Mobile content creation has gotten easier and here are some tips on how to create content quicker from your mobile devices. On the flipside mobile usability needs to work for our consumers. We are addressing both of these in this episode. --- Send in a voice message: https://anchor.fm/content-perf/message

Content Performance Culture

23 - Mobile and other final content thoughts

In this chapter from my book I talk about how to be audience first in all of your campaigns to drive long-term results. The book can be found here: https://authenticstorytelling.net/content-performance-culture-book/ --- Send in a voice message: https://anchor.fm/content-perf/message

22 - How to be audience first

In this chapter from the Content Performance Culture book I talk about the importance of diving into tasks and rolling up your sleeves. Even for leaders. At least from time to time. Here are my tips and stories on why that’s important. --- Send in a voice message: https://anchor.fm/content-perf/message

21 - The importance of going into the weeds for leaders

Getting into a rut in a content performance culture or just any marketing culture is so easy to do. Let’s talk about how to notice that you have gotten into a rut and how to get out of it to drive performance. --- Send in a voice message: https://anchor.fm/content-perf/message

20 - How to not get in a rut (Content Performance Culture)

For executives, team leaders and team members it can be hard to keep up on all the content that’s being produced. In this episode I’m talking about my favorite tools on how to accomplish the task. Find the book here: https://authenticstorytelling.net/content-performance-culture-book/ --- Send in a voice message: https://anchor.fm/content-perf/message

19 - How to keep up with all this content

This chapter of my new content marketing book talks about how to handle corrections to mistakes in web content. Don’t forget you can also get the book here: https://authenticstorytelling.net/content-performance-culture-book/ --- Send in a voice message: https://anchor.fm/content-perf/message

18 - Content Performance Culture: How to handle corrections

This episode talks about how to build on accidental SEO success, how long it actually takes to rank for a term, how social media and podcasts play into search and voice search. Find the book for more here: https://authenticstorytelling.net/content-performance-culture-book/ --- Send in a voice message: https://anchor.fm/content-perf/message

17 - Content Performance Culture: SEO

In this chapter from the Content Performance Culture book I talk about how to learn automation, what are the most common ways marketers can use automation and how to learn the tools that matter.. The book: https://authenticstorytelling.net/content-performance-culture-book/ --- Send in a voice message: https://anchor.fm/content-perf/message

16 - Content Performance Culture: Using automation

In this episode I talk about how you can avoid duplicate content issues while still maximizing your content everywhere. For more on content performance culture: https://authenticstorytelling.net/content-performance-culture-book/ --- Send in a voice message: https://anchor.fm/content-perf/message

15 - Content Performance Culture: Avoiding duplicate content

What tools to use is often an interesting debate among content creators. In this episode I share how I spend the least amount of money to get the most out of my equipment. From my book: https://authenticstorytelling.net/content-performance-culture-book/ --- Send in a voice message: https://anchor.fm/content-perf/message

14 - Content Performance Culture: The tools I use to cover just about all stories

A look at some of the things we should be doing to drive additional performance-including best practices on the website, good email marketing personalization and other placement on websites. --- Send in a voice message: https://anchor.fm/content-perf/message

13 - Content Performance Culture: Things that drive performance but don’t require content creation

It’s pretty much impossible to catch up. In this episode I’ll talk about how you can prioritize to truly create that constant performance culture. From my book: https://authenticstorytelling.net/content-performance-culture-book/ --- Send in a voice message: https://anchor.fm/content-perf/message

12 - Content Performance Culture Book: How to stop trying to catch up and be more efficient

In this chapter of the book I’m talking more about the next play mentality and give some examples that you can use to move forward with more success. https://authenticstorytelling.net/content-performance-culture-book/ --- Send in a voice message: https://anchor.fm/content-perf/message

11 - Content Performance Culture: How to maximize a successful but accidental SEO strategy

Highly performing content teams edit for performance and not preference. Let’s dive into why that is important to create a culture of performance. --- Send in a voice message: https://anchor.fm/content-perf/message

10 - Content Performance Culture: Do NOT edit for preference

I heard about experiments of video editing through only voice commands at the Adobe Summit in 2018. I think it’s an interesting topic and strategy that can help us create content even more efficiently as the technology matures. --- Send in a voice message: https://anchor.fm/content-perf/message

9 - Futuristic: Editing Video with just your voice

40,000 marketing jobs are posted per month in the USA, according to LinkedIn. Of course companies want those marketers to perform, which is why we need Content Performance Cultures. Christoph Trappe will share strategies from his third book here chapter by chapter.

hubhopper

Content Performance Culture

hubhopper