In episode #2641, We delve into the latest advancements in AI, focusing on the release of Gemini, a robust AI model surpassing even GPT-4, equipped to analyze images, audio, and video. Exploring the future of search engines, we ponder the potential impact of AI on content creation. We present findings from a test comparing content generated by ChatGPT and Bard, underscoring the significance of human intervention in crafting high-quality content. Our discussion extends to the recent AI scandal involving Sports Illustrated, where artificial intelligence was utilized to fabricate sports content.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Gemini implications, Bard vs ChatGPT, SI AI Scandal  (01:57) Google's search experience will change in the next 3-5 years (03:23) Chat GPT and Google serve different use cases (05:29) Google's monopoly will be challenged in the next 5-10 years (06:38) Exciting implications of Gemini AI: real-time translations, scientific insights (07:59) Last mover advantage: AI will continually improve and adapt (08:23) Ten blue links are already changing in search results (08:31) Discussion on search engines adapting to user preferences (08:59) Test comparing Chat GPT and Bard for content creation (09:28) Analysis of duplicate content and user preference (10:57) Importance of testing multiple platforms and human intervention (12:46) Potential issues with AI-generated content on news sites (13:36) Sports Illustrated AI scandal and the need for human involvement (15:27) Stock drop and negative impact on brand reputation (15:45) Difficulty in finding relevant information on CNN (16:01) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2641, We delve into the latest advancements in AI, focusing on the release of Gemini, a robust AI model surpassing even GPT-4, equipped to analyze images, audio, and video. Exploring the future of search engines, we ponder the potential impact of AI on content creation. We present findings from a test comparing content generated by ChatGPT and Bard, underscoring the significance of human intervention in crafting high-quality content. Our discussion extends to the recent AI scandal involving Sports Illustrated, where artificial intelligence was utilized to fabricate sports content.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Gemini implications, Bard vs ChatGPT, SI AI Scandal  (01:57) Google's search experience will change in the next 3-5 years (03:23) Chat GPT and Google serve different use cases (05:29) Google's monopoly will be challenged in the next 5-10 years (06:38) Exciting implications of Gemini AI: real-time translations, scientific insights (07:59) Last mover advantage: AI will continually improve and adapt (08:23) Ten blue links are already changing in search results (08:31) Discussion on search engines adapting to user preferences (08:59) Test comparing Chat GPT and Bard for content creation (09:28) Analysis of duplicate content and user preference (10:57) Importance of testing multiple platforms and human intervention (12:46) Potential issues with AI-generated content on news sites (13:36) Sports Illustrated AI scandal and the need for human involvement (15:27) Stock drop and negative impact on brand reputation (15:45) Difficulty in finding relevant information on CNN (16:01) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain 

Marketing School - Digital Marketing and Online Marketing Tips

Gemini implications, Bard vs ChatGPT, SI AI Scandal (AI Corner Dec 2023 Week 2)

In episode #2640, We discuss strategies for achieving massive reach on LinkedIn in 2024. We highlight the effectiveness of long-form text posts, which tend to outperform videos or long-form text accompanied by video. Emphasizing the importance of engaging with comments on LinkedIn posts, as they have a greater impact than likes, we also share our own experiences and insights on LinkedIn marketing, providing valuable tips for maximizing reach and engagement on the platform.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024 (00:16) - Long-form text performs better than video on LinkedIn (01:05) - Engaging with comments increases reach and engagement (01:43) - Using a hook in the post increases click-throughs (03:37) - Neil's example of a successful LinkedIn post (04:36) - Repurposing content for LinkedIn  (05:10) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2640, We discuss strategies for achieving massive reach on LinkedIn in 2024. We highlight the effectiveness of long-form text posts, which tend to outperform videos or long-form text accompanied by video. Emphasizing the importance of engaging with comments on LinkedIn posts, as they have a greater impact than likes, we also share our own experiences and insights on LinkedIn marketing, providing valuable tips for maximizing reach and engagement on the platform.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024 (00:16) - Long-form text performs better than video on LinkedIn (01:05) - Engaging with comments increases reach and engagement (01:43) - Using a hook in the post increases click-throughs (03:37) - Neil's example of a successful LinkedIn post (04:36) - Repurposing content for LinkedIn  (05:10) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain 

