Joining us today, Meg Scarborough is a natural communicator with expertise in B2B content marketing and brand messaging. She's have been working as a consultant full-time since 2015, and own a consultancy called Megawatt Content Marketing. She's worked with clients in industries including cybersecurity, IT infrastructure, adtech, martech, education, real estate services, travel, life sciences, and many more to reach new customers and audiences through the art of content. In her spare time, she loves to write, cook, explore Boston, read novels by women, and hang out with my two rescue mutts, Ruby and Cash. Learn more about Meg: Linkedin - linkedin.com/in/meganscarborough Website - https://www.megawattcontent.com/ Learn More about Chance: Linkedin - https://www.linkedin.com/in/chancegodwin/ Website - http://godwin.media Email - podcast@chancegodwin.com 

Complexity Story

Complexity Story EP 19 - Meg Scarborough - Writing for Technical Subjects

On today's episode we welcome James Shea. James is an award-winning author and journalist with over 15 years of communications experience. Today he creates web and SEO content but also write business-to-business and other marketing-related materials. Prior to his communications work, he had the privilege of being employed at some of the best community newspapers in the country. He spent time at the Hendersonville Times-News, which was voted the best small newspaper in North Carolina, and the Pulitzer-prize winning Bristol Herald Courier. He also managed a group of six weeklies and a daily newspaper in Colorado. Learn more about James: Linkedin - linkedin.com/in/james-shea-77778195 Website - https://c3medialab.com/ Learn More about Chance: Linkedin - https://www.linkedin.com/in/chancegodwin/ Website - http://godwin.media Email - podcast@chancegodwin.com 

Complexity Story EP 18 - James Shea - Writing that Ranks

Today we are joined by Megan Bozman. A marketing veteran who's been working with technology companies for 20 years. She creates content to drive demand, in particular understanding and translating the value of technology to support go-to-market plans. Her specialty is in interviewing her client's customers to tell success stories through case studies and testimonial videos, and reporting on customer and prospect feedback to guide product roadmaps and marketing initiatives. Learn more about Megan: Linkedin - linkedin.com/in/megan-bozman-3b51214 Website - https://bozcontentmarketing.com/ Learn More about Chance: Linkedin - https://www.linkedin.com/in/chancegodwin/ Website - http://godwin.media Email - podcast@chancegodwin.com 

Complexity Story EP 17 - Megan Bozman - Content Marketing for Complex Technical Products

Today we welcome Angela Patton. As the leader of NPO Girls for a Change, Angela has been recognized in the local Richmond, VA press as a Top 40 under 40, by a coalition of girl serving groups in 2015 identifying Girls For A Change as one of five programs to note, establish a long-term partnership with the NoVo Foundation , and in 2016 by President Obama as A White House Champion of Change for After School programming for Marginalized Girls of Color. Angela is an Ambassador for who she calls “at-promise” (as opposed to “at-risk”) girls and a serial innovator. Angela is committed to “Preparing Black girls for the World …and the World for Black Girls. Angela foundedCamp Diva in Richmond, Va., in 2004, to honor Diva Mstadi Smith-Roan a five-year-old who died in a firearm accident earlier that year. That summer, Angela planned a two-w experience that gave Diva's mother an opportunity to share her motherly love with girls in need of a support system. The program grew and went national in October 2013, when Camp Diva merged with California-based Girls For A Change (GFAC), a nonprofit through which 100 girls' groups throughout the nation work together to envision and execute lasting change in their neighborhoods, cities, or schools Patton, is the CEO of the merged organization. In the summer of 2016 Patton lead her board and staff retool the focus and build a program structure to more accurately reflect GFAC's goal to work with Black girls and to disseminate our programs using a specific, replicable approach. Learn more about Angela: Linkedin - linkedin.com/in/angela-patton-013992105 Website - https://www.girlsforachange.org/ Learn More about Chance: Linkedin - https://www.linkedin.com/in/chancegodwin/ Website - http://godwin.media Email - podcast@chancegodwin.com 

Complexity Story EP 16 - Angela Patton - Discussing Difficult Social Issues

Today we are joined by Scott Hudson. Scott is a 29-year veteran of the printing Industry. He's a proud employee-owner at Worth Higgins & Associates, Central Virginia's largest sheet fed printer and communications partner where he serves as Director of Corporate Communications. His specialties include: Complete mastery of ink on paper. Print sales and consultation, museum/exhibit, corporate interior, retail and trade show graphics. Learn more about Scott: Linkedin - linkedin.com/in/scott-hudson-131a2313 Website - whaprint.com Learn More about Chance: Linkedin - https://www.linkedin.com/in/chancegodwin/ Website - http://godwin.media Email - podcast@chancegodwin.com 

