In 2020, all eyes were on Wisconsin, a state that paved Trump’s way to the White House when he won there in 2016 by just 0.77% of the vote. This time around, organizers and strategists both from within the Democratic Party and the grassroots, bested the right-wing playbook with persuasive and mobilizing messages that ensured Biden his victory with an even closer margin of 0.63%. Learn more about Race Class Narrative at WeMakeTheFuture.usLearn more about the show at WordsToWinBy-Pod.comFollow Anat on TwitterFollow Wonder Media NetworkWebsiteInstagramTwitter

Brave New Words

Winning in WI 2020

On season 2 of Words to Win By, we're going from Switzerland to Arizona and from the Dominican Republic to West Virginia to unpack some of the fiercest fights - and biggest come-from-behind victories - for progressives. For each of these stories, we examine the words, tactics and strategies needed to take on entrenched parties and defy expectations to win. Season 2 premieres November 9th.

Coming Soon: Season 2 of Words to Win By

In the U.S., the battle over drug prices is heating up to confront corporate greed and pay-to-play politics. We examine how audacious organizing and morally-centered messaging proved victorious decades ago and holds promise for building a movement to liberate us from living at pharma’s mercy.

Access To Medicines - United States

In 2017, despite voter attitudes indicating the conservative National Party would retain control of the government, Jacinda Ardern became Prime Minister of New Zealand. We look at how she and the Labour Party defied certain campaigning conventions to deliver an unexpected win that made her the world’s youngest woman head of state.

Let's Do This - New Zealand

Advocates in Washington state, confronting one of the most permissive standards for justifiable use of deadly force in the country, brought police reform to the ballot and won. We explore the strategies behind their unorthodox coalition and how leaning into race, in defiance of conventional wisdom, proved pivotal to persuasion and mobilization.

Police Reform - Washington

The Australian government has crafted and carried out an immigration policy so abusive that it earned President Trump’s praise. Yet, over the last few years, facing a conservative and openly xenophobic administration, human rights advocates mounted and won four campaigns challenging offshore detention of people seeking asylum.

People Seeking Asylum - Australia

With abortion at a flashpoint in the U.S. and states practically or literally banning the procedure, we unpack how Ireland went from total ban to public acceptance. We learn how campaigners avoided a gauntlet of messaging missteps to deliver a decisive victory on an issue once considered too taboo to name.

Together For Yes - Ireland

In Minnesota, GOP operatives read in Clinton’s slim victory an opportunity to gain ground with their racially coded, anti-immigrant, Islamophobic appeals. Yet in 2018, progressives in the state not only stalled these efforts, they won across races, defining what it means to be “Minnesotan” through an aspirational narrative of multi-racial populism.

Greater Than Fear - Minnesota

An early listen to some of the stories you'll hear on Brave New Words.

Brave New Words Trailer

Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio as she unpacks real-world narrative shifts that led to real-world victories. From electing the dynamic Jacinda Ardern Prime Minister of New Zealand, to repealing a national ban on abortion in Ireland, to beating back right-wing race baiting in Minnesota, Anat and her guests explore what made it possible to engage the base, persuade the middle, send the naysayers packing, and win!

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Brave New Words

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