Welcome back to another episode of The Traffic & Conversions Show! It’s Q4! Are you ready to dominate the rest of 2021? Not only in your business, but in your relationships? I’m talking about your relationship with your loved ones, your relationship with money, your relationship with your health and your relationship with yourself? Last episode, I shared my top 3 takeaways from funnel hacking live however I had so many more takeaways about myself than I did about strategy. These takeaways were so powerful.My self awareness is on a whole other level. So today I’m sharing the real secret to digital domination.Let&apos;s talk about…“How self aware are you?...” At 0:30, we’re talking about what self awareness is and what this looks like for me.“Doing what you say you’re going to do...” At 3:35, I’m sharing about integrity and adherence to moral and ethical principles with myself. I also talk about the 6 human needs that Tony Robbins talks about and adding them to our own goals and habits.“Success in life is 80% psychology and 20% mechanics/strategy...” At 10:05, let’s talk about how you can stop negotiating with yourself and allow yourself to step into the unknown and why you have to let your family go and let go of the past.Links mentioned in this episode...My Top 3 Takeaways From Funnel Hacking LiveUntil next time, happy marketing!Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me!

The Traffic & Conversions Show

The Real Secret To Digital Domination

Welcome back to another episode of The Traffic & Conversions Show! I attended Funnel Hacking Live a week ago and while the hype and knowledge is still fresh on my brain, I wanted to share with you my top 3 takeaways! This is an event held every year by ClickFunnels. It hosts the best funnel builders in the world. These builders come together to share their secrets to those attending. This is a conference, where those that attend tend to learn a lot from those ahead of them in Sales funnel building!Let’s talk about...“Your identity must match your dream or your dream will not be realized...”  At 2:20, I’m sharing my first big takeaway which is all about mindset and shifting your identity.“Most of the time, you actually make less money because it’s product overwhelm for the consumer...” At 7:15, my second biggest takeaway came from Russell Brunson  and his 4 steps to successful funnels.“Create organic content that creates engagement and are conversation starters...” At 25:00, my last take away was from Rachel Miller and to self identify with potential customers or clients and do market research. I share a few examples you can use to ask about your customers!Cheers to shifting your identity, having successful funnels and creating amazing organic content to increase your conversions.Links mentioned in this episode:Funnel Fix - complete the application and I’ll reach out to you!Until next time! Happy Marketing!

My Top 3 Takeaways from Funnel Hacking Live

Welcome back to another episode of the Traffic & Conversions Show! Joining me today is Jen Casey who is my coach and incredible human being. Jen is a brain-based business coach, speaker, & host of the top-rated CEO Psyche Podcast.Through her signature program, Programs that Profit, Jen teaches her brain-based approach to build, sell, & effectively facilitate a profitable online coaching program.When Jen isn’t working, you can find her jamming out to Broadway soundtracks, becoming best friends with every dog she meets, & introvert-ing on the couch with her fiancé, Michael.Today is all about stepping into the role of the CEO psyche to get higher conversions!Let&apos;s talk about...“We all have personal layers that impact our business...” At 1:15, Jen tells us a little bit more about herself and what she does and how she decided on the name of her podcast and messaging.“Your business is not here to entertain you...” At 9:35, Jen explains why niching down is so important for the CEO psyche. “By the time you put an offer in front of them, they are already saying yes...” At 16:40, hear what we should be looking out for when we’re writing for people to opt-in with getting our message across. “I’m going to end this conversion knowing that I showed up 100% to serve this person...” At 22:55, when it comes to sales...most people get nervous. Hear how to settle ourselves down to allow ourselves to not take on every job we get asked. Jen shares her 4 step process to ground energy and the different types of people on sales calls. We end the show with Michelle’s Hot Minute where I’m asking Jen a few Rapid Fire Questions! If you want to connect more with Jen you can find her on her website, check out her podcast, follow her on Instagram and on her Facebook page!Until next time! Happy Marketing!

Step Into the Role of the CEO Psyche To Get Higher Conversions with Jen Casey

Welcome back to another episode of The Traffic & Conversions Show!  I want to talk to you today about HOW to launch. Launching can be overwhelming, confusing and anxiety driven because we tend to believe that all our all our hopes and dreams and hanging on the outcome of our launch. Today is all about how to decide what launch vehicle is best for you!Let’s talk about…{6:50} What a beta launch is and what it offers{8:25} Using challenges and bootcamps{12:10} How a webinar can be beneficial{13:45} The key to creating a video series{15:50} Virtual Event/Paid MasterclassCheers to deciding which launch is best for you. Until next time! Happy Marketing!Catch up on the latest episodes:How To Build Out Your Launch Runway Content Calendar That Everyone Will Talk AboutHow To Turn a 3x ROI Into a 15X ROI with Jarod SpiewakTop 5 Video Tips That Will Give You Confidence

