Summary In this episode of the Dentistry Speaks podcast, host Kevin Henry interviews Kate Willeford, a dental CPA and member of the Academy of Dental CPAs. They discuss the unique vision Kate has for dentistry and how she helps dentists build efficient and profitable practices tailored to their goals. They also talk about the benefits of being part of a professional network like the ADCPA, where members can learn from each other and stay current with industry trends. Kate shares insights on financial trends in dentistry, including the focus on cash flow, work-life balance, and diversifying investments. They also discuss the importance of having a team of advisors, including a CPA, to help dentists achieve their short-term and long-term goals. Learn more at https://hancockaskew.com

Dentistry Speaks

Episode 46: Taxes and trends in dentistry with Kate Willeford, CPA, PFS

Janice Hurley, a practice management consultant, discusses the importance of confidence in dentistry. She shares that confidence comes from doing and encourages people to do something hard emotionally and physically every day. Janice also highlights the role of self-esteem and how it can be influenced by the voices in our head. She provides tips for building confidence, such as staying calm under pressure, being open to learning, and setting boundaries. Janice emphasizes the importance of surrounding yourself with people who value and support you. Learn more at https://janicehurley.com.

Episode 45: The power of confidence in dentistry with Janice Hurley

In this episode of the Dentistry Speaks podcast, host Kevin Henry interviews Ryan Vet, the leader of the Speaking Consulting Network (SCN). They discuss the evolution of SCN and its focus on building a community of thought leaders in the dental industry. Ryan highlights the importance of collaboration and sharing knowledge within the SCN community. He also talks about the challenges of maintaining the organization's culture as it grows and evolves. Learn more about SCN at www.speakingconsultingnetwork.com.

Episode 44: The evolution and future of the Speaking Consulting Network

In this episode of the Dentistry Speaks podcast, host Kevin Henry is joined by Laura Nadler to discuss the importance of video in dental marketing. Laura emphasizes the need for dentists to showcase their authentic selves in videos to attract the right patients. She also highlights the different approaches to video based on the type of practice and target audience. The conversation covers topics such as video preparation, including scripting and model releases, as well as the use of video on social media. Laura offers a free model release form and a sample shot list for dental practices. For that model release form, go to https://www.workingcat.pro/videopodcastdownloads To learn more about Laura, go to https://www.workingcat.pro/

Episode 43: Laura Nadler and what to know about video to promote your dental practice

Dr. Howard Polansky shares his journey from dentistry to teaching people the new rules of finance. After a life-changing experience with his son's health, he decided to burn the ships and walk away from his dental practice. He now helps people become more efficient with their money and teaches them how to use lines of credit effectively. The biggest hurdle is getting people to think differently and shift their mindset. Dr. Polansky emphasizes the importance of being a good steward of money and offers free analysis and coaching to help people improve their cash flow. Learn more at https://www.financiallyled.com

Episode 42: Tips on improving your personal finances with Dr. Howard Polansky

In this episode, Kyle Summerford shares his journey in the dental industry, from working in a dental lab to becoming a dental office manager. He discusses the importance of self-improvement, patient education, and the value of dental insurance. Kyle emphasizes the need for office managers to understand insurance coding and treatment presentation to enhance patient acceptance rates and practice revenue. He also addresses the debate on dropping insurance and the strategic approach to managing insurance in dental practices. Learn more about his Facebook group here ... https://www.facebook.com/groups/dentalofficemanagers

Episode 41: How to talk about dental insurance and benefits with Kyle Summerford

In this episode, Abhi Golhar discusses the emotional and practical aspects of money, wealth building, and the role of doubt in decision-making. He emphasizes the importance of understanding and embracing doubt as a tool for self-awareness and empowerment. The conversation also touches on the upcoming Speaking Consulting Network meeting in Austin and Abhi's motivation for speaking. Learn more about him at https://abhigolhar.com. Learn more about Speaking Consulting Network at https://speakingconsultingnetwork.com.

Episode 40: How to talk about money and not fear doubt with Abhi Golhar

In this episode, Brenda McNulty discusses her company, DSO FACTS, which offers fractional accountability, coaching, and training for dental practices. She explains the difference between full-time coaching and consulting versus fractional training and the benefits of accountability and implementation plans. McNulty emphasizes the importance of clear mission and vision for the practice and the role of the dentist as a leader. She also addresses the issue of drama in the practice and the need for effective communication and feedback. McNulty's target market is emerging DSOs, and she provides her contact information (brenda@dsofacts.net and www.dsofacts.net) for those interested in learning more.

Episode 39: Brenda McNulty on supporting emerging DSOs with fractional training

In this episode, Katie Franklin, the director of business development for DentalHQ, discusses the evolution of membership plans in the dental industry. Membership plans are becoming a must-have for dental practices in today's economy. Many dental offices believe that their patient retention is high and their cash patients are accepting treatment regularly. However, when they analyze the data, they often find that cash patients are not coming in as frequently as recommended and are not accepting additional treatments. It is important for dental offices to find ways to effectively promote and grow their membership plans to better retain cash patients and maximize on the ones they already have. Membership plans in dental practices provide patients with access to better overall care without the limitations of dental insurance. Learn more at https://www.dentalhq.com. Franklin can be reached at kfranklin@dentalhq.com

Episode 38: The rise of membership plans in dentistry

Laura Maly, co-founder of Wonderist Agency, discusses the importance of effective marketing for dental practices. She emphasizes the need for dentists to have a strong brand identity and to showcase their unique qualities and services. Maly also highlights the significance of nurturing leads and implementing a system for follow-up communication with potential patients. Additionally, she emphasizes the importance of creating a positive and engaging culture within the dental practice. Maly advises dentists to use authentic photos and patient testimonials in their marketing efforts and to involve patients in telling their stories. She encourages dentists to start somewhere with their marketing efforts and to prioritize loyalty and creating raving fans.

