Goldie Chan is #1 creator on LinkedIn, a regular contributor to Forbes and the founder of social media strategy agency Warm Robots. Known as the “green-haired Oprah of LinkedIn,” she was one of the first people on LinkedIn Live and currently has the longest-running daily channel on LinkedIn with fully original content. Goldie believes everybody has the capacity to make engaging content—the trick is just figuring out which kind is best suited to your talents. In this episode, Goldie recalls the resistance she faced when she decided to make video content on LinkedIn before any other platform, explains why innovation is a driving force in her work, and helps you figure out what style of content creation you’re best suited for. The Finer Details of This Episode: Goldie discusses her “LinkedIn-first” streaming platform and some of the other content creators she’s involved with. The reason Goldie went all in on committing to a LinkedIn platform, and what was the moment she realized how much potential it had? How she dealt with other people’s concerns that going exclusive with LinkedIn was a bad idea. Why the idea of “social media with purpose” fuels much of Goldie’s work. What Goldie does to keep her work fun and what she believes is the great irony of content creation. The reason innovation motivates Goldie more effectively than simply desiring success. Why how you played around as a kid can give you a good indication of what type of content creation you’re best suited for. One memorable moment on the job that brought self-described introvert Goldie out of her shell. Quotes: “It was just such a fun time to be an early creator on a platform.” “You can create really thoughtful, meaningful, helpful content on LinkedIn.” “I think the most fun thing to do is to help people understand better their brand, or the brand that they’re part of and trying to build.” “I really wanted new creators to feel welcome.” “I am still trying to understand fully how the last two years have radically changed my life.” Guest Links:Goldie’s website - https://www.goldiechan.com/ Goldie on LinkedIn - https://www.linkedin.com/in/goldie/ Goldie on Twitter - https://twitter.com/GoldieChan  Goldie on Instagram - https://www.instagram.com/goldiecylon MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Brands On Brands | Personal Branding & Social Media Marketing

LinkedIn Live with Goldie Chan | Ep. 204 (Rebroadcast)

Ross Brand is a former radio broadcaster and a “pioneer” in the field of internet livestreaming. Klout ranked him as the number #1 livestreaming expert to follow on social media and Switcher Studio considers him an expert in live video production.  Through his business Livestream Universe, he helps other brands and entrepreneurs get their own livestreams off the ground while impressing how the medium is an unparalleled networking tool.  In this episode, Ross discusses how he made the transition from traditional radio broadcasting to web livestreaming, gives you the low-down on how you can get a livestream setup of your own going, and makes the case for why entrepreneurs should go all in on it. The Finer Details of This Episode: What it was like going live the first time for Ross and how he gradually became less camera-shy over time. Ross’ advice for getting your audio to sound crisp and clean—and why you should invest in a good set of headphones. The differences between condenser and dynamic microphones and what each means for your recording setup. Some microphones to consider: Audio-Technica ATR2100-USB Dynamic, Samson Q2U Handheld Dynamic USB How Ross got into broadcasting to begin with and why he views it as a way to build new relationships. Ross pitches the value of livestreaming to entrepreneurs and marketers who may be listening to this episode. What you can do to engender relationships and networking via livestreaming. Why Ross prefers livestreaming to more traditional radio broadcasting work—and why it takes more work than you may think. The reason Ross believes branding plays a more instrumental role in getting your small business off the ground than selling. Quotes: “The heart of the content is really in the conversation.” “It’s not as important how many people show up as can it help you convert more leads.” “There are all these different ways you can use livestreaming that can give you a competitive advantage versus those who aren’t using it yet.” Guest Links:Livestream Universe - http://livestreamuniverse.com/ Livestream Deals - https://livestreamdeals.com/ MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

The Benefits of Livestreaming with Ross Brand | Ep. 203 (Rebroadcast)

Discover why leading a community is so important with Dana Malstaff of Boss Mom, a 50,000+ person Facebook group. Building a community around your business is important not only for revenue but also for your entrepreneurial soul! How do you build a Facebook group that is alive and being nurtured, where the community is leading the conversation and is active in a good way? If you're building your first community, how do you get started and where do you find people to join your Facebook group? What do you post to keep people engaged? That's what we talk about today. HIGHLIGHTS FROM THE EPISODE: Why building a Facebook group is effective The challenges of groups and community How to set intentions for the community Steps to create your Facebook group Best practices for opt-ins QUOTES: "It does take a little bit more mental strength, I think, to be a leader, but I would challenge anybody who wants to be the CEO of a company should try to be able to run a community." "A community is a way to help us create a business that loves us back and makes us feel all valuable. I think we should not discount how much of our emotions and our brain drives our ability to be productive." "There is always opportunity for failure and disruption. If we see those as opportunities, then growing a community and growing your business will always feel fruitful because it's like a growing pain that helps you get better and helps you get taller, proverbial, taller, you know?" "I don't care if you have two thousand or a hundred thousand people on your list. If the two thousand people are the right people, it's always better than a hundred thousand right now." GUEST LINKS Dana's website: boss-mom.com Facebook group: BossMomDana MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Facebook Groups with Dana Malstaff | Ep. 202 (Rebroadcast)

