Gina went from being a broke psychologist to building  a multi-million dollar women’s empowerment and lifestyle brand, Divine Living. She has dedicated her career to helping women connect spiritually, start profitable businesses, create wealth from a feminine perspective, and become highly visible so they can make a global impact. Some of those women include Jen Sincero, who (fun fact!) dedicated her book on money to Gina. Gina believes that there is a Queen in every woman: “Within every woman lives a Queen,” Gina affirms, “And only from the position of Queen can you fulfill your purpose.” So, as you’ll hear in the episode, Gina is such a badass. Her journey to creating the platform she has today took a whole lotta hard work, guts, and faith. Get ready for some incredibly juicy stories. In this episode, we chat about the early stages of her professional life working in the White House and then with Marianne Williamson in her 20’s, her decision to become a psychotherapist and what it looked like to drop that career and move to LA and become a life coach, why shining a light on her money story and replacing it with a more empowering one was the key to her selling $20,000 and then $100,000 programs, how her spiritual practice and trust in the Universe is the foundation of her work and life, and how integrating them has been key to her becoming a multi-millionaire, why she says being herself and not following the rules that so many people subscribe to as entrepreneurs was key to paving her own path and reaching such a high level of success, and so much more!   To learn more about Gina Devee and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

Brand Yourself

172: Shifting Your Mindset to Make Millions with Gina Devee

Ever felt a bit stumped about what your brand’s core message is? Sit down to write and have no idea how to come up with a great tagline? Trying to integrate multiple things into one cohesive brand? This episode will help! One Brand Yourself listener shares her struggle to nail her core message as an author with an online shop, and the intention to launch a new service-based revenue stream in the fall. And I offer some key clarifying exercises to help her – and you – land on what’s at the heart of your business and brand so that you can develop a message that captivates your target audience. I also remind you that this is one of the final episodes of the 2021 season of Brand Yourself. I’ll be spending the next few months rethinking the show and be back in January with fresh interviews and solo episodes for you! In the meantime, be sure to catch up on the 150+ episodes that are already published. They are full of inspiring conversations and tactical business advice to support your journey.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

171: How to Find Your Brand's Core Message

Ever wondered how to integrate motherhood and entrepreneurship and a full life? Today, I’m pulling back the curtain on the 6 things that have empowered me to juggle it all without burning out. To run my own business, build another one with co-founders, be present for my 2-year-old, have a solid relationship with my husband, and still have time to take care of me too. This idea to open up this was inspired by a conversation I had with a colleague recently who is an entrepreneur and in her first trimester of pregnancy. She asked… “Have ever given people a real behind the scenes peek into how you do all of those things?” And I realized, I haven’t. I’ve shared bits and pieces here and there – on the podcast, on social media, but never in one place with a detailed play-by-play. But I’ve realized that there are people out there who are probably curious because maybe they too want to start businesses or grow businesses, while juggling other things. So, I’ll be breaking this down so you can understand how I’ve made it work.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

170: 6 Keys to Juggling Motherhood, Business, and Life

Erin Parekh is a holistic nutritionist and women’s wellness expert who specializes in guiding women to nourish themselves and their bodies as they transition into motherhood and beyond. Since 2017, she has supported hundreds of clients to feel balanced and thrive in their bodies using real food nutrition and simple self-care rituals. In her private coaching practice, she has supported women through challenges in fertility, postpartum depletion, menopausal symptoms, gut health, and stress management. Her expertise has been featured in New York Minute Mag, Palm Beach Illustrated, and Nutritious Life. So, Erin and I have known each other since 2018, when she first became a client of mine and joined my Your Wellness Brand program – and I’ve had the honor of supporting her in her business more recently as she prepares for her maternity leave. I’m so excited to share her journey with you and give you a peek at how her business has evolved since we met. In this episode, we chat about her journey with multiple eating disorders in her teens and early 20’s, and how she ultimately healed her relationship to her body by falling in love with cooking, what it looked like for her to shift out of a 10-year career working in the art world in NYC and start her business as a health coach, why she says being authentic has been the foundation of her marketing strategy and how that has gotten her clients and built her audience, the investments she made over the past 4 years that really helped her build momentum and a name for herself in the industry, how her journey with infertility and then getting pregnant successfully has evolved the focus of her business, why perfectionism and putting herself out there have challenged her the most in business and how she works through them, and so much more!   To learn more about Erin Parekh and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

