Want to learn how to monetize your online presence using social media and other digital marketing strategies? On today's Fitness Franchise Podcast, Bryce Henson deep dives with Elisha Lee, an entrepreneur, public speaker, and expert marketer, to find out how she's built a booming online business leveraging the power of digital marketing.  She is a Certified Nutritional Consultant focused in Holistic Health from the Global College of Natural Medicine. She's the founder of an online health community with thousands of members encouraging people to ask questions and share tips, challenges, victories, or recipes related to a plant-based lifestyle.  Elisha shares her winning formula to building a Facebook Group, how to leverage TikTok to grow your business, why competition is so essential, the detriment of poor customer service, and so much more.  "When we don't have competition, we don't have growth. Competition breeds accountability. It's going to make you a better business owner."  -Elisha Lee Here's what you don't want to miss: 5:00 The importance of digital marketing and leveraging Facebook groups 8:32 Creating a customer-centric product and solving clients problems 12:05 Who circuit training is for and the benefit of a 30-min workout 14:40 The catalyst for growing a Facebook Group and getting to 65k members 19:04 How to promote your Facebook Group and use content to add value 21:55 Building a brand and design tools to help you save money 23:30 Questions to ask your Facebook Group and to build a community everyone enjoys 26:20 Offering free content and drawing people to your paid services 28:47 Nurturing relationships with customers and using an email newsletter 30:55 Digital marketing for new online brands and leveraging TikTok to grow 38:50 The essence of leadership and why it's essential to running your business 40:09 Listening to your customers and learning what it is they want 46:11 The detriment of poor customer service and the lack of competition Follow Bryce Henson's Website: https://brycehenson.com Connect with Elisha Lee: https://www.plantlee.com https://www.facebook.com/eattolivedaily https://www.instagram.com/eattolivedaily https://www.youtube.com/channel/UCId-gc81bcFd0nKQ31fnf3w https://www.linkedin.com/in/elisha-lee Connect with us on the socials: Facebook: https://www.facebook.com/realbrycehenson Instagram: https://www.instagram.com/realbrycehenson LinkedIn: https://www.linkedin.com/in/realbrycehenson

Bryce Henson's Podcast

How to Monetize Your Online Presence

Leveraging the power of digital marketing is key to getting prospects through your doors. However, it’s what you do with those leads after they opt-in that will make or break you.  In this episode of the Fitness Franchise Podcast, Bryce Henson and Stevie Favis highlight tips, tactics, and trends in digital marketing. Stevie specializes in online lead generation and is the digital marketing franchise coach for Fit Body Boot Camp.  Stevie shares insight into different advertising strategies, why you should automate your CRM, the impact of a referral strategy, why following up is key to closing business, and so much more.  “Marketing isn’t something you should neglect as an owner or someone getting into another field. It’s your lifeblood. Without marketing, you’re not going to grow.” -Stevie Favis Here's what you don't want to miss: 4:00 Finding a passion for digital marketing 7:45 Learning the Fit Body Boot Camp brand 9:00 Evolving into a well-rounded marketer 11:10 The value and importance of marketing 13:55 How to stay up to date with marketing trends 15:50 How to outsource your digital marketing 22:25 Tips and tactics for Facebook Advertising 25:30 Automating your CRM follow up 27:20 Staying current with Facebook ad changes 29:06 Facebook Advertising objectives 101 33:00 Understanding your overall marketing strategy 36:55 The importance of a team you can trust Follow Bryce Henson's Website: https://brycehenson.com Connect with us on the socials: https://www.facebook.com/realbrycehenson https://www.instagram.com/realbrycehenson https://www.linkedin.com/in/realbrycehenson

