#57: Shondell Varcianna, CEO of Varci Media, shares her journey of turning a blogging passion into a successful content marketing agency for financial institutions.We cover the number one ingredient for successful content, how to maximize every blog post you write, and what it takes to create customers for life.If you've ever found yourself needing to turn lackluster topics into personal, captivating content, then this episode is for you.Show notes and episode transcript at contentheroes.com/57Get the Content Heroes Book ☝️ Get a FREE copy of THE Content Marketing Book of the Year!Join Content Heroes Podcast Community ☝️Join our community for more resources, behind-the-scenes, and connect with other Content Creators.

Content Heroes

How to Write Captivating Content for an Impersonal Industry, with Shondell Varcianna

#56: In this special episode, we take a peek behind the curtain and deep dive into the content strategy that is fueling the Content Heroes business.Show notes and episode transcript at contentheroes.com/56ANNOUNCEMENTWe just opened the doors to my new FUEL Mastermind – The only Mastermind for Business Leaders who want to solidify authority in their niche with content.If you are the type of person who has been struggling to actually start creating content that drives revenue, then FUEL is for you.Learn more at fuelmastermind.com.

Behind the Scenes of Content Heroes, with Niduk and Jenn

#55: In this special LIVE 1-Year Anniversary episode, Niduk interviews Josiah to peel back the curtain and go deep into the Content Heroes journey of how the podcast started, how it's grown into a thriving community in its first year, and where Content Heroes is headed.Show notes and video recording at contentheroes.com/55Get the Content Heroes Book ☝️ Get a FREE copy of THE Content Marketing Book of the Year!Join Content Heroes Podcast Community ☝️Join our community for more resources, behind-the-scenes, and connect with other Content Creators.

LIVE 1-Year Anniversary Celebration — Niduk Interviews Josiah

#54: We have a very special episode for you today!As you may already know, we’re celebrating the one year anniversary of the Content Heroes podcast this week, so I went back to several of our amazing guests from the first year and invited them to join in the celebration by sharing a quick message with us about how their approach to content helped them become an influential leader in their niche.Featuring:Stephanie Campanella - Founder of Nail the NicheChris Ducker - Founder of Youpreneur and widely considered the expert on building a personal brandDana Malstaff - Founder of Boss MomPete McPherson - Founder of Do You Even BlogNeen James - Renowned speaker and author of Folding Time and Attention PaysShane Sams - Memberships Expert and Host of the Flipped Lifestyle PodcastLuisa Zhou - Online Business MentorShannon Mattern - Host of Pep Talks for Side Hustlers podcastNick True - Founder of Mapped Out MoneyAzul Terronez - Co-Founder of Authors Who LeadMonica Froese - Pinterest Expert and Founder of Redefining MomMichael Barber - A top email marketing expert and award-winning marketing leader Matt Johnson - Podcaster and author of MicroFamousThis episode is jam-packed with so much wisdom and helpful strategies, and I can’t wait to share it with you.Show notes and episode transcript at contentheroes.com/54ANNOUNCEMENTSThis Thursday, October 22nd is the official anniversary of Content Heroes (and the day after my birthday), and we’re continuing the celebration by recording another LIVE episode.I’ve spent the past year interviewing over 40 influential business leaders on this podcast, but for this episode my friend Niduk is turning the tables and interviewing ME. We’re going to deep dive into my journey of starting the podcast, and everything I’ve learned along the way.I’d love for you to be a part of this special LIVE episode with us, so head over to contentheroes.com/facebook to join the Content Heroes Podcast Community so you don’t miss out.And next, the moment you’ve all been waiting for *drumroll*…I’m happy to announce that as of today, my book is officially available!If you’ve been listening to the podcast you know that I’ve been teasing it for the past few weeks, and now it’s finally here!It’s called From Content Hero to Business Hero: The Secret to Creating Content that Fuels Business Growth.In this book, I’m sharing the lessons learned from 50 episodes and interviews with other business leaders that used content to catapult them to influential leader status in their respective niches.Based on real-world conversations, experience, and insight from over 40 influential business leaders, this is not your average business book.If you’re serious about growing your business and influence in your niche with content, this book is a must-read for you.?Go to businessherobook.com to get your free copy and start reading it right away.