169: Why Authenticity Always Wins with Erin Parekh

In this week’s solo episode, I decided to switch things up. Instead of answering a question from a listener or sharing some key business advice, I’m leading you through a grounded guided visualization exercise to help calm your nervous system and help you connect to your inner wisdom. If you’re feeling frazzled from too much information, too much stimulation, or too much stress, this is sure to help you find your center again and clarify what your right next step is in your business. Whether you’re at a crossroads or need to make an important decision, this exercise will help you honor your truth. This is something I highly recommend integrating into your daily life if possible so that you are firmly rooted within yourself and connected to your intuition and creativity vs. getting knocked off course by comparison or the chaos of the world. So, pop in those earbuds, take a break from the social media, emails and news, and connect within.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

168: Using Guided Visualization to Connect to Your Inner Wisdom

One of the biggest concerns I’ve been hearing from entrepreneurs for many years is this: What if I exclude people by getting “too specific” with my target audience? If you find yourself stuck here and feel tempted to go broad with your target audience so that you don’t turn anyone away, this episode is for you. Inside I share why getting “too specific” isn’t something to worry about and why it’s so important for your brand and business to choose the audience you resonate with most. If you find yourself wanting to go deeper into this topic, check out episodes 147 and 136 where I share even more about how to choose your target audience wisely, deepen your understanding of them, and craft content and messaging that they feel seem by.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

167: Why Excluding People From Your Target Audience Isn’t a Bad Thing

Ariel Kiley is an Embodiment Teacher, certified Yoga Therapist, Somatic Experiencing® trauma resolution Practitioner and published author. Over the past decade Ariel has taught thousands of yoga and therapeutic yoga classes in New York City and Los Angeles. She has also designed programming and led teacher trainings for Equinox Fitness clubs, Tune Up Fitness, Dou Yoga, Prema Yoga, and more. Ariel designed and starred in the Yoga Fundamentals program on Daily Burn and has also led stress reduction workshops for Harvard Med Students and at Yale University. Ariel’s ongoing mission is to awaken her students to the extraordinary potential of the body's wisdom - which she does daily through her online mindful movement program EMBODIED with Ariel. So, I am so excited to share this conversation with Ariel today. Not only is she the kind of person who you’re in awe of because of the way she lives her life, but she’s also a client of mine who is currently in my mastermind group, Magnetism, and completed my biz mentorship program, Your Wellness Brand in the spring of 2021. She’s brilliant and creating a platform that is truly one-of-a-kind.   To learn more about Ariel Kiley and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

166: When Enthusiasm Makes Your Business Magnetic with Ariel Kiley

You may have heard the term “intuitive entrepreneurship” thrown around over the past few years. That’s because the approach to business growth is shifting away from being hyper data driven and “competitive” to something that balances out the masculine and feminine. The masculine being the logical and action-oriented side, and the feminine being the more intuitive and creative side. In this episode, I explain my POV on what it means to lead intuitively, what it has looked like for me to lead intuitively to grow my own business, and what you need to practice in order to sharpen your connection to your intuition. If you know you want to take this kind of approach to evolving and expanding your impact as a business owner and lead in a way that feels good and aligned, this episode is for you.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

165: What It Means to Be an Intuitive Entrepreneur

Kristina Mand-Lakhiani is an entrepreneur, speaker, author, and artist. For the past 18 years, she has co-created the internationally acclaimed education platform Mindvalley, as the co-founder. And collaborated with leading thinkers and teachers in consciousness, relationships, human performance, and life optimization. She’s also the author of Live By Your Own Rules, a 30-day optimal learning quest designed for transformation to help you identify, understand, and accept all the dimensions of your authentic self so that you can live an extraordinary life and make happiness a regular practice. As an advocate for happiness within, she takes her kids on trips to the Amazon Jungle to recharge or joins groups of entrepreneurs, such as Maverick1000 on Richard Branson’s Necker Island.   To learn more about Kristina Mand-Lakhiani and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

