In this solo episode with Adam Rogers, you will learn: The process Adam used to change careers and build a portfolio of work when he had zero experience in marketing The exact process he used to build up experience and land his first in-house role at a fast growing startup in London Why your bookshelf is just as good as networking for finding your next client About Adam Rogers Adam Rogers is the host and producer of the Content Marketing Playbook Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey. Find Adam on: Twitter: @AdamRogersUK LinkedIn 

Content Marketing Playbook with Adam Rogers

S1E23: Adam Rogers - How to Build a Portfolio When You Have Zero Experience in Marketing

Brittany Berger helps burnt out and overwhelmed marketers get off the content hamster wheel and start using the goldmine of old content they're sitting on through updating, optimizing, and remixing. In this podcast, you will learn: How a chronic illness influenced Brittany to ditch an unhealthy view of productivity advice and why she will never go back to a traditional way of working How to convince your clients to delete 1000s of dollars worth of content and why that can help them meet their marketing goals Why workflow, systems thinking, and process is a competitive edge for freelancers in content marketing Get Brittany's The Confident Content Creation Workshop for only $50 using coupon code BOSCONTENT on checkout.

S1E22: Brittany Berger - Beyond Content Creation: Creating Multi-Figure Marketing Strategies as a Freelancer

Jeff Haden is a speaker, ghostwriter, contributing editor (and most-read columnist, averaging nearly 3 million readers a month) for Inc.com, and the author of The Motivation Myth: How High Achievers Really Set Themselves Up to Win. In this podcast, you will learn: The secret to making your ghostwriting stand out and win the love of your client Why ghost writing is good for your pay-check but bad for your portfolio Why perfecting your writing to the final percentile is a waste of time 

S1E21: Jeff Haden - Inside the Business of a Master Ghostwriter

Brennan Dunn is the founder of Double Your Freelancing, a community of over 50,000 freelancers and agencies. In this podcast you will learn: Why focusing on your competitors prices is a race to the bottom in freelancing How to help your clients deliver on their business goals as a freelance writer The biggest billing mistake you can make as a freelancer Brennan is giving Content Marketing Playbook listeners an extended trial of RightMessage (2x the normal length) for those who go to rightmessage.com/boscontent About our guest, Brennan Dunn Brennan Dunn is the co-founder of rightmessage.com, a product that makes it easy to segment your audience and personalize your website. He's also the founder of Double Your Freelancing, a community of over 50,000 freelancers and agencies. Find Brennan on: Twitter @BrennanDunn LinkedIn About our host, Adam Rogers Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey. Find Adam on: Twitter: @AdamRogersUK LinkedIn 

S1E20: Brennan Dunn - How to Prove Your ROI as a Freelance Content Writer

Liz Wellington is a writer and strategic consultant who works in tech and finance. She built a thriving content marketing business in Boston, which she now runs remotely from sunny Spain. In this podcast you will learn: How Liz is still getting work from her network in Boston, despite moving to Spain in early 2018 How to negotiate rates and turn down work politely when it doesn’t meet your desired number Why Liz chooses to spread her work across journalism and content marketing even though journalism pays less About our guest, Liz Wellington Liz Wellington is a writer and strategic consultant who works in tech and finance. She built a thriving content marketing business in Boston, which she now runs remotely from sunny Spain. When Liz isn’t collaborating with clients like Google, Fidelity and GE, she’s writing and photographing her adventures for Vogue, BBC, Condé Nast Traveler, Travel + Leisure, and Mic. Find Liz on: Twitter: @Wellington_Liz LinkedIn About out host, Adam Rogers Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey. Find Adam on:   Twitter: @AdamRogersUK LinkedIn 

