Did you miss our Webinar on how to crush Q4 in 2021? Don’t worry: we recorded it! Listen to learn: 1. Why Q4 is extremely critical for every business. 2. iOS14 Tracking. 3. How to successfully convert creatives into revenue. 4. Landing pages! How they increase conversion rates AND your AOV. 5. Essential entrepreneurial tips from us: Small business owners who scaled from zero to 3 million in 18 months. Watch on YouTube: https://youtu.be/QkUP1Yl0FYc ? STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

Digital Marketing Fastlane

How to Crush Q4 in 2021!

As the advertising industry is changing due to recent privacy updates, Google is taking action to adapt and help you make the most of your campaigns. The biggest change is that the new default attribution model is set to become Data-driven Attribution. Nowadays, not a lot of people buy directly after seeing an ad. They will most likely do some research and look at a couple of websites first. Thus, Last-Click Attribution is not really accurate: is this last ad really the reason why they are making the purchase? Instead of looking at the last step before the purchase, we want to analyze the whole journey. In this new episode, I will explain in more detail what this new update means for you. Read the full announcement here: https://blog.google/products/ads-commerce/data-driven-attribution-new-default/ Watch on YouTube: https://youtu.be/nXHgQrRi_ak ? STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

Important Google Ads Update – Data-Driven Attribution

Today I want to share with you a person I’ve learned a lot from; Ezra Firestone. They are a number of things that make him such an inspiration. But one of the main reason is that he is a marketer that also does eCommerce. Listen to this new episode to discover more about Ezra and see how you, too, can learn from him! Watch on YouTube: https://youtu.be/F79mAi51BH8 ? STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

What Makes a Great Marketer?

No product or service is perfect. There will always be complaints because you can’t please everyone. But how do you react when most of the complaints are about the same thing? Do you ignore them, or do you address them? In today’s episode, I’m reviewing an ad by Atoms that I really like. What they did here is great: they created an ad as a response to the complaints people have regarding the price of their shoes. Listen now to get some inspiration and learn about how you can react in this type of situation. Watch on YouTube: https://youtu.be/S3MGOKlxABk ? STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

BEST Ad of the Week - How to Respond to Complaints

How to skyrocket the most profitable quarter of the year? Some of the most significant events happen during Q4 (Halloween, Black Friday, Thanksgiving, Christmas, New Year…) If you want to take advantage of all the opportunities it has to offer, you need to come prepared. This is why I am hosting a webinar on how to navigate Q4 efficiently. I will also discuss how to track post iOS 14. ? When? September 22, 2021 2:00 PM EST ? Register here: https://us06web.zoom.us/webinar/register/WN_pASbVIONTtq1euMdV5qpBg ? Agenda: 1. Why Q4 is extremely critical for every business. 2. iOS14 Tracking 3. How to successfully convert creatives into revenue. 4. Landing pages! How they increase conversion rates AND your AOV. 5. Essential entrepreneurial tips from us: Small business owners who scaled from zero to 3 million in 18 months. 6. Q&A. Please come prepared with questions to make your Q4 the most profitable it's ever been. Watch on YouTube: https://youtu.be/bdi9E-YbEaI ? STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

How to Skyrocket Q4 2021 | WEBINAR

Great landing pages will have a significant impact on the performance of your marketing campaigns. You should never take the importance of landing pages lightly: they help increase conversion rates and lower CPA. The 2 main types of landing pages are: -Lead generation landing pages: focuses on collecting information about your leads and customers. -Click-through landing pages: focuses on CTA. Once you know what type of landing page you need depending on your goals, they are plenty of formats to chose from! Listen to today's episode to learn more, to get my advice, and to get some examples! Watch on YouTube: https://youtu.be/n1EtXgOKOak ? STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

What Should Your Landing Page Look Like?