13 Entrepreneurs Tell Us How Their Content Helped Them Become Influential Leaders In Their Niche

#53: Parker Stevenson shares how to manage your online business finances to maximize profit, what key metrics you should be paying attention to in your financial reports, and how to plan for disasters so your business can continue to run well even when the unexpected happens.This episode is jam packed with useful tips and strategies for managing your finances, so if you're the type of person who wants to take control of your business and maximizing your profits, you'll definitely want to give it a listen.Show notes and episode transcript at contentheroes.com/53-----ANNOUNCEMENT: I'm so excited to announce that I'm releasing a BOOK this month.You probably already know how important it is that your content is actually contributing to the growth of your business, and in this book I'm sharing everything I've learned from the first 50 epiodes of Content Heroes about the secret to creating content that fuels business growth.I’m sharing the lessons learned from 50 episodes and interviews with other business leaders whose approach to content marketing catapulted them to influential leader status in their niches.Based on real-world conversations, experience, and insight from over 40 influential business leaders, this is not your average business book.If you’re serious about growing your business and influence in your niche, join the waitlist at contentheroes.com/book and be the first to get your hands on it later this month.Get the Content Heroes Book! ☝️ Join the waitlist to be the first to get your hands on THE Content Marketing Book of the Year!Join Content Heroes Podcast Community ☝️Join our community for more resources, behind-the-scenes, and connect with other Content Creators.

How to Manage Your Online Business Finances to Maximize Profit, with Parker Stevenson

#52: Our guest today is Shane Sams, co-founder of Flipped Lifestyle and an expert on building recurring revenue with membership communities.In this episode, we cover why memberships are the best method for creating a predictable and sustainable online business, the three ways to create massive growth for your membership site, and how to build a community that people never want to leave.If you're the type of person who wants to make more money by working less hours and helping people live their best life, you'll definitely want to stick around for the rest of this episode.Show notes and episode transcript at contentheroes.com/52? Download the FREE Worksheet for this episode to help you take action on what you've learned-----If you listened to Episode 50 a couple of weeks ago, you know that I'm releasing a BOOK next month.I’m sharing the lessons learned from 50 episodes and interviews with other business leaders whose approach to content marketing catapulted them to influential leader status in their niches.Based on real-world conversations, experience, and insight from over 40 influential business leaders, this is not your average business book.If you’re serious about growing your business and influence in your niche, join the waitlist at contentheroes.com/book and be the first to get your hands on it later this month.Get the Content Heroes Book! ☝️ Join the waitlist to be the first to get your hands on THE Content Marketing Book of the Year!Join Content Heroes Podcast Community ☝️Join our community for more resources, behind-the-scenes, and connect with other Content Creators.

Build Predictable Recurring Revenue with Membership Communities (and Live the Life You Want), with Shane Sams

#51: Paul Klein is a pricing and positioning expert who helps executives leverage their expertise to start and scale a 7-figure consulting business.In this episode we cover the biggest pricing mistake you're probably making right now, how to figure out the true value of the products and services you're offering, and what the three best strategies are for getting people to pay you what you're worth.Paul also shares the three pillars of business that will get you out of feast or famine and into steady exponential growth.And we’ve put together a special worksheet just for this episode that will help you make sure the content you’re creating is fueling each pillar of your business.So, after you listen to this episode, remember to go to contentheroes.com/worksheet51 to download your pillars worksheet right away.If you're ready to work less for more money and start charging what you're worth, you'll definitely want to stick around for the rest of this episode.Show notes and episode transcript at contentheroes.com/51 ? Download this episode's FREE Worksheet to MAP YOUR CONTENT TO YOUR REVENUE PILLARS.Get the Content Heroes Book! ☝️ Join the waitlist to be the first to get your hands on THE Content Marketing Book of the Year!Join Content Heroes Podcast Community ☝️Join our community for more resources, behind-the-scenes, and connect with other Content Creators.

How to Position Yourself to Charge What You're Worth, with Paul Klein

#50: We're celebrating 50 episodes with our first ever LIVE episode!Be sure to tune in as I reflect back on how it all started, the conversations I’ve had over the past 50 episodes with influential leaders in their respective niches, and the power of commitment that shaped my journey from Content Hero to Business Hero - it’s not what you think.This episode was recorded live inside the Content Heroes Facebook Community. -------------Be the FIRST to get THE Content Marketing Book of the Year! Join the waitlist for the upcoming Content Heroes book here: contentheroes.com/bookIn this book I’m sharing the lessons learned from 50 episodes and interviews with other business leaders whose approach to content marketing catapulted them to influential leader status in their niches.Based on real-world conversations, experience, and insight from  40+ influential business leaders, this is not your average business book. If you’re serious about growing your business and influence in your niche, join the waitlist below to be the first to get your hands on it next month.Join waitlist ?contentheroes.com/book

LIVE: Celebrating 50 Episodes (plus a HUGE announcement!)

