Using Artificial Intelligence (AI) technologies for the personalisation of beauty products is a golden opportunity for industry, particularly within a modern omnichannel model, says Wayne Liu, senior VP and general manager of Perfect Corp.

CosmeticsDesign-Europe Podcast

Perfect Corp SVP: AI-driven personalisation the ‘biggest opportunity’ in beauty

International video entertainment platform TikTok has soared into the beauty spotlight, driven by a plethora of highly engaged creators, and beauty brands will continue to jump aboard up as this rush continues, says Antonia Baildam, brand partnerships manager for beauty at TikTok.

#tiktokmademebuyit: How TikTok has ‘democratised’ creativity and inspired a diverse and worldwide beauty rush

Combining beauty tools with topicals for enhanced efficacy and improved usability is a gap in the market with plenty of promise that brands haven’t quite found yet, says Jo Barnard, founder and creative director of Morrama.

Tools + topicals is where the ‘real innovation lies’ in beauty - designer

Advancing digital tools that help men and women select suitable skin care products is a huge opportunity and brands should be doing everything to be as transparent and informative as possible, says Estella Benz, founder of Skin Match Technology.

Skin care 4.0: 'Transparency' and 'inclusivity' must be the digital future

Technology is required to provide beauty consumers true personalised offerings at scale, and brands and retailers need to be smart about tailoring the shopper experience because consumer demands are certainly there, says Nidhima Kohli, founder of Beauty Matching Engine.

Real personalised beauty: ‘Technology is the only way to be able to help customers at scale’

High-resolution 2D facial imaging is a powerful tool when integrated into clinical trials or product development projects, particularly when working to cater to diverse skin types and tones, says Lisa DiNatale, senior manager for clinical efficacy and claims at Avon.

High-res imaging for diverse skin tones can propel NPD and build efficacy claims: Avon

Beauty apps have fast become the go-to tool for mass consumers looking to better understand products and routines, but industry has made some obvious design mistakes and needs to re-shift thinking to grow long-term engagement, says Maria Semykoz, co-founder and CEO What’s In My Jar.

Mobile momentum? Beauty apps that ‘fail to create value’ will fail to succeed

Beauty 4.0 will see smart, sustainable and ultra-personalised devices and formulations come to the fore, as industry shifts thinking and priorities towards improved user experience and planetary good, says Mike Webster, director of 3D structure and experience at 1HQ.

The future of beauty design? Think 3D printing, lab-grown ingredients, and real-time devices

The future of beauty retail will see a unified commerce approach connecting online and offline that relies on data to provide highly tailored shopper journeys, experiences and products, says Simon Hathaway, EMEA MD of retail strategy agency Outform.

Retail expert: COVID-19 has ‘turbo-charged’ the digital beauty experience

The beauty industry has faced a challenging year, shaped by the ongoing COVID-19 crisis, regulatory changes under Brexit and incoming sustainability legislation at EU level. But industry has learned so much and remains innovative and driven in its approach to gain ground and grow in 2021, says CTPA chief Dr Emma Meredith.

Reflecting on beauty in 2020: CTPA chief talks COVID-19, Brexit and The European Green Deal

The beauty and personal care world has faced significant upheaval on a global scale during the ongoing novel coronavirus (COVID-19) pandemic, but it has also emerged as resilient and innovative despite consumer and retail trends morphing at great speed.

PODCAST: A global beauty view on COVID-19 – business resilience, learnings so far and future strategies

Breaking News on Cosmetics Formulation and Packaging in Europe

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CosmeticsDesign-Europe Podcast

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