What would it look like if you could give your digital brand a human voice? On today’s Intended Consequences, we brought in Rob Walch, VP of Podcaster Relations at Libsyn, the world’s leading podcast hosting site. Rob was one of the earliest podcasters in the industry and a highly sought-after speaker and consultant in the podcasting community. Listen in as he shares some fascinating insights on the world of podcasting, the numbers involved, and how a semi-digital medium fits in a digital marketing context.  Quick Links:  Connect with Rob Learn more about Libsyn Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/ 

Intended Consequences

048: What The Data Says About Podcasting | Rob Walch

Sales is a conversation, so how can you expect to sell if that conversation never happens, or doesn’t happen fast enough? On today’s show, Brian chats with Sammy James, CEO and founder of Speak2Leads, an automated lead response and follow-up tool.  Sammy is a sales and marketing guru with experience in media, radio, tech, and advertising. He understands the nuances of sales and the challenges marketers face when working with their sales teams, most importantly that salespeople are humans too, not cold-calling machines immune to rejection or sales inertia.  Listen in to hear the full conversation. Quick Links: Connnect with Sammy: https://www.linkedin.com/in/sammyjames/ Learn more about Speak2Leads: https://www.speak2leads.com/ Follow Brian on Twitter: https://twitter.com/bmassey Learn more about Conversion Sciences: https://conversionsciences.com/ 

047: What The Data Says About Turning Marketing Leads Into Sales | Sammy James

After almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email. Email still can't be beat for rich content, for conversations that feel one-to-one, and for getting another shot at a future customer. It's the original social media platform.  Liz Willits is a self-professed email marketing nerd, and the Senior Content Marketing Specialist at AWeber, one of the ‘OG; email services. She has worked with some of the most successful marketers in the world to help them with their email marketing strategies.   Liz doesn't think you're sending too much on email, and she's got the data to prove it. If we're not sending too much on email, then what's keeping our email from being more productive? Listen in to hear her take.  Resources and links discussed: Connect with Liz: https://www.linkedin.com/in/liz-willits/  Learn more about AWeber: https://www.aweber.com/  30-day Trial of AWeber: https://www.aweber.com/order.htm  AWeber Smart Designer: https://www.aweber.com/email-templates-smart-designer.htm?utm_source=awblog&utm_medium=email&utm_campaign=smartdesigner&utm_content=blogcontent092619smartdesignerannouncement  Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/  

046: What Data Tells Us About Email | Liz Willits

Erin Collis, Marketing and Communications Manager at Corradi USA, has a lot on her plate (as we suspect you probably do as well).  Most marketers are holding dozens of ideas in their minds, many of which are in opposition, and then these poor souls are expected to be creative and thoughtful amidst all of this. It’s a barrier to a culture of experimentation in marketing, product development, and more. Listen in as Erin discusses the challenges of being a digital marketer in 2019. Resources and links discussed: Connect with Erin Learn more about Corradi USA Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences 

045: Why Marketers Struggle and What to Do About It | Erin Collis

People like funnels because they provide us with some sense of progress in our marketing efforts, but the marketing funnel is under attack, especially in the B2B lead generation space. Carman Pirie (@pirie) is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. The solutions that purport to step into the funnel's place come with their own baggage. The more interactions with someone, the more likely they are to be a prospect, right? However, this approach treats the funnel more like a swarm of flies. People seem to swarm around our content until, finally, and unpredictably, they qualify for a call. Carman believes there's something better than a funnel or a swarm, and his agency delivers that something better.  If digital marketing is a swarm, how is a swarm of bees different than a swarm of flies? Find out from Carman on this episode of Intended Consequences.  Resources and links discussed: Connect with Carman Learn more about Kula Partners Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences 

044: Why B2B Marketers Shouldn't Mourn the Death of the Funnel | Carman Pirie

Lance Loveday (@loveday) is the founder and CEO of Closed Loop, a digital advertising agency that specializes in paid media management.  As an optimizer by nature, digital marketing comes naturally to Lance. He’s analytical but also creative - he uses his left brain and his right brain.  In this episode of Intended Consequences, we discuss the tough questions to ask when bringing on external resources to solve your most important problems. Listen in as we explore how to find an agency relationship that gives you a competitive advantage.  Resources and links discussed: Follow Lance on Twitter @loveday Learn more about Closed Loop Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences 

