Today on the podcast I’m excited to have an interview with illustrator and author of Why We Cook, Lindsay Gardner. Lindsay is a mother of two daughters (her favorite sous chefs) and her watercolor and gouache illustrations have appeared not only in cookbooks and other editorial projects, but advertising campaigns, and stationery and interior design collaborations as well. Lindsay’s wide-ranging artistic sensibility makes her a gentle interrogator of the world around her. Her food art has appeared in the Cookie Advent Cookbook, Pies, Fries & Ice Cream, and The Rituals, as well as Uppercase Magazine, Architectural Digest, StyleCarrot, Decorist, Vogue, among others. Originally from Grand Rapids, Michigan, she’s been fortunate to live in the beautiful and vibrant locales of Oakland and San Francisco, CA, Chicago, IL, New York, NY and Middlebury, VT, and recently moved to northern Michigan. Why We Cook is her first book.  Today on the podcast we talk about the nitty gritty process of making the book, Lindsay’s making the art for the book from managing ideation, sketching, layout and final paintings, as well as the timing of the book’s release given the pandemic and everything else that was happening in the world at the time. Things We Mention In This Episode: Lindsay’s website @lindsaygardnerart   Lindsay’s illustrated cookbooks Cookie Advent Cookbook Pie, Fries, and Ice Cream - a coloring book for food lovers The Rituals Simple Practices to Cultivate Well-Being, Deepen Relationships, and Discover Your True Purpose Lindsay’s current favorite cookbooks: Sababa - Adeena Sussman Simply Julia - Julia Turshen Join Confident Cookbook Writers Facebook Group Learn more about How to Get Paid to Write a Cookbook during this free masterclass 

Cookbook Love Podcast

Episode 164: Why We Cook: Women on Food, Identity and Connection with Lindsay Gardner

Evan Hanczor is a chef, writer, and activist whose work focuses on food and storytelling. He has been the longtime chef at Egg restaurant in Brooklyn, a farm-to-table breakfast and lunch restaurant rooted in community, sustainability, and access to good food. Evan is the founder of Tables of Contents @tables.of.contents events featuring writers, food, and conversation, and the editor of a community cookbook by the same name that supports food relief efforts. Evan is also the co-author of Breakfast: Recipes to Wake Up For with Egg founder George Weld. Today on the podcast Evan and I discuss: Tables of Contents book - it’s history, the ideas behind it, and the collaborators  FIG (Food Issues Group) & Evan’s food justice work during the COVID-related lock-down in 2020  Self-publishing a cookbook Working with multiple contributors for a community cookbook project   Things We Mention In This Episode: @evanhanczor - Instagram and Twitter @tables.of.contents - Instagram Tables of Contents Community Cookbook Evan’s Favorite Cookbooks A Taste of Country Cooking by Edna Lewis Roast Chicken And Other Stories by Simon Hopkinson Join Confident Cookbook Writers Facebook Group Learn more about How to Get Paid to Write a Cookbook during this free masterclass 

Episode 163: Creating a Mission-Driven Community Cookbook with Evan Hanczor

Today on the podcast I’m excited to welcome North Carolina-based branding and website design expert Chloe Thomas. Chloe found her love for helping new business owners, and specifically registered dietitians,  with their branding and/or website design, especially when she quickly caught on to the amazing and life-changing topics we would cover in their sessions. On this episode of the podcast, Chloe and I talk about : ✨What is branding ✨Why it’s important to create a brand ✨Branding tips for beginners ✨Common branding mistakes on social media and with websites ✨When is good time to hire out branding and website design ✨Why branding matters on social media and websites ✨Some resources to better brand your business Website: chloecreativestudio.com Instagram: chloecreativestudio.com Facebook: Chloe Creative Studio or Better Branded Business Favorite Cookbook: Mrs. Lacy's Magnolia House (mrslacys.com) Join Confident Cookbook Writers Facebook Group Learn more about How to Get Paid to Write a Cookbook during this free masterclass 

