This week’s episode is about a key piece most people are missing out in their emails. In a world so ravaged by crazy things, it’s important to step back and take everything with a grain of salt and a little bit of spice. A dose of this most important ingredient really changes the flavor of the mix and often encourages audiences to engage because who doesn’t enjoy a good laugh? So don’t miss out. Turn your life around with this very important tip. In this episode, we dive into:    What people really want - entertainment! Creating relatability and that spot-on connection piece you can use in your emails How to infuse humor into your emails (and it’s not just about adding jokes!)   Wait, don’t forget your guac!   Be sure to hop over to my Instagram where I dive more into how to create a customer centric business through intentional communication and customer journeys. 

Connect & Convert with Ashley DeLuca

The 1 Thing You‘re Missing In Your Emails

This week’s episode features Ryan Carruthers who helps people get more members for their membership-based businesses. He and Ashley discuss community engagement where they tackle the issues of why people don’t engage when they’re supposed to. If you’re in the business of getting people to subscribe to your membership, then today’s episode is for you!   In this episode, we dive into:    Content that creates action for the audience Creating a safe space for your audience The psychology of groups to get everyone engaged   Wait, don’t forget your guac!   Be sure to hop over to my Instagram where I dive more into how to create a customer centric business through intentional communication and customer journeys. 

Struggling With An Unengaged Community

This week’s episode is all about bullet-proofing your year-end plans and properly planning your Q4 Campaigns where Ashley talks about her input on how much you're selling, versus how much you're providing value within these next three months. This will help you to send smart emails that convert in the holiday season ahead.   In this episode, we dive into:  How you can plan profitable Q4 campaigns at a high level. The details of your planning and how to fine-tune them  A mistake that I see a lot of people make when it comes to Q4 campaign planning   Wait, don’t forget your guac!   Be sure to hop over to my Instagram where I dive more into how to create a customer centric business through intentional communication and customer journeys. 

Planning Your Q4 Campaigns

For this week’s episode, Ashley shares a little bit of her experience from August in Sundance where she went to the process of diving into her calling and realizing that she’s here to show other people what’s possible like how a small-town girl moved into a bigger city, starting a business and then moving back to the small-town showing people that you can live from anywhere and do things.   In this episode, we dive into:    How you can clearly communicate your gift through emails How you make the pieces work for you How to start off with an outline with a purpose that connects   Wait, don’t forget your guac!   If you'd like to join the email strategy lab, hop on over to Instagram Ashley Kay DeLuca, type in the word lab. I'll get you more information and we will get you inside.

Communicating Your Gift Using Email Marketing

This week’s episode is such a treat for Ashley as she is joined by her good friend, Lupita Santana, Course Creation and Launch Strategist discussing Courses and building an audience while nurturing and educating them.  If you’re interested in how you can set them up, and plan them then this episode is for you.   In this episode, we dive into:    Why courses are effective to add to your offer stack How to package what to do for clients in an easy way Engaging through emails before launching   Connect with Lupita Santana You can connect with them over at https://lupitasantana.com/ Instagram - @lupitaa.santana   Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into courses and launching strategies.  

The No BS Course Strategy with Lupita Santana

Tune in on this week’s episode where Ashley talks about the # 1 mistake when it comes to weekly emails. Because of the repetitive nature of weekly emails, many people don’t know what to write anymore. This is especially true for Youtubers and Podcasters. We’ve fallen into content fatigue and we lose audiences because of this. Your emails are supposed to keep your audiences stuck to you week after week, not scare them away. If you’ve had this problem, or are experiencing this problem, today’s episode is for you.    In this episode, we dive into:  The purpose of the weekly emails How to keep your weekly emails fresh The right structure for your weekly emails Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to create a customer centric business through intentional communication and customer journeys. 

#1 Mistake When It Comes To Weekly Emails

Tune in on this week’s episode where Ashley discusses how Reddit has been a game changer for her business. She details how she received tips from Reddit users on how to get business flowing indefinitely to her. She also shares how it has helped her identify her pain points and grow her business exponentially. Make sure to listen to today’s episode to get useful tips and tricks to further your own career.   In this episode, we dive into:  Finding the correct Reddit community for you How I stopped competing with everyone and grew better The Entrepreneurial resume   Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to create a customer centric business through intentional communication and customer journeys. 

The Secret Behind Reddit for Business

Tune in on this week’s episode where Ashley interviews Jake Anderson who has had an amazing career path in his life. Today, they talk about the 3S method of Podcasting. Jake, who is a visionary, has a strong suit in building and creating systems and he uses that skill in the podcasting world. If you are interested in creating your own podcasts or are struggling with your podcast, today’s episode is for you.    In this episode, we dive into:  The easy way to create a framework for your podcast Why you should niche down your podcast The importance of repurposed content (and how to do it smarter not harder!) Connect with Jake Anderson Instagram - @jakeandersonlive   Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to create a customer centric business through intentional communication and customer journeys. 