#49: Andy Raskin is an expert in messaging and positioning, and has helped some of the fastest growing companies in the world align their team around a strategic narrative.In this episode, we cover the biggest mistake most businesses make when telling their story, and how to tell a strategic narrative that will instantly establish trust with your audience and turn them into customers.If you've been looking for a better way to tell your own story, you'll definitely want to listen to this episode.Show notes and episode transcript at contentheroes.com/49

The New Game All the Winners are Playing, with Andy Raskin

#48: Michael Barber is an award-winning creative and marketing leader, and is widely recognized as a top email marketing expert.In this episode, we cover how to turn your email list into a profitable business (even if your list is small), how to organically grow a list of highly engaged subscribers, and the biggest misconception people have about email marketing.You'll also get to listen in as I get some live coaching on how I can use my email list to grow Content Heroes into something more than just a podcast.If you're the type of person who wants to maximize your ROI with email marketing and grow your business into the stratosphere, you'll definitely want to listen to this episode.Show notes and episode transcript at contentheroes.com/48

Turn Your Small Email List Into a Big Business, with Michael Barber

#47: Erika Kullberg is a successful corporate lawyer who quit her six-figure job to start her own online business.In this episode, we talk about why she took a 99% pay cut to become a content creator, how she's building multiple streams of passive income, and what it took to make her first viral video on YouTube.If you're the type of person who wants to build your own online business from the ground up, this episode is for you.Show notes and episode transcript at contentheroes.com/47

Why This Lawyer Took a 99% Pay Cut to Start a YouTube Channel, with Erika Kullberg

#46: Monica Froese is a blogger and Pinterest expert who has built a multiple-six-figure business online by helping working moms thrive in motherhood and business.We're going to cover how meeting the President of the United States led to her launching a business, the number one thing she focused on to turn traffic into product sales, and how to get more email subscribers from Pinterest.If you're the type of person who wants to grow your own digital product empire and build a business that gives you control over how you spend your time each day, you'll definitely want to stick around for the rest of this episode.Show notes and episode transcript at contentheroes.com/46

This Blogger Meets the President and then Builds a Digital Product Empire, with Monica Froese

#45: Nathan Elson is longtime personal friend and mentor of mine, and one of the smartest marketers I know.Nathan took me under his wing early in my career, and I'm incredibly grateful because the leadership and marketing principles he taught me back then profoundly shaped who I am and set the trajectory that led me to where I am today.We'll dig more into that story in this episode, as well as the philosophies and frameworks that Nathan has used to become an effective marketing leader with a long track record of building high-performing teams and solving hard problems.If you're the type of person who wants to break through the content creation ceiling and build a business that achieves more than you thought was possible, you'll definitely want to listen to this episode.Show notes and episode transcript at contentheroes.com/45

The Biggest Obstacle to Growth as a Creator (And What to Do About It), with Nathan Elson

#44: Claire Pelletreau is a Facebook and Instagram ads expert and host of the Get Paid Podcast.In this episode we cover how to run paid ads to grow your email list, what is and isn't working in facebook ads today, and the three biggest mistakes rookies make when running their first ads.If you're the type of person wants to get more customer with Facebook ads without wasting a ton of time and money, you'll definitely want to listen to this episode.Show notes and episode transcript at contentheroes.com/44

Using Facebook Ads to Grow Your Email List, with Claire Pelletreau

#43: Tamsen Webster shares how to overcome the marketers paradox, what is the one fundamental human need that should guide all your messaging, and how to get your audience to take lasting action that will turn them into lifelong customers.If you're the type of person who wants to fundamentally shift your messaging to get people see things in a radically new way, you'll definitely want to listen to this episode.Show notes and episode transcript at contentheroes.com/43

Overcoming the Marketers Paradox, with Tamsen Webster

On this podcast for online content creators, Josiah Goff talks with bloggers, podcasters, YouTubers, Instagrammers, and others who have built profitable businesses on their own terms by creating content online. Discover how these entrepreneurs, marketers, and creatives grew their audiences and built communities of diehard fans so that you too can build a successful online business by doing what you love. You’ll learn about attracting your target audience, building authority online, creating content that drives sales, how to get more traffic, and how to turn your passion into a thriving business. If you make a living by creating content online, then hit subscribe and start listening now because this podcast is for you.

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Content Heroes

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