Episode 162: Branding for Beginners with Website Designer Chloe Thomas

There are common questions that aspiring cookbook authors ask about writing cookbooks and getting them published. In today’s episode I answer these top questions in an ongoing effort to help you understand the process of cookbooks from idea to publication.  What software do I need to use to catch a publisher’s eye? What layout is best? What catches the customer’s eye? Where to begin and the planning process? How to learn the actual how of writing? What matters to publishers these days? How to attract readers and ways to continue promotion years after publication? How to find the right audience for a cookbook? Things We Mention In This Episode: Join Confident Cookbook Writers Facebook Group Learn more about How to Get Paid to Write a Cookbook during this free masterclass 

Episode 161: Top Questions about Cookbook Writing and Publishing Answered

When I talk to aspiring cookbook authors, one of the things they ask most often is “How do I get started on my cookbook project”. In today's episode I’m going to talk about the wrong way to start a cookbook writing project. The steps I recommend might surprise you, but they are truly the secret to uncovering the cookbook that lives inside of you.    Things We Mention In This Episode: Learn more about How to Get Paid to Write a Cookbook during this free masterclass 

Episode 160: The Wrong Way to Start a Cookbook Writing Project

Today on the podcast I’m excited to have an interview with Katie Dodd. Katie is a geriatric dietitian, writer, speaker, consultant, mentor, and leader. She works full time and has a variety of non-traditional side hustles. Katie is a blogger with The Geriatric Dietitian and High Calorie Recipes blogs and the host of the Dietitian Side Hustle podcast. In our interview Katie and I discuss: What is a side hustle  Types of side hustles Benefits of multiple streams of income Passive income and what it means Types of passive income Creation of e-cookbooks Things We Mention In This Episode: Katie’s website Dietitiansidehustle.com Follow Katie on Instagram @dietitiansidehustle Join the Dietitian Side Hustle Facebook Group Mary Ann's Gilligan's Island Cookbook Learn more about How to Get Paid to Write a Cookbook during this free masterclass 

Episode 159: Side Hustles and Passive Income with Katie Dodd, RDN

On this episode of the podcast I’m excited to host an interview with Ashlie Stevens. Ashlie the deputy food editor at Salon.com and food writer whose work has appeared in and on NPR, Eater, Vice and National Geographic. In addition to her writing and editing,  Ashlie teaches classes about food writing and pitching.  On this episode Ashlie shares a process as well as tips for food writers who want to get their food writing published in print or digital publications. On the podcast we talk about: What is pitching? What editors wish writers know about pitching and editors they pitch to? When is a good time to pitch? What to expect when pitching to publication? Interesting trends in pitching topics. Enjoy this interview with Ashlie Stevens! Things We Mention In This Episode: Salon Deputy Food Editor Ashlie Stevens Learn more about How to Get Paid to Write a Cookbook during this free masterclass 

Episode 158: How to Pitch Food Stories with Salon.com Deputy Food Editor Ashlie Stevens

Do cookbooks have the potential to change lives? I think to answer this question we first have to define what it means to change a life. According to the Googles, change (verb) means to make someone or something different also known as convert, transform, rebuild, make over or reconstruct. So do cookbooks have the power and potential to make someone different? For this podcast, I’m going to talk about change for readers, writers, collectors, clubs, and of course cooks.  Cookbook readers: Yes, cookbooks have the power to change their life. I like to also call this group armchair cooks and you know who you are - you love to read cookbooks. They have to power to evoke memories, generate stories, introduce new ingredients and cooking techniques, show human interactions around the table, generate ideas, motivate cooks,  Cookbook writers: Because cookbook writers are actually in the process of creating their own cookbooks, the life-changing powers of their cookbooks goes into the habits and daily lives of the writer. From mastering making decisions, practicing cooking, learning new skills like recipe writing, focusing on one project, and learning the skill of getting published and making their writing public, cookbooks writers who get published are forever changed by the journey of writing and publishing. Cookbook collectors: The focus on one genre gives collectors avenues on which to focus, doors into generational differences in cooking, a way to exchange value through purchasing and sales, the fun of pursuit of cookbooks. Cookbook clubs: When a group gathers around cookbooks for the sake of sharing a meal made from the cookbook, they become people who connect and share food, they learn new recipes from the cookbook and get to experience new flavors, they learn new techniques of the foods they prepare and potentially introduce life-long favorites into their repertoire of foods for themselves and their families.  Cooks and bakers: This sort of goes without saying, but someone who cooks from a book, gains the benefit of learning new recipes, exploring new ingredients or cuisines, feeding themselves or their family, better health, more fun, possible healing. 