How To Decide Which Launch Vehicle Is Best For You

Welcome back to another episode of The Traffic & Conversions Show! Today is all about the how to build out your launch runway content calendar that builds excitement and gets them ready to buyWhen you get this down and you put it in front of the right people...I can guarantee that you’ll crush your launch. I’m breaking this down into three phases to make things easy. It’s my conversion code method! Let’s talk about...“What you do and how you show up in the months before your launch will make or break your results...” At 6:30, we’re diving into phase 1 and how to captivate the audience with the content you’re creating. “Your goal is to make a connection and to show them what’s possible for them....” at 17:25, it’s time for phase 2 and how to connect and how to showcase case studies of your customers.“You want to wow these new people who are in your ecosystem...” At 20:50 , it’s phase 3...the last phase! I’m telling you my tips and tricks on how to invite customers to your launch.Cheers to building a list of highly qualified people who are begging to work with you. Until next time! Happy Marketing!Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me!

How To Build Out Your Launch Runway Content Calendar That Everyone Will Talk About

Welcome back to another episode of the Traffic & Conversions Show! Joining me today is Jarod Spiewak the founder and lead strategist of Blue Dog Media, an agency that helps exceptional businesses run sophisticated ROI-positive campaigns.Jarod got his start in the world of marketing at the age of 14 by needing to figure out how to make money online to pay for college, which he started attending at 15 years old.You are in for a treat because today is all about how to turn a 3x ROI into a 15x ROI and how to track data from clicks to money in the bank!“By deafult, you&apos;re probably going to spend more money on the one with a higer conversion rate...” At 1:05, Jarod tells us a little about himself, who he serves and what he helps others do. He shares the biggest mistakes service based businesses make with their marketing.  How to use it to get higher conversions and attract more people to purchase.“Sometimes not even tracking the basics, that’s a pretty big issue...” At 8:25, the biggest mistakes you see service businesses making when looking at their Google Ads account?“If you do it wrong, it can come back and bite you years later...” At 17:40, hear the biggest mistakes Jarod sees service businesses make when looking at their SEO plus a few SEO tips to increase your website ranking.“What really matters most of the time is volume...” At 31:20, find out what most businesses don’t know about ROI and how they can make their marketing campaigns more profitable. We end the show with Michelle’s Hot Minute where I’m asking Jarod a round of rapid fire questions! If you want to connect more with Jarod you can find him on Facebook, his website and at Blue Dog Media. I hope you enjoyed the show! Until next time! Happy Marketing

How To Turn a 3x ROI Into a 15X ROI with Jarod Spiewak

Welcome back to another episode of the Traffic & Conversions Show! Are you doing live video?! If there is one thing I do know about marketing is that video is KING!!So today I’m bringing you my top 5 video tips and sharing a couple bonus pro tips with you as well to help you gain the confidence you need to put out videos wherever you can! That includes in your ads, on your opt in and sales pages, in your courses and in your content. Let’s talk about...“If you have things planned out, it becomes less scary...” At 2:35, I’m sharing how you can plan out what you’re going to say and what to include in your live video.“Find something that gives you energy...” At 9:05, hear how to get your energy on point and swap your nerves for excitement! Plus, why you NEED to practice before hitting live.“You don’t have to be like anybody else...” At 15:25, I’m telling you how to stay true to yourself instead of trying to be like others while having fun!“You don’t need a professional set at all...” At 18:30 I’m diving into my pro BONUS tips.Links mentioned in this episode...FREE download for How To Connect With and Convert New Leads in as Little as 45 SecondsCheers to building that confidence muscle and making more videos! Until next time! Happy Marketing!Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me!

73. Top 5 Video Tips That Will Give You Confidence

Welcome back to another episode of The Traffic & Conversions Show! Sadly summer is coming to an end. It’s Back to School and back to a regular routine for us adults! I don’t know about you...but it’s difficult for me to be productive when I’m not on a schedule or in my normal routine, so today is all about how to get back in work mode after summer!Let’s talk about…Minimizing the chaos before you returnRevisiting and tweaking your goalsVisualizing what you want to accomplish by the end of the year including business and personal goals or habitsHow to prioritize the most important tasksMy #1 pro tip to getting back into work mode!Wouldn’t you feel pretty powerful that every day you know what’s going on in your business AND that you know that you are taking inspired action towards your dreams where you can trust that all your working towards will happen in due time!Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me!Cheers to getting back in work mode after summer and crushing your 2021 goals. Until next time! Happy Marketing!

