In this episode, co-hosts Imran Hussain and Suleman Shahid talk with Mudassir Azeemi about how he was inspired to switch from software development to UX design and went on to work at Wells Fargo. They also talk about how he introduced writing in Urdu through his Urdu Writer app, his role in introducing the Urdu font on Apple’s iOS platform and more. Don’t forget to check out the show notes below. --- TAGS bill buxton, sketching user experience, deborah adler, clearrx, twitter, unicode, enterprise design, interaction design, accessibility, government regulations, design system, wishspoke, dashboard design, wells fargo, apple, tim cook, ios11 --- ABOUT MUDASSIR AZEEMI Mudassir Azeemi is a lead interaction designer at Wells Fargo. He is also the co-founder of Garaj Studio - a design agency helping SaaS product makers to enhance their product experience related to dashboards and data visualizations. --- LINKS https://www.amazon.com/Sketching-User-Experiences-Interactive-Technologies/dp/0123740371 https://www.wellsfargo.com http://naanmap.com/ https://garaj.studio https://techcrunch.com/2013/02/06/wishpop-for-ipad-brings-gift-wish-lists-and-thank-you-cards-to-kids-helps-grown-ups-know-what-to-buy/ https://medium.com/@mazeemi/from-urdu-writer-to-ios8-urdu-keyboard-d011f496e3b1?source=linkShare-563fcf255dda-1562307979&_branch_match_id=676803069040392315 https://www.oxgadgets.com/2017/10/meet-mudassir-azeemi-the-boy-who-brought-nastaleeq-to-ios.html https://mazeemi.com https://medium.com/@mazeemi/journey-from-software-development-to-user-experience-8c6fb926f488 --- ABOUT DESIGN BAITHAK Design Baithak is a community initiative to promote design, experience and usability in Pakistan. Our podcast features in-depth conversations with experts from different fields of design. Our guests candidly share their stories, insights, opinions and experiences. We also organize meetups across the country that enable people to connect with, and learn from, each other. We believe that by using a design thinking and human-centered design led approach people can create better products, services and customer experiences. You can learn more about Design Baithak on Twitter and Instagram. twitter.com/designbaithak  www.instagram.com/designbaithak  --- ABOUT THE ORGANIZERS Design Baithak is organized and curated by Imran Hussain, Managing Partner at Cordoba, and Suleman Shahid, Assistant Professor at the Lahore University of Management Sciences (LUMS) and Partner at Cordoba. Imran Hussain https://twitter.com/imranhussain https://www.instagram.com/imranhussain https://cordobastudio.io Dr. Suleman Shahid https://www.facebook.com/sulemans https://www.instagram.com/sulemans/ https://cordobastudio.io

Design Baithak

8: A Conversation with Mudassir Azeemi (Wells Fargo)