Digital Marketing Tips, Tactics, & Trends

It's no surprise that Americans are on a slippery slope when it comes to health and wellness. In fact, 40% of Americans are obese. They often struggle to find time to eat good foods and exercise, which we all know is a prerequisite to living a long and healthy life. So, why do obesity rates continue to increase year over year if we all know the solution? In today's Fitness Franchise Podcast, Bryce Henson gets to the bottom of this question with Dr. Karen Wolfe. She is a wife, mother of three, an Australian physician, entrepreneur, Healthy Lifestyle Coach, author, and international speaker leading the way in health and wellness.  Bryce and Dr. Karen discuss integrating wellness skills into your fitness coaching, why you should become a trusted source for wellness information, the dangers of intersecting life and business as an entrepreneur, and so much more.  "I want people to be their own best health advocates and really know what's going on inside their bodies." -Dr. Karen Wolfe Here's what you don't want to miss: 3:00 Dropping out of the Olympics to become a sports medicine physician  4:30 The importance of following what's in your heart 5:40 Leading a fit life and understand the mindset of your clients 8:54 Why leading a life outdoors creates positive habits 11:00 Why passion should drive you and the importance of a mentor 14:06 Becoming a fitness entrepreneur and training others to do the same 16:33 How to integrating wellness skills into your coaching program  17:22 Your client's struggles and how to empower change 19:20 Obesity rates in America and shining light on the real issues 23:00 Why building your email list as an entrepreneur is highly valuable  26:44 The dangers of intersecting life and business as an entrepreneur 29:35 How burnout often leads to a watershed moment for entrepreneurs  30:20 Creating wellness programs and building momentum  Visit Bryce Henson here: https://brycehenson.com Connect with us on the socials: https://www.facebook.com/realbrycehenson https://www.linkedin.com/in/realbrycehenson https://www.instagram.com/realbrycehenson

Transforming Lives Through Health and Wellness

Every successful fitness entrepreneur knows that a positive mindset and belief in their abilities is key to achieving any goal. It's true whether the goal is to get stronger, lose weight, help more clients, make more money, or grow their brand. The more one focuses on positive thoughts and beliefs; the more one can achieve.  In today's Fitness Franchise Podcast episode, Bryce Henson speaks with Tom Hough, a Fit Body Boot Camp owner, business mentor, and mindset coach. He has personally helped dozens of fitness experts to grow their Fit Body Boot Camp franchise. Along with his wife, Katie, they operate a successful gym with the mission to positively impact their community through their fitness, nutrition, and mindset coaching.  Tom shares with us how he got started in the fitness industry, how to overcome shiny object syndrome, the concept of great coaching, why you should be client-centric, what to expect in your first six months as a franchise owner, and so much more. "There are three types of people in the world—folks who watch things happen. There are people that make things happen and people who wonder what the heck just happened. Which one do you want to be in your life?" -Tom Hough 2:14 Tom's journey to fulfilling a dream 7:00 The importance of consistency and patience in fitness 9:00 The confidence it takes to lead others and working on yourself first 10:10 What to expect in your first six months of starting a franchise 12:05 Negotiating a new lease and not losing your life savings 14:24 Effective communication and serving people through sales 15:51 Putting in the reps, stacking wins, and overcoming imposter syndrome 17:47 Why focusing on the client experience should come first 19:30 Having a partner to keep you grounded and the importance of growing together 22:51 Going beyond fitness and changing lives through mindset coaching 27:20 How to master the fundamentals and avoid shiny object syndrome  30:11 Surviving 2020 and pivoting into a virtual workout program 34:25 The concept of great coaching and the habits of successful gym owners 39:40 The biggest challenges that you'll face as a gym owner Follow Bryce Henson: https://brycehenson.com https://www.facebook.com/realbrycehenson https://www.linkedin.com/in/realbrycehenson https://www.instagram.com/realbrycehenson