S1E19: Liz Wellington - Why Small Town Connections Are a Boon for Your Business

This is interview part two with Primoz Bozic. In this podcast you will learn: Why you should prioritize your writing around projects and not focuses purely on output Why Primoz tracks his writing habits, including energy and focus, to get past his tiredness How Primoz became friends with Derek Halpern and how Derek became a mentor to Primoz About our guest, Primoz Bozic Primoz Bozic went from being a 20-year old Slovenian socially awkward computer science student earning $7/hour with no connections, no experience, and no business knowledge, to earning multiple 6 figures with his online business. Now he is an online business coach for top performers and helps his audience grow their online businesses with 10-25,000 word Ultimate Guides. Primoz is kindly sharing his blueprint for growing his online business with Ultimate Guides which you can view at https://www.primozbozic.com/adam. About our host, Adam Rogers Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey. Find Adam on: Twitter: @AdamRogersUK LinkedIn 

S1E18.2: Primoz Bozic - Writing Habits to Take You from Zero to Six Figures as a One Person Business [Part Two]

Primoz Bozic went from earning $7/hour with no connections, no experience, and no business knowledge, to earning multiple 6 figures with his online business.  In this podcast, you will learn: How Primoz turned a successful forum post into a business opportunity that allowed him to triple his salary in his first year of freelancing How Primoz’s success in Ramit Sethi’s online course landed him a full-time position working alongside Ramit Why Primoz’s number one business tool is his virtual assistant About our guest, Primoz Bozic Primoz Bozic went from being a 20-year old Slovenian socially awkward computer science student earning $7/hour with no connections, no experience, and no business knowledge, to earning multiple 6 figures with his online business. Now he is an online business coach for top performers and helps his audience grow their online businesses with 10-25,000 word Ultimate Guides. Primoz is kindly sharing his blueprint for growing his online business with Ultimate Guides which you can view at https://www.primozbozic.com/adam. About our host, Adam Rogers Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey. Find Adam on: Twitter: @AdamRogersUK LinkedIn 

S1E18.1: Primoz Bozic - How to Go from Zero to Six Figures as a One Person Business [Part One]

Paul Jarvis is a writer, designer, podcaster, online course teacher and software creator. He is also the author of Company of One: Why Staying Small is The Next Big Thing In Business. In this podcast you will learn: The system Paul uses to ensure he receives payment on time, every time Tactical questions you can ask yourself that will help you build a sustainable lifestyle business that frees you of time and stress How to create demand for your freelance services using social proof and clear timelines About our guest, Paul Jarvis Paul Jarvis is a designer who likes writing (or vice versa) and has worked for himself since the 90s. He wrote a book called Company of One™. His courses—Creative Class and Chimp Essentials—have been taken by more than 13,564 paying students. His writing has been talked about by everyone from Ashton Kutcher to Arianna Huffington. He’s worked with clients, such as Microsoft, Danielle LaPorte, Mercedes-Benz, Marie Forleo and Warner Music. His ideas and words have been featured in WIRED, Fast Company, Vice, USA Today and more. As a totally random aside, his photography has been seen on Greys Anatomy (the TV show). Paul sends out a weekly newsletter, called the Sunday Dispatches (it’s good, he pinky swears). About our host, Adam Rogers Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey. Find Adam on: Twitter: @AdamRogersUK LinkedIn 

S1E17: Paul Jarvis - Why the Key to Fulfilling Freelance Work is Becoming a Highly Profitable and Sustainable Company of One

Arestia Rosenberg has more than 12 years of experience in film and television development and production, content strategy, and creative direction in media. Arestia brings one mission to her work: passionate storytelling that makes a difference. In this podcast, you will learn: How to transition from employee to freelancer, and why you should consider leaving the country to start your freelance business An inside look of the life of a video producer, content strategist, and freelance writer And how storytelling can help you stand out as a content creator About our guest, Aresitia Rosenberg Arestia Rosenberg has more than 12 years of experience in film and television development and production, content strategy, and creative direction in media. Arestia brings one mission to her work: passionate storytelling that makes a difference. She has previously held positions at Happy Madison Productions, Hill Holliday Advertising, and The Daily Beast.  Now she works as a freelance filmmaker, writer, and strategist whose clients include individuals, start-ups, and major brands. She recently finished two years working while traveling as a "digital nomad" and is currently working on a short documentary about a hip-hop and breakdancing school for at-risk youth in Cambodia.  Find Arestia on: Twitter: @arestiaR LinkedIn  About our host, Adam Rogers Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey. Find Adam on: Twitter: @AdamRogersUK LinkedIn 

