It is a hugely valuable activity - but, alas, not particularly lucrative. This is because clients generally do not have budgets for solving problems they did not know they had. Before founding Ogilvy’s Behavioural Practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of three books: The Wiki Man, available on Amazon (at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day), and the best-selling Alchemy, The surprising Power of Ideas which don&#39;t make Sense, published in the UK and US in May 2019, and, co-written with his former colleague Pete Dyson, the newly released Transport For Humans on the behavioural science of transport. Rory is married to a vicar and has twin daughters. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and a Patron of Rochester Cathedral. Find Rory on ⁠LinkedIn⁠ or ⁠Twitter⁠ Rory’s Other Stuff ⁠MAD Fest⁠ ⁠Alchemy: The Surprising Power of Ideas That Don&#39;t Make Sense⁠  ⁠Transport for Humans: Are We Nearly There Yet?⁠ Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on ⁠Twitter⁠ or ⁠LinkedIn⁠. If you don’t get the podcast emailed to you (and a monthly newsletter) you can ⁠sign up for it on the Eximo Marketing website.⁠ Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, ⁠Eximo Marketing.⁠

Alchemy in Marketing with Rory Sutherland | Strategy Sessions Podcast

Hamptons Tech Week is back at the end of June. It’s one of the must attend events in the tech sector because of the incredible network of people who attend. Steve Sabo is the Co-Founder of the event and he explores what makes the event special. He’s also the Founder of Ethereal, a blockchain and Web3 consultancy, a massive golf fan and the CEO of Vin & Fin, the financial services event you never knew you needed.   In this episode we discuss: Hamptons Tech Week – what makes it special and what the plans are for the future Why small events can keep a spark that the huge events can’t The differences between the UK and US in the entrepreneur space Is Web3 over hyped? Why FOMO makes a terrible business model Will the incumbents let Web3 ever reach its potential Starbucks being the world leaders in using Web3… and why no one knows about it What comes next in the Web3 space – and why it could be great for hipsters! What role does government have to play in legislating for new tech The intersection of tech and golf How golf can change to capture a new audience and stay relevant Why Belfast has a big future in the tech space Vin & Fin – why pairing financial advice with wine tasting is the future Stephen Sabo Early on in his professional career, Steve recognized an opportunity to educate others with a CFO style approach designed to make the complex world of financial planning, taxes, and insurance accessible and simple. With this approach as his foundation, Steve founded Simple Society where he serves as the CEO today. At the core of Simple Society lies a dedication to providing objective, honest, and precise strategies. Through this firm’s dedication to education of clients, Steve created a trademarked course called Vin & Fin, which pairs wine and financial education to make the complex topics in life easier on the palette.  The pandemic hit, making Vin & Fin press pause until events were "back" which allowed Steve to find his other passion in the world of blockchain and web3.  He created the consulting company Ethereal to help companies understand and integrate this technology into their businesses.  Ethereal also has its own projects which include Hamptons Tech Week and Liquidity CC.    Steve’s passion for connecting with others allows him to act as a partner, often developing mutually beneficial relationships for people in his vast network.  In his free time, he enjoys golfing at Beacon Hill Country Club in Atlantic Highlands, NJ where he lives with his wife and two children.   Find Steve on LinkedIn. Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn. If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

Hamptons Tech Week Special With Stephen Sabo

Barry is Mr News SEO. He focuses on technical SEO and specialised services for news publishers, working with some of the biggest names in world publishing. In this episode we discuss: The difference between ‘classic’ SEO and news SEO Google’s role as judge, jury and executioner for news organisations Social traffic v search traffic in news SEO How news organisations are struggling with new commercial models Are the challenges any different to previous generations for news publishers How AI is impacting SEO The ethical and social problems with AI How SEO has changed from deterministic to probabilistic How Barry got in to SEO The importance people skills in technical disciplines Why more companies should have a technical track and not just promote managers Barry Adams Barry Adams has been building and ranking websites since 1998. Through his Polemic Digital consultancy business, he focuses on technical SEO and specialised services for news publishers. Barry counts some of the world’s biggest media brands among his clients including News UK, The Guardian, FOX, Future Publishing, Euronews, and Hearst. He is a regular speaker at conferences and events around the world, delivers annual guest lectures for local universities, and writes an irregular newsletter on SEOforGoogleNews.com.  The News and Editorial Summit can be found here: https://newsseo.io/ Find Barry on Twitter and LinkedIn Book Recommendations BLINDSIGHT by Peter Watts Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn. If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast every few weeks and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

Making News Make Money With Barry Adams (Polemic Digital)

The day this podcast launches - Thursday 20th April 2023 - I&#39;m speaking at Brighton SEO alongside Fabio Embalo (Viaduct Generation) and Azeem Ahmad about equality in marketing. Azeem hosts the Azeem Digital Asks podcast, so we did a joint episode to dive into the subject for a wider audience. In this episode we discuss: A simple explanation of marketing strategy Where equality fits in your marketing strategy What can go wrong if you try and &#39;retrofit&#39; equality into marketing tactics Making strides with diversity at marketing events Why we shouldn’t try and guess what our customers think Why you should talk to your customers more and observe what they do Why AI for customer research is a terrible idea How to solve pay gaps How you can make a difference regardless of where you are in your career Why you should listen to each other’s podcast Azeem Ahmad Azeem is an award winning digital marketer, and international conference speaker with several years of experience in the industry, covering multiple disciplines such as SEO, PPC, Social Media, Programmatic, and Display too. As well as this, he hosts his own digital marketing podcast called "Azeem Digital Asks" which aims to give a platform to women, POC and marginalised communities, and has previously been a judge at many search awards across the globe, including the European and US Search Awards. Find Azeem on Twitter and LinkedIn Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn. If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast every few weeks and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

Equality in Marketing (Brighton SEO Special) with Azeem Ahmad

Bethan is the Founder and Managing Partner of Open Velocity, a marketing strategy consultancy, based York but working globally. In this episode we discuss: Should marketing be involved in product decisions? Building teams the P&G way Being the voice of the customer in the organisation Speaking the language of the business Marketing bubbles and why you need to avoid them Why marketing reports should be backwards Tell me what you don’t know Attribution is dead – so how do we manage success What’s old is new… knowing your customer Defining what marketing strategy is and does it matter that it’s not defined properly? Who should organise the Christmas party? What is a fractional CMO and their involvement in strategy, culture and execution Businesses don’t care about creativity – what do they care about Lessons from standing for election as an MP TOPTIP is back! This time it’s about finance… and it’s a banger! Bethan Vincent Building on her work at the C-Suite level, Bethan is a regular speaker about marketing and technology at international conferences, including GitLab Commit San Francisco 2020, TuringFest 2021 and Learn Inbound 2023 conference. Formerly Marketing Director of a leading technology consultancy and a senior manager in the cloud computing industry, Bethan’s career has been built at the intersection between marketing, product and development. Outside of their “day job”, they like to powerlift, meet interesting people and contribute to The Brave Podcast, which explores how we can build a better future. Find Bethan on LinkedIn and Twitter Book Recommendations Walden Two by BF Skinner The Uncertainty Mindset: Innovation Insights from the Frontiers of Food by Vaughn Tan Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn. If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

Fractional Strategy with Bethan Vincent | Ep 11 S3 | Strategy Sessions Podcast

Andi Jarvis (Eximo Marketing) talks to some of the world’s best marketers and shares hints, tips and insight to help you become a better marketer.

hubhopper

Strategy Sessions

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