164: The Journey to Owning Who You Really Are with Kristina Mand-Lakhiani

In this week’s solo episode, I share how to create your signature offer. And not an offer that’s basic and like every other coach or service-provider out there, but that’s unique to you. Creating something that isn’t templated, but is based on your experience, your training, and your own transformation is one of the key ingredients for standing out from the crowd and becoming known for what you do. When you don’t have something juicy to offer like this, it becomes challenging to feel clear and confident about what you do, and it also becomes a challenge to market yourself magnetically. So, today I’ll be diving into the key steps to creating the right offer for your business and your audience. I also share more about my business mentorship program Your Wellness Brand. This is my signature method and offering, and I’m currently accepting applications. To learn more visit yourwellnessbrand.com.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

163: How to Create Your Signature Offer

Abbi Miller is an Austin-based "yoga-teacher-turned-productivity-preacher" who's here to help you run your biz on purpose.  After over a decade as a wellpreneur, running her holistic nutrition & yoga brand, Abbi founded Biz Babes Unite!™: a community offering impactful ceremonies & mastermind circles so womxn can approach work from a sacred place, dodge burnout & get the good shit done. As a Holistic Biz Strategist, Mentor and Speaker, her career has led her all over the globe from Greece to Morocco to Norway, sparking the minds and elevating the work of creatives from Cameron Diaz to Shape Magazine and Create & Cultivate. She believes your wellness habits propel your biz-mojo and learning how to self-boss is a big part of feeling like a biz kween vs. just playing one on Instagram. In this episode, we chat about her journey to becoming a Broadway star, why she quickly became disenchanted by it, and the serendipitous events that helped her break her contract while on tour in southeast Asia, how she transitioned out of her acting career and gradually fell in love with yoga and wellness, and how she was intuitively led to entrepreneurship, how she organically built a retreat-based business, taught yoga, and integrated health coaching into one platform, why falling in love and moving to London was the catalyst to her decision to become a holistic business coach, and this was again a very intuitive decision and not based on a strategy, why she says living in your truth is so attractive, and why she attributes that practice to all of her success and the natural evolution of her work, how collaboration and doing what’s fun and juicy have been her biggest forms of marketing since becoming an entrepreneur, and so much more!   To learn more about Abbi Miller and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

162: How to Build Momentum by Being Yourself with Abbi Miller

This week’s topic was inspired by a conversation I had with someone recently. And that is… how to create an online presence that is a natural extension of who you really are. Where your website, your social media posts, and everything in between feels the same as meeting you in person. As I was chatting with this newbie business creator, she expressed concern that she didn’t know how to do this without being influenced by what other people are doing in the wellness space. This is SUCH a common challenge, and I’m addressing that piece and all of the above head on in the episode. Also, I have exciting news!! My second business baby, pstprtm.com, launched recently. This is a media company and community platform that I co-founded with two other women to revolutionize the postpartum experience. If you’ve been listening to the podcast since early Spring, you knew this was coming. And if you’re new here, then definitely listen to episode 150 where the three of us chat why we came together to create this. If you’re curious, you can head over to pstprtm.com.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

