What’s the best marketing method for any business? It’s creating a remarkable customer experience. An experience that stands out from the crowd. An experience that is so amazing that your customers will share their experience with other potential customers without you even having to ask. Dan Gingiss is an author, podcaster, and international keynote speaker. He believes that creating a remarkable customer experience is the very best marketing method for large and small businesses.  Dan has led marketing teams in almost every marketing channel for the past 20 years. He has professional experience at brands like Discover, McDonald’s, and Humana. He is all about real-life examples of actionable customer experience solutions. He is the author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, and his new book, The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share. We dive into why it's so important for customers to have a remarkable experience, making customers feel cared for, and negative versus positive experiences. We often see negative reviews and occasional positive reviews, but we rarely see adequate reviews even though that’s where many customer experiences fall. This leaves a huge gap to differentiate your customer’s experience. Dan shares so many actionable ideas and stories to back them up. We also talk about Dan’s WISE method, which stands for Witty, Immersive, Shareable, and Extraordinary. Plus, how and why this method is so valuable.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com  Dan Gingiss thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Dan Gingiss 10-Day Customer Experience Challenge The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media Dan Gingiss LinkedIn Experience This Show Dan Gingiss Forbes Dan Gingiss Facebook Dan Gingiss Instagram   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success. 

Creative Warriors

727: Dan Gingiss - Be an Experience Maker To Grow Your Business

Best practices don’t always work for marketing. If you want to stand out and get noticed, don’t keep doing what everyone else is doing. That’s the advice from Mike Michalowicz, who is one of my favorite writers and my guest on today’s show. Mike is the author of a string of popular entrepreneurial books, including Profit First, The Pumpkin Plan, Clock Work, Fix This Next, and his latest book, Get Different. By his 35th birthday, Mike had founded and sold two multi-million dollar companies. He then became a small business angel investor and lost it all.  Mike has since devoted his life to discovering and sharing the very best small business entrepreneurial strategies. Thousands of companies have used his advice to drive profit, run on automatic, and determine what moves to make next. We discuss some of the concepts in his new book on how to market and get noticed. We talk about how and why we need to be different from other businesses in our field when marketing. If we want to share our products, gifts, or knowledge with the world, we need to stand out. It’s our responsibility to do so.  We talk about what holds people back and the importance of being different from your competitors to get noticed. We talk about sharing what makes you unique, not being too outrageous, and how showing weakness can be appealing. It’s also essential to get relevant data and enough data to understand what is working. Mike shares his system of DAD or differentiate, attract, and direct. We also talk about conducting the right marketing experiments and more.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com  Mike Michalowicz thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Mike Michalowicz Mike Michalowicz LinkedIn Mike Michalowicz YouTube Mike Michalowicz Facebook Mike Michalowicz Instagram Get Different: Marketing That Can't Be Ignored! Mike Up In Your Business The Dip: The extraordinary benefits of knowing when to quit (and when to stick)   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

726: Mike Michalowicz - Get Different to Get Noticed

It's one thing to be productive. It's quite another thing to be productive and work in a way that is most natural to who you are. Many productivity strategies want you to be and work different than who you are. That's not why you went into business for yourself! I share my productivity strategy which also turned out to be one of the favorite chapters in my book, The Self-Employed Life, for many people. Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available!