S1E16: Arestia Rosenberg - How to Run a Freelance Business from Anywhere in the World

Chuck Leddy is a former print journalist turned B2B brand storyteller. He's written for B2B brands such as GE, ADP,  Cintas, American Express Open, and many more.  In this podcast you will learn: How Chuck navigated the fall of the journalism industry and became a freelance content marketer Why you need to network with your competition and why it’s guaranteed to grow your business Amazing writing tips from a professional who’s been at the top of his creative game for years About our Guest, Chuck Leddy Chuck Leddy is a former print journalist turned B2B brand storyteller. He's written for B2B brands such as GE, ADP, Cintas, American Express Open, and many more. He's also an active member of both Boston Content and The Freelancers Union. You can read his musings on marketing and life on his blog at at www.ChuckLeddy.com. Find Chuck on: Twitter: @ChuckLeddy LinkedIn About our host, Adam Rogers Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey. Find Adam on: Twitter: @AdamRogersUK LinkedIn 

S1E15: Chuck Leddy - How an Ex-Journalist Transformed into a Pro Content Contributor

Today’s guest is Carolynn Ananian. Carolynn is a copywriter and marketing strategist for multi-million dollar companies around the world. In this podcast you will learn: How to take control of your freelance business even if you feel like it’s running you Learn about Carolynn's experience volunteering for Ramit Sethi and Kevin Rogers, and why you should find mentors to boost your freelance career How to get past the bad advice for self-employment and where you should focus your time and energy About our guest, Carolynn Ananian Carolynn Ananian is a copywriter and marketing strategist for multi-million dollar companies around the world. She's also part of the leadership team at CopyChief.com, where she helps mentor a private community of copywriters and business owners on their marketing. Carolynn has appeared in The Huffington Post and Copy Chief Radio, talking about entrepreneurship and storytelling for business. Find Carolynn on: LinkedIn About our host, Adam Rogers Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey. Find Adam on: Twitter: @AdamRogersUK Linkedin 

S1E14: Carolynn Ananian - How to Launch a Freelance Career with Amazing Mentors, Validate Your Idea, and Earn Income Fast

Brianne Miers is a senior communications professional with more than 15 years of experience in brand marketing, public relations, donor communications, and content strategy. Nearly five years ago, she started her own consulting practice, Kind Communications, which focuses on helping small and mid-sized non-profit organizations In this podcast you will learn: How Brianne built a career in non-profit work and how to beat big firm competitors to great clients and great projects How Brianne navigated a tricky situation where a client owed her a few months of backpay and were in bad financial situation and what she learned from this stressful situation Why networking is essential in launching your freelance career and how to get started in the non-profit sector   About our guest, Brianne Miers Brianne Miers is a senior communications professional with more than 15 years of experience in brand marketing, public relations, donor communications, and content strategy. Nearly five years ago, she started her own consulting practice, Kind Communications, focused on helping small and mid-sized non-profit organizations, social enterprises and small businesses get the most out of their limited communications budgets. More than two years ago, she launched a travel blog, A Traveling Life, and has since partnered with numerous brands and destinations in the U.S. and around the world. Find Brianne on: Twitter: @brimiers Linkedin About our host, Adam Rogers Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey. Find Adam on: Twitter: @AdamRogersUK Linkedin 

S1E13: Brianne Miers - How to Build a Non-Profit Freelance Career as a Writer and Consultant