043: Hard Questions to Ask Your Agency | Lance Loveday

Chris Mercer (@merecertweets) aka ‘Mercer’ is not only good at analytics, but he's also good at teaching analytics. That's what he spends his days doing as the Co-Founder of Measurement Marketing.io.  Chris and his team help people like you discover how to grow your business using tools like Google Analytics, Google Tag Manager, Google Data Studio and more. Essentially, Chris helps people get to know the numbers - to grow the numbers.  He is genuinely excited about analytics, and Google Analytics specifically. He is infectious. So, if you listen to this episode of Intended Consequences, you might get excited about analytics, too. How can anyone plug into Google Analytics? And where do you start? You'll be surprised by some of Chris’ answers. Listen in.  Resources and links discussed: Follow Chris on Twitter @mercertweets Learn more about MeasurementMarketing.io Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences 

042: Anyone Can Plug Into Google Analytics | Chris Mercer

Truth You Can Act On: The entire work environment has permanently changed. Your business has to change in order to survive and thrive. This is a must to understand and embrace as a leader. [00:08:45]from an opportunity perspective, if a business is able to adapt and work from home, I think there's a tremendous amount of opportunity maybe to even create a competitive advantage.[00:08:55] [00:08:11] The problem is when they need to develop or grow into a new role and change. So employee development and a work from home environment is much more difficult than it is in the office. And that challenge is even greater for new employees who are trying to adapt to a new culture and to learn new tasks for the very first time. Doing that from a home office is much more difficult. [00:08:39] Be incredibly transparent with great communication. Communicate more and share more. [00:03:07]I think what's really important for organizations as they open back up is first of all, they need to ensure that they are being incredibly transparent about the policies that they're putting in place and communicating well with their employees. And there's a lot of things that they'll have to do differently as they bring people back into the office or onto the production floor. [00:03:28] Think through the policies you need to add and what you need to reiterate. Now is the time to make sure employees know them very clearly. [00:06:56] So normal practices that I mentioned earlier about, uh, taking your temperature to help ensure that you don't have a fever is a really great way to help isolate people who have sickness. Communicating with people who have been exposed to people who may have had a fever in the past so that they have an opportunity to self isolate, changing the way you do business so that employees can operate at a social distance from each other of six or more feet. And then also ensuring that all employees have the appropriate amount of protective equipment, like face masks and gloves, access to hand sanitizer, and the ability to wash their hands on a regular basis. All of those things are incredibly important for businesses that have to return to work. Many businesses though, are functioning in a new normal where they're able to work from home. [00:07:48] Be cognizant of employees' apprehension to the changes and returning to work. Take time to address them in group forums and encourage managers of all levels to have 1-1 conversations. [00:05:16] There is a lot of fear in the society right now around COVID-19 and it's impacting people's opinions and their willingness to return to work. [00:05:24] [00:04:21] Probably the best way to do that is to just simply ask. I know with my employer Ascentis we were very, very quick to provide a work from home environment for those that were still in the office. And now for more than a month, we've been taking a weekly survey, gaging our opinions and our concerns and our fears as pertains to return to work. So even as policy is allowing businesses to open back up and return to the office, our organization is taking a cautious approach and ensuring that the employees are ready to return to work while they also think about their profitability and their ongoing business. [00:05:01] Full Notes: https://gutplusscience.com/matt-hassler/ Nikki’s Book Recommendation: John Adams by David McCullough Sponsors: Ascentis –  As we transition into the new normal at work, it’s time to start creating a safer work environment for employees. Ascentis is making the transition easier for businesses that use time clocks with CarePoint–a completely touchless time clock experience with configurable prompts and voice command capabilities. To learn more about how CarePoint can create a safer environment for your workforce, visit https://www.asenctis.com/carepoint 

088: Matt Hasler | Evolving Work Environments Post-Pandemic

Intended Consequences is for the marketer. We believe behavioral science can be used to predict the success of marketing campaigns, and we’re going to teach you how. Through conversations guided by Brian Massey, we encourage and empower experimentation. In an age of abundant data and finite resources, this podcast gives you a rare blend of technical insights and marketing vision to help you, the marketer creates campaigns that truly convert. You’ll learn from the people behind the marketing tech - the consumer, the buyer, and the company behind it - hear what’s worked for them, how it could work for you, and how to execute on ideas using both creative and data.

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Intended Consequences

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