Episode 37: Laura Maly on the importance of brand identity in dental marketing

In this episode of the Dentistry Speaks podcast, host Kevin Henry interviews Dr. Colin Richman, a periodontist with more than 30 years of experience. They discuss the concept of comprehensive care in dentistry and how it should be defined. Dr. Richman emphasizes the importance of a comprehensive evaluation of the mouth, including structure, biology, aesthetics, and myofunction. He also explains the two subcategories of care: essential care and rehabilitative care. The role of the dental team and the importance of comprehensive records in treatment planning are also discussed. Dr. Richman highlights the need for a customized, attainable, and affordable treatment plan for each patient. Learn more about Dr. Richman at https://integrateddentalseminars.net/

Episode 36: Dr. Colin Richman on comprehensive dental care and why it matters today

In this episode, Kevin Henry interviews Sean Hamel, the founder and managing partner at Art of Dental Marketing, a story-based dental marketing agency. They discuss the importance of story-based marketing in dentistry and how it differs from traditional marketing. Sean emphasizes the need to humanize the dentist and dental team to create a connection with patients. He explains how to incorporate personal stories and interests into marketing strategies to differentiate dental practices. They also touch on the significance of keeping websites and team information up to date, as well as utilizing visuals and testimonials to enhance marketing efforts. The conversation concludes with a discussion on ground marketing and community-based marketing. Takeaways Story-based marketing in dentistry focuses on creating a connection and experience for patients, rather than solely promoting services. Humanizing the dentist and dental team is crucial in building trust and attracting patients. Incorporating personal stories, interests, and hobbies into marketing strategies helps differentiate dental practices. Keeping websites and team information up to date is essential to maintain a consistent and accurate brand image. Utilizing visuals, such as photos and videos, as well as testimonials, can enhance marketing efforts. Ground marketing and community-based marketing can be effective in attracting local patients. Chapters 00:00 Introduction 00:38 Introducing Story-Based Dental Marketing 01:35 Difference Between Story-Based Marketing and Traditional Marketing 03:01 Importance of Connection and Experience in Dental Marketing 04:22 Using Personal Stories to Differentiate Dental Practices 06:24 Humanizing the Dentist and Dental Team 08:13 Layering Marketing Messages with Services Offered 10:28 Utilizing Social Media and Website to Humanize the Practice 12:04 Humanizing the Entire Dental Team 13:51 Keeping Website and Team Information Up to Date 16:05 Importance of Visuals and Testimonials in Marketing 18:43 Ground Marketing and Community-Based Marketing 19:21 Closing Remarks Learn more at https://www.artofdentalmarketing.com.

Episode 35: Sean Hamel on why story-based marketing matters for dental practices

In this episode, Dr. Rad (Dr. Dar Radfar) discusses his personal journey with sleep apnea and how it led him to become passionate about helping patients sleep better. He explains the importance of dentists addressing sleep apnea and the impact it can have on patients' overall health. Dr. Rad also shares strategies for getting the dental team on board with sleep apnea treatment and overcoming hurdles in implementing it in the practice. He emphasizes the need for follow-through and offers coaching and support to dentists interested in incorporating sleep apnea treatment. Additionally, Dr. Rad discusses the marketing potential of sleep dentistry and the importance of building relationships with medical doctors. Takeaways Sleep apnea can have serious health consequences and dentists have a unique opportunity to help patients by addressing this condition. Educating the dental team and offering training courses can help get them on board with sleep apnea treatment. Follow-through and implementation are key to successfully incorporating sleep apnea treatment in the dental practice. Building relationships with medical doctors and sharing patient information can help expand the reach of sleep apnea treatment. Social media can be a powerful tool for educating patients and promoting sleep dentistry. Chapters 00:00 Introduction and Background 02:40 Discovering the Mouthpiece 05:23 Getting the Team on Board 08:04 Hurdles for Dentists 10:17 Implementation and Coaching 13:02 Marketing and Differentiation 16:27 Building Relationships with Medical Doctors 18:56 Social Media and Contact Information 19:35 Closing Remarks Learn more at https://radseminar.com and follow him on Instagram at https://www.instagram.com/radhealthinc/

Episode 34: Why this dentist is so passionate about sleep dentistry

In this episode, Jonathan Bonanno of ChiefPsycho.com stops by to discuss why psychology is such an important part of building a team and keeping it together in 2024 and beyond. Why does Bonanno prefer the term "team" over "family" or "staff" in the dental practice? What about the psychology of working with different generations? We dive into this and much more in this episode.

Episode 33: The psychology behind building a team in your dental practice

In this episode, Dr. Diana Batoon joins the program to discuss how she got started with dental sleep medicine and how airway management has become such an important part of her practice and life. She can be reached at info@bonitadental.com or she can be reached through various social media platforms.

Episode 32: How this dentist is transforming lives through airway management

Dentistry Speaks is a podcast hosted by the Speaking Consulting Network.

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Dentistry Speaks

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