Despite what the website page suggests, it lies! Because the "about" page on your website, is not actually about YOU, it's about your reader. In this episode, I dive into the 3 must-answer questions your "about" page should cover. Psst. Doors to my signature copy and brand program WYW is about to open in early November for a limited time. Want to be the first to know? Make sure you sign up to our waitlist here: wordfettigroup.com/wywwaitlist For more BTS follow me on @anitasiek and the Wordfetti team at @wordfetti

Brandfetti

Your “About Us” Is Actually Not About You

In this episode, I bring in Maria Riviera, exercise physiologist, women's wellness coach and one of our recent WYW Alumni in to chat about what it really takes to build a brand from the ground up, why she went with DIY-ing her brand for the first few years to now cementing her brand voice, message, and visuals with the help of WYW. Psst. If you're reading this? You're getting a secret invite into a free LIVE masterclass I'm running on Psychology + Words in November. Click here to secure your ticket wordfettigroup.com/freemasterclass Follow our guest Maria here @may.she.rise.with.maria and make sure you tag us too @anitasiek and @wordfetti

How to Build a Brand From the Ground up With Maria Riviera

One of the BIG things I teach our Wordfetti students and clients? Is the fact that copy is not actually "written" but that it is assembled. The answers, the words, the copy, is actually right in front of your eyes. What do I mean by that? I dive further into this in this recent episode. Want to learn how to assemble copy? Doors to my signature copy and brand program WYW is about to open in November. Want to be the first to know? Make sure you sign up to our waitlist here: wordfettigroup.com/wywwaitlist For more BTS, follow me on @anitasiek and the team at @wordfetti.

Truthbomb: Copy Is Actually Not Written, It Is Assembled

Recently, I was a guest speaker for a Mastermind group, and one of the questions I was asked? Where the heck do I start if I can't afford a copywriter? With copywriting being an ever-growing billion-dollar industry, copywriters ain't check. So in this episode, I share 3 things I'd suggest you start with when it comes to navigating the words for your brand if you can't afford a copywriter. Want the 5 free copy lessons in your inbox every day over the next 5 days? Get it here anitaiek.com/freebie For more BTS, follow me on @anitasiek and the team at @wordfetti

Where to Start With Copy if You Can’t Afford a Copywriter

There's a science to how to read and write. And whether or not you're a business owner or a copywriter, or simply a word lover, it's important that we fuse art with science when it comes to writing copy and content. So in this episode, I dive into a sharp shoot lesson about what happens when we read, and 3 tips as to how you can ensure you write in a way that keeps your eyeballs happy. Psst. Wanna get 5 copy lessons to uplevel your copy game over 5 days? Sign up here: anitasiek.com/freebie For more BTS follow me on @anitasiek and the team at @wordfetti

15 Min Lesson on the Science of Writing for the Eyeballs

Wait what?! Yep, you read right. In this episode, I throw down 3 big reasons why you should submit questions and answer them on your Instagram Stories. Want to get your paws on the exact system to know WHAT to say on the gram, walk away with pages of content ideas through a simple fast-thinking exercise, and get an over-the-shoulder view as to how I turn 1 caption into 10 pieces of content? Sign up to our recently launched $67 Caption Formula Workshop now here: wordfettigroup.com/workshop For more BTS follow me on @anitasiek and the team at @wordfetti

3 Reasons Why You Should Submit Questions to Your Own Question Sticker

In this episode, I bring in 3 time Olympian and gold medallist Michelle Carter in for a real and raw chat about what a "champion mindset is". We dove into where she draws inspiration, how she navigated around being knocked back constantly in her journey to gold, the one MEGA life lesson she took away as an athlete and what she would tell her younger self if she was to start again today. This is one juicy heckin' episode fam you won't wanna miss it. Psst. Want 5 copy lessons delivered into your inbox? Sign up here: anitasiek.com/freebie For more BTS, follow me on @anitasiek and the team at @wordfetti.