72. How To Get Back In Work Mode After Summer

Welcome back to another episode of The Traffic & Conversions Show! Joining me today is Jenna Teague who is a Visionary Biz Strategist, Queer-Identifed Psychotherapist, and Professional Co-Creator. For the past 15 years, she’s been helping clients dream bigger and execute their big visions, from her thriving private therapy practice to partnering with coaching industry leaders to achieve their first six-figure launches.Jenna is a multitool for your life and business. She’s also supported over 100 women coaches in filling their 1:1 coaching practices and launching membership sites, masterminds, and their first group coaching programs.Today is all about the importance of Quantum Intuition Framework!“Everything is possible, right now...” At 1:25, Jenna tells us a little bit about herself, who she serves and what she helps them do. Let’s start off with what is the Quantum Intuition Framework and what it means for our businesses.“I think the feelings are so important and so often left out in business...” At 11:40, we discuss how to describe feelings and being able to reminisce from the past and how to go into the future using the Intuition Framework. A few things that can help us when we get into the space and process of the future and coming back to the present.“Be in the present moment because that’s the only place intuition exists...” At 23:40 Jenna tells us how we can tap into our intuition and the gateways into intuition, what helps to facilitate or hinder intuition.“Simply put, anything is possible...” At 32:35, hear what becomes possible when we connect to our intuition.We’re ending the show with Michelle’s Hot Minute where I ask Jenna a round of rapid fire questions!To connect more with Jenna you can find her on Instagram, @jennateague and listen to her podcast,  Eff Perfect and check out her Quantum Coaching Academy! Until next time! Happy Marketing!

71. Quantum Intuition Framework with Jenna Teague

Welcome back to The Traffic & Conversions Show!As a business owner we need to be looking at how we can put systems and processes in place so we can run more efficiently to ultimately get higher profitability. When it comes to running facebook ads, whether you’re running them on your own OR you’ve hired it out, it’s important that you know what’s going on and you have an understanding of your marketing strategy and the platform you’re using.Let’s talk about…The difference between ads manager and the ad centerWhat I recommend for each optionThe goals meant for each oneWhere your ads are placedThe one I recommend the most and whyMy course, The Traffic Code helps walk you through which metrics to track, what they mean, the benchmarks you should be shooting for and what to do when you’re below, at or above the benchmark - meaning should you turn it off, tweak it or scale it.Cheers to building highly effective campaigns inside the ads manager. Until next time! Happy Marketing!

70. The Difference Between Ads Manager & Ads Center

Webinars are one of the best ways to convert traffic into customers! Why? Because webinars allow you to show prospects how much they need what you’ve got. Today is all about increasing your webinar conversions so you can sell out your offers!In this episode we’re talking about…The steps to take before you start a webinar and ultimately get you to increase the sales conversion of your product or servicePromotional content leading up to your webinar including video content and adsBenchmarks to aim for with webinar signupsHow to get your attendees to stay on as long as possibleWhat to do after the webinarThe benchmark for buyers for evergreen webinars and live webinars.How to address the top 3 objections of potential customers including time, money, and limiting beliefsWhat an email sequence should look like after a webinarWebinars are one of the most powerful traffic generation and conversion tactics that exist right now. They offer a unique opportunity to engage with your potential customers, which no other form of content can match.Cheers to building a list of highly qualified people who are begging to work with you.Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me!

69. Tips To Improve Your Webinar Conversions

Welcome back to another episode of The Traffic & Conversions Show! Do you ever wonder why some entrepreneurs have so much success with their ad campaigns? They’re building a sea of raving fans, selling out their offers and have a profitable predictable business while others can’t get qualified prospects into their funnel, they’re not getting a positive return on their investment or even close to selling out their offers and therefore have no predictability of revenue…I often wonder the same thing and I’m constantly working to identify where the gap is. So today I’m going to share with you extremely powerful Facebook ad targeting strategies so you can build a sea of raving fans so you can also build a profitable predictable business!Let’s dive into some extremely powerful facebook ad targeting strategies so you can reduce your ad costs! We’re talking about…How to tap into Facebook user’s behaviorsHow to get creative with life eventsBuilding loyalty with custom audiencesExpanding to lookalike audienceGetting super granular with layered targetingCheers to building a list of highly qualified people who are begging to work with you. Until next time! Happy Marketing!Catch up on the latest episodes:How Social Selling Can Increase Conversions with Ryann DowdyWhy Your Sales Page Shouldn’t Be Too Cute4 Ways Done For You Services Will Help Grow Your Business