A Fitness Entrepreneur with an Ironclad Mindset

Welcome back to the Fitness Franchise Podcast. In today's episode, Bryce Henson interviews Fit Body Boot Camp franchise owner and certified personal fitness trainer Tyler Savoy. Tyler has been a personal fitness trainer with 10+ years and over 15,000 hours of 1-on-1 personal training experience.  Since 2013, Tyler has built a highly successful multi-franchise fitness empire. He has an incredible amount of knowledge in marketing strategies and sales tactics and mentors gym owners across the country to grow a successful gym.  Tyler discusses the correlation between business growth and personal development, the personal habits of successful entrepreneurs, the best advice he's ever received, how to be a great marketer, the critical skills of successful selling, and so much more. "You don't need to know how to execute every tactic, but you need to understand the overall marketing strategy and be a student of sales, influence, and persuasion." -Tyler Savoy Here's what you don't want to miss: 3:34 Recognizing the value of fitness and making it a career 7:40 The importance of honing in your marketing and sales skills 8:50 Transitioning from high-performing athletes to a new demographic of dedicated people 10:00 Helping people overcome anxiety and build self-confidence 12:35 The challenges Tyler overcame and lessons learned while growing a franchise  14:00 How his ego held him back and what he would do different today 16:30 How to run a successful franchise and the mistakes you'll face along the way 18:22 The downside of hiring people out of desperation and spreading yourself too thin  21:05 Opening your second location and how to stress-test the decision  26:40 Where to start with marketing and generating leads for your team to create sales 29:30 The importance of adding value at all levels and the skills you need to know 34:37 Tyler's journey to becoming a business coach and connecting with other gym owners 38:14 The signs of a successful gym owner and the importance of mentorship  41:33 Significant challenges for most gym owners and how to overcome them 43:00 The importance of a plan and how to take massive action to move the needle today Bryce Henson's Website: https://brycehenson.com Connect with us on the socials: https://www.instagram.com/realbrycehenson https://www.linkedin.com/in/realbrycehenson https://www.facebook.com/realbrycehenson

An Expert Marketer With a Winning Formula

The Fitness Franchise Podcast is back with another fantastic interview. Today, Bryce Henson interviews Barrett Henson, a former college athlete who shares his experience owning a Fit Body Boot Camp franchise. His franchise location has consistently made the top 10 for both revenue and community impact. He also serves as a franchise business coach for the Fit Body Boot Camp brand and mentors over 100 franchise owners across the U.S. and Canada.  Barrett breaks down why it's so essential to expect greatness from yourself, how to reinforce successful behavior within your coaches and staff, the hidden gem of being a franchise owner, and so much more.  "From a business standpoint, I believe you can do a lot more than what you think you can. Starting out, I was the coach, I was the admin, I was the phone person, the sales guy, and the janitor. There were many, many late nights doing a lot of stuff, and I'm so blessed because of it. I literally put in the reps to learn the business inside and out." -Barrett Henson Here's what you don't want to miss: 3:59 How the proper coaching and sports can be the backbone of success 7:45 The importance of being a self-motivated person in all aspects of life 11:00 The importance of accountability and learning humility 13:45 Positive behaviors and why you should demand greatness in yourself 15:29 How great leaders and coaches can provide the proper feedback 17:50 Creating an atmosphere of excellence for your employees 19:14 How your unrelated work experience can transition into gym ownership 25:00 Being humble and stepping outside your comfort zone 31:14 Doing the reps to reinforce successful behavior 35:00 Why it's so crucial to learning your business inside and out  37:30 The hidden gem of being an owner in a fitness gym 39:55 Why you should spend more time developing each coach to reduce the "suck factor" 45:00 How giving back to the community builds culture within your team 54:20 The commonality in successful coaching and the humility to learn more Visit Bryce Henson's Website: https://brycehenson.com Connect with us on the socials: https://www.facebook.com/realbrycehenson https://www.instagram.com/realbrycehenson https://www.linkedin.com/in/realbrycehenson