Complexity Story EP 15 - Scott Hudson - Print Communications in a Digital Age

On today's episode we're joined by Mitchell Levy. Mitchell helps C-Suite Executives, entrepreneurs, speakers, coaches & business owners get known as “thought leaders” & the “go to expert” in their field by becoming bestselling authors, providing a platform to help get on stages & generate multiple streams of income. Learn more about Mitchell: Linkedin - linkedin.com/in/mitchelllevy Website - https://ahathat.com/ Website - http://thinkaha.com/ Website - http://mitchelllevy.com/ Learn More about Chance: Linkedin - https://www.linkedin.com/in/chancegodwin/ Website - http://godwin.media Email - podcast@chancegodwin.com 

Complexity Story EP 14 - Mitchell Levy - Authoring Books to Open Doors

On today's episode we're joined by Holly Buchanan. She is the CEO of Buchanan Marketing, LLC. She splits her time between Richmond, VA and the New York City area Holly Buchanan is a popular speaker, trainer, author and consultant. She has spent the last 15 years helping companies understand how to market and sell to different customer segments and decision making styles. Holly also specializes in understanding how professionals win and lose credibility, especially in high trust professions like finance and healthcare. Holly is the author of Selling Financial Services To Women and the co-author of The Soccer Mom Myth - Today's Female Consumer: Who She Really Is, Why She Really Buys Holly also works with professional women on how to be more successful working with and selling to men. She shares results of her Guys Who Get It Panel, a group of highly engaged men providing insight into how professional women win and lose credibility with men. Learn more about Holly: Linkedin - https://www.linkedin.com/in/holly-buchanan-b256191/ Website - http://www.hollybuchanan.com/ Learn More about Chance: Linkedin - https://www.linkedin.com/in/chancegodwin/ Website - http://godwin.media Email - podcast@chancegodwin.com 

Complexity Story EP 13 - Holly Buchanan - Earning Credibility in High Sensitivity Environments

Today on episode 12 we are joined by Mike Milauskas. Mike's worked in technology, marketing and creativity for over two decades. He's navigated a winding path through a variety of disciplines including web development, graphic design and most recently digital marketing. Currently he's the owner of Burbank Seo Experts where he helps his clients drive more traffic and sales using his creativity to breath some life into the sometimes dry analytics of search engine optimization. Learn more about Mike:Website: http://burbankseoexperts.com/Linkedin: https://www.linkedin.com/in/michael-milauskas-453468a/ Learn More about Chance:Website - http://godwin.mediaYoutube - https://www.youtube.com/channel/UCWEUf9OXCC-xEVu282VifoA?Linkedin - https://www.linkedin.com/in/chancegodwin/Email - podcast@chancegodwin.com

Complexity Story EP 12 - Interview with Mike Milauskas - Creativity Meets Analytics

In this episode we chat with Alex Membrillo owner of Cardinal Marketing - an agency that's been on the Inc. 1000 list 3 times. Alex and I discuss some of the unique challenges associated with marketing in healthcare, his philosophy of seo, some of the interesting solutions he's developed to better track and attribute lead generation in the digital marketing pipeline and some other rabbit trails I think you'll enjoy. Learn more about Alex:Website:https://www.cardinaldigitalmarketing.com/Linkedin:https://www.linkedin.com/in/alexmembrillo/ Learn More about Chance:Website - http://godwin.mediaYoutube - https://www.youtube.com/channel/UCWEUf9OXCC-xEVu282VifoA?Linkedin - https://www.linkedin.com/in/chancegodwin/Email - podcast@chancegodwin.com

Complexity Story EP 11 - Interview with Alex Membrillo - Digital Marketing for Healthcare - SEO - Attribution for Marketing Content

In today's episode we chat with AJ James, owner of the Algernon, a firm that helps businesses develop systems for generating inbound leads. AJ has an interesting background starting with IT work in the DOD, Police and Military sectors and eventually evolving into a director of marketing. Join us as we explore his colorful background and learn how he uses his systematic approach to solving problems in the marketing space. Learn more about AJ: Website: https://www.thealgernon.com/Linkedin: https://www.linkedin.com/in/jamesaj Learn More about Chance:Website - http://godwin.mediaYoutube - https://www.youtube.com/channel/UCWEUf9OXCC-xEVu282VifoA?Linkedin - https://www.linkedin.com/in/chancegodwin/Email - podcast@chancegodwin.com

Complexity Story EP 10 - Interview with AJ James - IT to Marketing - Brand Voice - Inbound Marketing