Today's guest is someone I have really wanted to talk to for a while, and we’re going to be talking about fandom together. His name is David Meerman Scott, and he's got a book that recently came out called Fanocracy. David is internationally acclaimed marketing and sales strategist, author, and keynote speaker. Now he's here talking about how fandoms can be built into the community, into the fabric of your business so that you can figure out how to connect better with your customers, build your stronger brands and businesses, and move them forward.  HIGHLIGHTS: Discover why people want to connect with your brand Learn how to create a human connection Find out how your passions support your fans QUOTES: "I believe that the pendulum has swung too far in the direction of superficial online communications at a time when we're just so eager for true human connection." "We all have ways that we relate to the things that we're a fan of. As fans, we feel ownership over the things that we're a fan of." "The idea of breaking down barriers is how can you let people into your inner sanctum? How can you give them a peek at something that they're not normally able to see?"   CONNECT WITH DAVID www.davidmeermanscott.com Twitter Instagram RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don’t forget to leave a rating and review on Apple Podcasts. Talk soon!

Fanocracy with David Meerman Scott | Ep. 201 (Rebroadcast)

Today I get to talk with Chris Krimitsos about event marketing and how to build great communities. Chris holds the Guinness World Records™ title for the largest attendance for a virtual podcasting conference in one week, and is a leading expert on podcasting and on-demand audio. His best-selling book, Start Ugly, is the go-to guide for those who are beginning their creative journey. When the experts need to understand how the on-demand audio space will continue to evolve, they contact Chris. HIGHLIGHTS: Find out how to start building a great community Learn how to find speakers for your events Discover how Chris build a network from scratch QUOTES: "Excitement is probably the number one ingredient outside of all the fundamentals." "You can't just create a group and say, 'Show up to see how great I am.'" "The mark of a great presentation is that people don't leave right away." CONNECT WITH CHRIS chriskrimitsos.com Instagram Facebook Twitter Podfest Start Ugly RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don’t forget to leave a rating and review on Apple Podcasts. Talk soon!

Community and Event Marketing with Chris Krimitsos | Ep. 200

Today we talk about ROI with Andrew Cordle and about how he built his personal brand, the power of perception and brand experiences, and the value of investing in yourself. Andrew is a great teacher and speaker and is an accomplished entrepreneur and investor. His company, Money Is, dedicates itself to bringing financial and investing literacy to everyone.  He invested so much into his personal brand and shares with us today about where he started seeing his ROI. HIGHLIGHTS: Find out how to see ROI for personal branding Understand the importance of creating a feeling Learn Andrew's secret to his success QUOTES: "What they can never understand is it wasn't what I was saying. It was the emotional feeling that I had created in my rooms." "I was spending my money on my brand. They were building this massive company. What they didn't have was a brand and they needed it. They needed that piece. They didn't understand it. I was able to partner with a billion-dollar empire with no money in my pocket because I had invested in a brand." "As an entrepreneur understanding the long play, invest in the brand. That has always paid off for me." CONNECT WITH ANDREW andrewcordle.com Facebook Twitter Instagram RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don’t forget to leave a rating and review on Apple Podcasts. Talk soon!

The ROI of a Personal Brand with Andrew Cordle | Ep. 199

Today I talk with Vincent Pugliese about lifestyle freedom. Vincent has been a professional photographer for more than twenty-three years and an international award-winning sports and documentary photographer. When he’s not with his family or shooting, Vincent also coaches freelancers on how to live a life of financial, time, and life freedom. He teaches those looking for time and money freedom through mastermind groups, The Freelance Tribe membership community, and through one-on-one coaching. HIGHLIGHTS: Discover Vincent's personal journey Understand the importance of lifestyle freedom Find out some secrets to generosity QUOTES: "What are you interested in? And what do people ask you about? You hear this a lot, what is something you would do for free?" "If there's anything that I would have wished I would have learned earlier, it would have been if I can develop and maintain and cultivate a network of people around me, doors open up from that." "The best advice I've ever gotten was tough, generous advice." CONNECT WITH VINCENT totallifefreedom.com Podcast Facebook RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don’t forget to leave a rating and review on Apple Podcasts. Talk soon!