How to Face Challenges With a Champion Mindset With Olympic Gold Medallist Michelle Carter

Struggling when it comes to content planning and caption writing on Insta? Copywriters ain't immune to this either fam, so in this episode I share with you 5 things that have really helped me when it comes to content planning and writing captions that help me get strategic, writing with intention while creating more hours in my week. Want to learn the EXACT system to what to say on your gram? Join The Caption Formula Workshop here wordfettigroup.com/workshop For more BTS, follow me on IG at @anitasiek and the team at @wordfetti

5 Tips to Help You Plan and Create Captions and Content

"Should I delete my Instagram post because it's not getting as many likes?" -- a question I often get asked by our audience especially when their captions aren't getting as much love or traction. In this episode, I answer to this question as to whether or not you should hit that delete button on a post that's not "performing" as well. Want 5 bite-sized copy lessons in your inbox? From social media to blogs to website, sign up for it here anitasiek.com/freebie For more BTS, follow me on IG at @anitasiek and the team at @wordfetti

Should I Delete That Instagram Post Because It’s Not Getting as Many Likes?

In recognition of R U OK Day on the 9th of September, I bring in Executive Coach who in 2016 trained with Dr Brene Brown to open a real and deep conversation about the challenges, the ups and downs to our nervous system with lock downs and juggling it all, and what productivity REALLY looks like in a global pandemic. A powerful conversation. Want to learn more about Kylie? Follow her on @ofkin. For more BTS, follow me on @anitasiek and the team at @wordfetti

What Productivity Looks Like in a Global Pandemic

Language shapes our perceptions. So in today's episode, I'm shining a spotlight on the power of words, not just in a business, marketing, or content perspective... but the words we use to speak to ourselves. I throw down 3 simple practices you can embrace to be kinder to yourself. For more BTS, follow the team on @wordfetti, and make sure you tag me in your biggest productivity tips too on @anitasiek. Want 5 FREE copy lessons in your inbox? Your wish. My command. Get it here anitasiek.com/freebie

How to Be Kind to Our Minds, Through Words

Brand voice and tone of voice. They’re the pretty much the same thing right? WRONG! In this episode I’ll give you the simplified fluff-free definition for both to help you differentiate the two, and drop down some golden nuggets of wisdom to help you craft your own brand voice and tone. Want 5 copy lessons to uplevel your wordy game? Opt in here: anitasiek.com/freebie Take a peek behind and scenes on IG and follow me on @anitasiek and the team at @wordfetti

How to Nail Your Brand Voice and Tone

Emails. Perhaps one of the most underrated forms of communications for businesses. We focus so much on the content for our websites, social media, marketing collateral, newsletters and lead magnets that so many of us have completely forgotten to ingest In bettering one of the most used tools in our day to day business: emails. In this episode, I am going to throw down 3 simple ways you can instantly supercharge your everyday email game. #YoureWelcome. For more BTS, follow the team on @wordfetti, and make sure you tag me in your biggest productivity tips too on @anitasiek. Want 5 FREE copy lessons in your inbox? Your wish. My command. Get it here anitasiek.com/freebie

Three Ways to Instantly Supercharge Your Everyday Email Game

Ready to power-up for your week? In this episode I share with you 3 simple productivity charged tips that's worked for me over the last year or two to keep me focused, on track, and not all *oh squirrel!*. For more BTS, follow the team on @wordfetti, and make sure you tag me in your biggest productivity tips too on @anitasiek. Want 5 FREE copy lessons in your inbox? Your wish. My command. Get it here anitasiek.com/freebie

Want a power-up in your productivity? Listen to this

In this episode, I dive into the biggest mistakes I've been seeing businesses make on Instagram when it comes to their words. From Instagram posts to chasing engagement, to reels, I share with you the mistakes, the symptoms and what you should be focusing on instead. Want to know what to write, how to write it and how you can turn 1 caption into 10 pieces of content? Join me in The Caption Formula Workshop on the 18/8 for a founding investment of $39 - wordfettigroup.com/workshop For more BTS follow @anitasiek and the team at @wordfetti

The Biggest Caption Mistakes Businesses Are Making and What to Do About It

A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.

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Brandfetti

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