For our last show of 2020 we talk recap the year and talk about what your focus should be in 2021.What’s In This Episode?This is our last episode of 2020 as the Creative Juices team is taking a short hiatus. We will be back in 2021!In the meantime, find out what your focus should be on in the new year by listening to this episode.

Creative Juices with Josh, Julz, & Em

2020 Recap & Our Christmas Hiatus | #31

Google's launching their major 'Page Experience' algorithm change in 2021. You need to be ready for it or your site rankings may plummet.What’s In This Episode?Why this is a BIG deal! (0:50)Core Web Vitals: what can you do? (6:30)Website Security: what can you do?(11:30)User Experience: what can you do? (17:25)

This Google Update May Ruin Your Site Ranking | #30

Today we talk about how to write FAQs that help you rank on Google and convert visitors.What’s In This Episode?Why? To provide helpful content that address hesitations (1:50)Why? Boost your website's rankings in search (3:55)Why? Other reasons (8:00)Tip #1: Answer the RIGHT, specific questions (9:15)Tip #2: Be clear, concise, and factual (14:20)Tip #3: Have a clear Call To Action (15:55)Tip #4: Update over time (17:05)Tip #5: Offer Live support (19:17)Tip #6: FAQs should never replace genuinely useful content (21:18)

FAQs That Rank On Google & Convert | #29

On today's show, we give away the 10 rules for Small Businesses on Social Media.What’s In This Episode?Rule #1: Attention is the most valuable commodity on social media (1:10)Rule #2: Stop the scroll (2:40)Rule #3: Repeat = Defeat (4:00)Rule #4: The ‘1-in-5’ Rule (3:35)Rule #5: Start meaningful conversations (8:00)Rule #6: Give away trade secrets (10:35)Rule #7: Deep then wide (12:05)Rule #8: Create Pillar Content (13:45)Rule #9: Public to private (15:50)Rule #10: Keep experimenting (17:25)

The Ultimate Social Media Guide For Small Business | #28

We can tell whether a business is going to be successful based on their language. Here's why.What’s In This Episode?We can tell whether a business is going to be successful based on their language (1:10)Two Kinds of People (2:30)"People" Not "Profit" (5:32)It's 7x More Expensive To Acquire Than Retain (7:10)Sell Yourself Before Your Product (9:44)Customer-Centric Communitcation (11:30)Humanise Yourself With Live Chat (13:40)Leverage Knowledge Bases & FAQs (16:30)How To Change Your Mindset (17:37)Treat Customers Like Valued Partners (19:05)

Life Or Death Is In Your Language | #27

There's no silver bullet solution online, but here's a simple way you can upgrade your site.What’s In This Episode?STOP USING STOCK IMAGERY  (3:05)The Single Most Important Photo (8:15)Photos Of Real People Increase Conversions (12:30)What Does This Mean For You? (15:15)Taking Great Photos Without A Photographer (16:30)

Upgrade Your Website In 1 Day | #26

Today we answer the age-old question of "How much does a website really cost?"What’s In This Episode?Why Do You Need A Website?  (1:10)Free - $34/m: DIY Websites (3:05)$100-$2k: Basic Business Card Website (9:04)$800-$5k:Template Website (12:05)$3k-$15k: Custom Bespoke Website (16:50)$15k+: Big Project Website (21:35)

What Should You Pay For A Website? | #25

SEO or Paid Ads, which one is right for your small business? We explore the pros and cons of each so that you can make an informed decision.What’s In This Episode?Briefly Defining SEO (1:29)Briefly Defining SEM (2:44)Similarities Between SEO & SEM (4:04)SEO vs. SEM - What Are The Differences? (6:35)Pros & Cons Of SEO & SEM - Summarised (16:55)SEO or SEM? Which Should You Use? (18:50)Our Recommendation (21:00)

Organic SEO vs. Paid SEM - Which One Should You Pick? | #24

Effective marketing MUST be measurable. But what do you measure, and what don't you measure. Let us tell you.What’s In This Episode?Define Your Goal (1:45)Page Views/Traffic (4:05)Overall Bounce Rate (7:55)Impressions (11:05)Clicks (12:38)Post & Video Views (14:15)Likes (15:09)Email Open Rate (18:30)

Metrics That Really DON'T Matter | #23

SEO is one of the most inquired after topics. But can you truly do great organic SEO for free?What’s In This Episode?Neil Patel Lied (2:40)What Is SEO? (3:50)Is SEO Really Free? (6:18)How Much Time Do You Have? (7:05)Is It Worth The Energy To Learn From Scratch? (11:40)Are You Technically Minded? (14:45)Do You REALLY Want To Rank #1 (19:32)Mentioned ResourcesSEO Tool: SEM RushDIY: SEO For Local Business CourseBook A Discovery Session With UsTest Your SEOTest Your Site for free

Is Organic SEO REALLY Free? | #22

Stress and overwhelm is rampant at the moment. Is there a way we can work on the business without being overwhelmed by working in it.What’s In This Episode?Stress & Business Owners (2:05)Your Personal Life Drives Your Business (7:05)The Five F’s Principle (9:10)Turn Off Your Phone Notifications (10:50)Intentional Time Blocking (14:10)Let Your Time Be Dictated By Your Vision (16:35)Hustle Culture Doesn’t Work (17:30)Reactionary Thinking Is Ineffective (19:00)Sleep Is Imperative (21:20)Hustle Culture Doesn’t Work (22:30)Have You Lost Sight Of What You’re ACTUALLY Doing? (23:00)Delegate And Give Up Some Control (23:50)Focus On What Your Strengths Are (26:30)The First Place To Start: Your Phone (27:40)

Is It Possible To Be A Stress Free Business Owner? | #21

To get market share you need to be aware of, and prepared for, upcoming Google changes so that you can rank higher. Today we talk about some of Google's exciting upcoming changes.What's In This Episode?Google's New Wordpress Plugin! (3:30)'Web Stories' Will Outrank ALL Search Results (6:34)The Google Algorithm Overhaul (13:50)It's Impossible To Get It Perfect (16:08)The Core Web Vital Metrics (20:45)

Google's Upcoming Changes You Need To Know About | #20

Do domains and URLs actually matter? Do they help SEO? Should you have multiple? Today we chat about everything domains & URLs.What's In This Episode?Do Keywords In My Domain Help SEO? (1:28)Should I Buy Multiple Domains? (8:15)Domain History (9:39)DO NOT Duplicate Sites On Different URLs! (11:48)Should I Buy Variations Of My Domain? (.net .org etc.) (12:30)Should I Have www. Or Not? (17:20)The Only Time To Use Multiple URLs (19:15)

Does Your Domain Actually Matter? | #19

Analytics is foundational in your audience targeting, website optimisation, and content strategy yet most people don't even know what the metrics mean. Today we talk about the ones you need to know.What's In This Episode?Sources (3:25)Page Views (7:35)Sessions (10:15)Page Views per Session & Sessions per User (11:03)Average Session Duration (12:17)Bounce Rate (14:03)Exit Pages (18:10)Search Terms (19:30)Site Search Tracking (21:10)Goals (22:20)Users & Behaviour Flow (24:15)

Analytics Metrics You Need To Know For your Business | #18

On today's episode we talk about the consumer psychology principles that inform the process of building pages that convert.What's In This Episode?Clarity / Simplicity of Design (2:55)Colour Psychology (10:30)Scarcity (15:55)Reciprocity & Creating Indebtedness (19:50)Cognitive Dissonance (25:30)Empathy (27:07)

What Goes Into Building Pages That Work? | #17

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Creative Juices with Josh, Julz, & Em

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