In this episode, co-hosts Imran Hussain and Suleman Shahid talk with Ali Murtaza about why he became a designer, his design educational experiences in Pakistan and the US, agritech, his current role at Ricult and more. Don’t forget to check out the behind-the-scenes segment at the end of the podcast episode and the show notes below. --- TAGS ricult, mathematics, design, architecture, bad grades, nca, bnu, communication design, illustration, scad, industrial design, teaching, itu, makeistan, frog, ideo, dunning kruger effect, nightmare on elm street, nasa, etsy, smart design, agri-tech, pakistan, apple, motorola, icloud, me.com, mental models, lifestyles, bush, 9/11, fulbright scholarship --- ABOUT ALI MURTAZA Ali Murtaza is a designer and educator who specialises in industrial and interaction design. He is a Fulbright alumnus, and holds a BFA in Visual Communication, and MFA in Industrial Design from Savannah College of Art & Design (SCAD).  Ali has been working as a design consultant for around ten years, in which time he has worked with clients like Dolby Labs, Grid Impact, Coke USA, Working Class Studio, and Innovations for Poverty Alleviation Lab (IPAL). He has also been teaching at design and engineering schools since 2015, while being deeply involved in Pakistan’s burgeoning maker scene, as the program manager of Makeistan, Pakistan’s first academic makerspace.  Ali now works as the UX Design Lead at Ricult, an agri-tech startup that aims to empower smallholder farmers in the developing world to make more informed decisions.  Learn more about Ali at www.alimurtaza.net. --- ALI’S TOP 3 DESIGN BOOKS - The Design Of Everyday Things, by Don Norman  - Change By Design, by Tim Brown  - 100 Things Every Designer Needs To Know About People, by Susan M. Weinschenk --- LINKS ITU https://itu.edu.pk/ Dunning Kruger effect  https://www.verywellmind.com/an-overview-of-the-dunning-kruger-effect-4160740 Collaborative Learning Programme  https://www.scad.edu/about/industry-partnerships/executive-education FROG design  https://www.frogdesign.com/ SCAD https://www.scad.edu/ Ricult https://www.ricult.com/ --- ABOUT DESIGN BAITHAK Design Baithak is a community initiative to promote design, experience and usability in Pakistan. Our podcast features in-depth conversations with experts from different fields of design. Our guests candidly share their stories, insights, opinions and experiences. We also organize meetups across the country that enable people to connect with, and learn from, each other. We believe that by using a design thinking and human-centered design led approach people can create better products, services and customer experiences. You can learn more about Design Baithak on Twitter and Instagram. twitter.com/designbaithak  www.instagram.com/designbaithak  --- ABOUT THE ORGANIZERS Design Baithak is organized and curated by Imran Hussain, Managing Partner at Cordoba, and Suleman Shahid, Assistant Professor at the Lahore University of Management Sciences (LUMS) and Partner at Cordoba. Imran Hussain https://twitter.com https://cordobastudio.io Dr. Suleman Shahid https://www.facebook.com/sulemans https://www.instagram.com/sulemans/

7: Ali Murtaza (Ricult)

In this episode, Imran Hussain talks with Dr. Suleman Shahid about the first VR Facebook Innovation Lab in Pakistan based at LUMS, the Lab’s vision for creating a VR ecosystem and community, and the first and biggest Facebook developer conference outside Facebook HQ which was held at LUMS, Lahore. Also, don’t forget to check out the behind-the-scenes segment at the end of the podcast episode and the show notes below. --- KEYWORDS suleman shahid, lums, vr, facebook innovation lab pakistan, nic lahore, national incubation center, cohorts, igda, abbas khan, experience design, maheen sohail, entrepreneurship, vr ecosystem, vr community building, vr capacity building, vr meetups, ignite, hci, usability lab, big immersive, quixel, tintash, facebook developer circles, ux pakistan --- LINKS Facebook opens its FIRST Innovation Lab in Pakistan at NIC Lahore Opening of the Facebook Innovation Lab Pakistan Post Innovation Lab launch workshops by Facebook at LUMS Facebook Developer Circles Conference at LUMS Facebook Developer Circles Pakistan The Pakistan chapter of the International Game Developers Association (IGDA) LUMS National Incubation Center (NIC) Lahore IGNITE --- ABOUT DESIGN BAITHAK Design Baithak is a community initiative to promote design, experience and usability in Pakistan through local meetups and a podcast. The Design Baithak podcast features in-depth conversations with experts from different fields of design. Our guests candidly share their stories, insights, opinions and experiences. We believe that by using a design thinking and human-centered design-led approach people can create better products, services and customer experiences. You can learn more about Design Baithak on Twitter and Instagram. --- ABOUT THE ORGANIZERS Design Baithak is organized and curated by Imran Hussain , Managing Partner at Cordoba, and Dr. Suleman Shahid, Assistant Professor at LUMS. Imran Hussain: Twitter | Instagram Dr. Suleman Shahid: Facebook | Instagram