How To Get Massive Reach on LinkedIn in 2024

In episode #2639, We discuss the recent bankruptcy of Thrasio, a $3.4 billion aggregator that acquired Amazon businesses. We talk about the risks of relying too heavily on one formula or platform and emphasize the importance of being cautious and responsible when scaling a business. We highlight the need to save for tough times and avoid over-leveraging oneself. Additionally, we share a cautionary tale about a friend who regretted raising unnecessary funding and the negative consequences it had on their company.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: $3.4B Thrasio Goes Bankrupt - What You Can Learn (00:26) Thrasio's strategy of buying and rolling up Amazon businesses (01:25) Factors that led to Thrasio's downfall (02:58) Lesson on not relying on one formula or platform (03:47) Importance of being cautious and responsible in scaling business (04:35) Example of regretting raising unnecessary funds (05:05) Mistake of getting too aggressive without thinking things through (05:26) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Thrasio   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2639, We discuss the recent bankruptcy of Thrasio, a $3.4 billion aggregator that acquired Amazon businesses. We talk about the risks of relying too heavily on one formula or platform and emphasize the importance of being cautious and responsible when scaling a business. We highlight the need to save for tough times and avoid over-leveraging oneself. Additionally, we share a cautionary tale about a friend who regretted raising unnecessary funding and the negative consequences it had on their company.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: $3.4B Thrasio Goes Bankrupt - What You Can Learn (00:26) Thrasio's strategy of buying and rolling up Amazon businesses (01:25) Factors that led to Thrasio's downfall (02:58) Lesson on not relying on one formula or platform (03:47) Importance of being cautious and responsible in scaling business (04:35) Example of regretting raising unnecessary funds (05:05) Mistake of getting too aggressive without thinking things through (05:26) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Thrasio   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain 

$3.4B Thrasio Goes Bankrupt - What You Can Learn

In episode #2638, We discuss the concept of performance marketing and whether it should be considered an investment. We reference a podcast with Airbnb CEO Brian Chesky, who decided to temporarily stop performance marketing and focus on building a great product. While performance marketing may not be a long-term investment, it can still be a profitable strategy if it generates a positive return on investment. The key takeaway is to diversify marketing efforts and take advantage of profitable opportunities, regardless of whether they are considered investments or not.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Performance marketing is NOT an investment. THIS is. (00:53) Discussion on Airbnb CEO's decision to stop performance marketing (01:13) Paid ads are not considered an investment for most businesses (02:48) All businesses are arbitrages (03:49) Paid ads can still benefit a business even after stopping (04:12) Diversifying marketing channels is crucial (05:03) Holding both mindsets: paid ads aren't long-term, but still an arbitrage (05:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Brian Chesky’s Interview   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2638, We discuss the concept of performance marketing and whether it should be considered an investment. We reference a podcast with Airbnb CEO Brian Chesky, who decided to temporarily stop performance marketing and focus on building a great product. While performance marketing may not be a long-term investment, it can still be a profitable strategy if it generates a positive return on investment. The key takeaway is to diversify marketing efforts and take advantage of profitable opportunities, regardless of whether they are considered investments or not.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Performance marketing is NOT an investment. THIS is. (00:53) Discussion on Airbnb CEO's decision to stop performance marketing (01:13) Paid ads are not considered an investment for most businesses (02:48) All businesses are arbitrages (03:49) Paid ads can still benefit a business even after stopping (04:12) Diversifying marketing channels is crucial (05:03) Holding both mindsets: paid ads aren't long-term, but still an arbitrage (05:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Brian Chesky’s Interview   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain 

Performance marketing is NOT an investment. THIS is.

