Birkenstock CEO David Kahan joins Roger and Larry in studio. David discusses how Birkenstock embraces its company history and the differences between building a heritage brand vs. building an up and coming one. How do you build a lifestyle brand with an emotional connection to its fans and how do you leverage that connection for future success?

Name Brands Podcast

Name Brands: Birkenstock CEO David Kahan On Turning Consumers Into Fans

Roger and Larry are joined in studio by TB12 CEO John Burns to discuss the evolution of Tom Brady’s health and wellness brand. Building on his twenty-years of experience in venture capital and executive leadership in the consumer sector, John shares his insight and gives a behind-the-scenes look at what it takes to build a successful and lasting company in today’s fast-changing economy.  

Name Brands: TB12 CEO John Burns On Building a Lasting Brand

Roger and Larry welcome Marianne Harrison, CEO of John Hancock, the U.S. division of Toronto-based Manulife Financial Corporation, one of the largest insurers and fastest growing asset managers in the US. Marianne discusses everything from the beginnings of her career in public accounting to her ascent to the top of the male-dominated financial services industry. What are the differences between traditional life insurance and the newly trending ‘behavioral insurance’ and how do insurance companies help us live longer, healthier, more productive lives?

Name Brands: John Hancock CEO Marianne Harrison - The Future Landscape of the Insurance Industry

Jeff Smulyan joins Roger and Larry in studio. A one-time owner of The Seattle Mariners baseball team, Jeff is Chairman, CEO and Founder of Emmis, Communications Corporation, an Indianapolis–based diversified media company with operations in three U.S. markets. Jeff discusses the challenges in staying fresh and connected with a radio audience to ensure listener loyalty.  In today’s fragmented consumer environment, how does one determine where to best spend their TV and radio ad dollars to create brand awareness? What is the best way to reach those consumers who’s interests align with that of our product or service and what does the future of content development look like?

Name Brands: Jeff Smulyan – CEO and Founder of Emmis Communications Corporation

How do you take chickens and make them into a brand? What’s the secret to becoming the largest producer of organic chicken in the country? Perdue Farms Chairman, Jim Perdue, sits down with Roger and Larry in studio to discuss the trap that most poultry companies fall into and how to build customer loyalty. Plus, Jim explains the biggest business lesson he received from his father, and why he believes that he’s in the people business, not the chicken business.

Name Brands: Perdue Farms Chairman, Jim Perdue

How did noise-cancelling headphones develop into the hot, innovative product they are today? How has Bose Corporation carried on the legacy of Dr. Bose in an era of increasing competition? Bose Chairman Bob Maresca joins Roger and Larry in studio to discuss how he, as a researcher, learned to flex his business muscle to join the executive team and help the audio giant grow. Plus, he shares his experience working with the NFL and how his headphones ended up on the ears of all NFL coaches.

Name Brands: Sounding Off On Innovation with Bose Chairman Bob Maresca

How has Boston’s Seaport grown into the thriving development it is today? With costs always increasing, how do developers remain confident in their future with projects taking years to complete? Fallon Company CEO Joe Fallon, known for being a catalyst for change in Boston development, joins Roger and Larry in studio to discuss his experience in real estate development as well as the basic rules he has followed since starting his career.

Name Brands: The Past, Present and Future of Boston Development with Fallon Company Founder, President, and CEO Joe Fallon

How does a sporting goods retailer like Modell’s thrive in a space where so many are failing? How do you break through the marketing noise and keep driving demand? What really happens with pre-produced championship apparel for a losing sports team? The CEO of an east coast retail icon and family dynasty, Mitchell Modell, joins Roger and Larry to share his experience on the show ‘Undercover Boss’ and the mantra he believes helps his business succeed.

Name Brands: Surviving and Thriving in Retail with Modell’s Sporting Goods CEO, Mitchell Modell

Are entrepreneurs born, or are they made? What are the challenges of building a college’s brand domestically vs. internationally? Babson College’s first female president, Kerry Healey joins Roger and Larry in studio to discuss this and much more, including a look ahead to the future of entrepreneurship and what she foresees for the next century of Babson’s growth.

Name Brands: The Future of Entrepreneurship with Babson College President Kerry Healey

How has investment changed from the Baby Boomer generation to the Millennial generation? What is the future of social security? How does a former candidate for NFL Commissioner get involved in the finance business? Bob Reynolds joins Roger and Larry in studio to discuss his career journey from college referee to President and CEO of a corporation that manages more than $2 Billion dollars in assets.

Name Brands: From Football to 401ks - Putnam Investments President and CEO, Bob Reynolds

When it comes to advertising in today’s fast-changing world, is ‘creative’ king or is it ‘data’? What criteria are clients using to choose an agency to promote their brand in the new landscape? How do you capture attention in a multi-screen environment? Hill Holliday CEO, Karen Kaplan joins Roger and Larry to reflect on her career that started 36 years ago and talks about the increase in female leadership across her industry and the vast changes she has seen through sixteen different jobs over nearly four decades at the same company.

Name Brands: Hill Holliday CEO, Karen Kaplan

Was Massachusetts discovered because the Pilgrims ran out of beer? How has the craft beer landscape changed since Sam Adams entered the market in 1984? Jim Koch, founder and Chairman of Boston Beer joins Roger and Larry in studio for an informative and often humorous look at the past, present and future of the Sam Adams brand. Jim discusses his personal inspiration, the early days of brewing and how a business with one-percent market share stays relevant in the increasingly competitive micro-brew industry.

Name Brands: The Ingredients of Success with Jim Koch, CEO Boston Beer Co.

Can coffee cause cancer? Is organic produce always better? Does alcohol have health benefits? Dr. Eric Rimm and Dr. Walter Willett of the Harvard School of Public Health provide their expert opinion on the most common food and public health questions, supported by their award-winning research in nutrition. Plus, hear them discuss the dangers of trans fats and share what they eat in a typical day.

Name Brands: Harvard School of Public Health

Girl Scouts of America has taught young girls to create opportunity for themselves and others, inspiring the entrepreneurial leaders of tomorrow. NASA rocket scientist turned CEO Sylvia Acevedo discusses how a personal family tragedy led her to have a chance encounter with the organization that changed her life. Plus, hear how the Girl Scouts are preparing the next generation of women through innovative programs like their "Think Like a Programmer" partnership with Raytheon.

Name Brands: Girl Scouts of America CEO Sylvia Acevedo

Talbots has established itself as an iconic fashion brand for over 60 years. CEO Lizanne Kindler discusses how to maintain longtime consumers while continuing to evolve and appeal to contemporary customers. Plus, she talks about marketing distribution points to help service their customers in the retail environment.

Name Brands: Talbots CEO Lizanne Kindler Talks Retail

Get the story behind the biggest and most-interesting brands in business. Hosts Roger Berkowitz (President & CEO, Legal Sea Foods) and Larry Gulko (Entrepreneur & Brand Strategist) introduce you to the names who drive the brands and the discover what makes these successful businesses dominate the competitive landscape. Part-marketing, part-business, all engaging. Subscribe to Name Brands at iTunes or at your favorite podcast provider.

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Name Brands Podcast

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