725: Coaching Break - Be Your Most Productive Self Being True To Yourself

There’s a gap between what you want to tell your potential customers or audience and what they need to hear. Tamsen Webster is here to talk about bridging that gap or finding the Red Thread that makes your ideas irresistible. Tamsen is a keynote speaker and message strategist with 20 years in marketing, 13 years as a Weight Watchers leader, and four years as a TEDx Executive Producer. Her combined experience and focus have led her to become an expert at finding and building stories that customers will tell themselves and others.  She’s the author of Find Your Red Thread: Make Your Big Ideas Irresistible, a book about finding your Red Thread or throughline that connects your idea to the heart of your audience. It’s about the link between your customer’s problem and your actionable solution. We have a brilliant conversation about how this method can help all of us frame our business ideas in a way that customers and our audiences will understand and embrace.  If you’re ready to build a message that resonates with your audience, buckle up and learn how to overcome resistance, supply them with a better message than they are telling themselves, and have your ideas become the answer to their question and problem. We talk about changing behavior by changing perception, the function of true statements, and giving your audience options to choose and feel good about that choice.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com  Tamsen Webster thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Tamsen Webster Get your Conversational Case Worksheet Find Your Red Thread: Make Your Big Ideas Irresistible Tamsen Webster Twitter Tamsen Webster LinkedIn Tamsen Webster YouTube Tamsen Webster Instagram Tamsen Webster Facebook De Beers - A Diamond is Forever Slogan   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

724: Tamsen Webster - Finding Your Red Thread to Make Your Big Ideas Irresistible

 Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share!    Valuable resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success. 

723: Coaching Break - Be Like a Banyan Tree

Public speaking can be a huge stretch for most of us. Choosing to play it small isn't the best way to get your message out there. That's why I'm so excited about this conversation with Linda Ugelow. Linda is a speaker, TV host, and speaking empowerment coach. She is also the author of Delight in the Limelight: Overcome Your Fear of Being Seen and Realize Your Dreams, a book about overcoming our fears of public speaking and being seen, so we can share our message with the world and achieve true success.  We talk about how different mediums can create various forms of anxiety, yet the underlying causes are all very similar. We dive into how past experiences have led us to believe that we aren’t comfortable speaking in public. Was there a trigger from early on that made us feel like we weren't good enough? Podcasting is an excellent medium for preparing for public speaking. It allows you to be more comfortable speaking freestyle. We talk about being prepared and how the fear can still be there even with preparation. I also share how I stopped writing out scripts for my Coaching Break episodes, and now I’m prepared by dropping into what I want to say.  It’s essential to be fully present and connect with yourself for genuine authenticity. We also talk about the difference between fear and anxiety. Fear can stop you in your tracks; anxiety can make you feel uneasy. Changing your language can help you understand what you need to work through. Anyone who wants to move forward in their business and get their message out in a more comfortable way will love this episode. Linda shares valuable concepts from her book about delighting in the limelight and following a framework to be a better speaker.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com  Linda Ugelow thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Linda Ugelow Delight in the Limelight: Overcome Your Fear of Being Seen and Realize Your Dreams Linda Ugelow Facebook Linda Ugelow Instagram Linda Ugelow LinkedIn Linda Ugelow YouTube Linda Ugelow TikTok To Sell Is Human: The Surprising Truth About Moving Others   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

722: Linda Ugelow - Overcome the Anxiety of Public Speaking and Realize Your Dreams

Many people talk about job transition, going from one job to another, or from a corporate job to being self-employed. But we self-employed also go through "job" transition. Times in our lives when we're managing the business we have while also wanting to transition into something else. Maybe a bigger message or impact. This episode will give you some tips on how to manage working with where you are and where you want to go. Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is no

721: Coaching Break - Self-Employed Transition: Where You Are and Where You Want To Go

Pamela Slim is here to talk about her new book, The Widest Net. This is such a timely episode because it’s all about a step-by-step method for finding customers and building a genuinely thriving business. These steps will allow you to discover untapped markets and new customers that you may have missed. Pam is also the author of Body of Work and Escape from Cubicle Nation, which was named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read.  She is a community builder, consultant, and former corporate director of training at Barclays Global Investors. She has created and delivered training programs for large-scale companies and has advised thousands of entrepreneurs and small businesses. In 2016, Pamela and her husband launched the Main Street Learning Lab in Mesa, Arizona. This is a small business incubator and community-based leadership development lab.  We talk about tiny steps you can take to expand your network and make connections. We discuss some of the actionable linear steps laid out in Pamela’s new book and turn the concept of solving a problem or pain point on its head. There is an excitement to helping people. We can also widen our net by partnering with complementary businesses and finding other people to help our clients along the way. These are PB&J partnerships. We also dive into the cultural shift of longer-term thinking and how removing the sense of urgency can bring peace.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode. Everything you need can all be found at jeffreyshaw.com  Pamela Slim thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Pamela Slim The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You Body of Work: Finding the Thread That Ties Your Story Together Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur Pamela Slim LinkedIn Pamela Slim Twitter   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.  