In episode #2637, We discuss the importance of smart prioritization and warm leads in sales development. We emphasize the need for sales representatives to be more thoughtful and personalized in their outreach, rather than blasting a large number of people with generic messages. We also discuss the changes in email marketing and the need for businesses to adapt to new platforms and algorithms. We highlight the importance of taking an omnichannel approach to marketing to avoid being dependent on a single platform.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: This Is The Largest Opportunity & Biggest Miss When It Comes To Leads (00:53) Importance of prioritizing warm leads and engaging with them first (01:32) Example of a successful cold email that referenced a LinkedIn engagement (02:12) Discussion about changes in Google and Yahoo that affect mass emailing (03:00) Need to adapt marketing strategies and take an omnichannel approach (04:09) Sales representatives need to be more thoughtful and personalized in their approach (04:36) Platforms make changes to optimize user experience (05:06) Introduction to the AI tool Gong for lead engagement and account-based marketing (06:01) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Gong - Revenue Intelligence Platform   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2637, We discuss the importance of smart prioritization and warm leads in sales development. We emphasize the need for sales representatives to be more thoughtful and personalized in their outreach, rather than blasting a large number of people with generic messages. We also discuss the changes in email marketing and the need for businesses to adapt to new platforms and algorithms. We highlight the importance of taking an omnichannel approach to marketing to avoid being dependent on a single platform.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: This Is The Largest Opportunity & Biggest Miss When It Comes To Leads (00:53) Importance of prioritizing warm leads and engaging with them first (01:32) Example of a successful cold email that referenced a LinkedIn engagement (02:12) Discussion about changes in Google and Yahoo that affect mass emailing (03:00) Need to adapt marketing strategies and take an omnichannel approach (04:09) Sales representatives need to be more thoughtful and personalized in their approach (04:36) Platforms make changes to optimize user experience (05:06) Introduction to the AI tool Gong for lead engagement and account-based marketing (06:01) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Gong - Revenue Intelligence Platform   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain 

This Is The Largest Opportunity & Biggest Miss When It Comes To Leads

In episode #2636, We discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance Max and Advantage Plus that automate campaigns and optimize ads for better ROI. We also mention responsive search ads and the use of AI to create unique images and headlines. We underscore the importance of embracing AI in marketing, to stay ahead in the industry.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How Google and Meta Are Using AI To Make Ads Easier For You (00:21) Performance Max and Advantage Plus as AI-driven ad campaigns (01:31) Google's AI tools for generating image variations and improving ad performance (02:00) The shift from manual optimization to letting machines learn (03:22) Google's focus on unique images and headlines (04:02) The importance of standing out and avoiding duplication (04:55) The incentives of Google and Meta to improve AI features (05:25) The need to embrace AI for future marketing success (05:40) Meta's image expansion and text variations (05:41) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Performance Max Advantage Plus Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2636, We discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance Max and Advantage Plus that automate campaigns and optimize ads for better ROI. We also mention responsive search ads and the use of AI to create unique images and headlines. We underscore the importance of embracing AI in marketing, to stay ahead in the industry.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How Google and Meta Are Using AI To Make Ads Easier For You (00:21) Performance Max and Advantage Plus as AI-driven ad campaigns (01:31) Google's AI tools for generating image variations and improving ad performance (02:00) The shift from manual optimization to letting machines learn (03:22) Google's focus on unique images and headlines (04:02) The importance of standing out and avoiding duplication (04:55) The incentives of Google and Meta to improve AI features (05:25) The need to embrace AI for future marketing success (05:40) Meta's image expansion and text variations (05:41) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Performance Max Advantage Plus Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain 