In this episode we're joined by Chad Stewart of McClatchy's Creative lab to talk about his career in the writing profiession over the last 20 years. Things started off with a bang for him with his first day on the job as a professional writer taking place in on Sep 11 2001. We chat about various topics and trace the path of the role of a writer in the emerging internet age. Learn more about Chad:Website: http://creativelab.comLinkedin: https://www.linkedin.com/in/chad-stewart-83099380 Learn More about Chance:Website - http://chancegodwin.comYoutube - https://www.youtube.com/channel/UCWEUf9OXCC-xEVu282VifoA?Linkedin - https://www.linkedin.com/in/chancegodwin/Email - podcast@chancegodwin.com

Complexity Story EP 9 - Interview with Chad Stewart of McClatchy's Creative Lab - Transformation of the Writing Profession

In today's episode we have a conversation with a top search engine optimization provider based in Brooklyn New York. Igor Yadgarov eloquently discussed the function of SEO, how to shop for it, the importance of search intent, and the role video plays in getting found online. Learn more about Igor:Website: https://brooklynseo.net/Linkedin:https://www.linkedin.com/in/igor-yadgarov/ Learn More about Chance:Website - http://chancegodwin.comYoutube - https://www.youtube.com/channel/UCWEUf9OXCC-xEVu282VifoA?Linkedin - https://www.linkedin.com/in/chancegodwin/Email - podcast@chancegodwin.com

Complexity Story EP 8 - Igor Yadgarov - SEO As One Piece in the Total Digital Marketing Strategy

On this episode our guest Sam Anderson talks with us about being a serial entreprenuer - the exciting challenges that come with starting up a company - the hunt for new clients and the high you get from connecting personally with somebody you can help. Learn more about Sam through the links below: Website - http://ensomediafirm.com & http://ensoweddings.comLinkedin - https://www.linkedin.com/in/samuel-anderson-39863153/Email - sam@ensomediafirm.com Learn more about Chance in through the links below: Website - http://chancegodwin.comYoutube - https://www.youtube.com/channel/UCWEUf9OXCC-xEVu282VifoA?Linkedin - https://www.linkedin.com/in/chancegodwin/Email - podcast@chancegodwin.com

Complexity Story EP 7 - Sam Anderson - Setting Expectations - The Role of Social Media - Brand Building

On our interview with James Denison, Marketing Director at HealthSavings Administrators we explored a variety of ideas. James is a poet and a copywriter who started out his academic career in engineering before realizing that his interest is in the craft of words. Some Big Ideas we explored in this conversation: The necessity of getting words down on paper and saving the editing for afterwardsRecognizing that no matter how good you are as a communicator, your audience is responsible for acting on your message or notBeing sensitive to the audience journey stage of a piece of content Contact James & Learn about HealthSavings Administrators: Website https://healthsavings.com/Linkedin https://www.linkedin.com/in/jamesdenison/Email jamesdenison.rva@gmail.com Contact Chance & Learn about Godwin Media Website - http://chancegodwin.comYoutube - https://www.youtube.com/channel/UCWEUf9OXCC-xEVu282VifoA?Linkedin - https://www.linkedin.com/in/chancegodwin/Email - podcast@chancegodwin.com 

Complexity Story EP 6 - James Denison - Conflict Mediation - Efficiency - Dealing with Dry Complex Topics

Are we trying to say too much at once? Do we really understand what's going on emotionally in the other person's mind? In our conversation with Joe Doran owner Wabash & Lake Advertising, we explore the importance of empathy and letting go of ego if we are going to work as effective tranlsators when solving communication problems. Big ideas in today's episode: > Empathy in Advertising> Letting go of the Ego when Communicating> Acting as translator for differeng groups of people> Data vs. Story> Efficient vs. Effective - Why do we use bullet lists when we communicate?> How to confidently walk into a presentation with two slides To learn more about Joe: Website - https://www.wabashandlakeconsulting.com/Linkedin - https://www.linkedin.com/in/joe-d-9a58ab2/Email - joe@wabashandlakeconsulting.com To learn more about Chance & Godwin Media:Website - http://chancegodwin.comYoutube - https://www.youtube.com/channel/UCWEUf9OXCC-xEVu282VifoA?Linkedin - https://www.linkedin.com/in/chancegodwin/Email - podcast@chancegodwin.com

Complexity Story EP 5 - Joe Doran Interview - How To Let Go of Ego and Advertise With Empathy

The businesses that provide your favorite products and services contain an amazing hidden world intricate processes and carefully balanced systems. You may not realize it but every business owner and leader is working diligently behind the scenes every day to create to keep these complex machines running smoothly to deliver you the solutions you rely on every day. This podcast provides you a sneak peak into the world of business process design and lets you get into the heads of business leaders as they problem solve the systems that solve your problems. Over the last ten years Chance Godwin has been producing multimedia projects for clients ranging from startups all the way to Fortune 500 brands. He currently owns and manages Godwin Media - a solution provider that helps Richmond Virginia Businesses replace repetitive communication activities with animated video.

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Complexity Story

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