Lifestyle Freedom with Vincent Pugliese | Ep. 198

This week we're talking about your personal branding trends for 2022, the year of remote work. What should you expect in the personal branding space? What I'd like to say is we should expect more people. Let's welcome more people into this personal branding universe. I'm calling it the year of remote work.  Why is that? Given our past trajectory in the past two years, what we are seeing is more and more people working remotely. HIGHLIGHTS: Discover why remote work has continued to expand Find out how this trend affects your lifestyle Understand the importance of personal branding and remote work QUOTES: "There are more people now that have realized that remote work will unlock the opportunity for more mobility." "You've seen companies that are having more and more trouble finding the staff they need to complete their work. What they have to do is be more flexible. They have to give people opportunities to work remotely." "People are still looking for connection, but they're finding it virtually."    RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don’t forget to leave a rating and review on Apple Podcasts. Talk soon!

2022 Personal Branding Trends | Ep. 197

Today I’m excited to welcome our guest Gloria Chou to the show. We get to talk about getting started with PR, how to reach out and get noticed, and we’ll dive into personal branding as well. Gloria Chou is a US diplomat turned PR guru who helps early-stage thought leaders get recognized by earning them press placements. Her mission is to make PR more accessible so that everybody can learn how to gain traction and build credibility for their businesses without hiring an agency to do all of that pitching for them.  HIGHLIGHTS: Find out why PR is important for your personal brand Discover the best method for cold calls or emails Learn why follow-up is so critical for success QUOTES: "In the saturated market, we need more than just eyeballs." "I think for us as consumers, we're more discerning than ever. We don't just buy something because of its value proposition. We want to know about the founder's story. We want to know if we're aligned in our mission and values." "Throughout years of cold calling and cold emailing, I started to pick up on patterns on when the pitch would be actually opened or actually responded to." CONNECT WITH GLORIA www.gloriachoupr.com Gloria's Free Resource Podcast: Small Business PR Instagram: @gloriachoupr www.gloriachoupr.com/masterclass RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don’t forget to leave a rating and review on Apple Podcasts. Talk soon!

Build Your Business through PR with Gloria Chou | Ep. 196

In this week's episode, I get to talk about creative independence with Jay Clouse. Jay is the creator of Freelancing School, which provides the training and community to help people make a living freelancing. With three courses, coaching, and community support, Freelancing School has the tools to help creatives thrive as business owners. He is also the founder of Unreal Collective, a community for founders, freelancers, and creators. HIGHLIGHTS: Understand the difference between creative and financial independence Learn why Jay is so consistent with deadlines Find out how to avoid frustration in your progress QUOTES: "It's easy for us to conclude some of the things that we need to do to get there. While it seems intuitive, it can also feel overwhelming. Where I see a lot of people struggle is they just don't get started." "If you tell yourself or other people that you're going to do a thing, and then you don't do it, you begin to build distrust with yourself, like your word doesn't mean anything to you." "Having these routines and rituals...removes so much existential questioning of, 'What should I do?' " CONNECT WITH JAY www.jayclouse.com https://freelancing.school/ www.Tweet100.com RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don’t forget to leave a rating and review on Apple Podcasts. Talk soon!

Find Creative Independence with Jay Clouse | Ep. 195

Today I have a captivating discussion with Joe Sanok about a new time management philosophy. Joe just released a new book in October called "Thursday Is The New Friday", which examines a four-day workweek and its benefits. His podcast is one of the top 50 podcasts worldwide. He's been featured in Forbes, Good magazine, and Smart Passive Income podcast. Joe also hosts the Practice Of The Practice Podcast. HIGHLIGHTS: Understand why the 40-hour workweek was important at the time Learn how Joe used the 4-day work week for his own time management Be inspired to evolve beyond the status quo! QUOTES: "We have an opening right now for a handful of years to say, 'How do we want to reinvent society? How do we help ourselves to be the most creative, the most productive to address these future challenges?'" "The average person thinks that the more they work, the more they're going to get done. Unfortunately, the research just doesn't support that. There's a diminishing return at a certain point."  "Why would we spend that extra time at work instead of investing in our communities, investing in our children, doing fun things, and having a higher economic return for all of that?" CONNECT WITH JOE joesanok.com practiceofthepractice.com Twitter LinkedIn RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don’t forget to leave a rating and review on Apple Podcasts. Talk soon!