How Google and Meta Are Using AI To Make Ads Easier For You

Mark Moss discusses his journey as a content creator and the success he has achieved on YouTube. He shares his strategies for creating engaging content, including using storytelling and copywriting techniques. Mark emphasizes the value of attention and the power of personal branding in marketing.Watch the full interview here: https://youtu.be/xDnO-OtGjvc Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)TIME-STAMPED SHOW NOTES: [00:00] Mark Moss shares his success on YouTube despite advertising bans. [03:19] Mark Moss explains the value of long-form content for building trust. [05:23] Short-form content as a top-of-funnel strategy. [07:25] Mark Moss breaks down his strategy for creating engaging hooks. [10:15] Transitioning to evergreen content and remote work. [13:27] Changing content workflow and focusing on YouTube. [16:20] Mark Moss wants to focus on building equity. [18:30] The future of marketing is a combination of earning and buying an audience. [21:00] Why personal branding and personal stories will be important. [22:54] Utilizing different platforms for different touch points. [24:24] Mark Moss highlights the power of an organic testing audience. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

Mark Moss discusses his journey as a content creator and the success he has achieved on YouTube. He shares his strategies for creating engaging content, including using storytelling and copywriting techniques. Mark emphasizes the value of attention and the power of personal branding in marketing.Watch the full interview here: https://youtu.be/xDnO-OtGjvc Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)TIME-STAMPED SHOW NOTES: [00:00] Mark Moss shares his success on YouTube despite advertising bans. [03:19] Mark Moss explains the value of long-form content for building trust. [05:23] Short-form content as a top-of-funnel strategy. [07:25] Mark Moss breaks down his strategy for creating engaging hooks. [10:15] Transitioning to evergreen content and remote work. [13:27] Changing content workflow and focusing on YouTube. [16:20] Mark Moss wants to focus on building equity. [18:30] The future of marketing is a combination of earning and buying an audience. [21:00] Why personal branding and personal stories will be important. [22:54] Utilizing different platforms for different touch points. [24:24] Mark Moss highlights the power of an organic testing audience. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain 

How Mark Moss Made $1M in 20 days Without Paid Ads

In episode #2635, We discuss the evolution of our podcast, Marketing School, and why we are planning to change its format in 2024. We started with short daily episodes and now, we plan to shift to longer episodes on an almost daily basis, providing more actionable insights and bringing on guests to share their business and marketing ideas. We believe this change will help our audience grow their businesses and careers faster. We also emphasize the importance of adapting and improving in any content creation endeavor.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How We're Changing Up Marketing School in 2024 (00:26) Evolution of the podcast from daily short episodes to longer episodes (03:13) The new format and template for Marketing School episodes (04:15) Adapt and improve content based on market needs (04:32) Importance of collaborations and cross-pollination for podcast growth (05:27) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2635, We discuss the evolution of our podcast, Marketing School, and why we are planning to change its format in 2024. We started with short daily episodes and now, we plan to shift to longer episodes on an almost daily basis, providing more actionable insights and bringing on guests to share their business and marketing ideas. We believe this change will help our audience grow their businesses and careers faster. We also emphasize the importance of adapting and improving in any content creation endeavor.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How We're Changing Up Marketing School in 2024 (00:26) Evolution of the podcast from daily short episodes to longer episodes (03:13) The new format and template for Marketing School episodes (04:15) Adapt and improve content based on market needs (04:32) Importance of collaborations and cross-pollination for podcast growth (05:27) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain 

