In this podcast, Chris talks about working remotely and organizing a team of knowledge workers where the product of your labor is your ideas. The podcast goes over a few recommended tools and recommends key considerations when trying to replicate what would be normal and natural in an office environment. At the close of this podcast Chris acknowledges the unprecedented interruption current public health concerns have had on the Experiential Marketing and Events industry.  The Demystifying Data Podcast will be on hold for the next four to six weeks while we, along with our Clients, regroup, re-organize, and prepare to come out of the current situation stronger than ever.Links of InterestSlack – https://slack.com/Sneek – http://sneek.io/Google Business Suite - https://gsuite.google.com/

Demystifying Data

Working Remote - PortMA's Tools and Approach

In this “Use Case Study” Chris covers analysis and interpretation techniques around analyzing data from field staff, interpreting that data so it is actionable, and using the data for benchmarks and reporting. All of this as a method toward the goal of identifying what is working well (you can do more of that) and what isn’t (so you can do less).This episode focuses on common field staff recapping metrics such as attendance, hours of activation, and number of consumers sampled. Data interpretation techniques are discussed and direction given to agency managers on using data to identify best practices and challenges.Links of InterestPortMA’s Library of Industry Benchmarks Reports The Benchmarks PortMA Focuses on Improving your Agency’s In-house data practices 

Use Case Study - Fixing Common Field Staff Performance Issues

In this Part 2 of the 2-part series, Chris continues his conversation with Isaac Simpson of NVE Experience Agency, and writer for the daily newsletter, “The Future Party.”In this this second part Chris and Isaac dive deep into measurement. Isaac breaks down the four goals of any marketing campaign: Awareness, Consideration, Preference and Conversion and the conversation unfolds around campaign evaluation strategies and how to know when influencer marketing works.  Links of InterestIsaac Simpson NVE The Future Party 

Part 2 - Interview with Issac Simpson

In this Part 1 of 2-part series, Chris talks with Isaac Simpson from NVE Experience Agency, who is also a writer for a daily culture trend newsletter called The Future Party. In this interview, it is all about Influencer Marketing, the maturing of the market, and how agencies were built to support the Influencer marketing world. Isaac has some great thoughts about the agency model best way to deliver this type of service is still in development. They also talk about the tools on how to find the right Influencers, what advertising is doing in this market, with a few case studies.Links of InterestIsaac Simpson NVE The Future Party Instagram: insta_repeat 

Part 1 of 2 - Interview with Isaac Simpson

In this episode, Chris shares several case studies of how brands approached the measurement of on-premise sampling (adult beverage industry). He offers insight into how experiential engages the consumer, the role of the trade/ bartenders, and what role analysts and marketers should take in helping to support the work being done. A couple of examples discussed include: On-Premise interviews with consumers at bar/ sampling eventsIn-depth Interviews with the trade/ bartenders The use of “Bounce Back Cards” to gather survey responses from consumers and bartendersMenus placement for spirit brands, how to analyze it, and what insights are gainedLinks of InterestPortMA’s new website -Adult Beverage Sampling Benchmarks Publications

Case Study: Measuring On-Premise Experiential

In this Part 2 of a 2-part series, Chris talks with Steve Randazzo, founder & president of Pro Motion, about his recent publication, ‘Brand Experience: Building Connections in a Digitally Cluttered World’. Chris and Steve discuss working with Duct Tape brand, how consumers opt-in at an experiential event, and Steve’s take on the philosophy of ‘Right Message/ Right Time/ Right Person.’LinksSteve Randazzo Pro Motion Pro Motion’s Instagram Duct Tape Avon Duct Tape Festival 

Part 2 of 2 - Interview with Steve Randazzo

In this Part 1 of a 2-part series, Chris talks with Steve Randazzo, founder & president of Pro Motion, about how experiential keeps us young, what it was like being in an agency during the financial crisis of 2007/2008, and how social media isn’t all that social.  Links of InterestSteve RandazzoSteve’s TwitterPro Motion Pro Motion’s Twitter Pro Motion’s Instagram 

Part 1 of 2 - Interview with Steve Randazzo

This episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas and is Part 2 of a 2-part series of Chris’s discussion with David Paull.  In this episode of Demystifying Data Chris talks with David about the interesting take-aways from the conference.1. Last 10 years and the next 10 years of electronics and how that impacts marketing.2. 5G, the Impossible Burger and flying cars.3. How a toothbrush is going to change the world.Links of InterestCES 2020 Engagious The Engagious Podcast Audible Insights Oral B IO Impossible Burger 