161: How to Brand Yourself Authentically

Nina Sasson is a Soulful Career Coach. She empowers the high achievers, the go-getters, the big money-makers of the world to lead with soul and find a greater sense of purpose and fulfillment—WITHIN. She has spent the last decade investing in her personal growth not because it’s trendy, but because it’s elevated her professional confidence and her career in a massive way. Today, she works with teams and executives at Disney, NBCUniversal, Facebook, Vevo, and the UCLA Anderson School of Business and helps leaders amplify their impact by understanding their own power to completely transform and up-level their lives. Nina's mission is to transform how people function and perform in the workplace. By helping them shed old belief systems and cultural conditioning, they can fully access their gifts and inner wisdom to create careers that light them up! So, honestly… Nina is one of my most favorite people on the planet. As you’ll here, here and I have known each other since 2016, when we met on the most soulful retreat. And after reconnecting at a mutual friend’s wedding at the beginning of 2020, pre-pandemic, we decided to work together—her stepping into a business she always wanted to create and me guiding her through the branding and marketing piece of the puzzle. I am so proud of what she’s accomplished— I mean, you’ll hear how wise and grounded and brilliant this woman is. So, it’s no wonder the moment she told the world what she was up to, so many opportunities flowed in her direction. I’m honored to call her a friend, colleague, and client. And so excited for you to experience her today. In this episode, we chat about her journey shifting from a place of deep insecurity about herself and her career to becoming an incredibly soulful and confident leader, the many personal growth tactics and experiences that led to her awakening, and how she used them to manifest specific roles in her career AND start her business, what it looked like for her to experiment with entrepreneurship and then dive in fully in 2020, and how she was able to start running her business full-time within 6 months— during a pandemic, the work that we did to build the foundation of her brand and marketing strategy, and how that clarification work has played a role in the momentum she built even before her website was live, the biggest challenges she’s run up against since transitioning out of the corporate world and what she’s done to move through that with as much grace as possible, and so much more!   To learn more about Nina Sasson and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

160: Choosing Presence Over Perfection to Find Your Purpose with Nina Sasson

I am so happy someone asked me to talk about this because I see it as such a delicate AND crucial part of growing a business. And that is…how to know when it’s the right time to invest in a mentor or coach. If you’ve ever found yourself wanting guidance and support but feeling uncertain about who to hire or what kind or program to invest in, this episode is for you. Inside, I share 4 journaling prompts to help you: Clarify where you need support in your business—from strategic guidance to mindset coaching And determine when the right time to invest is—hint: it has to do with how stuck you might feel As always, I also share a little update on a few projects we’re working on around the new house, in case you’re curious. And I give you the scoop on the next YWB group starting in September. As I mention, this will be one of the last times I run the program live. To learn more, visit yourwellnessbrand.com.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

159: How to Know When It's Time to Hire a Business Mentor

Amina is a holistic leadership and mindset coach, proud immigrant and chronic illness advocate. A leading coach to notable female leaders and impact-driven celebrities—Amina’s mastery is in connecting us to our brilliance and teaching us live and lead from it each day. As a woman of color of Iraqi descent, she often works with marginalized communities to help them realize possibilities in a way that honors their particular lived experiences. She's known for her work around Aligned Leadership and supporting clients in pivoting from Role Models to Whole Models. After spending a decade grappling with a fast-paced career in marketing and two autoimmune diseases, Amina hit burnout. In hopes of healing her own life, she sought training in coaching, nutrition, fitness and mindfulness and her goal became to teach others how to balance a thriving career, body and mind. She takes a holistic approach to coaching— examining any blocks in the mindset, in our bodies and in how we lead. Progressive companies such as Deloitte, Y&R, Outdoor Voices, NYU and HUGE have partnered with Amina. She’s an Entrepreneur Magazine expert- in-residence and writes for Entrepreneur, Thrive Global and MindbodyGreen. And she’s been a featured expert in Goop, Well+Good, New York Post, Yahoo, NBC, and more. So, Amina is just brilliant. It was such a joy to have her on the show and I’m honored to call her a new friend. She’s so full of wisdom about business, and I can’t wait for you to listen in. In this episode, we chat about her non-linear career path— from corporate to entrepreneurship, and why she believes we can all be the designer of our work life, what it was like to co-found a marketing agency, work 70-80 hour weeks, and live on the brink of burnout, how this led her to develop multiple autoimmune diseases and be brink of organ failure, what it looked like for her to make her wellbeing a top priority, leave behind her company, and dive fully into the wellness space, why this inspired her to launch a corporate wellness company and how it evolved into the coaching business she has today, why she believes that having a growth mindset is a vital piece of success, more so than any tactic or strategy, and so much more!   To learn more about Amina AlTai and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

158: How to Have a Healthy Relationship with Your Work with Amina AlTai

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

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Brand Yourself

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