How We're Changing Up Marketing School in 2024

In episode #2634, We discuss how Reddit's organic traffic increased from 69 million to 200 million visits per month. They attribute this growth to Reddit's user-generated content (UGC) and its voting system, which helps curate and showcase valuable content. Google's emphasis on firsthand experience and expertise also plays a role in Reddit's success. We suggest that content creators focus on experience, expertise, authority, and trust (EAT) to improve their rankings, as AI-generated content lacks these qualities. We also encourage marketers to think creatively and explore ways to demonstrate double EAT.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Reddit Goes From 69M Visits/Mo To 200M Visits/Mo (00:13) Reddit's historical lack of growth in organic traffic (01:15) Factors contributing to Reddit's recent increase in organic traffic (02:26) Potential impact of AI-generated content on Reddit's success (03:03) Importance of curated and voted UGC for SEO (03:46) Google's focus on verifying the authenticity of content (04:30) The significance of experience, expertise, authority, and trust (05:04) Actionable steps to demonstrate double eat for SEO success (05:22) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Chris Long’s Post  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2634, We discuss how Reddit's organic traffic increased from 69 million to 200 million visits per month. They attribute this growth to Reddit's user-generated content (UGC) and its voting system, which helps curate and showcase valuable content. Google's emphasis on firsthand experience and expertise also plays a role in Reddit's success. We suggest that content creators focus on experience, expertise, authority, and trust (EAT) to improve their rankings, as AI-generated content lacks these qualities. We also encourage marketers to think creatively and explore ways to demonstrate double EAT.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Reddit Goes From 69M Visits/Mo To 200M Visits/Mo (00:13) Reddit's historical lack of growth in organic traffic (01:15) Factors contributing to Reddit's recent increase in organic traffic (02:26) Potential impact of AI-generated content on Reddit's success (03:03) Importance of curated and voted UGC for SEO (03:46) Google's focus on verifying the authenticity of content (04:30) The significance of experience, expertise, authority, and trust (05:04) Actionable steps to demonstrate double eat for SEO success (05:22) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Chris Long’s Post  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain 

Reddit Goes From 69M Visits/Mo To 200M Visits/Mo

In episode #2633, We explore Stephen Bartlett's YouTube process, where he consistently generates millions of views per video. Our analysis centers on Bartlett's content strategy, which involves creating both generic and controversial content to capture broad appeal. We also highlight Bartlett's testing process for thumbnails and headlines, along with his initial investment in driving views through sponsorships and paid ads. Drawing comparisons to other podcasters like Sam Sulek, we discuss various approaches to building brand affinity.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Steven Bartlett's Insane YouTube Process (Millions of Views Per Video) (00:49) Discussion on the mass appeal of Stephen Bartlett's content (02:25) Neil Patel's experience with specific content and monetization (03:06) Stephen Bartlett's process of testing thumbnails and headlines (03:36) Stephen Bartlett's initial investment in ads to drive views (04:21) Stephen Bartlett's rise in popularity in recent years (04:40) Importance of creating controversial content for mass appeal (05:04) Comparison between Stephen Bartlett and Sam Sulak's views (05:19) Different approaches to building brand affinity (05:39) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Steven Bartlett's YouTube Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2633, We explore Stephen Bartlett's YouTube process, where he consistently generates millions of views per video. Our analysis centers on Bartlett's content strategy, which involves creating both generic and controversial content to capture broad appeal. We also highlight Bartlett's testing process for thumbnails and headlines, along with his initial investment in driving views through sponsorships and paid ads. Drawing comparisons to other podcasters like Sam Sulek, we discuss various approaches to building brand affinity.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Steven Bartlett's Insane YouTube Process (Millions of Views Per Video) (00:49) Discussion on the mass appeal of Stephen Bartlett's content (02:25) Neil Patel's experience with specific content and monetization (03:06) Stephen Bartlett's process of testing thumbnails and headlines (03:36) Stephen Bartlett's initial investment in ads to drive views (04:21) Stephen Bartlett's rise in popularity in recent years (04:40) Importance of creating controversial content for mass appeal (05:04) Comparison between Stephen Bartlett and Sam Sulak's views (05:19) Different approaches to building brand affinity (05:39) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Steven Bartlett's YouTube Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain 

Steven Bartlett's Insane YouTube Process (Millions of Views Per Video)