720: Pamela Slim - The Widest Net: Strategies to Expand Your Impact and Create More Meaning for Your Customers

Don't get me wrong. I love Ben & Jerry's. But I do blame them for this ONE thing. In this episode I offer a strategy to solve the problem they've created as well as a way to solve other problems like prioritizing your goals, what to do on any given day, and how to organize the actions you take. Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please sh

719: Coaching Break - Blame It On Ben & Jerry's

The idea of getting more business through social media is pretty standard, but statistics show that 87% of social media users do not get any direct return on investment. Kim Walsh Phillips uses productivity and ROI measurements for direct response social media marketing. Kim is the founder of Powerful Professionals, a business coaching and education company. She's an MBA-free self-made millionaire, and she's been named #475 in the Inc. 5000.   She's worked with big names like Kevin O'Leary, Dan Kennedy, and Mike Michalowicz. She's also the author of multiple books, including The Ultimate Guide to Instagram for Business and the No BS Guide To Direct Response Social Media Marketing. Kim kicks off this interview with a great analogy of how the three types of lousy marketing are like the three types of bad dates. Just like would-be dates, social media marketers often make the mistake of coming on too strong or not making the ask and staying in the friend zone.   Kim shares her strategy for creating impact with her time and resources by tracking everything and focusing on activities that positively impact and generate a return. She also talks about her system for generating six figures using social media through the acronym MOM, which stands for Magnet, Optin, and Monetize. We talk about the importance of showing up consistently and serving your market. She also explains why we need a business page to scale our marketing efforts. She walks us through her Scale FAST formula, talks about surrounding ourselves with the right people, and more actionable wisdom.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.   Everything you need can all be found at jeffreyshaw.com    Kim Walsh Phillips thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Kim Walsh Phillips Powerful Professionals Ultimate Guide to Instagram for Business No B.S. Guide to Direct Response Social Media Marketing Kim Walsh Phillips Facebook Kim Walsh Phillips LinkedIn Kim Walsh Phillips Twitter Kim Walsh Phillips Instagram Mike Michalowicz   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

718: Kim Walsh Phillips - Social Media With a Direct Response ROI

 Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Life Nutshell Newsletter! Sign up here!   Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share!    Valuable resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success. 

717: Coaching Break - Raising the Bar Being Self-Employed

Different articles and statistics floating around say it costs 5% to 25% more to get a new customer than to retain an existing customer. Creating customers for life is a brilliant business practice. John Jantsch is here to share how we can create customers for life. His new book The Ultimate Marketing Engine is all about a framework that guides customers to where they are to where they need to be. It's about viewing customers as members and transforming the way we view marketing and customers.    John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, and his new book The Ultimate Marketing Engine. He started marketing consulting in the 1990s and developed a systematic approach that eventually became Duct Tape Marketing. He is super excited about his new book because it's a culmination of working and collaborating with thousands of businesses to create his new five-step marketing framework.    We talk about real-world marketing advice from someone who's done it. Some topics include the importance of having a small business system, coming from a position of strength, the funnel hourglass, being intentional about creating behaviors, and more marketing gold. This episode is an excellent look into the marketing mind of a true professional. John even shares a bit of his backstory, from how school wasn't for him to how he discovered that starting his own gig was right for him.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.   Everything you need can all be found at jeffreyshaw.com    John Jantsch thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Nutshell Newsletter! Sign up here!   Guest Contact –   Duct Tape Marketing The Ultimate Marketing Engine The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth Duct Tape Marketing Podcast Books by John Jantsch John Jantsch Twitter John Jantsch LinkedIn Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

