In this week’s In-Ear Insights, Katie and Chris dig into the four pillars of content marketing strategy – creation, distribution, amplification, and performance. You’ll also learn about why backlinks are so important to both SEO and content marketing generally. Tune in now! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen [...]Read More... from {PODCAST} In-Ear Insights: Content Marketing Strategy

In-Ear Insights from Trust Insights

{PODCAST} In-Ear Insights: Content Marketing Strategy

In this week’s In-Ear Insights, Katie and Chris take a walk on the wild side of affiliate marketing. What is affiliate marketing? What is affiliate marketing’s relationship with influencer marketing? How do you know if affiliate marketing is something to consider for your marketing mix? Tune in to find out! Watch the video here: Can’t [...]Read More... from {PODCAST} In-Ear Insights: Affiliate Marketing Overview

{PODCAST} In-Ear Insights: Affiliate Marketing Overview

In this episode of In-Ear Insights, Katie and Chris talk about business strategy. From popular frameworks like SWOT analysis to concepts like Simon Sinek’s Start With Why, as well as the Trust Insights 5P Framework, learn how to approach business strategy and distill down the massive concept into actions you could take. Watch the video [...]Read More... from {PODCAST} In-Ear Insights: Business Strategy

{PODCAST} In-Ear Insights: Business Strategy

In this episode of In-Ear Insights, Katie and Chris talk about local SEO and the four key sets of local SEO basics – technical SEO, on-site local SEO, content, and off-site local SEO. Learn the basics and what companies local SEO benefits most. Watch the video here: Can’t see anything? Watch it on YouTube here. [...]Read More... from {PODCAST} In-Ear Insights: Local SEO Basics

{PODCAST} In-Ear Insights: Local SEO Basics

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris walk through the AI and Machine Learning Lifecycle. When you’re thinking about deploying artificial intelligence and machine learning in your organization, especially for marketing purposes, what are the steps in the process you need to consider? Listen in and discover what basic [...]Read More... from {PODCAST} In-Ear Insights: Exploring the AI/ML Lifecycle

{PODCAST} In-Ear Insights: Exploring the AI/ML Lifecycle

In this episode of In-Ear Insights, Katie and Chris review a case study of a client who was missing attribution data on more than 75% of their website visitors. When your data is that dirty, making good, data-driven decisions is all but impossible. Watch or listen as they talk through what happened and some ways [...]Read More... from {PODCAST} In-Ear Insights: Google Analytics Audit Case Study Review

{PODCAST} In-Ear Insights: Google Analytics Audit Case Study Review

In this episode of In-Ear Insights, Katie and Chris discuss the evolution of the Trust Insights 6C Data Quality Framework into the Data Quality Lifecycle. Learn what the Data Quality Lifecycle is, why it matters, and how to start applying the concept to your own marketing data. Watch the video here: Can’t see anything? Watch [...]Read More... from {PODCAST} In-Ear Insights: The Data Quality Lifecycle

{PODCAST} In-Ear Insights: The Data Quality Lifecycle

In this week’s In-Ear Insights, Katie and Chris tackle Tiktok. What data is available to marketers and creators? What data is not available by normal means? What kind of analytics does Tiktok provide – and what kind of analytics do you need to obtain for yourself? Tune in to find out. Watch the video here: [...]Read More... from {PODCAST} In-Ear Insights: Basics of Tiktok Analytics and Tiktok Data

{PODCAST} In-Ear Insights: Basics of Tiktok Analytics and Tiktok Data

In this week’s In-Ear Insights (the @trustinsights podcast), @katierobbert and @cspenn answer the most common question in our inboxes: what are the 2022 marketing trends we should be paying attention to? Find out why trend spotting is unreliable, what data sources to check for actual trends, and what Katie and Chris think are actual trends [...]Read More... from {PODCAST} In-Ear Insights: 2022 Marketing Trends

{PODCAST} In-Ear Insights: 2022 Marketing Trends

In this week’s In-Ear Insights, Katie and Chris answer a question from the MarketingProfs B2B Forum on how YouTube analytics data can be used for B2B marketing – and how YouTube itself fits into your B2B marketing strategy. Watch and listen for tips on how to do YouTube research to inform your YouTube strategy as [...]Read More... from {PODCAST} In-Ear Insights: YouTube Analytics for B2B Marketers

{PODCAST} In-Ear Insights: YouTube Analytics for B2B Marketers

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In-Ear Insights from Trust Insights

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