6: Facebook Innovation Lab Pakistan

In this episode, co-hosts Imran Hussain and Suleman Shahid chat with Maheen Sohail who is a Product Designer on Facebook’s Social VR Team. Topics include Maheen’s multi-disciplinary journey towards design, her current work and role at Facebook, social VR experiences, ethics in design, and more. Don’t forget to check out the behind-the-scenes segments at the end of the podcast episode and the show notes below. --- KEYWORDS vr, facebook, oculus, internship, fifa, unity, public speaking, filmmaking, gaming, experience, women in design, architecture, alessi, industrial design, canada, vancouver film school, italy, moleskin, frog design, industrial design, projects, products, furniture, university, documentaries, visual effects, phillips, norman, digital design, game design, ux, social vr, facebook spaces, avatars, safety in vr, trust in vr, ethics in design, titanic --- LINKS Maheen Sohail LinkedIn: https://www.linkedin.com/in/maheensohail/ Twitter: https://www.twitter.com/maheen_sohail/ Maheen’s story of becoming a virtual reality designer  https://medium.com/facebook-design/becoming-a-virtual-reality-designer-9dcf6ddea4c3 Simon Fraser University - SFU https://www.sfu.ca School of Interactive Arts & Technology - SFU http://www.sfu.ca/siat.html Frog Design https://www.frogdesign.com Alessi https://www.alessi.com/it_it/ Facebook Spaces https://www.facebook.com/spaces Get to know more of the Social VR Team at Facebook https://www.facebook.com/careers/life/get-to-know-more-of-the-social-vr-team-at-facebook Ready Player One https://www.youtube.com/watch?v=cSp1dM2Vj48 --- ABOUT DESIGN BAITHAK Design Baithak is a community initiative to promote design in Pakistan. Our podcast features in-depth conversations with experts from different fields of design. Our guests candidly share their stories, insights, opinions and experiences. We also organize meetups across the country that enable people to connect with, and learn from, each other. We believe that by using a design thinking and human-centered design led approach people can create better products, services and customer experiences. You can learn more about Design Baithak on Twitter and Instagram. https://www.twitter.com/designbaithak  https://www.instagram.com/designbaithak  --- ABOUT THE ORGANIZERS Design Baithak is organized and curated by Imran Hussain, Managing Partner at Cordoba, and Suleman Shahid, Assistant Professor at the Lahore University of Management Sciences (LUMS). Imran Hussain https://twitter.com/imranhussain https://www.instagram.com/imranhussain Suleman Shahid https://www.facebook.com/sulemans https://www.instagram.com/sulemans/

5: A Conversation with Maheen Sohail (Facebook)

In this episode, our hosts Imran Hussain and Suleman Shahid chat with Ahmed Riaz, Head of UX Strategy at Logitech, based in California, USA. Topics include Ahmed’s journey towards design, his time at Frog Design and his current work at Logitech where he’s overseeing transformative products. Don’t forget to check out the outtakes at the end of the podcast episode and the show notes below. --- KEYWORDS logitech, design strategy, transformative products, mice, keyboard, computers, productivity tools, inductive charging, telenor, farmers, agriculture, middle east, magazines, creativity, art, computer engineering, cultural trends, ethical companies, peter drucker, design doing, craft building, design books, decolonization, outtakes --- LINKS Ahmed Riaz http://www.ahmedriaz.com https://www.linkedin.com/in/ahmedriaz/ Logitech https://www.logitech.com/ The Savannah College of Art & Design https://www.scad.edu Being Digital, by Nicholas Negroponte https://www.amazon.com/Being-Digital-Nicholas-Negroponte/dp/0679762906 Understanding Comics: The Invisible Art, by Scott McCloud https://www.amazon.com/Understanding-Comics-Invisible-Scott-McCloud/dp/006097625X/ref=sr_1_1?s=books&ie=UTF8&qid=1546281089&sr=1-1&keywords=understanding+comics Experiences in Visual Thinking, by Robert McKim https://www.amazon.com/Experiences-Visual-Thinking-Robert-McKim/dp/0818504110 --- ABOUT DESIGN BAITHAK Design Baithak is a community initiative whose mission is to promote design in Pakistan in order to help people create better products, services and customer experiences. Our podcast features in-depth conversations with design experts who share their insights, opinions and stories. We also organize meetups across the country that enable people to connect with, and learn from, each other about design thinking, human-centered design and more. You can learn more about Design Baithak on Twitter and Instagram. twitter.com/designbaithak  www.instagram.com/designbaithak  --- ABOUT THE ORGANIZERS Design Baithak is organized and curated by Imran Hussain, Vice President of Design & User Experience at Systems Limited in Lahore, Pakistan, and Suleman Shahid, Assistant Professor of Computer Science at the Lahore University of Management Sciences (LUMS) in Lahore, Pakistan. Imran Hussain twitter.com/imranhussain  Suleman Shahid twitter.com/sulemans

