Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to consider enticing customers to your store. When it comes to premium brands, most retailers don't want to be seen to be cheapening their brand by giving discounts - and fair enough too. In this episode, I share with you how you can create promotional opportunities that cashes in AND stays true to your branding guidelines. For more click here      

Bringing Business to Retail

Leveraging Black Friday | Cyber Monday Without Damaging Your Brand

Michael Haase and his team at Plant Jammer are on a mission to help 1 billion people have a positive impact on the planet; by providing an innovative new way to cook and eat more sustainably.    Using state of the art tech, the Plant Jammer app matches ingredients and recipes to the personal likes and dislikes of the user, eliminating the frustration of missing or need for alternative ingredients and the environmental impact of food waste. On this episode Michael shares how Plant Jammer have created a unique three way relationship with their customers and affiliates by creating marketing opportunities from data collection and building social connection.   I can't wait for you to join me for our conversation about building a highly engaging customer experience through collaboration, collection and connection (all the C's!). For more click here

The Simple Universal Customer Connection Strategy You're Overlooking - Michael Haase

Most people think that the key to a successful brand is great marketing, but what if you are a successful marketer already? Does that mean that your brand is instantly going to become an overnight success? In today’s episode of Bringing Business To Retail, I speak with Sarah Greenway from Lava Tribe. She shares with us her journey, the importance of knowing you are not alone and the only person making business mistakes and how confronting her biggest fear propelled her business. I can’t wait for you to join us. For more click here

What Happened When I Confronted My Biggest Fear . Sarah Greenaway

Quite often when people hear stories about successful retailers and E-commerce store owners they are intrigued to know where they came from and how they got there. What was their secret and what wins and challenges they encountered on their way to success? In today’s episode of Bringing Business To Retail, I’m thrilled to be talking to Stephanie Mitchell who shares her retail journey and the importance of knowing who your customer is and what not knowing can cost you! She also shares the importance of investing in herself and how it made her business thrive. I know you are going to love hearing Stephanie’s journey! For more click here

My Ultimate Confidence Booster - Stephanie Mitchell

Have you ever lay in bed at night wondering what the difference is between you and those business people who seem to make it look so incredibly effortless? It's easy to let yourself believe they got lucky.  Or know something you don't. That they went to a different school.  Studied more.  Had a raft of investors or a rich benefactor. I want to let you in on a secret.  It's got NOTHING to do with luck and EVERYTHING to do with mindset. In this week's episode, I'm sharing the TOP THREE mindset changes you need to make to scale and grow your retail or eCommerce business.  I think they might surprise you! Listen to the full episode here

3 Mindset Shifts To Help You Scale - Salena Knight

It’s no secret that buy now-pay later a has changed the retail landscape forever, but most retailers see it as just another payment gateway like PayPal or Stripe, but one that costs more! So, is there a way that you can create a win/win? A win for your customers who love using buy now-pay later and a win for you, the merchant who, let's be honest has to absorb these costs. Today I've got George Bland from Klarna - one of my favourite buy now-pay later providers, to talk about how you can leverage your relationship with the buy now-pay later payment gateway providers. For more click here

This One Conversation Will Help You Sell More - George Bland

Adam Lean knows exactly how it feels to be under financial pressure; following a short career as an Accountant he started a sporting goods enterprise. A few years in he realised he was in significant financial trouble, despite having the background to have seen the warning signs. Adam has combined his accounting and entrepreneurial experience to create the 4 Step Process; Path To Profitability, where he works with other independent business owners to ensure their business is financially healthy. Discover; Why it’s important to understand the financial cycles and patterns of your business What financials to track and measure How to set goals for each area in your business Why financial management must be a non-negotiable task for every business owner Practical ways to increase the profit in your business For more click here