716: John Jantsch - The Ultimate Marketing Engine Is a Successful Customer

 There are many terms we tend to call ourselves. Entrepreneurs, solopreneurs, small business, freelancers. Self-employed seems to be one of the least common. In this episode, I make a strong case as to why you want to call yourself self-employed starting NOW!   Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Life Nutshell Newsletter! Sign up here!   Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share!    Valuable resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success. 

715: Why It's Important To Say You're Self-Employed

Thinking about the customer experience is a huge part of building a successful business and brand. Sean and Thora Dowdell were able to take the customer experience to the next level and turn the tattoo and piercing model on its head. In 1995, Sean and Thora, along with their partner Chester Bennington started Club Tattoo. They now have six locations, two books, a consulting business called Business Game Changers, and are working on opening several bars in Las Vegas. Sean is the author of Tattooed Millionaire: Building the Club Tattoo Empire and Brand Renegades: The Fearless Path from Startup to Global Brand.    They decided to do things differently and create a new customer-focused experience at their elite tattoo and piercing studios. Every part of the customer experience has been planned out, from who greets the customers at the door to the art and music in the studio. They prioritized cleanliness and created their patented Interactive Tattoo™, touch screens that empower visitors to design their tattoos. They have multiple screens, so there is no waiting and no pressure to hurry up. The screens are also cleaned between each interaction, unlike the old-school tattoo portfolio binders.    We dive into building a unique brand and how any business can be made new and improved with innovation. We talk about how culture has changed when it comes to tattoos and piercings. Sean also shares interesting facts like their customer demographics, which aren’t who you would suspect. The best thing about this interview is Sean’s passion for branding and creating an unequaled customer experience. We talk about differentiating your brand, letting the customer choose what you will sell, being hyper-focused on what the customers are asking for, and thinking outside the box no matter what business you are in.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.   Everything you need can all be found at jeffreyshaw.com    Sean and Thora Dowdell thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Nutshell Newsletter! Sign up here!   Guest Contact –   Club Tattoo Brand Renegades: The Fearless Path from Startup to Global Brand Tattooed Millionaire: Building the Club Tattoo Empire Bicycle Yellow Club Tattoo Playing Cards Business Game Changers Brand Renegades Facebook Business Game Changers Instagram Tony Robbins Books Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

714: Sean and Thora Dowdell - What You Can Learn from an Upscale Tattoo Studio

One of the greatest brand taglines of all time is Because You're Worth It by L'Oreal. I love their attempt to get customers to feel their sense of worth and to probably spend more on their product than was customary at the time. But should we have to remind others what they're worth? Should we have to remind ourselves? Listen to this episode to find out why NOW may be the perfect time to step into fully owning your worth. Join 18,000 subscribers looking to do "business with a soul" and sign up to receive

713: Coaching Break - It's Time to Know Your Worth

Creative Warriors is a podcast and community for entrepreneurs, out-of-box thinkers, innovators and ambitious individuals that need creative solutions in business. We realize that entrepreneurship and being a Warrior is a mindset, a spirit and a challenge. And we need a different way of doing business. We discuss marketing, branding, productivity, mindset, building meaningful relationships with customers and living a fulfilling life of purpose. Everything that it really means to be a Creative Warrior. It is our goal to create, serve and be prosperous. Brand consultant, business coach and author of LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible, host Jeffrey Shaw, interviews bestselling authors and inspiring entrepreneurs, who will change your way of thinking and provide practical ideas that you can apply directly in your life and business. Two episodes each week- one content-rich interview with a thought-leader and the Talking Stick episodes are casual conversation starters designed to be relatable for the everyday entrepreneur.

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Creative Warriors

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