This week we have the chance to sit down once again with Kaitie Burger, the Director of Destination Strategy at Madden Media. We dive into her action-packed blog piece, Five Ways to Use Social Media to Kick-Start Your Rebound From COVID-19!

Informed Emotion Marketing Podcast

Kaitie Burger & Five Ways to Use Social Media to Kick-Start Your Rebound From COVID-19

In this episode, we chat with Greg Star, Founding Partner at Carvertise. We talk about how a fantasy league loser went viral, entry level job interviews and the delicate balance between analytics and creative

Greg Star & Being Stubborn Enough to Succeed

Evan Friedkin joins this week's episode to talk about how important it is to not let your ego get the best of you in sales and he discusses his thoughts on the differences between sales and marketing. 

Evan Friedkin & The Difference Between Sales and Marketing

This week Eric Vardon joins us to talk tech and what it is like to get back to your roots. Learning on the fly is a must in this industry and Eric shares his experiences with how important that really is!AI Tech Entrepreneur, C-Suite Executive and Advisor with more than 20 years of success in the marketing, advertising, cannabis, health and wellness, fitness, luxury, fashion, beauty, technology, and digital industries. Leveraging extensive experience in business development and start-ups, Eric’s broad areas of expertise include brand development, digital strategy, communications, entrepreneurship, leadership, and growth. 

Eric Vardon & Learning On the Fly

This week Mike Wells from IOP Publishing joins the show as we dive into how to listen to your data. Mike is an experienced content and social marketer and this episode is packed full of great insights from an industry veteran!

Mike Wells & Listening to Your Data

Jaclyn Solick & Just Going With It

In this episode Megan shares her thoughts on how to stand out from all the noise that consumers are bombarded with. She is currently the Sales & Marketing Manager at Lehigh-Northampton Airport Authority after her career took flight at the Sands Hotel and Casino.

Megan Verholy & Standing Out From the Noise

This week we chat with industrial marketing veteran, Chris Sieto. He talks about a variety of ways that Elementis is continuing to innovate and how he and the rest of the marketing group manage to stay deeply ingrained in customer feedback.

Chris Sieto & Industrial Innovation

In this episode Joe Woyciechowski joins the show to share his thoughts on A/B testing and how marketing leaders need to be okay with failing but making sure that when you fail, you fail fast. Joe is currently the Director of Demand Generation for Frontline Education and shares some great tips on how to nurture marketing teams into a culture of testing everything.

Joe Woyciechowski & Getting to the Heart of Data

The fun and profound, Heather Kuhns joins the Informed Emotion Marketing Podcast this week! She is an Assistant Professor of Business at DeSales University, the Chief Inspiration Officer at Zenspire Communications and author of the book Superhero Mom Powers Activate. We talk about the power of storytelling and how to start building your own personal brand!

Heather Kuhns & The Power of Storytelling

This week Joe Brown of Cumulus Media shares his thoughts on how marketing in the Lehigh Valley has changed and how critically important it is to build trust with your clients. Currently serving as Cumulus Media Allentown's Digital Sales Manager, Joe lives and breathes in a world where client trust can make or break a relationship.

Joe Brown & The Importance of Building Trust

Margaret McConnell from The Butz Family of Companies shares her thoughts this week on the Informed Emotion Marketing Podcast! She talks about how important it is to celebrate what you've achieved and how crucial it is to stay rooted in your mission.

Margaret McConnell & Staying Rooted In Mission

Pat Lincoln is the General Manager of Seven Mountains Media. In this episode he talks about how important it is to play well with others and how great ideas are still currency in advertising!

Pat Lincoln & The Currency of Great Ideas

Ryan Hogan currently is the Electrical Distribution Channel Marketing & Operations Manager at Lutron Electronics. In this episode he talk about staying agile admist chaos and the value of never burning bridges! 

Ryan Hogan & Staying Agile Admist Chaos

Jim Macdonald currently is the Marketing Director of PBS 39 after starting his career at  Mack trucks and a having a successful run in the agency world. In this episode he shares his thoughts on technology's place in marketing and what it's like to rebrand a legacy product! 

Jim Macdonald & Being All In

John Schwind of Keenan-Nagle Advertising sits down for great conversations with the marketing minds of the Lehigh Valley and beyond to talk about the creativity and science that is marketing. They dive into what's working, what's not and how we can all get more from our marketing.

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Informed Emotion Marketing Podcast

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