The Future of Time Management with Joe Sanok | Ep. 194

Today I'm excited to talk to Lindsay Doztlaf about how to build a coaching reputation. She is the owner and founder of the Coaching Masters mastermind, the host of the podcast, Mastering Coaching, which is how I found her, and she is a coach of coaches. Lindsay is here to discuss everything from how she built her personal brand, how she thinks about getting out there, and how she found her first few clients, as well as her thoughts on building your reputation, identity, and your message. HIGHLIGHTS: Why Lindsay thinks relationships are critical for reputation How she finds places to network What pitfalls to avoid when starting your coaching business QUOTES: "It's like the very first step for me was identifying as a life coach and just being able to tell people that that's what I did." "I didn't look specifically for entrepreneur groups or marketing groups, things like that. I was just going to meet other business people to talk about my business." "What I teach is, “But don't forget to also be a really good coach” because that helps with all of it. If you know, “My clients get results. I am really good at what I do,” it's going to affect everything. " CONNECT WITH LINDSAY Website Instagram Facebook RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don’t forget to leave a rating and review on Apple Podcasts. Talk soon!

Build Your Coaching Reputation with Lindsay Dotzlaf | Ep. 193

This week, we're talking about the three mistakes to avoid when growing your podcast. I have taken a look at what the best brands in the world do when creating content, what YouTubers are doing when they are growing their shows, what Bloggers are doing when they are growing their blogs, and all content creators out there. These are lessons that they've been implementing in their businesses and in their content that podcasters could learn from now. HIGHLIGHTS: Learn how using the wrong words is keeping you from getting discovered. Understand why planned content ideas are better than random content. Hear why focusing on just one channel is holding you back. QUOTES: "This all works together as an ecosystem. The podcast is not your one marketing channel, it is your creation hub." "You have to find your niche in terms of keywords and try to show up in the search for those things." RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don’t forget to leave a rating and review on Apple Podcasts. Talk soon!

The 3 Mistakes to Avoid for Podcast Growth | Ep. 192

This week we're talking about getting your podcast discovered. I know most of us want a bigger audience. We are creating this great content and we are hoping the right people can find it. The way I see it, podcasters are artists. Unfortunately, getting discovered as a podcaster is not easy, just like musicians, artists, and actors. A lot of artists have realized that if they truly want to make it in this business, they've got to create that path themselves. I'd give you that same advice as a podcaster. HIGHLIGHTS: - Discover specific ways others have created their path - Find out what skills you need to develop - Know that you can succeed and be discovered QUOTES: "The way I see it, podcasters (like a lot of other people that are out there building something from scratch) are artists." "As an artist, you can't just be a creator. You also have to be someone who studies media, who studies marketing, and who studies branding." "Not everyone blew up overnight in either of these spaces. A lot of them had to keep on putting in the time and trying different things, getting better and better, and building an audience over time."  RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! - What Business to Start with John Lee Dumas - Personal Branding Masterclass with Chris Ducker - Built to Serve with Evan Carmichael Don’t want to miss the next thought leader interview? - Click here to sign up for free tips each week directly to your inbox! And don’t forget to leave a rating and review on iTunes. Talk soon!

How to Get Your Podcast Discovered | Ep. 191

Today we're talking about your personal brand style guideline. Learn about the elements that go into your personal brand style guide, and how to create one. Brand guidelines are the very beginning branding elements of your business.  There are five personal branding elements that are going to go into your personal branding guidelines. We'll talk about each of them today: your logo, your typography, your color palette, professional photos, and your brand voice.  HIGHLIGHTS: - Find out what your brand style guidelines are - Know exactly where to start - Discover two atypical guidelines that are vital to your brand QUOTES: "If you're a personal brand, as I've suggested in other lessons, I think a signature is great. You can design that however you want. Beyond your logo, the typography or the font you use is a choice you have to make."  "If you're a personal brand, what's different from you and a business is that you are the brand and you need to be the face of it." "When you are having other people that work with you to edit your content (in terms of what you're writing and what you're saying,) what you want is some do's and don'ts." RESOURCES Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! - What Business to Start with John Lee Dumas - Personal Branding Masterclass with Chris Ducker - Built to Serve with Evan Carmichael Don’t want to miss the next thought leader interview? - Click here to sign up for free tips each week directly to your inbox! And don’t forget to leave a rating and review on iTunes. Talk soon!

Brand Style Guidelines for Personal Brands | Ep. 190

Personal branding and social media marketing tips every week! Brands On Brands is a top 10 branding podcast for consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and social media marketing experts. *Learn to convert 1 hour into 1 month of content with my FREE Content Repurposing Guide at: www.brandsonbrands.com/toolkit Your host, Brandon Birkmeyer, spent 18 years crafting the brand strategy for Forbes top 100 brands at the largest ad agencies in the U.S. And today, he is a personal branding expert, coaching on all things personal branding, content marketing, and social media. To work with Brandon, go to www.brandsonbrands.com/coach

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Brands On Brands | Personal Branding & Social Media Marketin...

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