Episode 157: The Life-Changing Power of Cookbooks

Listen up everyone. Even if you don’t have a podcast, this episode has gems for anyone who wants to start something and keep it going for 3 years or more. That’s right. What does it take to sustain a project like a podcast for 3 years, every Thursday for 156 episodes. Well that’s what this episode is all about: deciding, committing, planning, batching, listening, being willing, focusing, technology, team, and YOU my precious and valuable listeners. I’m not sure I’ve made a difference to everyone (that’s impossible), but I DO know I’ve made a difference to someone. Love you all and thanks for joining me on this journey. Things We Mention In This EpisodLearn more about How to Get Paid to Write a Cookbook during this free masterclass 

Episode 156: 10 Things Learned From 3 Years of Being a Podcaster

When we take action in our businesses, toward our goals, or in pursuit of writing a cookbook, there is something that drives the actions we take. Some times we like to think that we’re driven to act or not act based on outside circumstances such as the economy, time, kids, a pandemic, weather, money, or other people stopping us, but the truth is that it's NEVER the outside circumstances. It's what we think and the story we tell about our time, the weather, other people. It's what we believe to be true.  If you don't believe me ask a farmer, someone who lives at the bottom of a hill prone to mudslides, a bride or groom on their wedding day, an event planner for an outdoor concert, the water company, and a Las Vegas resident what they all think to be true about the circumstance "It's raining".  I guarantee you'll get a multitude of different answers about the "it's raining" circumstance. Ok, back to the podcast. Then, the thoughts, beliefs, or stories that WE make up and believe about the circumstance of time, kids, weather, publishing, writing, our jobs, our life make us feel either motivated or demotivated to continue. As a result of this feeling we either act, stop, don't act, or in some cases quit the thing we set out to do.  So, what does this have to do with this podcast?  I’ve been thinking a lot about why I’m driven and motivated to continue my work as a cookbook-writing coach. In short, why I do the work I do. If what I said above is true, the way I think about my work is because of my beliefs and the way I think about cookbooks and the story I tell about publishing.  Here’s the most interesting part: we really do get to believe whatever we want to believe about cookbooks and publishing.  That’s what this episode is all about.  Tune in as I reveal my seven foundational beliefs about cookbooks and publishing that drive the work I do and if they help you feel motivated or determined to take action toward your goal of writing a cookbook and getting it published, these beliefs are here for you to use too!  Things We Mention In This Episode: Learn more about How to Get Paid to Write a Cookbook during this free masterclass 

Episode 155: My Beliefs About Cookbooks and Publishing

On today’s show I’m excited to have an interview with Libby Rothschild @dietitianboss. Libby is a registered dietitian nutritionist and founder of Dietitian Boss(™). As a social media marketing expert, Libby's work shows dietitians how to go from zero to creating a six-figure virtual practice using social media strategies that work.  As a former clinical dietitian, Libby understands the pains associated with working a 9-5 with limited pay and respect. Libby transformed from making 55k a year  in her windowless clinical office to building a million-dollar business within 15 months of going full-time.  Today on the podcast Libby and I talk about:  ?what it means to have an online presence  ?what platform to select for your online presence ?tips to kick off your social media presence if you're just getting started ?the importance of "showing your face" on your feed or in video to your audience Things We Mention In This Episode: Dietitian Boss Website Follow Libby on Instagram Learn more about How to Get Paid to Write a Cookbook during this free masterclass 