A College Athlete Turned Fitness Franchise All-Star

In today's Fitness Franchise Podcast, Bryce Henson takes a deep dive into the highly successful career of Matt Wilber. Matt opened his first Fit Body Bootcamp franchise in 2013 with 100k in student loan debt, maxed-out credit cards, all while living in his grandmother's basement.  He now owns 9 franchise locations with 60 full-time employees, grossed over 28 million dollars in revenue, and is the Vice President of Product and Results for Fit Body Bootcamp. However, Matt did not start out a success story. Growing up as a chubby kid, Matt battled with self-esteem and confidence that eventually fueled his desire to learn everything he could about living a healthy lifestyle, training, and nutrition. Tune in to hear how Matt dealt with negative influences as a young adult, how asking the right questions led to more success, the secretes to scaling a fitness gym, how to overcome a negative belief in yourself, and so much more.  "A lot of people set goals and have the best intentions in the world, but they don't realize how many crap sandwiches they're going to have to eat to achieve those goals. And if you want the goals, you've got to be willing to eat the sandwich." -Matt Wilber  Here's what you don't want to miss: 6:05 Why seeking knowledge beyond formal education is so important 7:05 How Matt's work ethic prepared him for entrepreneurship  11:00 Building out your first gym and running out of money 13:48 Hiring your first employee and offloading some responsibility 15:21 Finally giving up control and being able to leverage your time 17:55 The one thing that separates successful entrepreneurs from failure 19:00 The skills needed to scale and grow your footprint 22:55 Painful lessons and what not to do when scaling a gym  25:05 How to navigate change and set expectations  28:04 The difference between leadership and management  31:00 Addressing the needs of your community through charitable work 35:15 Matt's "zone-of-genius" and teaching others to do the same 39:00 What you need to know to be a super successful fitness gym 42:50 The worst thing you can do in life and how Matt navigated 2020 47:00 One of Matt's lowest points in life and the lessons he learned 49:30 What drives Matt and his passion for helping others succeed 53:29 The best advice Matt has ever received and how to view life through a 3D lens Visit Bryce Henson's Website: https://brycehenson.com Connect with us on the socials: https://www.facebook.com/realbrycehenson https://www.instagram.com/realbrycehenson https://www.linkedin.com/in/realbrycehenson

From 100k in Debt to an 8 Figure Earner

Are you looking to start a gym and considering a fitness franchise? When you first begin to research, it can be overwhelming. Most fitness entrepreneurs have no idea what questions to ask or how to find a franchisee with a proven success record.  Buying into the right brand, products, service, and business model is no small commitment. No matter what fitness concept you’re considering, it’s important to empower yourself to make the right decision.  In today’s Fitness Franchise Podcast episode, Bryce Henson and Bedros Keuilian break down eight questions to ask before buying a fitness franchise.  We’ll cover the importance of community impact, serving the ideal marketplace, why pre-marketing during the build is essential, tips to motivate your broker to find the right location, the optimal layout for a gym, planning out expenses, strategies to differentiate yourself from the competition, and so much more.  “When you out care your competition, then you’ll eventually win. Always take the long game, and your facility will thrive.”  -Bryce Henson “Competition becomes irrelevant when value is demonstrated, and differentiation is positioned.” -Bedros Keulian  What you don't want to miss:     1:47 #1 How do I know if opening a fitness business is right for me?     4:19 #2 What is the best client demographic?     8:40 #3 How did 2020 impact the fitness industry?     11:58 #4 What is the timeline to open a fitness business?     15:48 #5 What are some strategies for finding a location?      19:20 #6 How do I create the facility I want?     21:19 #7 What is the most significant expense of running a gym?     25:30 #8 What do I need to know about the competition? Bryce Henson's website: https://brycehenson.com Connect with us on the socials: https://www.facebook.com/realbrycehenson https://www.instagram.com/realbrycehenson https://www.linkedin.com/in/realbrycehenson

8 Questions to Ask Before Buying a Fitness Franchise

Bryce Henson is CEO of Fit Body Boot Camp, the world’s fastest-growing fitness boot camp franchise. Having over 10+ years of experience in the fitness industry and owning 2 FBBC locations, his passion is spreading fitness to the world, in addition to mentoring fitness professionals on how to grow their businesses and change more lives in their local communities. Bryce also co-leads FBBC Mastermind Group, an exclusive coaching group for high performing fitness professionals. Bryce Henson was born in Atlanta, Georgia, grew up in Michigan and has spent most of his adult life in California. He is a graduate of Michigan State University and speaks Brazilian Portuguese fluently, having lived in Florianopolis, Brazil. He holds citizenship in the United States and Portugal. He enjoys world travel and is a fitness expert, coach, author, and inspirational leader.

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Bryce Henson's Podcast

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