In this episode of Bosses for Breakfast, host Jessie Frahm interviews Joe Manausa, who is the founder of a thriving real estate brokerage and author of the book The Business of Getting Business. Joe has made his company successful by implementing a carefully structured digital strategy, and, after 13 years, realized that there was no resource to help other businesses do the same. Joe wrote the book he wishes he had when he was first starting out as a tool for other small business owners. He now uses the book as a training manual for his new employees, but also wrote it as a warning to new bloggers and business owners; digital marketing organizations are a new threat to small businesses. These organizations come into industries with no intention of servicing customers, but to generate opportunities and leads to sell to other businesses in the industry. Find Bosses for Breakfast wherever you find podcasts!Links:Find Joe’s book The Business of Getting Business on AmazonCheck out Joe Manausa Real Estate: https://www.manausa.com/Find more information about Bosses for Breakfast: https://studioroo.com/bosses-for-breakfast

Bosses for Breakfast

The business of getting business

In this episode of Bosses for Breakfast, host Jessie Frahm joins journalist Johannes Langkilde at his home in Denmark for a cup of coffee. Johannes is a Danish news anchor, talk show host, and former US correspondent. Every morning, Johannes wakes up before his wife and kids, turns on his phones, reads two newspapers, and then goes downstairs to have his first cup of coffee. Johannes is an avid coffee drinker, already on his fifth cup as this interview begins.Much of the world’s bad journalism, Johannes says, is rooted in amateurism: the journalists simply aren’t good enough. Some of it is polluted by journalists who intentionally deceive and aim to move the public opinion through what they call objective journalism; this is what we now call “fake news.” Good journalism, however, is all about telling a story, knowing your audience, and being truthful. Journalism is in a crisis because the media has lost the confidence of their audience. Fake news and biased writers have planted seeds of distrust in the population. Join us on this journey and gather insights into why journalism still matters and how you can apply journalistic principles into your communication work. Find Bosses for Breakfast wherever you find podcasts! Links:Find Johannes’s book, Da amerikanerne gik hver til sit on GoodreadsFollow Johannes on Twitter @johslangkildeFollow Johannes on Instagram @johslangkildeLike Johannes on Facebook Find more information about Bosses for Breakfast: https://studioroo.com/bosses-for-breakfast

Modern journalism and the impact of amateurism - and why does it matter? With Johannes Langkilde

Host Jessie Frahm welcomes Stuart Thomson, Head of Public Affairs at BDB Pitmans in London, to this episode of Bosses for Breakfast. As Head of Public Affairs, Stuart helps his clients engage with political audiences, influence public policy, get their opinions across to the media, and guides reputation rebuilding. In this intriguing episode, he explains the importance of transparent leadership in the face of a crisis, as well as big mistakes that companies make in reputation management.Links:Learn more about BDB Pitmans: https://www.bdbpitmans.com/ Find more information about Bosses for Breakfast: https://studioroo.com/bosses-for-breakfast

Reputation management. With Stuart Thomson.

In this episode of Bosses for Breakfast, host Jessie Frahm chats with Victoria Gerstman, president of Canopy Insight’s North American arm.Canopy Insight is a cultural insight and innovation consultancy, which uses semiotics to help brands answer questions about what’s happening in specific cultures. They use their research to discover the implications for company behavior regarding outreach across different markets and cultures.A must listen for anyone working within branding and marketing. Find Bosses for Breakfast wherever you find podcasts!Links:Check out Canopy Insight’s website: https://www.canopyinsight.com/www.bossesforbreakfast.com  

How to predict trends with semiotics and cultural insights. With Victoria Gerstman

It’s election time in the UK, and so today’s episode of Bosses for Breakfast features the Spin Doctor, Paul Richards, to talk about how the scene is set, the current trends and what to look out for during the campaign. Paul has more than 25 years of experience supporting the messages of politicians. He’s the editor of Tony Blair: In His Own Words and he’s been the advisor to several Cabinet ministers. Paul explains the day-to-day combat that occurs between political parties and how they use both social media and mainstream media to influence who citizens will vote for.Subscribe, rate, and review wherever you listen to podcasts!Links:Read Paul Richard’s books, Tony Blair: In His Own Words  and How to Be a Spin Doctor Check out the Bosses for Breakfast  website for more information about the podcast and host, Jessie Frahm: www.bossesforbreakfast.com Follow Bosses for Breakfast on Twitter: @Boss_breakfast