Seth Godin is the author of 18 international bestselling books and is best known for his strategic thoughts on marketing. Seth loves creating a ruckus and challenging the status quo with books like Linchpin, Tribes, Purple Cow, The Dip, and Permission Marketing. In this podcast you will learn: How to avoid the bind of being a poor freelancer and a bad entrepreneur How to become the one and only freelancer in your field and win work over your competition Why you can make a lot of money as a freelancer building your business on the smallest viable audience using strategies from his new book This is Marketing Read show notes. About the guest, Seth Godin Seth Godin is the author of 18 international bestselling books and is best known for his strategic thoughts on marketing. Seth loves creating a ruckus and challenging the status quo with books like Linchpin, Tribes, Purple Cow, The Dip, and Permission Marketing. Seth has been founder and CEO of two companies, Squidoo and YoYodyne, the latter which was acquired by Yahoo! Finance in the 90s. About the host, Adam Rogers Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey. Find Adam on: Twitter: @AdamRogersUK Linkedin 

S1E12: Seth Godin - Lessons from the Master on Winning Freelance Work, Getting Paid, and Being Recognized

Jay Acunzo is the author of the book Break the Wheel, and the founder of Unthinkable Media. In this podcast you will learn: How Jay has rebranded the word storyteller and built his freelance business on this vital ingredient How to rethink your pricing and why if you charge by the hour or by the word, it makes you a commodity The two principles Jay focuses his time on, and why they will decide if his business is a success Read show notes About our guest, Jay Acunzo Jay Acunzo is the author of the book Break the Wheel, and the founder of Unthinkable Media. When he’s not writing or producing documentary series for brand clients, Jay travels the world speaking about how to make better decisions in the face of endless change and infinite advice. Find Jay on: Twitter: @JayAcunzo LinkedIn About our host, Adam Rogers Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey. Find Adam on: Twitter: @AdamRogersUK Linkedin 

S1E11: Jay Acunzo - How to Avoid Being a Commodity, Market like a Professional, and Win at Freelancing

Today’s guest is Katie Lewis. Katie has been freelancing as a writer, editor, and journalist since 2006. She is the author of Cheers, Somebody, which is a collection of short stories about Nashville and St. Louis. In this podcast you will learn: How to build a freelance career in journalism and content marketing How fiction writing can help move your career forward and improve your writing skills How to create a safety net of work, guard against financial worries, and land on your feet after being laid off Read show notes. About our guest, Katie Lewis Katie Lewis is the author of Cheers, Somebody, which is a collection of short stories about Nashville and St. Louis. She’s been freelancing as a writer, editor, and journalist since 2006. Katie runs her own writing business where she coaches full-time and freelance writers to meet their writing goals and guides them through their creative work and marketing copy. She’s also a content marketer composing online and print materials. She’s worked at Emma, Buffer, and with many more local and national businesses. Find Katie on: Twitter @KathrynDLewis Linkedin About our host, Adam Rogers Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey. Find Adam on: Twitter: @AdamRogersUK Linkedin 

S1E10: Katie Lewis - From Plan B to Freelance Success: 10 Years as a Journalist, Content Marketer, and Published Author

This is the Boston Content Podcast and this our content marketing playbook. Our podcast is launching three seasons digging into what it's like to be a freelancer, in-house employee, or an agency owner or employee working in content marketing. From there, we'll see where it goes. The Boston Content Podcast will give you insider career development tips; whether that's growing a business or climbing up the content marketing career ladder, a full scoop on what each guest's day looks like and the tools they rely on to support their work, and a chance to geek out about writing routines and habits. Thank you for listening and we hope you enjoy the Boston Content podcast. If you like what you hear, don't forget to subscribe, rate, and review. For show notes, head over to https://www.boscontent.com/blog1/ For more about your host, Adam Rogers, you can find him on Twitter @AdamRogersUK or visit his personal blog, http://adamrogersuk.com/

hubhopper

Content Marketing Playbook with Adam Rogers

hubhopper