CES 2020 with David Paull - Part 2 of 2

This episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas and is Part 1 of a 2-part series of Chris’s discussion with David Paull.  In this episode of Demystifying Data Chris talks with David about the interesting take-aways from the conference. 1. Last 10 years and the next 10 years of electronics and how that impacts marketing 2. 5 G, the Impossible Burger and flying cars 3. How a toothbrush is going to change the worldLinks of InterestCES 2020 Engagious The Engagious Podcast Audible Insights Oral B IO Impossible Burger 

CES 2020 with David Paull - Part 1 of 2

This episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas. Prior to each CES (for the last 10 years) the conference producers put on a research conference.  This episode of Demystifying Data is a review of the keynotes from that research conference where industry leaders summarized 20 years of consumer tech: Where has it been the past decade and where will these be going the next decade.Links of InterestCES 2020Oral-B IO

The Future of Consumer Tech

Quantitative data is the main discussion of this episode. “Quantitative data is the hard numbers on pre-defined variables that we can use to apply statistical techniques to understand significant variables within groupings.” So how do we collect this data?Secondary Sources: we discuss where to find it and the cost benefits of it’s use.Primary Research: we discuss intercept survey and online web-survey data collection techniques and best practices.Links of Interesthttp://portma.com/improve-program-impacthttp://portma.com/secondary-research-and-experiential-marketing-analytics

Validating What You Think You Know With Data

In this podcast, Chris breaks down the logistics of data collection. Clear, robust, meaningful data is achievable by remembering a few key things. One initial question must be asked: “What kind of data do you want to collect”? Discovery or validation data? Secondary data (collected from public sources) can be very helpful.Qualitative data will often come from one of two sources:1. IDIs (In-Depth Interviews) One individual at a timePersonal experience data is gatheredWorks well when insight will come from individuals personal experience and/ or perspective2. Focus GroupsSmall groups (6-8 participants)Each is considered an expert in the topicDiscussion-based, so small group dynamics come into playInsights derived from the creative problem solving of the groupBest practices for qualitative data collection1. Have a clear definition of target participant.2. Have a good mix of participants around the target.3. Develop an interviewers’ guide to stay on topic4. Record and transcribe interviews/ groupsLinks of InterestMore about Secondary Data gatheringFocus Group

Discovering What You Don't Know with Data

Chris Clegg continues his podcast series about affective benchmarks by looking at how a well-organized archive of historical experiential marketing performance should be used to develop actionable key performance indicators (KPIs). There are three points at which benchmarks and KPIs should be considered: 1. Planning Stage – The BeginningMacro metrics need to be broken down to micro metrics.Historical data will provide for realistic planning.2. Status Reports – The MiddleImportant to keep the goal in mind.Using run-rate projections to predict outcomes.3. Recap Reports – The EndHigher than average performance defines best practices.Once identified, use best practices to develop next year’s activation roadmap.Links of interest:Keep your data clean. Here's an article on PortMa about the topic: http://portma.com/clean-your-dataBenchmark Granularity

Setting KPIs that Won't Get You in Trouble

In this podcast, Chris shares how to use your internal data warehouse or other experiential benchmarking resources to negotiation stronger sponsorships agreements with venue managers and producers.You’ll find ideas on how to validate a venue manager’s/ producer’s performance commitments and how to choose the best sponsorship package. Chris discusses how venue type is important for consumer targeting, but event size will be your best indicator of engagement efficiency.Financial benchmarks are used to talk about average cost per engagement trends and how to use these trends to better understand if your campaign is under or over budgeted. Hypothetical examples are used and key metrics proposed.Links of InterestSome thoughts on consumer targeting for your next event: http://portma.com/purpose-behind-consumer-targeting-event-marketing

Negotiate Better Sponsorships

Chris continues the discussion on Satisfaction Research in this podcast by discussing how to track or monitor satisfaction. The process should always start with a comprehensive research effort to identify the areas where change is needed, the specifics of what matters, and the magnitude of impact you can expect when you address points of pain. But once the KPIs have been established and customer centric initiatives have been initiated, tracking becomes an important part of the management process.In this podcast Chris discusses how to develop effective Key Performance Indicators (KPIs) and the things to keep in mind when developing a tracking survey.1. Effective KPI’s area. Actionableb. Understandablec. Empowering to your staff2. Key thoughts on how to compose a Tracking Surveya. Should contain 6-10 simple questionsb. Either relationship or transaction basedc. Questions should be based on KPIsd. Questions should reveal demographic informatione. Outcome variablesf. Warm email invitation with valuable informationg. Establish a cadence to analyze and share data with team and customer.“Measure things as often as you think they will change” – Chris CleggLinks of InterestCan you have too much data? Here’s an article by PortMA on the topic portma.com/too-much-dataWhat is PortMA’s approach to measurement? Visit http://portma.com/comprehensive-approach-measurement 

Tracking Satisfaction

The Demystifying Data podcast, with host Chris Clegg, deconstructs the tools and techniques marketers need to make data more actionable. 

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Demystifying Data

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