68. Extremely Powerful Facebook Ad Targeting Strategies

Welcome back to another episode of The Traffic & Conversions Show! Joining me today is Ryann Dowdy!  Sales Expert, Ryann Dowdy, helps 7 and 8 figure CEO’s generate daily sales on demand WITHOUT more of their time, by building + training high-performing sales teams.Ryann is passionate about helping successful business owners take back control of the revenue in their business, their time, and their freedom by building a profitable sales team. With her business partner, Kelly Roach, they are on a mission to free CEO’s from the role of sales person in their business.Before starting her own business, Ryann spent 15 years in the corporate world building multi-million dollar sales organizations for start-ups in the digital marketing and advertising space. From sales rep to individual contributor to Director of Sales - Ryann has mentored, managed, and trained thousands of sales reps.Ryann’s first crack at entrepreneurship was Uncensored Consulting, where she helped hundreds of women get their first clients, leave their day jobs, and take back control of their lives. By teaching tried and true sales strategies that aren&apos;t dependent on social media or trendy tactics, Ryann focuses on the art of building relationships and human to human connection.Now, building her second business, she’s on a mission to change the lives of CEOs - by giving them back their time, financial peace, and the ability to multiply their revenue through a high performing, empowered sales team.Today is all about the importance of social selling to increase your conversions! Let’s talk about...“I saw this gap as more and more business owners were looking to hire sales teams and leverage social selling...” At minute 1:15, Ryan tells us a little bit about herself, who she serves and what she helps them do. Plus, Ryan tells us exactly what social selling is and how it is different from traditional sales.“I love the idea of leveraging a social seller alongside of a really good Facebook ads and Evergreen funnel...” At 5:20, hear how you know if you’re ready to hire a social seller and how it will help you scale your business.“It’s a newer industry, there’s not a ton of people with a lot of experience out there...” At minute 11:10, what we look for when it comes to hiring a social seller and mistakes to avoid. Hear what Ryann thinks makes a great salesperson!“Even if it’s 10% or 20% of their job, you want them to have that skill set...” At 20:10, when should social sellers be getting leads on their own as well as taking care of leads that come in with traffic and what to expect when hiring a social seller in terms of compensation and commission. We end the show with Michelle’s Hot Minute where I’m asking Ryann a round of rapid fire questions! If you want to connect more with Ryann you can find her on Instagram, @socialsellersacademy!Until next time! Happy Marketing!

67. How Social Selling Can Increase Conversions with Ryann Dowdy

Welcome back to another episode! When it comes to designing your landing page, it’s so easy to get carried away on adding some crazy cute design and make it look all pretty. Trust me...I know!! Did you know that I secretly think I’m a graphic designer?Here&apos;s the thing, cute doesn’t sell. It took a little convincing and data to prove to me that it was true. When I say your sales page shouldn’t be cute, I’m not just talking about the design. Your goal is to make sure your messaging is legible and clear so today is all about why your sales page shouldn’t be too cute!Let’s dive into 10 essential elements that every sales page should have…“Your headline must pre-qualify the reader based on their needs and wants...” At minute 2:45, we have to start with making a headline and sub-headline that makes promises and demands attention followed by enticing paragraphs in every section.“Facts tell and stories sell...” At 6:15, people buy from people and become emotionally connected because of a story so let&apos;s talk about how you can share your experience and a great place to add details that build rapport and credibility.“Why should anyone read this?...” At minute 15:05, let’s talk about two powerful purposes subheads have in a high-conversion sales letter and why testimonials are a MUST!“Paint a clear picture of everything they’re getting...” At 19:14, hear how to prove how the product or service worked for you and give them an offer they can’t refuse.“People are terrified of being oversold, scammed, and taken advantage of...” At minute 26:05, let’s create a  risk-free environment and the last element your sales page needs to be a success!Cheers to building a highly converting sales page. Until next time! Happy Marketing!Links mentioned in this episode:Free Headline TemplateOther resources:The Deceptively Simple Steps to Persuasive Writing That Works6 Questions To Ask For Powerful TestimonialsThe #1 Conversion Killer in Your Copy (and How to Beat It)

66. Why Your Sales Page Shouldn't Be Too Cute

Welcome back to another episode! Today is all about how to stay in your zone of genius and not waste your time on things that although they are important, they’re not income producing tasks. I’m sharing 4 ways done for you services will help grow your business!Let’s talk about…What are done-for-you services?How these can take funnel creation, course set-up and Facebook or Instagram ads management off your plate.4 simple ways that letting someone else handle your back-end tech, automation, and lead generation will help you grow your businessIf you’re ready to take the headache out of getting things set up, so you can focus on your money makers and amplify what’s in your bank account, let’s chat about whether working together is a good fit. Cheers to keeping you focused on what you love doing and what really matters.Until next time! Happy Marketing!Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me! 

65. 4 Ways Done For You Services Will Help Grow Your Business

The Traffic & Conversions show is all about organic and paid online marketing strategies so you can get more exposure, more leads and more sales with your online business. Join Michelle Fernandez and discover how you can create simple systems and strategies in your business that work for you so you can have the time and freedom to do what you love. You’ll learn about brand awareness, how to drive more traffic to your offer, facebook ads, instagram ads, funnel building, marketing tips, social media strategies, content marketing, launching, copywriting tips, sales, productivity tips and mindset so you can create a business you love without burning yourself out. Hit subscribe and get ready to change your life.

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The Traffic & Conversions Show

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