In episode #2632, We discuss why many people struggle to build an audience and offer tips on overcoming this challenge. We emphasize the importance of creating unique and fresh content that stands out from the competition. Additionally, we highlight the need for consistency and experimentation to grow and engage with an audience. We also suggest sharing personal journeys and experiences as a way to connect with others and provide valuable insights. Overall, building an audience requires a combination of uniqueness, expertise, and a willingness to try new things.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why You Don't Have an Audience (00:19) Importance of creating unique and fresh content (01:20) Unique examples of content that helped individuals gain reach (02:18) The time and consistency required to grow an audience (03:22) The need to focus on a specific vertical and try new things (04:25) The importance of providing unique insights and data (05:08) Starting out by sharing personal journey and experiences (05:34) Conclusion and call to rate and review the episode (05:35) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2632, We discuss why many people struggle to build an audience and offer tips on overcoming this challenge. We emphasize the importance of creating unique and fresh content that stands out from the competition. Additionally, we highlight the need for consistency and experimentation to grow and engage with an audience. We also suggest sharing personal journeys and experiences as a way to connect with others and provide valuable insights. Overall, building an audience requires a combination of uniqueness, expertise, and a willingness to try new things.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why You Don't Have an Audience (00:19) Importance of creating unique and fresh content (01:20) Unique examples of content that helped individuals gain reach (02:18) The time and consistency required to grow an audience (03:22) The need to focus on a specific vertical and try new things (04:25) The importance of providing unique insights and data (05:08) Starting out by sharing personal journey and experiences (05:34) Conclusion and call to rate and review the episode (05:35) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain 

Why You Don't Have an Audience

In episode #2631, We discuss the unconventional success of YouTuber Sam Sulek, who gained 2.31 million subscribers in just one year. Despite defying conventional wisdom, Sulek's daily, long-form workout videos have garnered millions of views. The key lessons from Sulek's success include consistency, longer-form videos, authenticity, and relatability. We emphasize the importance of finding what works for you and starting, even if it takes time to gain traction.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek) (00:27) Description of Sam Sulek's unconventional YouTube strategy (01:37) Unique aspects of Sam Sulek's videos (02:48) Discussion about Sam Sulek's viewership and subscriber count (03:23) Lessons learned from Sam Sulek's success (05:02) Final thoughts and call to action for podcast (05:17) Conclusion and podcast rating request (05:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Sam Sulek’s YouTube Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2631, We discuss the unconventional success of YouTuber Sam Sulek, who gained 2.31 million subscribers in just one year. Despite defying conventional wisdom, Sulek's daily, long-form workout videos have garnered millions of views. The key lessons from Sulek's success include consistency, longer-form videos, authenticity, and relatability. We emphasize the importance of finding what works for you and starting, even if it takes time to gain traction.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek) (00:27) Description of Sam Sulek's unconventional YouTube strategy (01:37) Unique aspects of Sam Sulek's videos (02:48) Discussion about Sam Sulek's viewership and subscriber count (03:23) Lessons learned from Sam Sulek's success (05:02) Final thoughts and call to action for podcast (05:17) Conclusion and podcast rating request (05:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Sam Sulek’s YouTube Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain 

This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek)

In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market conditions. We provide examples of how old marketing channels, like direct mail, can still be effective when targeting specific audiences. We also discuss the limitations of relying solely on new marketing techniques, such as using AI-generated content, and emphasize the importance of expertise, authority, and trust in creating valuable content.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What's Old in Marketing Is New Again, and What's New Is Old (00:04) Direct mail as a marketing strategy (00:59) Conversion rates increase with "sign in with Google" (01:39) Privacy concerns decrease conversion rates (02:19) Market conditions change, continuous testing required (03:25) Direct mail and newsletters as old strategies (04:06) Maximizing lifetime value of customers (04:35) Don't assume what works for others will work for you (04:41) Issues with using Chat GPT for content creation (05:31) Conclusion and call to action (05:53) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market conditions. We provide examples of how old marketing channels, like direct mail, can still be effective when targeting specific audiences. We also discuss the limitations of relying solely on new marketing techniques, such as using AI-generated content, and emphasize the importance of expertise, authority, and trust in creating valuable content.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What's Old in Marketing Is New Again, and What's New Is Old (00:04) Direct mail as a marketing strategy (00:59) Conversion rates increase with "sign in with Google" (01:39) Privacy concerns decrease conversion rates (02:19) Market conditions change, continuous testing required (03:25) Direct mail and newsletters as old strategies (04:06) Maximizing lifetime value of customers (04:35) Don't assume what works for others will work for you (04:41) Issues with using Chat GPT for content creation (05:31) Conclusion and call to action (05:53) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain 