Political spin - are YOU getting tricked? With Paul Richards

In this episode of Bosses for Breakfast, host Jessie Frahm talks politics with lobbyist Iain Anderson.In 1997, Anderson began his career in communications as a lobbyist. Soon after working at an American communications agency, he would launch his own project, The Cicero Group, which has grown to serve clients across the European Union.With all this talent under his belt, Anderson decided to write a book, a reflection on Brexit politics called F**K Business: The Business of Brexit, which described the disintegrating relationship between businesses and politicians. He’s seen a lot of change with regard to decision making in government circles and how the government relates to business and had some good wisdom to offer, as well as some key insights and anecdotes from his personal experience advising candidates on policy.Listen to Bosses for Breakfast anywhere you find your favourite podcasts.Links:Check out Iain Anderson’s book, F**K Business: The Business of BrexitFind out more about The Cicero Group: https://cicero-group.com/Follow Iain Anderson on Twitter: @iain_w_andersonCheck out the Bosses for Breakfast website for more information about the podcast and host, Jessie Frahm: www.bossesforbreakfast.comFollow Bosses for Breakfast on Twitter: @Boss_breakfast 

Political communication in organisations with Iain Anderson

On this episode of Bosses for Breakfast, Jessie sits down with Gareth Turner, Head of Brand of Weetabix, an iconic breakfast foods company in Britain. Gareth is giving the listener different aspects around how to stay on top of brand relevancy for decades. He tells how him and his team focus on spending time with consumers and understanding day to day activities for families, such as breakfast time in an average home. Weetabix is using this consumer information to also figure out which ways of brand marketing works best for them. They have seen a lot of success with television advertising; however to continue the brand’s upward growth, Weetabix is trying out alternative ideas, such as radio ads and social media and thus this becomes a learningfull lesson from a major British food brand. Listen, rate, and subscribe to Bosses for Breakfast wherever you listen to podcasts! Links:For more information on Weetabix: https://www.weetabixfoodcompany.co.uk/ Check out the Bosses for Breakfast website: https://studioroo.com/bosses-for-breakfastFollow Bosses for Breakfast on Twitter (@Boss_breakfast)

How a legacy brand stays relevant - Weetabix

Listen in to this episode where we meet Brian Cooper, the award winning creative leader who has crossed path with some of the most recognized agencies in London including Mother, Dare, Widen Kennedy, McCann, BBH, Ogilvy and Unilever’s own in-house agency. Today he's heading up he's own creative agency Mutts and Misfits.Brian believe ideas aren't ideas unless they make a demonstrable impact on a business and he gives the listener valuable insights into what good creative work is.He shows how the move to digital channels has turned the entire agency landscape upside down and forced a split between value and volume and explain how this can best be converted, when choosing your in-housing and partnering strategy for creative development and production.Subscribe, rate, and review wherever you listen to podcasts!Follow Brian Cooper’s and Mutts & Misfits on Twitter: @_briancooper

A meeting with one of London's most recognised creative leaders, Brian Cooper

In this episode Rupert Bedell gives a Personal and honest perspective on B2B marketing and how it has evolved. He opens the door to the behind the scenes of one of the worlds largest financial service corporations and gives his take on how to become a better marketer by letting sales and marketing work closer together.

Rupert Bedell - Vice President of Marketing at American Express

This episode of Bosses for Breakfast features the Danish philosopher Morten Albæk, a respected business executive, honorary professor, best-selling author and public speaker. He is the founder of Voluntās, an advisory firm that specializes in culture, strategies and investments that create a meaningful impact.Morten Albæk is also the only Scandinavian to be selected five times for the Internationalist’s Top 100 Most Influential CMOs in the world.We are meeting for a talk about his career within Danske Bank (SVP) and Vestas Wind Systems (CMO), as well as his book most recent book, One Life: How We Forgot to Live Meaningful Lives, when he provides hands on inspiration for how the principles behind meaningfulness will allow employees and brands develop into a more sustainable future.

Morten Albæk - Founder of Voluntas and past Vestas CMO

In this very first episode we are meeting Kasper Bo who climbed the career ladder at a young age, when he became Global Head of Digital Media and Search at one of the worlds largest dairy product producers - Arla Foods.Join us on this unique journey where we gather in-dept knowledge around the impact of data and how it inform everything his team do while becoming the strategic outset for all work done in their in-house studio "The Barn".

Kasper Bo - Global Head of Digital Media and Search at Arla Foods

Trailer

Bosses for Breakfast is a marketers podcast where we speak to specialists and visionaries across industries, when we go on real life journeys to explore the landscape of advertising and marketing. By listening to us you will have a constant finger on the pulse and get in the knowhow of what’s moving and what’s moved on. The digital landscape is ever changing, follow what’s relevant right here and get inspiration for your own advertising journey.

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Bosses for Breakfast

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