The 3S to Podcasting with Jake Anderson

Tune in on this week’s episode where Ashley talks about creating a simple and profitable customer journey. Quick tip: it always starts with understanding who is in your audience and from there you can start segmenting. Today’s episode is full of great ideas and tips to help you create an impactful and profitable customer journey.    In this episode, we dive into:  Identifying the buyer and non-buyer audience through segmentation how to identify the start and end point of your journey.  How to scale and create impact using email marketing Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to create a customer centric business through intentional communication and customer journeys. 

Creating A Profitable Customer Journey

Tune in on this week’s episode where Ashley talks about Communication Congruency. Today’s episode is dedicated to the business owners, whether they are solopreneurs or a  big corporation, you will find value in setting the tone and the actual words that you use in your emails. Find out how to create authenticity for your brand and be identifiable to anyone through  the everyday words that you use.   In this episode, we dive into:  The Importance Of The Tone And How It Portrays Your Brand Memorable, Relevant Touchpoints How To Avoid Awkward Things That Happen Online   Wait, don’t forget your guac!   Be sure to hop over to my Instagram where I dive more into how to create a customer centric business through intentional communication and customer journeys. 

2 Reasons Why Communication Congruency Matters

Tune in on this week’s episode where Ashley interviews Vira Sadlak and Alissa Taggart who are the top ladies for Email Marketing. They talk about the strategies, the intricacies, and why all businesses should implement Email Marketing in their marketing strategies, the importance of segmentation and automations.    In this episode, we dive into:  Delivering the right message to the right person at the right time Implementing the right automations for your brand Automations and segmentations   Connect with Vira Sadlak and Alissa Taggart   You can connect with Vira at https://ca.linkedin.com/in/virasadlak Instagram - https://www.instagram.com/virasadlak/?hl=en   Alissa Taggart - https://www.linkedin.com/in/alissataggart/ Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to create a customer centric business through intentional communication and customer journeys. 

20-60% Profit Increase with Email Marketing with Vira Sadlak and Alissa Taggart

Tune in on this week’s episode where Ashley talks about the power of focusing on email marketing in 2022. Listen in to know the different pieces that you should focus on as an email marketer , what areas you should go deeper into, and what kind of experience you are creating for your audience. Perfect your email marketing strategy for next  year by listening in today! In this episode, we dive into:  Creating your outlines  How to create that personal experience for your audience The email buddy system for 2022 Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to create a customer centric business through intentional communication and customer journeys. 

The Power Of Focusing On Email Marketing In 2022

Tune in on this week’s episode where Ashley wrangles with the notion that business might just be intentional conversation. She discusses how she has made content that has connected her with  many people and gotten her message across just by simply talking to her audience. In this episode, you’ll find out how you can become an even better marketer. In this episode, we dive into:  Why asking is important instead of just assuming How and where you can pull ideas out of thin air to continue to create content for your audience How to create offers that matter and make an impact too   Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to create a customer centric business through intentional communication and customer journeys. 

What if business was just intentional conversations?

Tune in on this week’s episode where Ashley discusses the true secret of email marketing. Email is the first thing people check when they get into the office. You have that few minutes to catch someone’s attention. Millions of people all over the world do this. As a marketer, how can you take advantage of those few seconds to get your point across?    In this episode, we dive into:  The beauty of plain text emails How to get through that internal spam filter The Secret Sauce of Emails Wait, don’t forget your guac!   Be sure to hop over to my Instagram where I dive more into how to create a customer centric business through intentional communication and customer journeys. 

Simple emails that get replies

Tune in on this week’s episode where Ashley dishes in on the top 3 questions that she has gotten from her audience. They are all ways to ensure you get the most out of your email marketing from ways to re-engage with your audience and avoid audience fatigue to quick ways of improving your opening rate. This week's episode is guaranteed to improve your impact and your reach to your audience.   In this episode, we dive into:  Steps to actually improve  your email marketing What it takes to be the leader that you should be.  How to simplify the crap out of everything.  Start your Convertkit account by clicking here!   Wait, don’t forget your guac!   Be sure to hop over to my Instagram where I dive more into how to create a customer centric business through intentional communication and customer journeys.    ——————————————————————   DISCLAIMER: Links included in this description include affiliate links. When you make a purchase through the given links, I may receive a commission. There are no additional fees on your end for this! Providing you with the best and most accurate resources is important to me, and I appreciate the opportunity to bring that to you continuously!

EXCLUSIVE Q&A #allthethings email marketing

Attracting & converting your ideal clients into paying clients shouldn’t be that hard. Join Ashley DeLuca, a web design and email marketing strategist, each Monday as she shares practical strategies to help you connect and convert your ideal clients into paying clients so you can focus on what you do best in your business. If you are a creative entrepreneur looking for transformational, yet simple, web design & email marketing strategies, this podcast is for you.

hubhopper

Connect & Convert with Ashley DeLuca

hubhopper