Episode 154: Build Your Social Media Presence with Libby Rothschild

I get it. This sounds so basic, but listen...It's taken me many years to fully understand the difference and the value of a goal vs the willingness to take a journey. Many times we talk about projects and goals like writing a cookbook in a linear or time-line fashion. The due date. The final word. What a goal is "really" is the end-point. It's the "thing" that lets us know the journey is over - it's SMART. Specific, measurable, attainable, realistic, and time-focused. (I'm not sure I agree with attainable and realistic, but that's another story ?) So we set a goal, then do this, then do that, then you'll get published. But, (here comes the but)...the more I write books and coach cookbook writers, the more I realize writing a book and getting published, while it's a worthy goals, isn’t linear and the process isn’t the same for everyone.  Today on the podcast, I talk about: ✨the difference between a goal and a journey ✨how when we focus on the journey, the goal becomes increasingly possible ✨how on a journey we become the person who is willing to take the sustained journey until the specific endpoint it reached Things We Mention In This Episode: Learn more about How to Get Paid to Write a Cookbook during this free masterclass 

Episode 153: Goal Chasing VS Journey Taking

On today’s episode I have an interview with Jane Friedman. Jane Friedman has 20 years of experience in the publishing industry, with expertise in business strategy for authors and publishers. She’s the author of The Business of Being a Writer, editor of The Hot Sheet, the essential industry newsletter for authors, and has previously worked for F+W Media and the Virginia Quarterly Review. On today’s show we talk about publishing, the long game of writing and publishing, using digital platforms to extend your reach as an author, as well as removing taboos about making money as a writer.  Things We Mention In This Episode: Jane Friedman Website The Hot Sheet Publishing Newsletter The Business of Being a Writer Learn more about How to Get Paid to Write a Cookbook during this free masterclass 

Episode 152: Interview with Publishing Industry Expert Jane Friedman

On today’s episode I have an interview with Jess Serdikoff. Jess Serdikoff is a NJ-based registered dietitian and Certified Intuitive Eating Counselor who splits her time between an intuitive eating virtual private practice and “supervision” for dietitians who feel overwhelmed by burnout, imposter feelings, and crippling perfectionism. In this work, Jess helps dietitians more clearly define their professional identities and values, set better boundaries, and build confidence in their work.  Today on the podcast we dive into “imposter” feelings and review several steps that Jess recommends to help you identify and manage imposter “feelings” so that you can be yourself and not be afraid to show-up as who you are.  Things We Mention In This Episode: Jess Serdikoff website Harvard Business Review Imposter Syndrome Empowering Dietitians on Apple podcast Learn more about How to Get Paid to Write a Cookbook during this free masterclass 

Episode 151: Imposter “Feelings” with Jess Serdikoff, RDN

On today’s episode I have an interview with Lea Ann Hugel. Lea Ann is a Customer Service Representative with Cookbook Specialists in Independence, Iowa. She specializes in assisting customers with creating custom cookbooks through self-publishing. With a diverse background in the print world for over 18 years she has specialized in cookbooks for the past 7. Cookbook Specialists provides self-publishing services to customers through the US. Today on the podcast, Lee Ann and I talk about how Cookbook Specialists helps some independent- or self-published authors including answering common questions about cookbook format, the copyright, ISBN, and barcodes, as well as what happens after Cookbook Specialists print the cookbooks and ships them to the customers.  Things We Mention In This Episode: Bowker ISBN Cookbook Specialists US Copyright Office  Learn more about How to Get Paid to Write a Cookbook during this free masterclass 

Episode 150: Custom Cookbook Publishing with Lea Ann Hugel

In this weekly podcast, host Maggie Green celebrates cookbook readers, buyers, collectors, and clubs, with interviews and conversations about the role of cookbooks in our lives. Her mission is to build and celebrate a community of people who would rather read, buy, and put on their shelf a cookbook over any other genre of book.

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Cookbook Love Podcast

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