In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Jamie Spafford. Jamie is one of the four founders of Sorted Food, which started as a YouTube channel back in 2009. It has now grown into a 20 plus team and a bonafide business.

Blogosphere: Serious Influence

7: Series 4, episode 7: Jamie Spafford, co-founder of Sorted Food

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Vanessa Vyapooree. Vanessa is the business partner at Camel London Creatives, which is an influencer talent and management consultancy that brings brands together with their diverse influencers through tailored social media campaigns.

6: Series 4, episode 6: Vanessa Vyapooree, Partner at Camel London Creatives

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Jennifer Quigley-Jones. Jennifer is the founder and CEO of Digital Voices, which is a YouTube specialist influencer marketing agency based in London.

5: Series 4, episode 5: Jennifer Quiqley-Jones, CEO of Digital Voices

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Danny Lowney, who is the MD of influencer management company Sixteenth Talent. Danny founded Sixteenth, whose roster includes Carly Rowena, Gabriel Sey and Jack Edwards, in 2017 after seeing the power of influencers when working on growth strategy at a start-up in London.

4: Series 4, episode 4: Danny Lowney, MD of Sixteenth Talent

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to influencer Hannah Witton, who is a YouTuber, Podcaster and Author. Hannah joined YouTube in 2009 and has first-hand experience of working with MCNs, management and brands. She recently launched an event called Creator Table Talks, where influencers can meet and candidly discuss the business side of the industry.

3: Series 3, episode 3: Hannah Witton, Influencer

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to influencer Emily Trenouth, who is Head of Influencer Marketing Strategy at Mediacom. Before moving to Mediacom, Emily worked at both Takumi and Tribe – and saw the micro-influencer movement evolve first-hand. She has a 360 approach to influencer marketing and is seeing a continued rise in budgets into the space.

2: Series 4, episode 2: Emily Trenouth, Head of Influencer Marketing Strategy at MediaCom

In this week's episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Sir Martin Sorrell, who is the founder of S4 capital – a digital advertising and marketing services company established in May 2018.  S4’s strategy is to build a purely digital advertising and marketing services business by integrating leading businesses in three areas: first-party data, digital content and digital media planning and buying. Before S4 capital, Sir Martin was the chief executive of the world’s largest advertising and PR group WPP, which he founded in 1985 after taking a controlling stake in a small UK manufacturer of wire baskets and teapots called Wire and Plastic Products. Last year, Media Monks – S4 capital’s digital content arm merged with Amsterdam-based influencer-marketing network IMA.

1: Series 4, episode 1: Sir Martin Sorrell, Founder of S4 Capital

In this week's episode of Blogosphere: Serious Influence, we have a special installment. It is a panel discussion from this year's Blogosphere Festival all about diversity within influencer marketing campaigns without tokenism. The panel is hosted by Blogosphere's creative director Elaine Malone, and the panellists are Kemi Alemoru (of Gal-dem), Lottie L'Amour, Grace Victory and Jamie Windust.

10: Series 3, episode 10: Diversity without tokenism in influencer marketing campaigns

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to influencer Lewys Ball, known online as Looking for Lewys. Lewys started his YouTube channel as a child, and has been balancing uploading content with his studies - first at school and then at university - for around a decade. He has worked on many brand campaigns including Rimmel. Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd (https://lickd.co/) .

9: Series 3, episode 9: Lewys Ball (Looking for Lewys), Influencer

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Sam Chapman, of Pixiwoo, and Phil Hughes, who is the COO of Gleam. Sam (one of the UK's first influencers) and Phil (a trained lawyer) have both been involved in the influencer space for more than a decade, and have first hand experience of brand deals, contracts, licensing and rights. Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd (https://lickd.co/) .

8: Series 3, episode 8: Sam Chapman (of Pixiwoo) and Phil Hughes, COO of Gleam

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to parenting influencer Matt Coyne, of Man vs Baby. Matt wrote a post about being a new parent on Facebook in 2015, which went viral. Since then he's built up an audience of more than 250,000, written two best-selling books and won parenting influencer of the year at the Blogosphere Awards 2019. Matt discusses the ins and outs of publishing, how the online world is at risk of becoming a 'boring' place as influencers try to be brand safe, and how he deals with trolls. Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd (https://lickd.co/browse/collection/blogosphere-festival-2019?show-sign-up&utm_source=blogosphere&utm_medium=blogosphere&utm_campaign=blogosphere) .

7: Series 3, episode 7: Matt Coyne (Man vs Baby), Influencer

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Lorna Luxe, who is an Instagrammer and Influencer. And Blogosphere magazine's issue 22 cover star, which you can order now -> https://www.blogosphere.biz/shop/subscription/ Lorna started posting regularly to Instagram in 2014 as a means to monitor her recovery from an eating disorder. She would post a selfie every day to hold herself accountable. Since joining the platform, she has grown to nearly one million followers and has launched a best-selling fashion collection with In The Style. Lorna discusses the importance of relationships and engaging with your community when building your brand, and her predictions for the influencer space. Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd

6: Series 3, episode 6: Lorna Luxe, Influencer

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Estée Lalonde, who is a lifestyle influencer, blogger and podcaster. Estée started out online nearly a decade ago and has worked with brands including Adidas and Lancôme. She has also collaborated and brought a jewellery collection with Daisy. And she was Blogosphere magazine's first ever cover star in 2013! Estée discusses how the industry has developed, how long-term creative collaborations with brands work, ambassadorships, and that #hotelgate experience! Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd (https://lickd.co/) .

5: Series 3, episode 5: Estée Lalonde, Influencer

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Alex Carapiet, who is a Business Director at influencer agency The Fifth. The Fifth is part of News UK and aims to bring transparency and accountability to the world of influencer marketing. They refer to influencers as 'storytellers'. Alex has worked on many sides of the industry, but his first instance of influencer was in blogger outreach at his first job in PR. Alex discusses the surge in influencer fees, frustrations within the industry, the key to making an influencer campaign successful, and things brands to be aware of when marketing to Gen Z. Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd (https://lickd.co/) .

4: Series 3, episode 4: Alex Carapiet, Business Director at The Fifth

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Paul Sampson, who is the co-founder and CEO of music licensing platform Lickd. Paul has worked in the music industry for 14 years in all sorts of roles, and thus has a key knowledge of its licensing intricacies. He stumbled across the world of influencers four years ago and saw the challenges they faced accessing good music for their content, without getting copyright claims against them. He connected the dots, and Lickd was born. Paul discusses his entrepreneurial journey, the challenges in getting the music industry to adopt new routes to market, how content id and copyright claims work... and also explains Article 13 and what it means for platforms and influencers. Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd (https://lickd.co/) .

3: Series 3, episode 3: Paul Sampson, Co-founder and CEO of Lickd

Blogosphere: Serious Influence is a podcast all about the business side of the influencer industry. Hosted by Blogosphere - a media company rooted in the world of influencers, which runs events, a network and publishes an internationally distributed print publication (former cover stars include Zoella and Casey Neistat) - the series features interviews with influencer marketing experts, brands as well as influencers themselves.

hubhopper

Blogosphere: Serious Influence

hubhopper