4: A Conversation with Ahmed Riaz (Logitech)

In this episode, our host Imran Hussain chats with Hasan Habib, founder of Designist - an experience design firm based in Karachi, Pakistan. Topics include bringing back urban planners from the dead, Hasan’s design education and professional journey, award-winning projects, research-based design and a strange new phenomenon known as ‘Kabootarfest’. Don’t forget to check out the outtakes at the end of the podcast episode and the show notes below. --- KEYWORDS mohenjo daro, urban planning, designist, karachi, multidisciplinary design, motion design, toronto, fine arts, ontario college of art and design, hyper island, habib university, indus valley school of art and architecture, ux pakistan, nd2c, digital media management, thalassemia, husaini blood bank, service design, patient experience, healthcare, multinet, pakistan sign language, special needs, deaf, design research, customer journey maps, service blueprints, design books, social media, twitter, facebook, linkedin, instagram, snapchat, outtakes --- LINKS Hasan Habib https://twitter.com/hasanhabibs https://www.instagram.com/hasanhabibs/ Designist https://www.designist.io Mohenjo-daro https://en.wikipedia.org/wiki/Mohenjo-daro Hyper Island https://www.hyperisland.com Habib University https://habib.edu.pk Indus Valley School of Arts & Architecture http://www.indusvalley.edu.pk UX Pakistan https://www.uxpakistan.com ND2C https://www.nd2c.com Husaini Blood Bank http://husaini.org/bb.php Pakistan Sign Language http://www.psl.org.pk Customer Journey Map https://www.visual-paradigm.com/guide/customer-experience/what-is-customer-journey-mapping/ Service Blueprint https://www.nngroup.com/articles/service-blueprints-definition/ --- ABOUT DESIGN BAITHAK Design Baithak is a community initiative whose mission is to promote design in Pakistan in order to help people create better products, services and customer experiences. Our podcast features in-depth conversations with design experts who share their insights, opinions and stories. We also organize meetups across the country that enable people to connect with, and learn from, each other about design thinking, human-centered design and more. You can learn more about Design Baithak on Twitter and Instagram. https://twitter.com/designbaithak https://www.instagram.com/designbaithak --- ABOUT THE ORGANIZERS Design Baithak is organized and curated by Imran Hussain, Vice President of Design & User Experience at Systems Limited in Lahore, Pakistan, and Suleman Shahid, Assistant Professor of Computer Science at the Lahore University of Management Sciences (LUMS) in Lahore, Pakistan. Imran Hussain https://twitter.com/imranhussain Suleman Shahid https://twitter.com/sulemans

