Daniel Stewart, author of “ LEAD NOW!: A Personal Leadership Coaching Guide for Results-Driven Leaders” joins me on this episode to share tips.  Join us and grab a copy of the book here: https://amzn.to/33bWaxV  This episode is supported by Stewart Leadership. Learn more here: https://lnkd.in/egT2e-aK --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Christoph Trappe: Business Storytelling Podcast

456: How to be a results-driven leader

Let’s talk about creating better cultures at work. Mark joins me to discuss his latest book on the topic. Join us and grab the book here: https://amzn.to/3EtCpzo --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

455: “Good comes first” author chat: Mark S. Babbitt

Sabrina Horn, author of "Make It, Don't Fake It: Leading with Authenticity for Real Business Success" joins me to discuss the topic.  Check out Sabrina's book here: https://amzn.to/3DhlXRY --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

454: Leading with integrity + avoid the "fake it till you make it" trap

Kim joins me to discuss techniques and strategies to grow brand value - a topic she discusses in her book. We discuss: What is positioning for advantage? Why it matters What's a superior brand? How to move forward positioning for your advantage And more... Join us. Check out her book here: https://amzn.to/3BiKSn8 --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

453: Author chat: Positioning for Advantage with Kimberly Whitler

Samar Owais joins me on this episode to talk about good copy in email. Join us. We discuss: Customer journeys The different types of emails  Writing for people The impact of iOS15 How to handle replies And more... Connect with her here: https://samarowais.com/ --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

452: What’s good copy in your email marketing?

Copywriting certainly has evolved! That doesn't mean some people out there have some outdated expectations. But what are the misperceptions, how do they hinder content performance and how to we create copy that makes an impact?   Jacob McMillen, content strategist and copywriter, joins me to discuss the topic on this episode.  Join us. Connect with Jacob here: https://jacobmcmillen.com/contact-me/ --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

451: Do you have these misperceptions about copywriting?

Stewart Reynolds of brittlestar.com joins me to discuss the topic. Join us.   --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

450: How to do branded content correctly

Paul Furiga, author of "Finding your Capital S Story: Why your story drives your brand," joins me on this episode to discuss:  why there are "stories" and Stories  how to uncover your story  what's storycrafting   ...and more.   Grab a copy of his book here: https://amzn.to/344AbJX  This episode is sponsored by WordWrite and produced by Trappe Digital LLC. --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

449: Author chat: Why your story drives your brand [Paul Furiga]

Will Russell of Russell Marketing joins me to discuss the topic. Join us.  We cover: How to come up with ideas. How to bring the smallest version of them to market to test. How to get customer feedback. And more... Connect with Russell's company here: http://russellmarketing.co --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

448: How to validate ideas

Apple rolled out cinematic mode on the iPhone 13 and, of course, I wanted to see what impact it can have for us content creators. Listen to this episode and read the related article here: https://www.christophtrappe.com/should-content-creators-even-bother-with-cinematic-mode-on-iphone-13/ --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

447: Should content creators even bother with cinematic mode on iPhone 13?

To answer customer questions is an important strategy to build that relationship with our customers and even potential customers. But where do we answer customer questions? In this episode, I discuss how we can build relationships by answering questions: one-on-one on other channels, for other customers who might have the same question as part of an integrated approach You can also read the article version here: https://www.christophtrappe.com/answer-customer-questions/ --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

446: Where should we answer customer questions?

LinkedIn ads expert Anthony Blatner joins me to discuss the topic. We cover:  When to use LinkedIn ads Who should use LinkedIn ads How targeting works for LinkedIn ads And more .... Join us. Connect with Anthony's company here: https://speedworksocial.com/ --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

445: How to make LinkedIn ads work for your business

Loyalty programs can be highly beneficial to companies and consumers, which make them a great strategy in my book. Everyone wins or can win. Probably most known are airline loyalty programs, which have offered free flights and later other things in return for repeat business. The coffee punch cards are another example. Get a free coffee after buying 10. But can every company run a loyalty program? Every is a strong word, but there's probably more than do today. I mean, even my gas station now has a sophisticated program. Read next: What turns a repeat customer into a loyal customer? In this episode, I discuss: What are loyalty programs? How can loyalty programs work best? Why do consumers use them? Biggest advantages for businesses What companies could run loyalty programs? Read even more here: http://christophtrappe.com/loyalty-programs --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

444: What companies can offer loyalty programs?

Former Iowa Hawkeye teammate Brion Hurley joins me on the show to talk about creating Hawkeye Recap. The website highlights historical content of Iowa football and basketball. Check out the site here: https://lnkd.in/eGY58pWk --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

443: What goes into building a historical database website?

Stacyann Russell joins me on this live recording of the Business Storytelling Podcast to discuss how ideation can work better. Join us. We discuss all kinds of topics around ideating better. Read more about being creative in this article: https://authenticstorytelling.net/creativity/ Learn more about Stacyann here: https://lnkd.in/efPVqxvJ --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

442: Is this a good idea? Is that a great idea?

Top 14 content marketer Christoph Trappe shares tips and thoughts here on how to tell better stories and enjoy life! Support this podcast: https://anchor.fm/ctrappe/support

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Christoph Trappe: Business Storytelling Podcast

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