How To Price Products For Maximum Profit

Genevieve Piturro, is the author of 'Purpose, Passion and Pajamas' and the Founder of the Pajama Program. She was a successful television marketing executive until she dramatically changed the direction of her life. After asking herself the question "If this is the next 30 years of my life, is this enough?" Now her work and her passion are to help empower people to create a more fulfilling life and be a more purposeful and impactful leader. In this episode of Bringing Business To Retail, Genevieve shares with us her story, one poignant moment and conversation that helped her find her purpose and shares with us her tips on how you can do that in your life and your business too. I can't wait for you to join us. For more click here

These Pajamas Are Changing Lives -

Are you tearing your hair out, spending money on Facebook or Instagram Ads or perhaps both and getting poor or even worse, no results? Is what you have been doing, no longer working? Well, the fact is that what you have been doing isn’t going to work anymore. Fear not, in this episode of Bringing Business To Retail I cover everything you need to get your Facebook Ads working hot for you right now. Let’s dive in! Excited but still feel like you need a little help? Check out how we can implement and manage your ads for you by heading over to our website https://salenaknight.com/services/. Scroll down to Facebook Ads Strategy and Management. For more click here

What's Working Inside Facebook™ Ads Right Now

When was the last time you audited your customer experience? Does it measure up or does it fall short? In this episode of Bringing Business To Retail I’m sharing how you can turn your customers from just happy customers to drumbeaters – customers that shout your praises for you! I walk you through 4 tips that integrated into your customer journey will make your customers feel like royalty, return time and time again and tell the world about it too! For more click here

Does Your Customer Experience Pass This Test?

Does the idea of adding another pop-up on your website make you shudder? You’ve probably experienced many websites that bombard you with the same repetitive pop-up every time you click through to another page - annoying as that might be, it doesn’t mean you should forgo pop-ups on YOUR website. In this episode of Bringing Retail To Business episode, I share with you 4 pop-ups guaranteed to increase conversions, NOT annoy your customers and provide a better customer experience. For more click here

The Secret To Pop Ups That REALLY Increase Sales

 Feel like you're a slave to your business? Work hundreds of hours but pay yourself for only a fraction of them? In this episode I'm exploring when and how to start drawing a wage from your business and sharing strategies to ensure you earn an income AND stay solvent, even if you haven't kicked all your financial goals.   For more click here 

How Much Should I Be Paying Myself

On the latest episode of the Bringing Business To Retail Podcast we dive into playing big and ask the question: “Does the word risk make you run away and hide?” From doughnuts to dumbbells, I share some fun stories, strategies and tips and discuss how innovation is worth the risk. Join me as I walk you through the 3 things to do before you are ready, the actions that will break you free from playing small and how embracing the right risks will scale your business and have you reaping the rewards. I can’t wait for you to tune in. For more click here

3 Things To Do Before You Think You're Ready​

On the latest episode of the Bringing Business To Retail Podcast I ask the question: “Are you measuring the wrong things in your business? Are you sabotaging your business growth, by focusing on the wrong things? Are you putting in the EFFORT and not seeing the RESULTS you want?  Join me ask I walk you through a MINDSHIFT change to help you REFOCUS and help you go from self-sabotage to success!   I can’t wait for you to join me. For more click here 

Is This Sabotaging Your Success

Vanessa Van Edwards is a Behavioural Investigator who specializes in psychology and the thinking behind what makes people behave in the ways they do, particularly when it comes to sales. Using a winning combination of charisma and body language, Vanessa can help retailers sell just about anything to anyone. And she's also a gun at picking a shoplifter from their body language alone. As one of my most requested and most downloaded episodes, I'm super keen to share Vanessa's wisdom with you again on Bringing Business To Retail. For more click here

Listen To The Most Downloaded Episode Ever

Grow your retail business and blitz your competition by learning business strategies from outside the retail industry. Whether your just thinking about opening a boutique, or if you already have a successful retail store, Salena Knight will introduce you to new concepts you can implement into your business.

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Bringing Business to Retail

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