3: A Conversation with Hasan Habib

Imran Hussain and Suleman Shahid discuss World Usability Day which is commemorated around the world every year in November. The theme for this year’s event was ‘Design for Good or Evil’. --- KEYWORDS world usability day, usability professionals association, upa, symposium, lums, lahore, pakistan, design, usability, good, bad, evil, three mile island, addiction, apple, screen time, whatsapp, instagram, twitter, facebook, data, scandal, google, protest, drone, ai, defence, military, pentagon, google glasses, privacy, road sign, hospital, medical equipment, injury --- LINKS Design for Good or Evil - World Usability Day 2018 by Imran Hussain https://www.slideshare.net/imranhussain/design-for-good-or-evil-world-usability-day-2018 World Usability Day https://worldusabilityday.org User Experience Professionals Association (UXPA) (formerly Usability Professionals Association [UPA]) https://uxpa.org Three Mile Island Accident https://www.youtube.com/watch?v=rCJbmUGoXXU The war against Silicon Valley’s evil design https://www.livemint.com/Leisure/rnhiPxzkZBiTeETHEaZWGI/The-war-against-Silicon-Valleys-evil-design.html How to use Apple’s new Screen Time and App Limits features in iOS 12 https://www.theverge.com/2018/9/17/17870126/ios-12-screen-time-app-limits-downtime-features-how-to-use Facebook scandal 'hit 87 million users' https://www.bbc.com/news/technology-43649018 Google quietly removes 'don't be evil' preface from code of conduct https://www.independent.co.uk/life-style/gadgets-and-tech/news/google-dont-be-evil-code-conduct-removed-alphabet-a8361276.html Thousands of Google Employees Protest Company's Involvement in Pentagon AI Drone Program https://gizmodo.com/thousands-of-google-employees-protest-companys-involvem-1824988565 Google Glass: is it a threat to our privacy? https://www.theguardian.com/technology/2013/mar/06/google-glass-threat-to-our-privacy Bad road sign design - America's 10 Most Confusing Traffic Signs https://jalopnik.com/5044869/americas-10-most-confusing-traffic-signs Dangerous By Design: How the U.S. Builds Roads That Kill Pedestrians https://usa.streetsblog.org/2011/05/24/dangerous-by-design-how-the-u-s-builds-roads-that-kill-pedestrians/ Road kill https://www.economist.com/united-states/2015/07/04/road-kill Jeep Grand Cherokees Recalled for Confusing Gear Shifters https://www.morris4x4center.com/blog/jeep-gear-shift-recall/ Scalpel injuries in the operating theatre https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2376008/ Bad Hospital Design Is Making Us Sicker https://www.nytimes.com/2017/02/22/well/live/bad-hospital-design-is-making-us-sicker.html These students redesigned scalpel packaging to prevent injuries https://www.medicaldesignandoutsourcing.com/college-students-redesigned-scalpels/ --- ABOUT THE HOSTS Imran Hussain https://twitter.com/imranhussain Suleman Shahid https://twitter.com/sulemans --- ABOUT DESIGN BAITHAK Design Baithak is a community initiative to promote design in Pakistan through local meetups and a podcast. https://twitter.com/designbaithak https://www.instagram.com/designbaithak/

2: World Usability Day 2018

We kickoff the Design Baithak podcast - a show about all things, design, experience and usability in Pakistan - hosted by Imran Hussain and Suleman Shahid. Our first episode profiles Suleman who teaches and conducts research at LUMS. --- KEYWORDS Doors, epiphany, teaching, research, LUMS, UX Pakistan, CHISEL, INDEX, student design society, assistive technologies, additional needs, special needs, children, human computer interaction, dyslexia, autism, visual impairments, design meetup, design baithak, UX Camp, creative economy, knowledge economy --- LINKS Suleman Shahid Assistant Professor of Computer Science at Lahore University of Management Sciences (LUMS) in Pakistan lums.edu.pk/lums_employee/4407 UX Pakistan www.uxpakistan.com CHISEL chisel.lums.edu.pk Jan Borchers Professor of Computer Science at RWTH Aachen University in Germany hci.rwth-aachen.de/paid A Pattern Approach to Interaction Design - Book By Jan Borchers How to start a movement - TED video www.ted.com/talks/derek_sivers_how_to_start_a_movement Suleman's Top 3 Design Books 1. The Design of Everyday Things, By Don Norman www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654 2. Interaction Design, By Jennifer Preece www.amazon.com/Interaction-Design-Jenny-Preece/dp/0471492787 3. The Inmates Are Running the Asylum, By Alan Cooper www.amazon.com/Inmates-Are-Running-Asylum-Products/dp/0672326140 --- ABOUT THE HOSTS Imran Hussain https://twitter.com/imranhussain Suleman Shahid https://twitter.com/sulemans --- ABOUT DESIGN BAITHAK Design Baithak is a community initiative to promote design in Pakistan through local meetups and a podcast. https://twitter.com/designbaithak https://www.instagram.com/designbaithak/

1: Welcome; A Conversation With Suleman Shahid (LUMS)

A podcast about all things design, experience and usability in Pakistan by Imran Hussain and Dr. Suleman Shahid. This show will put a spotlight on people working within the field of design in Pakistan; cover local design events and meetups; and discuss topics that are relevant to the design community within Pakistan. #designthinking #servicedesign #experiencedesign #customerexperience #digitaldesign --- ABOUT DESIGN BAITHAK Design Baithak is a community initiative to promote design in Pakistan through local meetups and a podcast.

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Design Baithak

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