What's Old in Marketing Is New Again, and What's New Is Old

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include increasing frequency, decreasing impressions-to-clicks ratio, and dropping conversion rates. To combat ad fatigue, we recommend changing up creatives, testing different call-to-actions and hooks, expanding targeting, excluding past viewers, utilizing different ad formats, and remarketing to non-converters. We emphasize the importance of continually testing new creatives, landing pages, and audiences to combat ad fatigue.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Deal with Ad Fatigue (00:00) Introduction to ad fatigue and its impact on performance (00:33) Signs of ad fatigue: increasing frequency, decreasing conversion rates (01:31) Importance of changing up creatives and increasing their number (02:48) Expanding targeting to reach a wider audience (03:46) Utilizing different ad formats for lower costs (04:30) Testing new creatives, landing pages, and audiences (04:57) Remarketing to people who saw the ad but didn't convert (05:06) Using logical ads as an alternative approach for remarketing (05:34) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include increasing frequency, decreasing impressions-to-clicks ratio, and dropping conversion rates. To combat ad fatigue, we recommend changing up creatives, testing different call-to-actions and hooks, expanding targeting, excluding past viewers, utilizing different ad formats, and remarketing to non-converters. We emphasize the importance of continually testing new creatives, landing pages, and audiences to combat ad fatigue.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Deal with Ad Fatigue (00:00) Introduction to ad fatigue and its impact on performance (00:33) Signs of ad fatigue: increasing frequency, decreasing conversion rates (01:31) Importance of changing up creatives and increasing their number (02:48) Expanding targeting to reach a wider audience (03:46) Utilizing different ad formats for lower costs (04:30) Testing new creatives, landing pages, and audiences (04:57) Remarketing to people who saw the ad but didn't convert (05:06) Using logical ads as an alternative approach for remarketing (05:34) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain 

How to Deal with Ad Fatigue

In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written content, particularly in the form of tweets, is not only easier but also provides a quicker way to gauge audience engagement and effectiveness. We also emphasize the importance of organic reach on platforms like LinkedIn and Twitter, and how we are leveraging our writing skills to take advantage of these opportunities.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Why Neil & Eric Are Going Harder on Written Content Now (00:00) Introduction to the topic of focusing on written content (00:07) The ease and speed of creating written content (00:26) The advantage of quickly testing and tracking traction on Twitter (01:09) The additional work and time required for creating video content (01:46) The strategy of using successful written content to create blog posts and videos (02:26) Leveraging written content on LinkedIn for increased reach (03:02) The organic reach and trust-building potential of written content (03:54) Recognizing the need to double down on writing skills (04:40) The high-quality audience on Twitter and LinkedIn (05:16) Recommendation to focus on written content for 2024 (05:37) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written content, particularly in the form of tweets, is not only easier but also provides a quicker way to gauge audience engagement and effectiveness. We also emphasize the importance of organic reach on platforms like LinkedIn and Twitter, and how we are leveraging our writing skills to take advantage of these opportunities.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Why Neil & Eric Are Going Harder on Written Content Now (00:00) Introduction to the topic of focusing on written content (00:07) The ease and speed of creating written content (00:26) The advantage of quickly testing and tracking traction on Twitter (01:09) The additional work and time required for creating video content (01:46) The strategy of using successful written content to create blog posts and videos (02:26) Leveraging written content on LinkedIn for increased reach (03:02) The organic reach and trust-building potential of written content (03:54) Recognizing the need to double down on writing skills (04:40) The high-quality audience on Twitter and LinkedIn (05:16) Recommendation to focus on written content for 2024 (05:37) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain 

Why Neil & Eric Are Going Harder on Written Content Now

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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