Today I'm doing a brand audit of Miracle, a company selling premium bed sheets that prevent bacterial growth. They are plenty of things they are doing well, including a great understanding of conversion optimization, great branding, landing pages, UGC content, social proof, and much more. Listen now to learn from their failures and successes and get my tips and tricks along the way! Watch on YouTube: https://youtu.be/Tk0kCQHt7qI ? STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

Understanding Conversion Optimization - Miracle - Brand Audit

It’s important to monitor competitors. You should know what they’re doing, what’s working for them, what’s not, and try understanding why. By doing this, you can either find ways to differentiate from them or simply get inspired by their successes. In today’s episode, I will show you how to track competitors’ email campaigns using a very useful tool called Mailcharts. Listen now to stay one step ahead of your competition!  Watch on YouTube: https://youtu.be/I8fQ6tlQBao ? STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

How to Monitor the Competition Using Mailcharts

In today’s episode, I’m reviewing an ad from Rootine that I really like.  They did an advertorial using an article from Forbes. This is a great way to show credibility and have a high click-through rate.  Listen now if you want to get more inspiration for your ads! Watch on YouTube: https://youtu.be/qMqiRcUFbYw ? STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

BEST Ad of the Week – Advertorial by Rootine

People don’t buy with logic, they buy with their emotions. The vast majority of purchasing decisions (and decisions in general) are subconscious. So understanding exactly who your target audience is and what their values and beliefs are, is extremely important. And if you want to run successful Facebook ads, you must understand how to research properly. But what’s the best way to proceed? In today’s episode, my guest Eric Philippou and I will show you the most efficient way to gather all the information you need about your market and target audience. It’s way easier than you might think, and learning this technique is definitely a game-changer! Don’t hesitate to send me an email if you want the template. ? STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

Facebook Ads Research Made Easy | ft. Eric Philippou

In this Facebook Ads course, you’re going to learn: ➡️ How to find audiences to begin selling immediately. ➡️ Which top of the funnel creatives you should be running to attract new customers. ➡️ How to win back customers after they have left your store. Listen now to better understand how to take your business to the next level. Watch on YouTube: https://youtu.be/Rl3ml_YxAtY ? STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

Facebook Ads Tutorial | Full Funnel Strategy | FREE COURSE

Power words trigger a psychological and emotional response, so it’s a great tool to increase conversion. Listen to this new episode to get the top 30 copywriting power words! Make sure to try some in your ads, and let me know how it worked out for you. ? STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

TOP 30 Copywriting Power Words

Marketing is a fast-changing industry; what worked a few years back doesn’t work anymore. So it’s essential to pay attention to the new strategies that are currently showing results. Today my guest is Shauna Armitage, the host of the Startup Renegades podcast and a fractional marketing director for early-stage startups. In this new episode, we discuss new tactics and trends, the common mistakes founders make, the best platforms to advertise on depending on which stage you’re at, and much more. Listen now to stay ahead of your competitors! ? LEARN MORE + CONTACT SHAUNA ARMITAGE ► Website: https://www.shaunaarmitage.com/ ► Podcast: https://www.startuprenegades.com/ ► Facebook Group: https://www.facebook.com/groups/moxiemastermind/ ? STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

Top 2021 Marketing Strategy | ft. Shauna Armitage

The iOS 14.5 update has clearly impacted the advertising industry. I’m going over the data we have since the release in late April in this video: "Tracking Post iOS 14.5 – What You Need to Know": https://youtu.be/E2A4OwmTtZU But does that mean it’s the end of advertising? Does that mean we won’t be able to target the right audience on Facebook anymore? In today’s episode, I’m giving you my thoughts about what this update means for brand owners, its impact on entrepreneurs, and the innovations needed to build a brand post iOS 14.5. Listen now! ? STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

How to Build a Brand Post iOS 14.5?

Apple’s iOS 14.5 updates have significantly impacted the advertising industry. It’s clear that most people don’t want to be tracked for advertising purposes. Since it was launched on April 26, we have seen the vast majority of users in the US (90%) keeping in-app tracking disabled. So, what does it mean for you? In today’s episode, I’m going over the data that we have since iOS 14.5 was released and how this update is affecting our industry. Watch on YouTube: https://youtu.be/E2A4OwmTtZU ? STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

Tracking Post iOS 14.5 – What You Need to Know

This is Digital Marketing Fastlane. This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You are going to learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia. We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, email marketing, conversion optimization, and mindset.

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Digital Marketing Fastlane

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